Professional Documents
Culture Documents
WHAT
do we do?
HOW
do we do it?
WHO
do we serve?
DEFINE CUSTOMER
PROBLEM
WHY
DEFINE SOLUTION
PROVIDED
PRICING + BILLING
REVENUE
STRATEGIES
INCOME STREAMS
CUSTOMER REACH
MARKETING
STRATEGY
REFERRAL
GENERATION
STRATEGY
COMPETITION
TOP COMPETITORS
OUR COMPETITIVE
ADVANTAGE
SUCCESS MILESTONE
METRICS
MARKER 1
SUCCESS MILESTONE
MARKER 2
INTERNAL FACTORS
STRENGTHS ( + ) WEAKNESSES ( – )
SITUATIONAL ANALYSIS (SWOT)
EXTERNAL FACTORS
OPPORTUNITIES ( + ) THREATS ( – )