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Proposed Commercial Development of
3-Storey Shopping Mall Inclusive of
Furniture Hub and Indoor Playland
SetiaVenture
Brief description of business objective Keypoint/ Keyword Business Objective 1
Brief description of business objective
Brief description of business objective Details business objective 1
Brief description of business objective Details business objective 1
Brief description of business objective Details business objective 1
Economic
01 Demographic 02 02 Growth
Operations &
03 Accessibility 02 04 Inventory
Elaborate on accessibility to the area. Elaborate on parking facilities, space size that can
How is the traffic flow? Weekend vs weekdays. accommodates the intended business
May includes map and transport network.
Pinpoint the proposed area.
2.3 Accessibility
SETIA PARAGON
Ikea
Elaborate on main business of Ikea
Tesco
Elaborate on main business of Tesco
3.1 Major Competitor
3.2 Competitive Profiles
01 02 03 04
Competitive
Ardence Lab Sunsuria Forum Ikea Tesco
Criteria
• Jaya Grocer • F&B major retailers – Village
• A pet hotel – Cocomomo Pets Grocer, Subway, etc
Product Offered Hotel • Forum Food Hall
• Food and beverages (F&B) • Serviced Apartments
outlets – e.g. Tea Live • Corporate office
• Residents of Sunsuria
• Community in the serviced apartments
development area • Working population in
Target Market • Surrounding neighbourhood Sunsuria Forum Office
in Shah Alam • Residents of Setia Alam &
surrounding neighborhood
• An integrated social living
• A unique retail container
hub for those who seek a
Marketing space that brings people
work-life balance by
Strategies together through gigs,
combining work, living and
festivals and bazaars
play in one central location
•
•
•
Strong management
Strong brand name
Innovative culture
S W • Tarnished reputation
• Bad acquisition impacted by parent
• Unique products company SP Setia
• Customer loyalty – spend and collect • High dependency to parent company
points with Setia Club • Fund limitation, restricted to approved
• Size advantages – ample space amount
• Financial leverage
SetiaVenture
Proposed development of
• 10% yty growth in group sales
• Acquisition synergies as part of SP • Political Risk
Setia Group • Volatility of cost
• Building development innovation • Availability of substitute product
• Online market customer • Barriers in government regulation
• New products offered • Intense competition from competitor
O T
• New target market
Opportunities Threats
4.0 Conclusion
- 4.1 Proposal Summary
Keypoints 1
Elaborate details here
Elaborate details here
Elaborate details here
Elaborate details here Keypoints 2
Elaborate details here
Elaborate details here
Elaborate details here
Keypoints 3 Elaborate details here
Elaborate details here
Elaborate details here
Elaborate details here
Elaborate details here Keypoints 4
Elaborate details here
Elaborate details here
Elaborate details here
Elaborate details here
SP
Setia Paragon
Experience the Difference
Lot 127-137 of Persiaran Setia Alam, Mukim Setia Alam, 40170, Shah Alam Selangor
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