Information type : Public ( Vital)

Company : NTT DATA

Information owner : Public Relations Department

NTT DATA
Visual & Verbal Identity Guidelines
Introduction

About the Guideline

NTT DATA continues to grow as a global company, adding many group companies to its network. In order to build a brand
that wields strong influence in the global market, it is becoming increasingly important to communicate a consistent brand
image and message in every contact point with our stakeholders worldwide.

This guideline has been created for all people that will be involved in the brand communication for NTT DATA. With the
purpose of maximizing the corporate value of NTT DATA, the guideline sets out our policy and specific rules of application
for the visual identity, as well as examples of prohibited usage that need to be specified in order to protect the brand equity
and eliminate various risks that may damage the company’s image or reputation. Patent Office

NTT DATA’s corporate logotype is a registered trademark that has brand

equity value and it is our most important visual identity element. NTT DATA
is currently working to register the trademark in major countries and regions
around the world, but trademark laws of many contain statutes that enable Revoking of
the trademark right
trademark registrations to be rescinded in cases where unauthorized use
Our corporate logotype is an important trademark. If casually used
occurs. Casual use of an altered version of the trademark may lead to the in an unauthorized way, it will risk the trademark being revoked.

revoking of the trademark and loss of our right to use it.

Please ensure that the usage set out in this guideline is strictly followed in order to establish a consistent corporate image
and reputation for NTT DATA across the globe and to protect NTT DATA’s brand equity value.

Additional Points of Note:

· If additions and revisions are to be made to this guideline, NTT DATA’s Public Relations Department will notify the group companies.
· When reproducing the design elements defined in this guideline, please make sure to use the high-resolution digital data for reproduction.
The digital data for reproduction will be distributed by NTT DATA’s Public Relations Department.
· If you are unsure whether a particular usage is appropriate according to this guideline, please make sure to place an inquiry with
NTT DATA’s Public Relations Department in advance.

For inquiries regarding this guideline, please contact:

NTT DATA Public Relations Dept. E-mail: global_brand@am.nttdata.co.jp
Contents

1. NTT DATA Brand

NTT DATA Brand Positioning 1-01

2. Visual Identity Guidelines 2.1-01

2.1 Basic Design System 2.1-02

Basic Design System – Design Elements 2.1-03
Corporate Logotype and Corporate Color 2.1-04
Examples of Incorrect Application (Corporate Logotype) 1 2.1-05
Examples of Incorrect Application (Corporate Logotype) 2 2.1-06
Tagline 2.1-07
Corporate Logotype with Tagline 2.1-08
Examples of Incorrect Application (Corporate Logotype with Tagline) 1 2.1-09
Examples of Incorrect Application (Corporate Logotype with Tagline) 2 2.1-10
Corporate Names and Corporate Names in Body Text 2.1-11
Corporate Logotype with Corporate Name 2.1-12
Corporate Logotype with Corporate Name (for Case 1-a) 2.1-13
Showing the Group Descriptor with Partner Logos 2.1-14
Graphic Elements 2.1-15
The Innovation Curve Construction and Color Usage 2.1-16
Examples of Application of the Innovation Curve 2.1-17
The Innovation Curve and Photography 2.1-18
Typefaces 2.1-19

2.2 Application Design System 2.2-01

Application Design System – Applications 2.2-02
Business Card 2.2-03
Business Card (Foreign Language Application to Reverse Side) 2.2-04
Examples of Incorrect Application (Business Card) 2.2-05
Envelopes 2.2-06
Letterhead 2.2-07
Corporate Profile 2.2-08
Brochure 2.2-09
Leaflet 2.2-10
Presentation Template 2.2-11

3. Verbal Identity Guidelines

Corporate Description: Who We Are 3-01
Our Heritage 3-02
Boilerplate 3-03
 1
1 NTT DATA Brand
1 NTT DATA Brand NTT DATA Brand Positioning

Our Way

Our Mission Mission Statement Employee Creed Criteria that

Portrays NTT DATA’ s mission and Sets forth policies and action guide our daily
reason for existence while serving guidelines to which all of actions with
as a foundation for management. our employee should adhere. regard to ethics,
laws, regulations,
etc.
Pursuing Our Mission Group Vision Values
in a Changing Indicates where Expresses what is most Global
Business NTT DATA aims to be important for the realization Compliance
Environment in 10 years. of our Group Vision. Policy

NTT DATA Brand A symbol to convey and share with society and customers
what NTT DATA Group is aiming for.

Corporate Logotype Tagline Corporate Color Innovation Curve

Human Blue

NTT DATA Visual & Verbal Identity Guidelines | 1- 01

 2
2 Visual Identity Guidelines
2 Visual Identity Guidelines

Section 2.1
Basic Design System
The Basic Design System consists of such elements as
the Corporate Logotype and Corporate Color and
symbolically expresses the corporate philosophy and
vision of NTT DATA, while prescribing the method with
which they should be combined.

Section 2.2
Application Design System
The Application Design System consists of various
application templates that show how the elements of
the Basic Design System have been applied in diverse ways.
It provides unified design templates and prescribes
the basic standard for displaying design elements to
ensure consistent brand communication.

NTT DATA Visual & Verbal Identity Guidelines | 2.1-01

Section 2.1
Visual Identity Guidelines:
Basic Design System

NTT DATA Visual & Verbal Identity Guidelines | 2.1-02

2.1 Visual Identity Guidelines:
Basic Design System
Basic Design System – Design Elements

Corporate Logotype Corporate Color Tagline

Human Blue

Graphic Elements

Innovation Curves Color Bars

Full Spectrum Tonal Human Blue Full Spectrum Tonal Human Blue

Corporate Names Typefaces

NTT DATA Corporation For Alphanumerics [ Helvetica Neue Family ]

Helvetica Neue 45 Light

NTT DATA Customer Service Corporation
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

Helvetica Neue 55 Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

Helvetica Neue 65 Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

NTT DATA Visual & Verbal Identity Guidelines | 2.1- 03

2.1 Visual Identity Guidelines:
Basic Design System
Corporate Logotype and Corporate Color
Usage other than that prescribed is strictly prohibited for the Corporate Logotype and the Corporate Color.

Corporate Logotype The bold design of the custom letterforms conveys the brand’ s strong position in IT.
The combination of curved and angular forms creates a unique balance of technology
and humanity.
In order to increase the discernibility of the logotype, make sure to have an isolation zone
that is more than 1/2 the size of the logotype’ s vertical height. Do not put any other
elements within this area.
0.5X 0.5X

X X

0.5X 0.5X

Minimum Usable Size

In order to ensure visibility, the Corporate Logotype is advised to be more than 12mm for
printed applications or 100 px for web/display.

12mm

100px

Corporate Color The NTT DATA Corporate Color Human Blue represents a fusion of innovative thinking,
intelligence and caring.
Tonal Human Blue Pantone 279 Hex 6785c1
CMYK 70 / 40 / 0 / 0 Munsell Value 7.0 PB 5.6/11.1
RGB 103 / 133 / 193 DIC 142
HSB 219° / 48% / 76%

The Colors for The official color of the NTT DATA Corporate Logotype is Human Blue.
Showing the Corporate Logotype Other colors shown may be selected based on visibility determined
by the background color.
Black Logotype White Logotype Gray Logotype Silver Logotype

CMYK 0 / 0 / 0 / 100 CMYK 0/0/0/0 CMYK 0 / 0 / 0 / 50 CMYK 0 / 0 / 0 / 30

RGB 0/0/0 RGB 255 / 255 / 255 RGB 137 / 134 / 127 RGB 143 / 146 / 148
DIC DIC 549 1/2 DIC DIC 621

Animated Logotype Logo animation is permitted providing that:

1. The logotype animation comes to a resting/complete state.
2. The resting/complete state is maintained for no less than 2.5 seconds.

NTT DATA Visual & Verbal Identity Guidelines | 2.1- 04

2.1 Visual Identity Guidelines:
Basic Design System
Examples of Incorrect Application (Corporate Logotype) 1

The Corporate Logotype is an important element in communicating the image of the NTT DATA Group.
Incorrect application as shown below must be avoided.
To reproduce the Corporate Logotype, use the digital data for reproduction without altering it.

Do not thin down Do not thicken Do not flatten Do not elongate

the Corporate Logotype. the Corporate Logotype. the Corporate Logotype. the Corporate Logotype.

Do not incline Do not curve Do not show the Corporate Do not change
the Corporate Logotype. the Corporate Logotype. Logotype on multiple lines. the letter spacing.

Do not use the Corporate Logotype Do not vertically typeset Do not use the Corporate Logotype
in body text. the Corporate Logotype. as part of Corporate Name.

group
has introduced a variety of Customer Service
data processing equipment.

NTT DATA Visual & Verbal Identity Guidelines | 2.1- 05

2.1 Visual Identity Guidelines:
Basic Design System
Examples of Incorrect Application (Corporate Logotype) 2

Do not put gradation on Do not put an outline around Do not put a shadow on Do not use a color other than that
the Corporate Logotype. the Corporate Logotype. the Corporate Logotype. specified for the Corporate Logotype.

Do not use the Corporate Logotype as

part of a solution name or other names.

Do not use a background color Do not use a background design Do not use a background photo
that will hinder visibility. that will hinder visibility. that will hinder visibility.

Examples of Appropriate Usage

NTT DATA Visual & Verbal Identity Guidelines | 2.1- 06

2.1 Visual Identity Guidelines:
Basic Design System
Tagline

Tagline The Tagline is used to express the company’ s ideals, such as its corporate philosophy and vision.
(Used on its own) “Trusted Global Innovator” is an original logotype developed to effectively convey what NTT DATA is
aiming for.
It can be used on its own or combined with the Corporate Logotype and employed in the form of the
Corporate Logotype with Tagline.

Color Variation Black: White:

CMYK 0 / 0 / 0 / 100 CMYK 0/0/0/0

RGB 0/0/0 RGB 255 / 255 / 255

NTT DATA Visual & Verbal Identity Guidelines | 2.1- 07

2.1 Visual Identity Guidelines:
Basic Design System
Corporate Logotype with Tagline
Usage other than that prescribed is strictly prohibited for the Corporate Logotype with Tagline.
Always use combined logo data.

Corporate Logotype There are two combinations of Corporate Logotype with Tagline: one left-justified and one right-justi-
with Tagline fied. The sizes and positions are fixed. Each has its own isolation zone.

Left-Aligned Minimum Usable Size

In order to ensure visibility, the
0.5X 0.5X
Corporate Logotype with Tagline
is advised to be more than 20mm
X for printed applications or 165px
for web/display.
0.3X 0.3X

0.4X

0.5X 5.5X 0.5X

20 mm

165px

Right-Aligned
0.5X 0.5X

0.3X 0.3X

0.4X

0.5X 5.5X 0.5X

Color Variation Black: White:

NTT DATA Visual & Verbal Identity Guidelines | 2.1-08

2.1 Visual Identity Guidelines:
Basic Design System
Examples of Incorrect Application (Corporate Logotype with Tagline) 1

The Corporate Logotype with Tagline is the core of the NTT DATA Visual & Verbal Identity Guideline and is the most important
design element for creating a consistent visual image of the NTT DATA Group. Incorrect application as shown below must be avoided.
To reproduce the Corporate Logotype with Tagline, use the digital data without altering it.

Do not change the proportions of Do not show the Tagline on multiple lines.
the Corporate Logotype and the Tagline.

Do not change the typeface Do not change the letter spacing Do not distort the Corporate Logotype
of the Tagline. of the Tagline. with Tagline.

Trusted Global Innovator

Do not combine any other message with the Corporate Logotype.

Empowered by Innovation

Empowered by Innovation
Empowered by Innovation

NTT DATA Visual & Verbal Identity Guidelines | 2.1- 09

2.1 Visual Identity Guidelines:
Basic Design System
Examples of Incorrect Application (Corporate Logotype with Tagline) 2

Do not put gradation on Do not put an outline around Do not put a shadow on
the Corporate Logotype with Tagline. the Corporate Logotype with Tagline. the Corporate Logotype with Tagline.

Do not use a color other than Do not add other elements. Do not use a background color that
the specified color variation. will hinder visibility.

Do not use a background design that Do not use a background photo that
will hinder visibility. will hinder visibility.

NTT DATA Visual & Verbal Identity Guidelines | 2.1- 10

2.1 Visual Identity Guidelines:
Basic Design System
Corporate Names and Corporate Names in Body Text

Corporate Names The NTT DATA Corporate Names are set in Helvetica Neue 65 Medium.
When writing the Corporate Names, "NTT DATA" should always appear
in uppercase letters.

NTT DATA Corporation

NTT DATA Customer Service Corporation

Corporate Names in Body Text When you show the Corporate Names in body text on printed matter, use a typeface that
is consistent with the body text in which it appears. In any kind of text, use NTT DATA in
all uppercase letters.

NTT DATA has introduced a variety

of data processing equipment.

NTT DATA Customer Service has introduced

a variety of data processing equipment.

NTT DATA Visual & Verbal Identity Guidelines | 2.1- 11

2.1 Visual Identity Guidelines:
Basic Design System
Corporate Logotype with Corporate Name

The following rules apply when displaying the Corporate Logotype in combination with the Corporate Name.
There are two permissible arrangements, one vertical and the other horizontal. Each has its own isolation zone.
Choose the best arrangement for the application.

Vertical Arrangement

0.5X 0.5X

X
Height of “NTT” portion serves
as basis for size of name.
0.5X 0.5X
0.4X

0.5X 0.5X

Centered

Horizontal Arrangement

0.5X 1.2X 0.5X

0.5X 1.2X 0.5X

Height of “NTT” portion serves

0.9X
as basis for size of name.

NTT DATA Visual & Verbal Identity Guidelines | 2.1- 12

2.1 Visual Identity Guidelines:
Basic Design System
Corporate Logotype with Corporate Name (for Case 1-a)

This may only be used for companies categorized as Case 1-a under the brand management rules.
Letters combined with the Corporate Logo must be set in Helvetica Neue 45 Light, referring to the example below.

Color Variation
The color variations are identical to those stipulated for the Corporate Logotype.

Full Color:

Black: White: Gray: Silver:

Isolation Area
The isolation area is the clear area or space that surrounds the text. This isolation zone, as illustrated by the light gray box around the
text, is equal to 1/2x, where x is the height of the “N” in the Logotype. Please see the example below.

Left-Aligned Right-Aligned
0.5X 0.5X 0.5X 0.5X

X X

0.5X 0.5X 0.5X 0.5X

Minimum Usable Size

The width of the text treatment must not be less than 20mm for printed applications or 165px for web/display.

20mm

165px

NTT DATA Visual & Verbal Identity Guidelines | 2.1- 13

2.1 Visual Identity Guidelines:
Basic Design System
Showing the Group Descriptor with Partner Logos

When locking up a logo/logotype other than the NTT DATA Corporate Logotype,
always use the Group Descriptor "an NTT DATA Company."

The Group Descriptor application must:

1. Be exactly 75% of the width of the original logo/logotype
2. Be centered with and set beneath the original logo/logotype
3. Be set in Helvetica Neue 45 Light
4. Be placed at a distance beneath the original logo/logotype that is equal to the height of the "o" in "Company"
5. Be one color that is chosen from the original logo/logotype

Group Descriptor Application Example

100% (width)

Original logo/logotype

Centered
Group Descriptor

75% (width)

NTT DATA Visual & Verbal Identity Guidelines | 2.1- 14

2.1 Visual Identity Guidelines:
Basic Design System
Graphic Elements

To further build the brand image of NTT DATA, graphic elements (such as the Innovation Curve, Color Bar, etc.) can be applied to the applications.

Innovation Curve / The Innovation Curve is composed of square grids, which represent “precision,”
Color Bar overlaid with a curve design representing “humanness” that is derived from the Corporate Logotype.
It expresses NTT DATA’s innovative spirit and unique worldview, as well as its passionate pursuit of IT solutions.
NTT DATA’s key graphic elements are composed of square patterns on the grid.
The Innovation Curve is made by overlaying the curve design on to the Square Grid.

Innovation Curve Color Bar

Full Spectrum Tonal Human Blue Full Spectrum Tonal Human Blue

Image Colors In addition to Human Blue, four image colors are designated to give impressive
expressions to the corporate NTT DATA worldview.
These colors are chosen to impart a sharp, vividly colored, powerful impression
and for the ability to express the worldview, even when used singly.

Human Blue
Pantone 279 Hex 6785c1
CMYK 70 / 40 / 0 / 0 Munsell Value 7.0 PB 5.6 / 11.1
RGB 103 / 133 / 193 DIC 142
HSB 219° / 48% / 76%

Smart Blue Smart Navy Delightful Yellow Dynamic Red

Intelligent, Highly Skilled, Sophisticated Enjoyable, Happy, Pleasing Powerful, Active, Energetic

Pantone 640C Pantone 2766C Pantone 124C Pantone 180C

CMYK 100 / 0 / 0 / 30 CMYK 100 / 75 / 0 / 75 CMYK 0 / 35 / 100 / 5 CMYK 0 / 90 / 90 / 15
RGB 0 / 128 / 177 RGB 15 / 28 / 80 RGB 230 / 182 / 0 RGB 188 / 67 / 40
HSB 197° / 100% / 69% HSB 228° / 81% / 31% HSB 47° / 100% / 90% HSB 11° / 79% / 74%
Hex 0080b1 Hex 0f1c50 Hex e6b600 Hex bc4328
Munsell Value 8.6 B 3.8 / 11.2 Munsell Value 5.5 PB 2.7 / 4.8 Munsell Value 0.6 Y 7.8 / 14.1 Munsell Value 7.5 R 4.3 / 13.1
DIC 578 DIC F36 DIC 165 DIC 199

NTT DATA Visual & Verbal Identity Guidelines | 2.1-15

2.1 Visual Identity Guidelines:
Basic Design System
The Innovation Curve Construction and Color Usage

There are five configurations of the Innovation Curve graphic element. To reproduce the Innovation Curve,
use the digital data for reproduction without altering it.
Only the colors of the Innovation Curve may be changed; do not alter the design.
When altering the colors of the Innovation Curve:
1. Choose from the Innovation Curve Image Colors [2.1-14].
2. When using Full Spectrum Innovation Curve, it is recommended that 75% or more of the whole is in the colors
Human Blue, Smart Blue, or Smart Navy.

Curve Configurations
4-Square 4-Square 9-Square 9-Square 9-Square
Basic Curve Macro Curve Reflected Curve Basic Curve Alternative Curve

Example of Color Combinations: Tonal Human Blue

Example of Color Combinations: Full Spectrum

NTT DATA Visual & Verbal Identity Guidelines | 2.1-16

2.1 Visual Identity Guidelines:
Basic Design System
Examples of Application of the Innovation Curve

Below are some examples of the various ways in which the Innovation Curve can be applied.

Continuation of Grid Squares Double Bands

Examples of Incorrect Application

Use of any color not on the Image Colors

NTT DATA Visual & Verbal Identity Guidelines | 2.1-17

2.1 Visual Identity Guidelines:
Basic Design System
The Innovation Curve and Photography

The examples on this page demonstrate possible usage of the Innovation Curve when combined with photography.

Combination of Grid Squares A variety of transparent patterns are possible.

Outline indicates
transparent sections.

NTT DATA Visual & Verbal Identity Guidelines | 2.1-18

2.1 Visual Identity Guidelines:
Basic Design System
Typefaces

The following typefaces have been carefully selected for use in all visual communications
because they provide the best visual consistency with other design elements.
Unless otherwise required for advertising or other purposes, use any of the following typefaces that best suits your application.

For Alphanumerics Helvetica Neue 45 Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

Helvetica Neue 55 Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

Helvetica Neue 65 Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890

Arial may be substituted for Arial

the above fonts if they are not
available in your Windows or ABCDEFGHIJKLMNOPQRSTUVWXYZ
other PC operating system. abcdefghijklmnopqrstuvwxyz 1234567890

NTT DATA Visual & Verbal Identity Guidelines | 2.1-19

Section 2.2
Visual Identity Guidelines:
Application Design System

NTT DATA Visual & Verbal Identity Guidelines | 2.2-01

2.2 Visual Identity Guidelines:
Application Design System
Application Design System – Applications

Business Card Envelopes Letterhead Presentation Template

Top Page
NTT DATA Corporation
Toyosu Center Bldg., 3-3, Toyosu 3-chome,
Koto-ku, Tokyo 135-6033, Japan
Tel: +81 3 5546 8051 Fax: +81 3 5546 2405

Taro Yamada
Manager
Public Relations Department NTT DATA Corporation
Toyosu Center Bldg., 3-3, Toyosu 3-chome,
Koto-ku, Tokyo 135-6033, Japan
Tel: +81 3 5546 8051 Fax: +81 3 5546 2405

NTT DATA Corporation

Toyosu Center Bldg., 3-3, Toyosu 3-chome,
Koto-ku, Tokyo 135-6033, Japan
Tel: +81 3 5546 8051 Fax: +81 3 5546 2405
Email: xxxxxxxx@nttdata.co.jp
www.nttdata.com

Corporate Profile Brochure Leaflet

Headings Main Title

Secondary Heading
Headings

Secondary Heading Line 1

Secondary Heading Line 2

Main Title Line 1

Main Title Line 2

NTT DATA Corporation NTT DATA Corporation

Toyosu Center Bldg., 3-3, Toyosu 3-chome, Toyosu Center Bldg., 3-3, Toyosu 3-chome,
Koto-ku, Tokyo 135-6033, Japan Koto-ku, Tokyo 135-6033, Japan
Tel: +81 3 5546 8051 Fax: +81 3 5546 2405 Tel: +81 3 5546 8051 Fax: +81 3 5546 2405
www.nttdata.com www.nttdata.com

NTT DATA Corporation

Toyosu Center Bldg., 3-3, Toyosu 3-chome,
Koto-ku, Tokyo 135-6033, Japan
Tel: +81 3 5546 8051 Fax: +81 3 5546 2405
www.nttdata.com
NTT DATA Corporation NTT DATA Corporation

NTT DATA Visual & Verbal Identity Guidelines | 2.2- 02

2.2 Visual Identity Guidelines:
Application Design System
Business Card
Usage other than that prescribed is strictly prohibited for the Business Card.

Business cards are important media to convey a consistent visual image of the NTT DATA Group. Detailed rules are prescribed to
ensure that all business cards have a consistent look.
Dimensions shown are 91 mm x 55 mm and are intended for example only. Other format dimensions are permissible.

Front 5 29.5 5

Typefaces 4

Holder name: Helvetica Neue 55 Roman 11/13 pt;

Department/Position: Helvetica Neue 45 Light 7/7.5 pt;
Corporate Name: Helvetica Neue 65 Medium 10/12 pt;
Address, Tel/Fax, Email, Url: Helvetica Neue 45 Light 7/7.5 pt; Taro Yamada * Department/Position may be up to 4
1.5 lines. If more lines than shown left are
Numerals: Helvetica Neue 45 Light 6.5/7.5 pt Manager necessary, typographic blocks shift up,
Public Relations Department keeping bottom alignment as shown.
4
Colors
NTT DATA Corporation
Corporate Logo: Human Blue 1.5
Toyosu Center Bldg., 3-3, Toyosu 3-chome,
Other elements: Black Koto-ku, Tokyo 135-6033, Japan
Tel: +81 3 5546 8051 Fax: +81 3 5546 2405
* Address block may be up to 7 lines.

Paper color: White Email: xxxxxxxx@nttdata.co.jp

www.nttdata.com
Notes: If the specified typefaces are not available, 5

use the nearest possible typeface, such as Arial. *Specifications shown in mm

Back
80%
80%
Typefaces
Tagline: Helvetica Neue 45 Light 18 pt
40% 60%
Colors
Human Blue: Pantone 279 (screen tints specified at right) 100%
Note: The Tagline "Trusted Global Innovator" is
knocked-out to white (paper color).
80%

20 60%
100%

49.5

NTT DATA Visual & Verbal Identity Guidelines | 2.2- 03

2.2 Visual Identity Guidelines:
Application Design System
Business Card (Foreign Language Application to Reverse Side)

The following may be used as an example when applying a foreign language to the reverse side of a business card.
Dimensions shown are 91 mm x 55 mm and are intended for example only. Other format dimensions are permissible.

Front 5 29.5 5

Typefaces 4

Holder name: Helvetica Neue 55 Roman 11/13 pt;

Department/Position: Helvetica Neue 45 Light 7/7.5 pt;
Corporate Name: Helvetica Neue 65 Medium 10/12 pt;
Address, Tel/Fax, Email, Url: Helvetica Neue 45 Light 7/7.5 pt; Taro Yamada * Department/Position may be up to 4
1.5 lines. If more lines than shown left are
Numerals: Helvetica Neue 45 Light 6.5/7.5 pt Manager necessary, typographic blocks shift up,
Public Relations Department keeping bottom alignment as shown.
4
Colors
NTT DATA Corporation
Corporate Logotype with Tagline: Human Blue + Black 1.5
Toyosu Center Bldg., 3-3, Toyosu 3-chome,
Other elements: Black Koto-ku, Tokyo 135-6033, Japan
Tel: +81 3 5546 8051 Fax: +81 3 5546 2405
* Address block may be up to 7 lines.

Paper color: White Email: xxxxxxxx@nttdata.co.jp

www.nttdata.com
Notes: If the specified typefaces are not available, 5

use the nearest possible typeface, such as Arial. *Specifications shown in mm

Back
Information in Japanese or some other foreign language
on the back is to be arranged in the same general manner ○○○事業本部
○○○ビジネスユニット
as the English on the front. ○○○担当

Typefaces 山 田 太 郎
Department/Position: Hiragino Kaku Gothic Pro W3 7/8pt;
Holder name: Hiragino Kaku Gothic Pro W3 14pt;
株式会社NTTデータ
Corporate Name: ShinGo R 8.5pt 〒135-6033 東京都江東区豊洲3-3-3豊洲センタービル
(English: Helvetica Neue 55 Roman 10.2 pt); IP電話［直通］: 050-5547-0633
IP電話: 050-5546-8051 Fax: 03-5546-2405
Address, Tel/Fax, Email, Url: Hiragino Kaku Gothic Pro W3 6.5/7.5pt Email: yamadat@nttdata.co.jp
www.nttdata.com/jp/
Colors
Corporate Logotype with Tagline: Human Blue + Black
Other elements: Black
Paper color: White
Notes: If the specified typeface is not available,
use a similar typeface.

NTT DATA Visual & Verbal Identity Guidelines | 2.2- 04

2.2 Visual Identity Guidelines:
Application Design System
Examples of Incorrect Application (Business Card)
Do not change the size of
the Corporate Logotype.
Taro Yamada
Manager
Public Relations Department
NTT DATA Corporation
Toyosu Center Bldg., 3-3, Toyosu 3-chome,
Koto-ku, Tokyo 135-6033, Japan
Tel: +81 3 5546 8051 Fax: +81 3 5546 2405
Email: xxxxxxxx@nttdata.co.jp
www.nttdata.com
Do not change Do not change
the designated position of the text. the size of the text.
Taro Yamada
Manager
Public Relations Department
NTT DATA Corporation
Toyosu Center Bldg., 3-3, Toyosu 3-chome,
Koto-ku, Tokyo 135-6033, Japan
Tel: +81 3 5546 8051 Fax: +81 3 5546 2405
Email: xxxxxxxx@nttdata.co.jp
www.nttdata.com
Do not use
colored paper.
Taro Yamada
Manager
Public Relations Department
NTT DATA Corporation
Toyosu Center Bldg., 3-3, Toyosu 3-chome,
Koto-ku, Tokyo 135-6033, Japan
Tel: +81 3 5546 8051 Fax: +81 3 5546 2405
Email: xxxxxxxx@nttdata.co.jp
www.nttdata.com
Do not make other logos larger
than the Corporate Logotype.
Taro Yamada
Manager
Public Relations Department
NTT DATA Corporation
Toyosu Center Bldg., 3-3, Toyosu 3-chome,
Koto-ku, Tokyo 135-6033, Japan
Tel: +81 3 5546 8051 Fax: +81 3 5546 2405
Email: xxxxxxxx@nttdata.co.jp
www.nttdata.com
Taro Yamada
Manager
Public Relations Department
NTT DATA Corporation
Toyosu Center Bldg., 3-3, Toyosu 3-chome,
Koto-ku, Tokyo 135-6033, Japan
Tel: +81 3 5546 8051 Fax: +81 3 5546 2405
Email: xxxxxxxx@nttdata.co.jp
www.nttdata.com
Do not put in information on the back Do not use
other than that prescribed. a vertical layout.
Do not rotate Do not change the designated
the Corporate Logotype. position of the Corporate Logotype.
Taro Yamada Taro Yamada
Manager Manager
Public Relations Department Public Relations Department
NTT DATA Corporation NTT DATA Corporation
Toyosu Center Bldg., 3-3, Toyosu 3-chome, Toyosu Center Bldg., 3-3, Toyosu 3-chome,
Koto-ku, Tokyo 135-6033, Japan Koto-ku, Tokyo 135-6033, Japan
Tel: +81 3 5546 8051 Fax: +81 3 5546 2405 Tel: +81 3 5546 8051 Fax: +81 3 5546 2405
Email: xxxxxxxx@nttdata.co.jp Email: xxxxxxxx@nttdata.co.jp
www.nttdata.com www.nttdata.com
Do not center-align the text Do not change
like a credo card. the color of the text.
Taro Yamada Taro Yamada
Manager Manager
Public Relations Department Public Relations Department
NTT DATA Corporation NTT DATA Corporation
Toyosu Center Bldg., 3-3, Toyosu 3-chome, Toyosu Center Bldg., 3-3, Toyosu 3-chome,
Koto-ku, Tokyo 135-6033, Japan Koto-ku, Tokyo 135-6033, Japan
Tel: +81 3 5546 8051 Fax: +81 3 5546 2405 Tel: +81 3 5546 8051 Fax: +81 3 5546 2405
Email: xxxxxxxx@nttdata.co.jp Email: xxxxxxxx@nttdata.co.jp
www.nttdata.com www.nttdata.com
Taro Yamada
Manager
Public Relations Department
NTT DATA Corporation
Toyosu Center Bldg., 3-3, Toyosu 3-chome,
Koto-ku, Tokyo 135-6033, Japan
Tel: +81 3 5546 8051 Fax: +81 3 5546 2405
Email: xxxxxxxx@nttdata.co.jp
www.nttdata.com
NTT DATA Visual & Verbal Identity Guidelines | 2.2- 05
2.2 Visual Identity Guidelines:
Application Design System
Envelopes

This page presents template formats for use in producing envelopes in English. On the front of the envelope,
make sure that the Corporate Logotype with Tagline is always placed in one of the four corners.
The recommended design for the standard envelope No. 10 is shown below and is intended for example only.

No. 10 Envelope using the Bottom-left-aligned Corporate Signature

Recommended Typefaces
Design Example Corporate Name:
Helvetica Neue 65 Medium 10/12 pt;
10 Address, Tel/Fax:
Helvetica Neue 45 Light 7/7.5pt;
NTT DATA Corporation
Toyosu Center Bldg., 3-3, Toyosu 3-chome,
Numerals:
Koto-ku, Tokyo 135-6033, Japan
Tel: +81 3 5546 8051 Fax: +81 3 5546 2405
Helvetica Neue 45 Light 6.5/7.5 pt
Colors
Corporate Logotype with Tagline:
Human Blue + Black
Other elements: Black
Paper color: White

No. 10 Envelope using the Top-aligned: right-sided Corporate Signature

Recommended
Design Example

10
NTT DATA Corporation
Toyosu Center Bldg., 3-3, Toyosu 3-chome,
Koto-ku, Tokyo 135-6033, Japan
Tel: +81 3 5546 8051 Fax: +81 3 5546 2405

8 *Specifications shown in mm

NTT DATA Visual & Verbal Identity Guidelines | 2.2- 06

2.2 Visual Identity Guidelines:
Application Design System
Letterhead

This page presents template formats for use in producing letterheads. Make sure that the Corporate Logotype with Tagline
is always placed in either the top left- or right-hand corner.
The recommended design for the standard letterhead 210 mm x 297 mm (A4) is shown below and is intended for example only.

Recommended Design Example Typefaces

10 10 Corporate Name: Helvetica Neue 65 Medium 10/12 pt;
Address, Tel/Fax: Helvetica Neue 45 Light 7/7.5 pt;
8
18 Numerals: Helvetica Neue 45 Light 6.5/7.5 pt
1.5
NTT DATA Corporation Colors
Toyosu Center Bldg., 3-3, Toyosu 3-chome,
35.6
Corporate Logotype with Tagline:
Koto-ku, Tokyo 135-6033, Japan
Tel: +81 3 5546 8051 Fax: +81 3 5546 2405

Human Blue + Black

Other elements: Black
Paper color: White
Notes: If the specified typefaces are not available,
use the nearest possible typeface, such as Arial.

2.5
8

*Specifications shown in mm

NTT DATA Visual & Verbal Identity Guidelines | 2.2- 07

2.2 Visual Identity Guidelines:
Application Design System
Corporate Profile

This page presents template formats for use in producing the front cover of corporate profiles. On the front cover,
make sure that the Corporate Logotype with Tagline is always placed in the top right-hand corner. The recommended design
for the standard corporate profile 420 mm x 297 mm (flat: A3/folded: A4) is shown below and is intended for example only.

Typefaces Recommended Design Example

Title: Helvetica Neue 65 Medium 18/20 pt; 20 10 40 20
Corporate Name: Helvetica Neue 65 Medium 10/12 pt;
Address, Tel/Fax, Url: Helvetica Neue 45 Light 7/7.5 pt;
24
Numerals: Helvetica Neue 45 Light 6.5/7.5 pt
Colors
Corporate Logotype with Tagline: 80
Human Blue + Black
Other elements: Black 104

Paper color: White

84

NTT DATA Corporation

Toyosu Center Bldg., 3-3, Toyosu 3-chome,
Koto-ku, Tokyo 135-6033, Japan
Tel: +81 3 5546 8051 Fax: +81 3 5546 2405
www.nttdata.com

40

NTT DATA Corporation

*Specifications shown in mm

NTT DATA Visual & Verbal Identity Guidelines | 2.2- 08

2.2 Visual Identity Guidelines:
Application Design System
Brochure

This page presents template formats for use in producing the front cover of brochures.
On the front cover, make sure that the Corporate Logotype with Tagline is always placed in the top right-hand corner.
The recommended design for the standard brochure 420 mm x 297 mm (flat: A3/folded: A4) is shown below
and is intended for example only.

Typefaces Recommended Design Example

Main Title: Helvetica Neue 55 Roman 18/20 pt; 20 42 42 40 20
Secondary Heading: Helvetica Neue 65 Medium 18/20 pt;
Corporate Name: Helvetica Neue 65 Medium 10/12 pt;
24
Address, Tel/Fax, Url: Helvetica Neue 45 Light 7/7.5 pt;
Numerals: Helvetica Neue 45 Light 6.5/7.5 pt
67
Colors
Corporate Logotype with Tagline:
104
Human Blue + Black
Title: Human Blue
Other elements: Black Secondary Heading Line 1
146
Secondary Heading Line 2
Paper color: White

84

42

42 Main Title Line 1

Main Title Line 2

NTT DATA Corporation

Toyosu Center Bldg., 3-3, Toyosu 3-chome,
Koto-ku, Tokyo 135-6033, Japan
Tel: +81 3 5546 8051 Fax: +81 3 5546 2405
42
www.nttdata.com

40

NTT DATA Corporation

10
*Specifications shown in mm

NTT DATA Visual & Verbal Identity Guidelines | 2.2- 09

2.2 Visual Identity Guidelines:
Application Design System
Leaflet

This page presents template formats for use in producing leaflets. On the front cover, make sure that the Corporate Logotype with
Tagline is always placed in the top right-hand corner.
The recommended design for the standard leaflet 210 mm x 297 mm (A4) is shown below and is intended for example only.

Typefaces Recommended Design Example

Main Title: Helvetica Neue 65 Medium 28/32 pt; 20.5 18 18 35.6 10
Secondary Heading: Helvetica Neue 55 Roman 18/20 pt;
8
Headings: Helvetica Neue 55 Roman 12/14 pt; 18
Corporate Name: Helvetica Neue 65 Medium 10/12 pt; 36 9 9 36
Address, Tel/Fax, Url: Helvetica Neue 45 Light 7/7.5 pt;
Numerals: Helvetica Neue 45 Light 6.5/7.5 pt Headings
4.5
Main Title
4.5
9
Colors Secondary Heading
14
Corporate Logotype with Tagline:
Headings
Human Blue + Black
Title: Black
Other elements: Black
Paper color: White

NTT DATA Corporation

1.5 Toyosu Center Bldg., 3-3, Toyosu 3-chome,
Koto-ku, Tokyo 135-6033, Japan
Tel: +81 3 5546 8051 Fax: +81 3 5546 2405
25 www.nttdata.com

*Specifications shown in mm

NTT DATA Visual & Verbal Identity Guidelines | 2.2- 10

2.2 Visual Identity Guidelines:
Application Design System
Presentation Template

This page presents template formats for use in producing presentation documents.
When creating presentation documents, please make sure to always use the template data officially approved by NTT DATA’ s
Public Relations Department. Use only the official template data provided; creating original templates is not allowed.

Top Page Agenda Middle Title Page

Middle Page Last Page

NTT DATA Visual & Verbal Identity Guidelines | 2.2- 11

 3
3 Verbal Identity Guidelines
3 Verbal Identity Guidelines
Who We Are (<50 words)
NTT DATA is your global innovation partner
anywhere around the world. Headquartered in
Tokyo, with business operations in more than 50
countries, we put emphasis on long-term commit-
ment and combine global reach and local intimacy
to provide premier professional services from
consulting, system development to business IT
outsourcing.
Corporate Description: Who We Are
Text that describes the company and informational purposes.
Text can be chosen based on length and amount of information needed.
Who We Are (<100 words)
NTT DATA is your global innovation partner
anywhere around the world. Headquartered in
Tokyo, with business operations in more than 50
countries, we put emphasis on long-term commit-
ment and combine global reach and local intimacy
to provide premier professional services from
consulting, system development to business IT
outsourcing.
We share the aspiration of our customers to realize
innovation. With foresight into future needs and
deep understanding of our customers, we envision
new businesses and services as well as solutions
to support them. We share with our customers the
dreams to achieve greater prosperity of business
and society.
Who We Are (<150 words)
NTT DATA is your global innovation partner
anywhere around the world. Headquartered in
Tokyo, with business operations in more than 50
countries, we put emphasis on long-term commit-
ment and combine global reach and local intimacy
to provide premier professional services from
consulting, system development to business IT
outsourcing.
We share the aspiration of our customers to realize
innovation. With foresight into future needs and
deep understanding of our customers, we envision
new businesses and services as well as solutions
to support them. We share with our customers the
dreams to achieve greater prosperity of business
and society.
We work in teams and foster close, collaborative
relationships with our customers. We challenge
ourselves to perform at our best in everything
we do. Our customers can rely on us to be
responsible, reliable, and committed to meet their
needs. We promise each relationship to be a long-
term partnership.
NTT DATA Visual & Verbal Identity Guidelines | 3- 01
3 Verbal Identity Guidelines Our Heritage
Our Heritage (<80 words)
Since 1967, NTT DATA has played an instrumental
role in establishing and advancing IT infrastructure.
Originally part of Nippon Telegraph and Telephone
Public Corporation, its heritage contributed to
social benefits with a quality-first mindset. A public
company since 1995, the company builds on this
proven track record of innovation by providing novel
IT solutions to customers in over 50 countries. We
foster long-term collaboration that results in greater
quality of life for people, communities and societies
around the world.
Our Heritage (<140 words)
Since 1967, NTT DATA has played an instrumental
role in establishing and advancing Japanese IT
infrastructure, in particular large-scale and mission
critical IT systems. Originally Data Communication
Headquarter of Nippon Telegraph and Telephone
Public Corporation, its heritage contributed to
social benefits with a quality-first mindset. Having
spun-off from NTT in 1988 and going public in
1995, the company maintained a hybrid culture of
long-term commitment and challenge to innovation
in order to contribute to the progression of
business and society.
Today we build on this proven track record of
innovation by providing novel IT solutions to
customers in over 50 countries, all under the NTT
DATA brand. We foster long-term collaboration
that results in greater quality of life for people,
communities and societies around the world.
NTT DATA Visual & Verbal Identity Guidelines | 3- 02
3 Verbal Identity Guidelines Boilerplate

Below is the boilerplate for NTT DATA to be used for press releases.

About NTT DATA

NTT DATA is a leading IT services provider and global innovation partner headquartered in Tokyo,
with business operations in over 50 countries. Our emphasis is on long-term commitment,
combining global reach with local intimacy to provide premier professional services varying from
consulting and systems development to outsourcing. For more information, visit www.nttdata.com.

NTT DATA Visual & Verbal Identity Guidelines | 3- 03

Production: NTT DATA Corporation Public Relations Department
Update information: Ver. 1.1 E (March 2012)
Ver. 1.2E (August 2013)
Ver. 1.21E (March 2014)
Ver. 1.22E (February 2015)
Ver. 2.00E (January 2017)
Ver. 2.10E (April 2018)