I-Bytes Retail & Consumer Goods February Edition 2021

I-Bytes IT Shades
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Retail & Consumer Goods

February Edition 2021
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Table of Content s
1. Financial, M & A Updates...................................................................................................................................1
2. Solution Updates................................................................................................................................................13
3. Rewards and Recognition Updates..................................................................................................................41
4. Customer Success Updates...............................................................................................................................58
5. Partnership Ecosystem Updates......................................................................................................................62
6. Environment & Social Updates.......................................................................................................................85
7. Miscellaneous Updates....................................................................................................................................103

IT Shades
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Financial, M & A Updates

Retail & Consumer Goods Industry

Financial, M&A Updates
Amazon.com (USA) Announces Financial Results and CEO Transition IT Shades
Engage & Enable
Key Financial Highlights Executive Commentary
• Operating cash flow increased 72% to $66.1 billion for the trailing twelve “Amazon is what it is because of invention. We do crazy things together and then
months, compared with $38.5 billion for the trailing twelve months ended December make them normal. We pioneered customer reviews, 1-Click, personalized
31, 2019. recommendations, Prime’s insanely-fast shipping, Just Walk Out shopping, the
• Free cash flow increased to $31.0 billion for the trailing twelve months, Climate Pledge, Kindle, Alexa, marketplace, infrastructure cloud computing,
compared with $25.8 billion for the trailing twelve months ended December 31, Career Choice, and much more,” said Amazon founder and CEO. “If you do it
2019. right, a few years after a surprising invention, the new thing has become normal.
• Free cash flow less principal repayments of finance leases and financing People yawn. That yawn is the greatest compliment an inventor can receive.
obligations increased to $20.3 billion for the trailing twelve months, compared with When you look at our financial results, what you’re actually seeing are the
$16.2 billion for the trailing twelve months ended December 31, 2019. long-run cumulative results of invention. Right now I see Amazon at its most
• Free cash flow less equipment finance leases and principal repayments of all inventive ever, making it an optimal time for this transition.”
other finance leases and financing obligations increased to $21.4 billion for the
trailing twelve months, compared with $12.5 billion for the trailing twelve months
ended December 31, 2019.
• Common shares outstanding plus shares underlying stock-based awards totaled
518 million on December 31, 2020, compared with 512 million one year ago.
1
Bed Bath (USA) & Beyond Inc. Successfully Completes $225 Million Accelerated IT Shades
Share Repurchase Program Started In October 2020 Engage & Enable
Description Executive Commentary
Bed Bath & Beyond Inc. announced the successful completion of its President and Chief Executive Officer of Bed Bath & Beyond said,
initial $225 million accelerated share repurchase program which initiated "We remain committed to maximizing value for our shareholders and
on October 29, 2020. Under the agreement, a total of approximately 11 are pleased with the result of our initial $225 million accelerated
million shares of Bed Bath & Beyond common stock were repurchased share repurchase program which is part of our authorized level for
at an average price of approximately $20.77. The Company also share repurchases

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announced that, in consideration of recent stock market volatility, it has decision to amend the terms of our ongoing $150 million accelerated
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extended the maturity of its second accelerated share repurchase share repurchase agreement during this period of extreme market
agreement for $150 million which initiated on January 11, 2021, to end volatility reflects responsible stewardship of capital. Our teams
no later than April 2021 instead of February 2021. remain focused on driving consistent improvement in the
fundamentals of our business, building on recent growth in our key
destination categories to deliver strong and sustainable, long-term
shareholder returns."
2
Bed Bath & Beyond Inc. (USA) Delivers Second Consecutive Quarter Of IT Shades
Comparable Sales And Profit Growth Engage & Enable

• 2nd consecutive quarter of comparable sales growth, fueled by digital sales growth Bed Bath & Beyond's President and CEO said, "The consistent execution of our growth strategy is
• +5% comparable sales growth on core Bed Bath & Beyond banner1; +2% comparable sales growth on total unlocking improved financial performance and we delivered a second consecutive quarter of comparable
enterprise sales and profit growth. Additionally, we drove strong cash flow generation and balance sheet improvements
• +94% digital comparable sales growth on core Bed Bath & Beyond banner; +77% digital comparable sales in the third quarter and have re-initiated capital return to shareholders."
growth on total enterprise
• +11% comparable sales growth in Top 5 destination categories combined (as referred below), representing
2/3 of core Bed Bath & Beyond banner sales; Market share gains in destination Bed category, with improving
trends in Bath and Kitchen categories
• +2.2 million approximate new online customers gained by core Bed Bath & Beyond banner during the fiscal
2020 third quarter; +7 million approximate new online customers year-to-date
• +340bps expansion in Gross Margin; +310bps expansion in Adjusted Gross Margin2
• Net Loss per Diluted Share of $(0.61); Excluding special items, adjusted Net Earnings per Diluted Share of
$0.08
• +168% increase in Adjusted EBITDA2; 4.6% Adjusted EBITDA Margin2
• Demand was strong during the November/December holiday period; In December 2020, the first month of
the fiscal fourth quarter, monthly sales show positive total enterprise comparable sales growth, including
continued strength across key destination categories
Strengthening Balance Sheet through Positive Cash Flow & Significant Gross Debt Reduction
• $244 million of positive cash flow generation3
• $0.5 billion of Gross Debt Reduction4
• $1.5 billion of Cash & Investments and $2.2 billion of Total Liquidity5
3
Conagra Brands(USA) Reports Strong Second Quarter Results IT Shades
Engage & Enable
• Second quarter net sales increased 6.2%, and organic net sales increased 8.1%, with President and chief executive officer of Conagra Brands, commented, "Our second
significant growth in each of the Company's three retail segments on both a reported and an quarter results reflect strong performance across the business and outstanding execution
organic basis. delivered by employees across the company. We exceeded expectations on net sales,
• Total Company operating margin increased 250 basis points to 17.7%, and adjusted profitability, and de-leveraging while continuing to invest in the business. We have
operating margin increased 250 basis points to 19.6%. continued to selectively invest in production capacity and marketing support to increase
• Diluted earnings per share from continuing operations (EPS) for the second quarter grew the availability and awareness of our products to maximize long-term brand health.We
45.3% to $0.77, and adjusted EPS grew 28.6% to $0.81. remain confident that Conagra Brands is well-positioned to capture the benefits of the
• From the close of the Pinnacle Foods acquisition through the end of the second quarter, shifting consumer behavior, many of which we believe will continue well into the future.
the Company has reduced its gross debt by $2.3 billion; this reduction in debt, together with The continued business momentum, coupled with our disciplined approach to
strong earnings, enabled the Company to achieve its targeted Net Leverage Ratio ahead of investment, reinforce our confidence in the long-term potential of the business and our
schedule. ability to create sustained value for our shareholders."
• The Company is providing guidance for the third quarter of fiscal 2021:
• Organic net sales growth is expected in the range of +6% to +8%
• Adjusted operating margin is expected in the range of 16.0% to 16.5%
• Adjusted EPS is expected in the range of $0.56 to $0.60
• The Company is reaffirming its fiscal 2022 guidance, which does not yet include the
impact of the pending sale of the Peter Pan peanut butter business.
4
Constellation Brands (USA) Completes Series Of Transactions To Premiumize IT Shades
Portfolio With Sale Of Paul Masson Grande Amber Brandy To Sazerac Engage & Enable
Constellation Brands, Inc. a leading beverage alcohol company, announced that it has closed its sale of the “The closure of this sale concludes a series of transactions within our wine and spirits business
Paul Masson Grande Amber Brandy brand, related inventory, and interests in certain contracts to Sazerac designed to help accelerate revenue growth and operating margin performance by advancing our vision
for approximately $265 million, subject to certain post-closing adjustments. Constellation announced it had of building a winning portfolio of distinctive, higher-end brands,” said Constellation Brands’ president
closed transactions with E. & J. Gallo Winery and Vie-Del Company. Constellation divested a portion of its and chief executive officer. “With these transactions now behind us, our team can more fully
wine and spirits portfolio principally priced at $11 retail and below, including certain related facilities, and concentrate our resources and focus behind a smaller set of more premium brands that better align with
its Nobilo wine brand to Gallo. Constellation also divested certain brands used in its grape juice concentrate consumer premiumization trends.”
business, together with related inventory, interests in certain contracts, and liabilities to Vie-Del Company. Lorem
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This news release contains forward-looking statements. All statements other than statements of historical amet,
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fact are forward-looking statements. The word “expect” and similar expressions are intended to identify tetuer
forward-looking statements, although not all forward-looking statements contain such identifying words.
These statements may relate to business strategy, future operations, future revenue growth, future operating
margin performance, prospects, plans, and objectives of management, as well as information concerning
expected actions of third parties. All forward-looking statements involve risks and uncertainties that could
cause actual results to differ materially from those set forth in, or implied by, such forward-looking
statements. The forward-looking statements are based on management's current expectations and should
not be construed in any manner as a guarantee that such results will in fact occur or will occur on any
contemplated timetable. All forward-looking statements speak only as of the date of this news release and
Constellation Brands undertakes no obligation to update or revise any forward-looking statements, whether
as a result of new information, future events or otherwise.

5
Kao (Japan) Merges its Kanebo and Sofina Beauty Consulting Companies IT Shades
to Strengthen Brand Communications and Expand its Customer Base Engage & Enable
Description
Kao Corporation will be establishing Kao Beauty Brands Counseling Co., Ltd. by merging two beauty counseling companies within the Through
professional counseling conducted by beauty consultants, Kao Beauty Brands Counseling will be reinforcing the images and values of Kao's
cosmetics brands and maintaining and expanding a diverse and loyal user base. Kao Corporation created a "New Global Portfolio" centered on a
growth strategy for its cosmetics operations. Eleven strategic brands to be strengthened globally and eight brands (R8) to be expanded in Japan
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were selected from the group's five big cosmetics business units: Sofina, Curél, Molton Brown, Kanebo Cosmetics and e'quipe. By fusing
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scientifically proven skin benefits with sensory appeal, the New Global Portfolio will enhance the individuality of the brands and grow their
presence in Japan, Asia, and Europe. As it pushes forward with its growth strategy, Kao has been unifying the operations of its five cosmetics
units step by step. A horizontally organized structure linking the brands in operational planning was completed in in January 2019. The operations
travel retail and beauty research & creation were similarly linked a year later, in January 2020. In the next step, to take effect from January 2021,
Kao will complete its strategic shift away from brand management centered on individual business units (Sofina, Curél, Kanebo Cosmetics, etc.)
to brand management centered on three business groups: Prestige Business, Masstige Business and Regional Business.
6
Stanley Black & Decker (USA) Reports 4Q 2020 And Full Year Results IT Shades
Engage & Enable

• 4Q'20 Revenues Totaled $4.4 Billion, Up 19% Versus Prior Year Inclusive Of 16% Organic Growth Stanley Black & Decker's President & CEO, commented, "Today's report is a resounding affirmation
• 4Q'20 Gross Margin Rate Was 35.3%; Excluding Charges, 4Q'20 Gross Margin Rate Was 35.6% Up of our commitment to purpose-driven performance. We have built a great company, anchored by a
390 Basis Points Versus Prior Year supportive, people-oriented culture and grounded in a dedication to performance, innovation and
• 4Q'20 Operating Margin Rate Was 15.6%; Excluding Charges 4Q'20 Operating Margin Rate Was A social responsibility. Our fourth quarter and full year 2020 results attest to the fact that this formula is
4Q Record 16.5%, Up 290 Basis Points Versus Prior Year a winning one for the 2020s. In 2020, we demonstrated that corporations like ours, which put people
• 4Q'20 Diluted GAAP EPS Was $2.88; Excluding Charges, 4Q'20 Diluted EPS Was $3.29, Up 51% first and strive to have a positive impact on all stakeholders and society at large, offer superior
Versus Prior Year resilience in volatile and uncertain times, thus benefiting our shareholders through outstanding
• Full Year Revenues Totaled $14.5 Billion, Up 1% Versus Prior Year, As 10% Second Half Organic growth, cash flow, margin expansion and ESG”.
Growth And Acquisitions More Than Offset First Half Pandemic-Related Market Impacts
• Full Year Gross Margin Rate Was 34.2%; Excluding Charges, Full Year Gross Margin Rate Was
34.7%, Up 120 Basis Points Versus Prior Year Aided By Productivity, Margin Resiliency Initiatives And
Price Realization
• Full Year Operating Margin Rate Was 12.9%; Excluding Charges, Full Year Operating Margin Rate
Was 14.6%, Up 110 Basis Points Versus Prior Year, Led By Gross Margin Expansion And Cost Control
• Full Year Diluted GAAP EPS Was $7.77; Excluding Charges, Full Year Diluted EPS Was $9.04, Up
8% Versus Prior Year
• Full Year Free Cash Flow Was A Record $1.7 Billion, Up 55% Versus Prior Year And 136% Of Net
Income
• Guiding 2021 Full Year Diluted GAAP EPS Of $9.15 To $9.85; Adjusted EPS Of $9.70 - $10.30; Free
Cash Flow Conversion To Approximate Net Income
7
Tesco (UK) launches first sustainability-linked bond of €750m IT Shades
Engage & Enable
Tesco has launched a bond that, for the first time, is linked to the Company’s commitment to reduce “I’m delighted that we have issued our first sustainability-linked bond. Linking our financial
greenhouse gas emissions. Tesco was the first business globally to set a zero-carbon goal in 2009 and strategy to our long-term commitment to tackle sustainability is an important step in ensuring that
later the first FTSE 100 Company to set science-based carbon reduction targets on a 1.5-degree this commitment is embedded across all our business operations and ensures we are driving
trajectory. The launch of our first sustainability-linked bond further demonstrates the strength of our continuous improvement. We are proud to be making good progress on our journey to be a net
commitment to reduce our impact on the environment and become a net zero carbon business in the zero carbon business in the UK by 2035 and for the entire Group by 2050.” Said CFO, Tesco
UK by 2035. The €750m bond with a 0.375% coupon offers an 8.5-year maturity and is the first bond
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of its kind to be issued by a retailer. It is an important step in setting tangible incentives for our ipsum
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environmental and social performance and follows the announcement in October 2020, that Tesco consec-
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established a £2.5bn revolving credit facility, with interest linked to the achievement of three
ambitious environmental targets. The bond is aligned to an agreed Sustainability Performance Target
(SPT) of reducing Scope 1 and 2 Group Greenhouse Gas (GHG) Emissions by 60% by 2025 against
Tesco’s 2015 Baseline. As we work towards our targets, we have already achieved a 50% reduction in
Group GHG emissions against a 2015 baseline as well as sourcing 97%1 of electricity from renewable
sources. In November 2020, we announced a partnership with Low Carbon to create three new solar
farms and introduced a new fleet of electric delivery vehicles in London as part of our plan to go fully
electric by 2030. The bond will be aligned to Tesco’s newly introduced Sustainability-Bond
Framework, which follows the ICMA Sustainability-Linked Bond principles, and has been
independently assessed by Sustainalytics.

8
Sojitz (Japan) Invests in Japanese Branch of TES Group, one of the Largest IT Shades
Global IT Asset Disposition Providers Engage & Enable
Description
Sojitz Corporation has acquired a stake in TES-AMM JAPAN K.K. TES JAPAN is the Japanese branch of TES Group, one of the largest global IT Asset Disposition
providers specialising in effective data sanitization, reuse and recycling of IT assets such as used IT hardware and discarded electronic circuit boards. As environmental
sustainability and data security take on greater importance, TES JAPAN is specially equipped to manage the environmental burden and risk of data leaks from the
increasing number of aged IT equipment in circulation. TES JAPAN is the Japanese subsidiary of TES Group, a specialized ITAD service provider with operations in
approximately 40 facilities across 20 countries. The TES Group provides a consistent level ofLore
high-end services
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to customers at each of their global branches. TES
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JAPAN has Japan’s first and only DDRT (Data Destruction Recycling Truck)(*) which enables TES Services to be performed securely at the clients site. For trading
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companies in the resource sector, the mainstream business formerly comprised upstream interests such as mine interests. However, with recent concerns surrounding
resource depletion and uneven resource distribution, the resource recycling business is expected to become increasingly important in the future. Sojitz made the decision
to enter the ITAD business in order to better establish its metals and comprehensive resource recycling businesses for urban mines that are anticipated to become a
source for resource procurement in the future. Sojitz will partner with TES JAPAN in this business to introduce ITAD services to companies in Japan. TES JAPAN
provides world-class IT equipment lifecycle management services, thereby contributing to improvements in client data security. At the same time, Sojitz and TES will
help to realize a circular economy by facilitating increased reuse and recycling IT equipment. In addition, Sojitz’s extensive network will be leveraged in TES Group’s
lithium-ion battery recycling and storage battery businesses, in order to build a sustainable business model that meets society’s needs.
9
Toyota Tsusho (Japan) Makes Equity Investment into Vietnam Ngoi Phat IT Shades
Hydropower Plant Engage & Enable
Description
Toyota Tsusho Corporation announced that it has acquired 35% of the issued shares for the Northern Electricity Development & Investment Joint Stock Company
No. 2 , a company that operates the Ngoi Phat Hydropower Plant (installed capacity: 84 MW), from Vietnam Construction and Import-Export Joint Stock
Corporation ("VINACONEX"), a major construction and property development company in Vietnam. This will be Toyota Tsusho's first equity investment into
an overseas hydropower generation business. Because of the abundant hydropower resources in Vietnam, hydropower covers approximately 40% of the country's
power demand. NEDI2, in which Toyota Tsusho now holds equity shares, has continuedLore
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stable power operations supported by a 25-year power purchase
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agreement concluded with Vietnam Electricity Corporation . Through the equity participation, Toyota Tsusho is expected to boost power generation efficiency
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and to improve the operation, applying Japan's hydropower generation technologies and knowhow. Hydropower is, among other renewable energy sources, a
generation source which deliver stable electricity to the market for a long term at a low cost. Toyota Tsusho expects to build a partnership with VINACONEX
through the operation of NEDI2 and further, studies the feasibility of hydropower generation and other renewable energy development in Vietnam. Toyota Tsusho
positions renewable energy strategy as one of its growth strategies to resolve the environmental issues on a global basis. In addition to wind power which Toyota
Tsusho group have strengths in, efforts are being devoted to diversification of energy sources including hydropower, geothermal power and biomass, and to
geographical expansion of its business areas. Toyota Tsusho will continue to strengthen its renewable energy business and contribute to the transition to a carbon
free society.
10
Tyson Foods (USA) Expanding Iconic Wright® Brand Bacon Plant IT Shades
Engage & Enable
Tyson Foods, Inc. is investing $26 million to expand production at the iconic WRIGHT® “I am extremely excited about the addition and enhancements to the Wright Brand
BRAND BACON facility in Vernon, Texas. Scheduled for completion by March of 2021, the facility in Vernon, Texas,” said. “Adding jobs is nothing but great news for our
expansion is expected to create 32 new jobs, bringing the total employment at the plant to community. Tyson Foods is and always has been a vital ingredient to the growth of
more than 800. The bacon category has seen volume growth, up 18 percent since 2017, with Vernon, and we are very thankful to them for all they do for our community. Vernon is
new people entering the category and existing buyers consuming more bacon, most recently proud to be the home of Wright Brand Bacon since 1922.”
due to an increase in at-home meals. Surpassing category growth during this same time Lorem
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period, Wright Brand has increased volume by 29 percent as more buyers are introduced to amet,
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the brand. The expansion is expected to satisfy current demand and allow room for additional
growth. The Wright Brand is known for its hand trimmed and thick-cut real wood smoked
bacon. Flavors have been perfected through a 90-year proprietary curing recipe, featuring
favorites including hickory smoked, applewood smoked, double smoke and maple flavored
bacon. Tyson Foods and its family of companies operate 10 food processing plants in Texas,
employing more than 12,000 team members and paying more than $480 million in annual
wages as of the most recently completed fiscal year. The company also contracts with more
than 230 poultry growers and more than 90 cattle suppliers in the state. It’s estimated Tyson
Foods’ operations have a total annual impact of nearly $3 billion in Texas.

11
Sojitz (Japan) Invests in Recotech, the Developer of a Circular Renewables IT Shades
Platform which Enables a Circular Economy Engage & Enable
Description
Sojitz Corporation has acquired stake in startup Recotech Co., Ltd. (“Recotech”) through third party allotment of shares, with the aim of developing a circular renewable resource platform
that realizes a circular economy. As concerns of environmental issues such as climate change, plastic pollution, and the depletion of natural resources have increased, so has the necessity for
business models that support a circular economy and a decarbonized society in general. Under these circumstances, one pressing issue Japan’s manufacturing industry faces is incorporating
recycling and collecting processes from the raw material procurement and design stages of their supply chain. Japan still maintains a low recycling rate for waste products, * with plastic
waste seen as particularly problematic. It is difficult to incorporate plastic waste into manufacturers’ material procurement portfolios due to insufficient information on quality, volume (stable
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supply), cost (economic rationale), and other information necessary for manufacturers to use recycled materials, hindering the sustainable use of plastics waste. In order to address these
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information insufficiencies, Recotech developed a unique circular renewables platform, Material Pool System (“MPS”), to visualize type, volume, and location of waste using AI technology.
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Recotech aims to realize business models that support a circular economy through the following measures.
• Improving quality of recycled resources by designing incentives for waste producers with high sorting accuracy and establishing traceability
• Visualizing waste volumes with AI technology
• Enhancing economic efficiencies by organizing reuse of waste products on regional levels instead of on the company level
MPS was selected as a model business by the Tokyo Metropolitan Government’s Bureau of Environment in its 2015 to 2016 call for sustainable resource model projects. Through this
investment in Recotech, Sojitz will build a new circular economy-based supply chain distinct from the traditional one-way supply chain, thus ensuring an infrastructure from which Japanese
manufacturers can easily procure reliable renewable resources. At the same time, Sojitz and Recotech seek to expand future operations overseas, primarily to the ASEAN region. Sojitz will
participate in the recycling business through this project and others to build on and expand low-carbon businesses, reducing CO2 emissions generated from business activities, and
contributing to a decarbonized and sustainable society.
12
IT Shades
Engage & Enable
Solutions Updates

Solution Updates
Adidas (Germany): Sky Super Rugby Primeblue Alternate Jerseys For 2021
IT Shades
Seasonsky Super Rugby Primeblue Alternate Jerseys For 2021 Season Engage & Enable
Solution Descriptio n
They are revealing a collection of elite rugby jerseys to be worn in competition by the Blues, Chiefs, Crusaders, Highlanders and Hurricanes this
season. Bringing together some of the best in our sustainability and performance technologies, the alternate shirts are made with PRIMEBLUE,
and take their individual design inspirations from the natural world that surrounds each of the five professional clubs taking part in the Sky Super
Rugby Aotearoa and Sky Super Rugby Trans-Tasman competitions. United for one cause, each jersey in the collection has been designed with an
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eye on our ambition to end plastic waste. All of the teams will wear kits created with adidas PRIMEBLUE – a high-performance recycled material
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made in part with Parley Ocean Plastic; upcycled plastic waste intercepted on shorelines and coastal communities around the world to prevent it
from polluting the oceans. This is part of our commitment to continue to innovate in the area of sustainability, and the journey to reaching more
than 50% total volume of recycled polyester at the end of 2020 and to use only recycled polyester in all products across the business by 2024.
Looking to the rohe o te Kapa Orangi - the region surrounding the club - the Blues will take to the pitch in a kit inspired by Tamaki Makaraurau
(Auckland). With a unique wavy design featuring hard lines juxtaposed against a fluid look, the jersey draws inspiration from the reflection of the
Harbour Bridge on the waters of the Waitematā which runs below it. This is further brought to life with bright blue accents on the sleeves, the main
body graphic and shorts popping against an all-over white base.
13
Solution Updates
Adidas (Germany):Ultraboost 21: Latest Edition Of The Iconic Franchise
IT Shades
Delivering Incredible Energy Return With Every Stride Engage & Enable
A team of our leading designers and product developers worked closely with the adidas running community and testers to create the new
ULTRABOOST 21 silhouette, which reimagines the original ULTRABOOST to deliver a bold new design combined with the latest in performance
technology. The core development in ULTRABOOST 21 is the redesign of the shoe’s torsion system. The new adidas LEP (‘Linear Energy Push’)
provides a 15% increase in forefoot bending stiffness for a more responsive stride. This works alongside our proprietary midsole BOOST
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technology, which packs in 6% more BOOST through an exaggerated heel curve, providing runners with incredible energy return and comfort in
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every step. They have always believed that through sport, we have the power to transform lives and ULTRABOOST 21 embodies its commitment
to bring energy to people to drive positive change and self-betterment. Arriving at a time when cities around the world have been heavily disrupted
by the coronavirus pandemic, running has continued to be a constant that has kept cities and communities moving. A global study, commissioned
by us, highlighted the power of running to aid positive transformation and improved physical and mental wellbeing in communities. Runners were
shown to be 20% more likely than non-runners to experience increased energy levels, while over 40% of respondents that increased their running
frequency, also said that they developed a more positive outlook on life. Over 1 in 3, meanwhile, identified the mental health benefits of running
as one of their core motivating factors.
14
Solution Updates
Tmall Global Ramps up Support for New Sellers Entering China
IT Shades
Engage & Enable
Alibaba Group’s cross-border business-to-consumer marketplace Tmall Global announced a new suite of solutions at the 2021 Tmall Global New Seller Virtual Summit to help
global brands capture growing consumption opportunities in China. The registration for Tmall Global can be completed using the platform’s new self-service portal and getting
started to open a storefront will take as little as 30 days. With its new Official Operating Service, merchants of all sizes, including those with zero Chinese ecommerce
operational experience, can launch their brands smoothly on Tmall Global. In addition to a streamlined on-boarding process, overseas brands and retailers will receive tailored
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consultation, operations and content support as well as other value-added services through Tmall Global and its extensive partner network worldwide. Tmall Global will also
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roll out region-specific programs to further support merchants who plan to establish a presence in China. The 2021 Tmall Global New Seller Summit is the first-ever virtual
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summit hosted by the platform with regional and category-specific content sessions spanning seven time zones from until January 21. It covers China's cross-border
e-commerce landscape and market insights, as well as case studies from different regions and industries. Brand owners can directly speak to our business development experts
to learn more about how to launch their products in China. China’s consumption of imported goods has seen compounded annual growth of 76%1. This trend indicates the
market is set to attract an increasing number of foreign brands looking to establish their footprint via online channels. According to Tmall Global, more than 29,000 brands
across 5,800 categories had come onto the platform at the end of December 2020, over 80% of them are entering China for the first time. Tmall Global will provide sellers with
access to a variety of content marketing resources to help them deliver a more robust value proposition. The resources include, influencer pitches, short-video and livestreaming
vendor collaboration opportunities to effectively engage with the Chinese audience and to deliver greater brand value. Other value-added services that new sellers can enjoy
include first mile storage and shipping, all-round insurance and supply chain finance.
15
Solution Updates
Beiersdorf (Germany): NIVEA Launches New Brand Purpose – Kick-off
IT Shades
with Digital Film “Twins” Engage & Enable
NIVEA launched its new brand purpose campaign, Care for Human Touch, with the release of a powerful short film called “Twins”. The film, which will be distributed on digital
channels across all markets in Europe, tells the harrowing true story of Hamburg-based twins Lilly and Madelaine. With the health benefits of skin-touch at the center of the
#CareForHumanTouch purpose initiative, NIVEA is kicking off the campaign with a real-life story in order to spread awareness that human touch can be literally lifesaving. The story
at the heart of “Twins” is one of familial bonds and the healing power of skin-touch. Born 16 years ago at nine weeks early, Lilly and Madelaine were both extremely fragile. However,
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Madelaine’s life was in grave danger; she had a hole in her heart and could not breathe on her own. Their anguished parents stood by helplessly as doctors seemed powerless to prevent
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the inevitable. Then, acting on intuition, a nurse had the life-changing idea to place the twins together in the same incubator, skin on skin. Just days old, Lilly instinctively hugged her
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sister. The effect on Madelaine’s health was immediate, and in time she grew stronger, thanks to the comfort of her sister’s skin contact. Lilly’s touch saved Madelaine’s life. In sharing
their story, the pre-mature born twins have become an integral part of NIVEA’s mission to highlight the health benefits of human touch and encourage more togetherness. The creative
decision to focus on real people and their experiences with skin-touch lends authenticity and emotion to the story, which NIVEA hopes will help inspire more human touch, within the
constraints of the social distancing rules. The film was conceived and executed by communications agency Jung von Matt SAGA, and directed by Sergej Moya of Tempomedia
Productions. As part of the new #CareForHumanTouch purpose initiative, NIVEA will support skin-touch projects to promote the quality of life for people at risk of loneliness, such
as babies born preterm, visually impaired individuals and elderly with dementia. By 2025, NIVEA will invest 20 Million Euros in skin-touch projects, which are meant to impact the
individual health and well-being of more than 150,000 people. Additionally, through consumer outreach, NIVEA aims to educate 100 million consumers about the health benefits of
human touch. All campaign materials and consumer engagement will be centered on a digital hub, created by the digital agency Wood, Hamburg.
16
Solution Updates
CarMax (USA) Launches New Signature Experience – Industry-Leading
IT Shades
“Love Your Car Guarantee” Engage & Enable
CarMax, Inc. The nation’s largest retailer of used cars, announced the launch of the Love Your Car Guarantee, the only consumer offering of its kind in the
automotive retail industry. This new signature experience gives customers the ability to take 24-Hour Test Drives before committing to purchase – providing
increased peace of mind and buyer confidence as customers experience a day in their life with a new ride. In addition, CarMax has extended its 7-Day Money
Back Guarantee to a 30-Day Money Back Guarantee. Now, customers have 30 days to Lorem
decide if a vehicle is the right fit, allowing them to return the car for
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any reason for a full refund up to 1,500 miles. This offering is unmatched in the automotive industry. According to CarMax consumer research, 96% of used
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car shoppers said they would likely take advantage of test driving a vehicle for 24 hours if they had the option. Sixty-three percent of used car shoppers said
they would need more than 7 days to feel confident they were making the right purchase. Known for disrupting the industry with the first used vehicle
“no-haggle” buying and selling experience, the Love Your Car Guarantee is CarMax’s latest unprecedented consumer offering that will continue to set the
trend of the future of automotive retail. CarMax also offers online car buying nationwide, where customers can receive delivery through contactless curbside
pickup, available nationwide, and home delivery, available to most customers. Customers can also opt to complete the car buying experience in-person at one
of CarMax’s 220 stores among 41 states nationwide. The company significantly invested in technology and digital initiatives to build out this omni-channel
experience that empowers customers to buy a car on their terms – online, in-store, and a seamless integration of both.
17
Solution Updates
Hon Hai releases FOXCONN (Canada) NxVAE, a new unsupervised learning AI algorithm technology,
AI empowers industry applications, product testing and sampling are not troublesome
IT Shades
Engage & Enable
Hon Hai Technology Group announced that it has officially launched the unsupervised learning artificial intelligence (AI) algorithm
"FOXCONN NxVAE", using the model training method listed in the front, and only using positive samples that are easy to obtain
Perform optical inspection calculations to solve the problem of obtaining defective samples in the production line. It is suitable for mature
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product lines with high yields and can increase the overall fault tolerance of AI models. This technology has been actually introduced into
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the group's product appearance inspection production line, successfully reducing by 50% The above production line testing manpower.
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The AI team of the Hon Hai Semiconductor business group lasted more than 8 months of research and development, from setting up AOI
optical inspection equipment to collecting product appearance images on the production line. During the period due to the impact of the
COVID-19 epidemic, the team was unable to visit the production line in person and switched to a remote working mode. Image data
processing and AI algorithm development and adjustment, and finally developed an unsupervised learning AI algorithm FOXCONN
NxVAE, which has been actually applied to the appearance inspection production line of electronic products in the Hon Hai Technology
Group's mainland China park.

18
Solution Updates
Essity (Sweden) launches absorbent underwear for menstruation and
IT Shades
incontinence Engage & Enable
Hygiene and health company Essity is launching new ranges of washable absorbent underwear within its feminine care
and incontinence products categories. The underwear offers invisible protection for up to eight hours, providing users
with a more sustainable option than disposable protection. In Essity’s incontinence products category, TENA
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Silhouette Washable Absorbent Underwear is being launched for women with light bladder weakness and with a focus
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on discretion. In Essity’s feminine care category, a line of period underwear is being launched called intimawear under
the brands Libresse™, Bodyform™ and Nana™. The two products have different gusset lengths and come in different
styles and with different types of lace. Essity’s products and solutions cover all phases of life and benefit both
individuals and society as a whole. Each Essity brand has its own purpose and function, but all work to create
well-being and sustainable value for customers and consumers.
19
Solution Updates
Generalmills (USA) Introducing Nature Valley Protein Crunch Bars,
IT Shades
delicious creamy, crunchy texture with 10 grams of protein Engage & Enable
Nature Valley, the No. 1 granola bar brand in the world*, is launching Protein Crunch bars, a bar that uniquely features
a creamy, crunchy texture with 10 grams of great-tasting protein – making it unlike many other snack bar options. This
new addition to the Nature Valley Protein lineup is ideal for between meal cravings with ingredients like creamy peanut
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butter, and crunchy nuts in a whole grain oat bar. As with all Nature Valley products, Protein Crunch contains no
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artificial flavors or colors and no high fructose corn syrup, just delicious flavor. The new snack bars are available in
two varieties: Peanut Butter and Chocolate Peanut Butter. Protein Crunch snack bars are currently available at most
retail locations nationwide or online, for a suggested retail price of $4.49 per five-count box.
20
Solution Updates
Lee X H&M (Sweden): Collaborating For The Next Generation Of More
IT Shades
Sustainable Denim Engage & Enable
H&M is proud to announce it has collaborated with American denim legends Lee to push for the next generation of more sustainable denim. It’s a holistic
collaboration with advances at every stage of design and production, from H&M’s first ever 100% recycled cotton jeans, to non-leather backpatches made from
cork and jacron paper. For the first time, H&M will also share Life Cycle Assessment (LCA) data on hm.com indicating the water, C02 & energy impact of each
denim garment from raw materials to end of use. Lee x H&M is an ambitious collaboration that has sustainability central to its design. The brands took a holistic
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approach, looking at every stage of denim production. Fabric is crucial, such as H&M’s first 100% recycled cotton jeans, made from 80% post-industrial waste
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and 20% post-consumer waste. There’s also denim that’s cotton-free, made instead from renewable man-made fibres, as well water-saving dyes and lower impact
denim washes that are 3rd party verified for their lower water usage, chemical, and energy consumption. For the women’s collection, wide and loose jeans have a
90s throwback feel, while Lee’s classic Rider jacket is recut with an oversized cocoon shape. Denim corsets add a feminine edge, while dungarees and overshirts
bring the functional workwear vibe, alongside Texloop™ RCOT™ Recycled Cotton jersey pieces for the full Lee x H&M look. For the men’s collection, workwear
jackets are a wardrobe essential with Lee’s true authenticity of design. Relaxed fit five pocket jeans are cut from 100% recycled cotton, while relaxed carpenter
jeans are made with water-saving dyes and 100% Tencel™ Lyocell cellulosic sewing threads. There are workwear dungarees, denim bucket hats and tote bags, as
well as heavyweight jersey pieces to complete the more sustainable collection.

21
Solution Updates
Heineken (Netherlands): Desperados Launches Alcohol-Free Innovation,
IT Shades
Desperados Virgin 0.0% Engage & Enable
Born from a wild experiment, Desperados Virgin 0.0% pushes the boundaries of non-alcoholic alternatives and unleashes
the adventurous side of beer drinkers. The brand’s first alcohol-free innovation delivers the ultimate refreshment, bringing
the Desperados vibe to any occasion – all without the alcohol. Offering 100% taste with 0% alcohol, Desperados Virgin
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0.0% unlocks a new experience for the growing number of drinkers who want more choice when it comes to alcohol-free
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alternatives while still looking for excitement and adventure. Perfect for all occasions, Desperados Virgin 0.0% is the ideal
drink for those who want to Live, Love Tomorrow, inviting people to step beyond the obvious and celebrate the
unexpected with great tasting, alcohol-free beer. Following the successful launch of Desperados Virgin 0.0% in France last
year, Desperados is further embracing the growing consumer demand for non-alcoholic alternatives by rolling out the new
product globally. It will initially be available in the Netherlands and Poland this month, followed by Belgium in February,
before launching in additional markets throughout 2021.
22
Solution Updates
Sainsbury’s (UK) brings a new flagship store to the market
IT Shades
Engage & Enable
Sainsbury’s has opened the doors to its relaunched Hempstead Valley supermarket in Kent, showcasing its latest product offer and format design. After eight months of
redevelopment works, the 62,000 sq. ft supermarket has been transformed into a next generation state-of-the-art Sainsbury’s store. The new-look supermarket provides a
customer-first experience, with the local community now enjoying a brighter, fresher superstore with enhanced product and service offering. The store is a spacious, welcoming
and safe shopping destination, that features exciting and vibrant signage designs, including colourful displays and neon lights to showcase fresh in-store offers. The supermarket
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is home to the first Sainsbury’s Fresh Food Market, new-look café, dedicated on-the-go hub with snacking, coffee machine, fresh juicer and sushi bar, plus Argos store in store
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offer. The multi-million pound investment works also involved transforming the beauty department and clothing and home section and installing a new self-service patisserie
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counter, as well as a takeaway hot food bar including the retailer’s popular pizza counter. The works also extend beyond the shop floor, with improvements made to the colleague
wellbeing area to ensure a more interactive and inspiring team workplace, including new furniture and digital notice boards, complemented by new painting and decorative
works. Sainsbury’s petrol station next door to the store has also been redeveloped for customers to enjoy, including more on-the-go ranges and home essentials such as cleaning
products and toiletries. Sainsbury’s has operated from the Hempstead Valley site for over 40 years, with the renewal representing one of its largest single store investments in
around 20 years. Sainsbury’s announced in October it would pilot its new Fresh Food Market in the Kent store and, if successful, would look to rollout to more stores.
Sainsbury’s has been delighted by customer and colleague feedback on the new food hall format and design and will commence a trial across more stores in 2021. The Fresh
Food Market is brought to life with a market-style presentation of fresh fruit and vegetables, new signage and a focus on seasonality and proud British Heritage.
https://www.about.sainsburys.co.uk/news/latest-news/2021/03-02-21-hempstead-valley-relaunch
23
Solution Updates
Sainsbury’s (UK) announces mass rollout of plant-based own brand
IT Shades
teabags in stores Engage & Enable
Sainsbury’s is announcing the mass roll out of its first plant-based own brand tea bag from June 2021. The innovative move comes
as part of Sainsbury’s ongoing commitment to halve plastic packaging by 2025 and the company’s pledge to become Net Zero in its
own operations by 2040. Sainsbury’s current own brand teabags are made up of 75% natural fibres and 25% oil-based plastic sealing
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material (polypropylene). This sealing material is important to ensure the teabag remains intact and that tea leaves don’t seep into the
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cup. However, Sainsbury’s has already begun moving away from oil-based plastic and is instead trialling a more sustainable
plant-based plastic called Polylactic acid (PLA), made from the sugars in cornstarch, cassava or sugarcane. PLA teabags are made
from renewable plant-based material and are industrially compostable, unlike the current oil-based plastic teabags. Sainsbury’s will
move over 815 million individual teabags a year from using oil-based plastic to plant-based plastic. The retailer has found the
popularity of tea has been increasing this year with sales of tea rising by 6% year on year. To make the teabags even more
environmentally friendly, Sainsbury’s will also be removing the outer plastic wrapping from 11 products. By eliminating this plastic
film wrap from the box, the company will remove over 5.3 million pieces of plastic a year, which equates to 16.2 tonnes of plastic.
24
Solution Updates
Keurig (UK) Commercial Unveils Touchless Brewing as Americans
IT Shades
Return to New Coffee Routines in the Workplace Engage & Enable
Keurig Commercial, the away-from-home coffee division of Keurig Dr Pepper and the leader in single-serve office coffee1, announced it has introduced touchless
brewing capabilities on its bean-to-cup coffee makers designed for work environments. Using the new Keurig® Remote Brew app, consumers can brew their favorite
coffee or specialty beverages through a mobile device. Keurig's first touchless brewing innovation complements the Company's existing Safe Brewing Toolkit, designed
to support safe and hygienic coffee stations in the workplace, including floor decals for social distancing, brewer signage to support cleaning schedules and coffee maker
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deep cleaning kits. The Company will be unveiling additional brewing innovations during the year to meet the evolving needs of workplaces and offices. To deliver on
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the company's commitment to help consumers brew safely throughout COVID-19, the Remote Brew app was developed in conjunction with a Bluetooth kit that
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customers can quickly and easily install on the Eccellenza Touch® and Eccellenza Momentum® bean-to-cup brewers. Once the Bluetooth kit is installed, a QR code
allows consumers to interact directly with the machines through their phones using the Remote Brew app. The touch-free technology allows consumers to select and
customize their beverage of choice, and press brew, all from the convenience of their phone – and without having any contact with the coffee maker itself. Keurig coffee
makers are designed to brew a quality cup of coffee while offering easy cleaning and sanitization. In fact, office decision makers are 2.75 times more likely to consider
Keurig as a sanitary option over drip coffee2. Keurig coffee makers have non-porous surfaces that do not absorb bacteria or germs and most common Environmental
Protection Agency-registered household or commercial disinfectants can be used effectively. Additionally, each K-Cup® pod features an air-tight seal for freshness, a
double-wall design to protect the grounds from external factors and advanced technology keeps water and coffee untouched and safe from start-to-finish during the
brewing process.
25
Solution Updates
Makita (Japan) Releases New 18v Lxt Brushless Hammer Driver-Drill
IT Shades
Engage & Enable
Makita U.S.A., Inc. manufacturer of high-quality professional tools and accessories, has launched the premium 18V LXT® Brushless
½” Hammer Driver-Drill. The new hammer driver-drill delivers a full 1,250 in.lbs. of Max Torque, the most in the category. Despite
its powerful punch, the XPH14 is 14% smaller than its predecessor, XPH07. The XPH14 is ergonomic and compact at only 7” in
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length. It features a 2-speed transmission (0-550 and 0-2,100 RPM) for drilling, fastening, and hammer-drilling applications. The
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XPH14 is engineered to handle the most demanding drilling and driving applications in wood, masonry and steel. A 2-9/16” self-feed
bit in high speed can easily bore through pine. Additional features include an all-metal ½” self-ratcheting chuck for improved
bit-gripping strength, a built-in L.E.D. light that helps illuminate the work surface, and a rubberized grip for increased comfort. For
improved tool performance and extended battery life, the XPH14 features Star Protection Computer Controls™. Star Protection is
communication technology that allows the Star Protection-equipped tool and battery to exchange data in real time and monitor
conditions during use to protect against overloading, over-discharging and overheating.
26
Solution Updates
Makita (Japan) Launches New 18v Lxt Brushless Detail Belt Sander
IT Shades
Engage & Enable
Makita U.S.A., Inc. manufacturer of high-quality professional tools and accessories, is excited to announce the
introduction of the 18V LXT® Brushless 3/8” x 21” Detail Belt Sander (XSB01). This belt sander is ideal for use on
wood and metal in refinishing and fabrication applications. The Makita-built brushless motor delivers corded
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performance with cordless convenience and a belt speed of up to 5,600 ft./min. Three different arm assembly sizes are
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available for increased versatility in completing a variety of jobs. The XSB01 is also compatible with ¼” and ½”
sanding arms. The sanding arm also pivots up to 160-degrees for compact storage. The large 21" belt produces 4-5/16"
maximum sanding length for faster work.The XSB01 can be connected to dust extractors/vacuums for a cleaner job
site. Other features include an electric brake, variable speed control, and adjustable L.E.D. light.
27
Solution Updates
Makita (Japan) Announces Two New And Improved 18v X2 (36v) Lxt
IT Shades
Brushless Dust Extractors Engage & Enable
Makita U.S.A., Inc. manufacturer of high-quality professional tools and accessories, has released two improved 18V X2 (36V)
LXT® Brushless Cordless Wet/Dry Dust Extractor/Vacuums, models XCV20Z and XCV23Z. The new dust extractor/vacuums offer
longer run time and lower noise. Users now get 100 minutes of run time on the normal setting with two LXT 5.0Ah Batteries and a
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quieter operating sound level of 64 dB(A) on the highest speed. The XCV20Z and XCV23Z are direct replacements for the XCV06Z
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and XCV14Z respectively. Similar to the XCV06Z and XCV14Z, the new XCV20Z and XCV23Z offer a variable speed control dial
to match the speed to the application, large rubber bumpers to prevent damage to the work environment, an oversized on-off switch
for convenience and quick-release metal latches for easy removal and disposal of debris from the canister. Makita® LXT Cordless
System, the world’s largest cordless tool system powered by 18V lithium-ion slide-style batteries, takes a user from power tools to
outdoor power equipment to get the job done. These dust extractors are part of this system, using the same batteries that work in
Makita 18V LXT Power Tools. Makita 18V LXT Batteries have the fastest charge times in their categories, so they spend more time
working and less time sitting on the charger.

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Solution Updates
Makita (Japan) Releases Three New 18v Lxt Brushless Shearing Tools
IT Shades
Engage & Enable
Makita U.S.A., Inc., manufacturer of high-quality professional tools and accessories, is excited to introduce the 18V LXT® Brushless 14 ga. Straight Metal Shear (XSJ03), 18V LXT
Brushless 18 ga. Off-set Metal Shear (XSJ04), and the 18V LXT Brushless 1/2” Fiber Cement Shear (XSJ05). These new shears are designed for HVAC, drywall, MEP, metal
fabrication, metal manufacturing, roofing, and other trade segments. The XSJ03 cuts up to 14 ga. mild steel, 16 ga. stainless steel and easily cuts through spiral duct seams. It is
equipped with a Makita-built brushless motor allowing for a high degree of power efficiency with an exceptionally high 3,000 SPM speed. The cutting head is constructed with
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precision-machined milled steel for durability and a high-performance double cut blade minimizes material
ipsum dolor sit distortion. The shear head rotates 360-degrees with an easy push-button
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for various cutting positions. The trigger can be locked in the on position for continuous use and lock-off position requires two actions to start. This metal shear features an ergonomic
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D-handle grip with an in-line motor for increased maneuverability. Other features include a built-in L.E.D. light and belt clip. The XSJ04 cuts up to 18 ga. mild steel and 20 ga. stainless
steel and is capable of radius cuts up to 3”. It is equipped with a Makita-built brushless motor allowing for a high degree of power efficiency with an exceptionally high 3,000 SPM
speed. The shear head rotates 360-degrees with an easy push-button for various cutting positions. The trigger can be locked in the on position for continuous use and lock-off position
requires two actions to start. This metal shear features a pistol grip for easy maneuverability and cast aluminum gear housing for less weight. The XSJ04 also features a built-in L.E.D.
light and belt clip. This cordless shear is designed for cutting cement board for exterior siding, backer board, or floor underlay with minimal dust. The XSJ05 is equipped with a
Makita-built brushless motor allowing for a high degree of power efficiency with an exceptionally high 3,000 SPM speed. It has replaceable cutting blades that can be reversed for new
cutting edges and longer blade life. The shear head rotates 360-degrees with an easy push-button for various cutting positions. Cast aluminum gear housing for less weight. A variable
speed trigger provides increased control during use. The trigger has a lock-off power switch, requiring two actions to start the power. This metal shear features an ergonomic D-handle
grip with an in-line motor for increased maneuverability. Other features include a built-in L.E.D. light and belt clip.
29
Solution Updates
This is Nike (USA) GO FlyEase
IT Shades
Engage & Enable
The marvel seen above is the Nike GO FlyEase. It's intuitive — easy on, easy off — and evidence of how design, innovation and
engineering can meet to answer an ambitious North Star: the creation of a hands-free shoe. Behind the shoe's smooth motion is a
bi-stable hinge that enables the shoe to be secure in fully open and fully closed states. This duality allows another signature detail: the
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Nike GO FlyEase tensioner. The tensioner’s unique flexibility super-charges an action many might take for granted (kicking-off a
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shoe) and completely reimagines this movement as basis for accessible and empowering design. Sophisticated, accessible solutions,
like those in Nike GO FlyEase, are emblematic of the “better is temporary” mentality that drives Nike FlyEase technology. Since its
debut, the technologies have been employed in numerous footwear styles across basketball, running and sportswear. Each successive
design balances the rigor of FlyEase criteria with unwavering performance standards. In the Nike GO FlyEase, this translates to
serving the broadest range of active lifestyles possible — whether the wearer is champion fencer Bebe Vio, a student racing to class
or a parent with their hands full. The Nike GO FlyEase is available initially via invite for select Nike Members, with broader
consumer availability planned for later this year.

30
Solution Updates
PepsiCo (USA) SODASTREAM LAUNCHES NEW bubly drops™
IT Shades
Engage & Enable
Two beloved brands in the sparkling water category are joining forces to shake things up and give consumers more ways than ever to enjoy freshly-made flavored
sparking water. Introducing bubly drops™ for SodaStream, a new and exciting way to make bubly™ branded sparkling water at home on the SodaStream platform.
SodaStream, the convenient, fun and sustainable way to drink more water, grew twice as fast as the small kitchen appliance category in 20201. The collaboration aligns
the ongoing commitments of the two brands to sustainability and single-use plastic reduction. In 2019, bubly announced it would no longer be available in plastic
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packaging. And now, bubly drops for SodaStream offers consumers another sustainable option for enjoyment, with the ability to create their favorite bubly sparkling
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water at home. The collection is comprised of six classic bubly flavors including: grapefruitbubly™, blackberrybubly™, limebubly™, strawberrybubly™, mangobubly
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™, and cherrybubly™, all of which contain no calories, no sweeteners and no artificial flavors. Making bubly drops for SodaStream at home is simple – turn flat water
into sparkling water at the touch of a button using a SodaStream Sparkling Water Maker and add in bubly drops for a refreshing essence of fruit flavor, creating great
tasting flavored sparkling water, free from single-use packaging. Together, SodaStream and bubly make it easier than ever for consumers to make a positive choice, one
that is good for them and for the planet. The compact and colorful bubly drops glass bottle makes up to twelve liters of flavored sparkling water when made according
to instructions. To mark the launch of bubly drops for SodaStream, bubly spokesperson Michael Bublé is reprising his signature role in a new ad campaign for
SodaStream. In the playful spot, Michael continues his antics with his innocent mispronunciation and unveils bubly drops with his own unique touch. bubly drops for
SodaStream are now available at Target in-store and online, as well as at SodaStream.com, Amazon, Walmart.com, BedBathAndBeyond.com, and other e-comm
retailers. bubly drops will continue to roll out to additional brick-and-mortar retailers in the coming months, at a suggested retail price of $5.99 per bottle.
31
Solution Updates
Procter & Gamble (USA):Scent Just Got Smarter with New Febreze Fade
IT Shades
Defy PLUG™ Engage & Enable
Febreze Launches First Mass Plug-In with Built-In Technology that Controls the Release of Scent to Deliver on First-Day Fresh for 50 Days,
Introducing the Febreze Fade Defy PLUG™, the microchip smart technology that is programmed to digitally manage temperatures to control
how much scent is released to smell first-day fresh for 50 days (on low). Many plug-ins are stuck in the past. This new technology solves the
most common consumer complaint in the category – that plug-in air fresheners release a lot of scent at first, but after a while, you barely know
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they’re working. All plug-ins have a built-in warmer that heats up the oil to release scent. As the team of Febreze product designers and
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scientists started their research, they believed that controlling the plug warmer’s temperature would be key to ensuring freshness that doesn’t
dissipate. Consumer testing began, focused on analyzing the reported level of scent versus the plug warmer’s temperature. These temperatures
were then preprogrammed into the Febreze Fade Defy PLUG microchip to make sure that the warmer would ramp up and down according to
the selected scent intensity level. On the low setting, this makes it possible to get that first-day fresh smell for 50 days. On top of this
innovation, the Febreze Fade Defy PLUG is designed with a dual-wick system that automatically switches between two slightly different,
complementary scents every 45 minutes. This serves a dual purpose: to ensure that consumers don’t become accustomed or “noseblind” to the
scent, and to prevent the plug-in’s wick from becoming clogged so that the scent is always released freely into the air.
32
Solution Updates
P&G (USA) Partners With Rhinostics to Take Innovative Nasal Swab to
IT Shades
Market to Improve Speed of COVID-19 Testing Engage & Enable
Procter & Gamble (P&G) is licensing its novel nasal swab to Rhinostics to launch and bring to the clinical laboratory market. P&G
developed the swab as part of its commitment to help communities address supply shortages and to bring creative solutions to bear
on the challenges facing laboratories and supply chains during the COVID-19 pandemic. The project was a collaboration between
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resources from P&G’s Personal Health Care business and iMFLUX, a subsidiary focused on mold design and process technology
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innovation for the plastics injection molding market. Swabs continue to be in short supply and are critical to fighting the COVID-19
pandemic. The companies believe the nasal swab’s unique features make it a better material choice for both PCR and antigen-based
assays. These swabs reduce handling and lab processing cycle time and increase lab capacity as new home collection kits expand
rapidly into the virus detection market. Rhinostics plans on registering the P&G polypropylene nasal swab as a Class I Exempt
medical device and will pursue Emergency Use Authorization for home collection with rPT-PCR testing, the gold standard for
detection of SARS-CoV-2 infection. This licensing agreement has the potential to provide relief to the constrained market, expedite
test results and be a solution for future testing needs, like influenza.
33
Solution Updates
PVH (USA) Van Heusen Stain Shield Launches as First-ever Solution to
IT Shades
Oil-Based Stains Engage & Enable
Bet we all have our clumsy moments. You spill coffee on your sleeve, drip salad dressing on your shirt – maybe a ketchup or mustard
splatter. Our consumers told us they do, too – so the Heritage Brands group set out to solve it. Van Heusen is excited to bring you the latest
product innovation: Stain Shield. Stain Shield is a breakthrough stain-repellent technology that fights both water-based and oil-based
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stains, the first of its kind. The stain repellent is currently in-store, offered on dress shirts, sport shirts, and ties, with dress pants launching
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in spring 2021. This treatment is also planned for Calvin Klein dress shirts in 2021 – with more iterations to follow. This feedback
emphasized the void in the market for a high-functioning product and an opportunity for PVH to fulfill that consumer demand. As there
are existing stain-repellent shirts already on the market, including within the PVH portfolio, the need was to improve the technology on
those products and increase their efficacy. PVH found a solution to reformulate the stain repellent-chemistry to not only be high
performing, but to have less environmental impact as well. Stain Shield has a softer touch, higher level of breathability, and is longer
lasting than other competitors on the market. We had the opportunity to discuss the launch with David Sirkin, Group President of Heritage
Brands. He acknowledged that while it was concepted in the context of an office wardrobe, it’s a product that can fit every setting.
34
Solution Updates
Qurate Retail (USA):QVC Launches on YouTube TV
IT Shades
Engage & Enable
QVC®, a world leader in multiplatform video commerce, has debuted on YouTube TV, a leading live TV streaming service with more than 3 million
subscribers. QVC is part of Qurate Retail, Inc. QVC is the only livestream shopping channel on YouTube TV, which is available across smart TVs, streaming
media players, smartphone apps, tablets, computers, game consoles, and smart displays. QVC joins YouTube TV’s line-up of 85+ channels, which feature
local and national news, sports, and entertainment, along with movies and TV shows on-demand.
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QVC offers an ever-changing collection of premier brands
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and fresh new products, presented live by interesting personalities, along with award-winning customer service. QVC’s programming includes such shows
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as “In the Kitchen with David®,” which is watched in nearly 1 million homes per hour* across America during each of its two editions per week. With this
launch, QVC is now available on subscription live TV streaming services with a combined total of more than 8 million subscribers. This is about
three-quarters of this audience nationwide. These services are also known as vMVPDs, or virtual multichannel video programming distributors. This launch
is part of an extended collaboration on the broader YouTube platforms, as well as the multiplatform retailer’s continuing execution of it strategic plan to
expand the reach of its curated broadcast and video commerce experiences across new media and digital commerce platforms, which include over-the-top
devices and services, shoppable apps, social media, digital over-the-air networks, mobile apps, and websites. The company reaches 380 million homes
worldwide through its TV broadcasts and millions more through its streaming, digital, and social platforms.
35
Solution Updates
Rakuten (Japan) Mobile Announces New Service Plan: Rakuten
IT Shades
UN-LIMIT VI Engage & Enable
Rakuten Mobile, Inc. announced “Rakuten UN-LIMIT VI,” a new, enhanced version of the Rakuten UN-LIMIT V mobile service plan with a simple fee structure that flexibly
adjusts in line with customer data use. The new service plan caters to the diverse needs of customers, from light users who consume very little data, to heavy users who don’t
want to have to worry about their monthly data use. Rakuten UN-LIMIT VI will be available from April 1, 2021. Customers who apply for Rakuten Mobile service starting and
all current Rakuten UN-LIMIT customers will be upgraded to Rakuten UN-LIMIT VI from April 1, 2021. With the new Rakuten UN-LIMIT VI service plan, when total
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monthly data usage is 1GB or less, the fee will be zero yen for a customer’s first line. If the total monthly data usage is between 1GB and 3GB, the fee will be 980 yen, and for
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total monthly data usage between 3GB and 20GB, the fee will be 1,980 yen for a customer’s first line, and the monthly rate will be determined by the amount of data used each
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month. Customers whose data usage exceeds 20GB can use unlimited data*1 for 2,980 yen per month. For customers with a second line, total monthly data usage of 3GB or
less will be charged at 980 yen. As with previous Rakuten UN-LIMIT plans, customers can use unlimited high-speed data in the Rakuten network area, with a monthly
allocation of 5GB of high-speed data in the domestic roaming partner network areas and 2GB of high-speed data in the 66 countries and regions covered by the overseas
roaming partner network areas. Domestic calls made through the Rakuten Link communication app are free of charge*2. Applications for Rakuten UN-LIMIT VI will be
accepted both online on the Rakuten Mobile website and at Rakuten Mobile shops nationwide. After the launch of Rakuten UN-LIMIT VI, new applications for Rakuten
UN-LIMIT V will no longer be accepted. Customers who apply for Rakuten UN-LIMIT V and Rakuten UN-LIMIT VI will be eligible for the campaign offering 3 million
customers the first full year of service free of monthly fees. The campaign will continue until the number of applications reaches the 3 million mark. Existing Rakuten
UN-LIMIT V customers who are currently taking part in the campaign will continue to be eligible for the campaign after the automatic upgrade to Rakuten UN-LIMIT VI.
36
Solution Updates
VF Corporation (USA) Launches Enhanced Product Traceability Mapping
IT Shades
Data Providing Unprecedented Industry Supply Chain Transparency Engage & Enable
VF Corporation , one of the world’s largest apparel, footwear and accessories companies, enhanced its traceability mapping program by
disclosing Tier 1 through Tier 4 supplier information in a consolidated, downloadable file, providing an unprecedented level of industry
transparency. Offering supply chain visibility through Tier 4 suppliers further demonstrates the company’s commitment to continuous
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improvement and increasing transparency as outlined in its corporate sustainability and responsibility strategy, Made for Change. VF has
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prioritized traceability and invested in an initiative to map 100 of its brands’ most iconic products by December 2021. The company
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currently has 46 product maps published online. The improved data collection allows VF to trace the full end-to-end supply chain, from
raw materials conversion to product distribution. The company’s teams are able to use the data to identify opportunities for sustainability
or worker well-being improvements deep within its global supply chain. In addition, the data is translated into both geographical maps
and a traceabiliity disclosure list that are published on the company’s website. The new disclosures give stakeholders and consumers
visbility into tiers of VF’s supply chain that were previously unavailable and provide greater insights into the orgins of VF products. he
disclosed data will be updated on a regular basis with new product maps published throughout 2021.
37
Solution Updates
Toyota Tsusho Introduces UVeye Vehicle Inspection System at USS Tokyo,
IT Shades
Japan's Largest Used Vehicle Auction Site Engage & Enable
Toyota Tsusho Corporation announced that its wholly owned subsidiary Toyotsu Automotive Creation Corporation and USS Co., Ltd. are
introducing the UVeye vehicle inspection system at USS Tokyo, the largest auction site for used vehicle auctions in Japan. USS is Japan's largest
used vehicle auction provider and UVeye is a system from UVeye Ltd. of Israel, a company which Toyota Tsusho has made an investment in. TAC
and USS first introduced UVeye in Japan at the Nagoya auction site in October 2020. Auction members are provided with high resolution images
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of auction vehicles' undercarriage and wheels obtained by UVeye. This allows members to discern the conditions of vehicles without having to
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actually go to the auction venue in the midst of the COVID-19 pandemic, which highly appeals to Internet members who participate in the auctions
online. At USS Tokyo, the second site for the system's introduction, a newly developed function for taking photographs of tire tread grooves has
been added and will commence operation from February 4, 2021. UVeye is a unique system which detects vehicle's anomalies instantly by 1)
scanning and creating 3D images of the undercarriage, body and wheels and then 2) conducting AI-based image analysis. The introduction of this
system will increase efficiency and fairness of vehicle inspection, which is usually done by man. In the future, TAC and USS will work to introduce
UVeye at other sites, and at the same time, jointly evaluate and discuss operation of vehicle inspection systems that include AI-based image
analysis to increase efficiency in vehicle inspection.
38
Solution Updates
Walmart and Western (USA) Union Enter Agreement to Offer Western
IT Shades
Union Money Transfers at Walmart Engage & Enable
Walmart , the world’s largest retailer, and Western Union , a global leader in cross-border, cross-currency money movement and payments,
announced a new agreement that will, for the first time, enable Western Union money transfer services at Walmart locations across the U.S.
bringing greater choice and value to millions of customers. The services will include domestic and international money transfers, bill payments
and money orders. Services will be offered at more than 4,700 Walmart stores with a rollout planned to begin in the spring of 2021. Through
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Western Union’s global cross-border, cross-currency platform reaching 200 countries and territories worldwide, Walmart customers will have the
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ability to move money to family and loved ones almost anywhere across the world. Customers will have the option of their money transfers being
paid out in minutes across more than 550,000 retail locations or into billions of bank accounts, wallets or cards. Millions of Americans rely on
Walmart’s transparent, Every Day Low Price strategy to help customers conduct essential financial activities through a marketplace offering. With
the addition of Western Union, Walmart customers will be presented with more choice, convenience and access than ever before. For more than
20 years, Walmart has worked to provide the financial services their customers need through the providers they want, all at transparent prices.
Since 2014, Walmart has also saved customers more than $1.5 billion across its marketplace financial services offerings.
39
Solution Updates
Yonghui Superstores (China): "Bravo YH" Grand Opening of Dazhu
IT Shades
Tiantai Xintiandi Store in Dazhou, Sichuan Engage & Enable
The store is located on the first floor of Building 4, Tiantai Xintiandi, Yingbin Road, Dazhu County, Dazhou City, Sichuan Province, a prosperous
area. There are schools, hospitals, parks, office buildings, and dozens of high-end residential areas nearby, with extremely high traffic. It
complements the shopping mall's department stores, cinemas, amusement parks and other business formats, making it the best choice for urban
white-collar workers and working-class families to prepare for their families. When you walk into the store, you will be involuntarily attracted by
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the warm, fashionable, fresh and bright decoration style. Spacious passages, comfortable lighting, carefully placed products. Stop to admire or take
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a selfie in front of the novel and creative pile; try it out or consult in the clean and tidy trial area; choose carefully for your family in the dazzling
product area Every little thing in life every detail can make people feel the good intentions of Yonghui people and the caring for customers. Dazhu
Tiantai Xintiandi Store has a total area of 7351 square meters, bringing together a large number of global imported goods and popular specialty
products: fresh seafood from Australia, Alaska and other places, allowing customers to enjoy fresh and delicious; green, safe and beautiful
High-quality fruits and vegetables, people can buy with peace of mind; specialty products produced in the United States, Japan, South Korea,
Taiwan, Europe and the United States and other places, publicizing the temptation of gourmet. Let the diverse needs of consumers fully release.
40
IT Shades
Engage & Enable
Rewards & Recognition Updates


R & R Updates
Altria (USA) Group Recognized for Its Commitment to LGBTQ Equality IT Shades
Engage & Enable
R&R Description
Altria Group, Inc. announces that it received a score of 100 on the Human Rights Campaign Foundation’s 2021 Corporate Equality
Index, the nation’s foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ
workplace equality. Altria joins the ranks of 767 major U.S. businesses that also earned top marks this year. This is the fourth year in
a row Altria has received a score of 100. Altria is proud of its internal and external efforts to promote LGBTQ equality. In 2020 Altria
signed on to America Competes, a pledge to oppose discrimination and to support comprehensive nondiscrimination laws that protect
all Americans, including LGBTQ people, and supported the passage of the Virginia Values Act, the first comprehensive LGBTQ
anti-discrimination legislation to pass in the south. Altria was also recognized last year as one of the “Best-of-the-Best Corporations
for Inclusion” by the National LGBT Chamber of Commerce. Altria has also filed amicus briefs supporting important LGBTQ cases,
including the Supreme Court’s review of federal non-discrimination laws (Bostock v. Clayton County and R.G. & G.R. Harris
Funeral Home v. EEOC) and the Ninth Circuit’s review of Idaho’s law banning transgender women and girls from participating in
sports consistent with their gender identity (Hecox v. Little).
41
R & R Updates
ADM (USA) Wins 2021 BIG Innovation Award for Unique Probiotic IT Shades
Strain Engage & Enable
R&R Description
ADM announced it has been named a winner in the 2021 BIG Innovation Awards presented by the Business Intelligence Group, which recognizes organizations
and people bringing new ideas to life. ADM Biopolis’ groundbreaking probiotic strain, Bifidobacterium lactis (BPL1), was featured among the 2021 winning
products in the Food and Beverage category. BPL1 is a groundbreaking probiotic targeting metabolic health through body mass index (BMI) reduction with an
impact on waist circumference and abdominal fat. BPL1 is a unique strain, as it’s available as a live probiotic and also as a heat-treated postbiotic that retains
functional properties for waist circumference reduction and impacting abdominal fat. It is the only probiotic in the market targeting weight management that also
works as a postbiotic (i.e., when heat-treated), allowing for potential application across a wide variety of food and beverage products, from sports drinks and bars
to dairy products, including ice cream. This formulation flexibility capability is critical in making probiotics more easily accessible to the masses and giving
functional health benefits to foods and products that are already being enjoyed by millions of people regularly. A major innovation just making its way into the
industry, BPL1 is already a benchmark probiotic across leading nutrition brands and is being sold all around the globe. In addition to this recognition by the 2021
BIG Innovation Awards, BPL1 has also been recognized by other opinion leaders in the space, winning Ingredient of the Year for NutraIngredients’ Weight
Management category in 2020. Organizations from across the globe submitted their recent innovations for consideration in the BIG Innovation Awards.
Nominations were then judged by a select group of business leaders and executives who volunteer their time and expertise to score submissions.
42
R & R Updates
BAT (Tobacco) recognised as Global Top Employer for fourth consecutive IT Shades
year Engage & Enable
R&R Description
BAT is proud to announce that it has been named as a Global Top Employer for the fourth year running by the Top Employers Institute. BAT is just one of 16 companies
to receive Global Top Employer status for 2021, which is based on an extensive review of employer practices across nine broad topics: Talent Strategy; Performance
Management; Learning & Development; Leadership Development; Career & Succession Management; Workforce planning; On-boarding; Culture; and Compensation
and Benefit. The award follows BAT being certified as a Top Employer for 2021 in 34 countries across five regions: Europe, Latin America, Asia-Pacific, Africa and
Middle East, and recognises the company’s commitment to attracting the best talent, investing in its people and being a great place to work. BAT is committed to its
purpose to build A Better Tomorrow™ by reducing the health impact of its business through providing a range of enjoyable and less risky products. Fostering a culture
where employees are encouraged to develop and grow in a diverse and inclusive environment has always been important to BAT and is playing an important role in
accelerating this transformation. BAT has been certified as a Top Employer in various regions around the world since 2009 and the ongoing recognition reflects its
continued efforts to develop and foster the potential of its 53,000 employees around the world. The Top Employer certification process is conducted annually by the Top
Employers Institute, an independent organisation that studies the employee offerings of major employers around the world. Certification recognises employers that
provide best-in-class employment practices that allow employees to develop themselves personally and professionally, while driving business results. Participating
companies undergo a very rigorous assessment process which includes an extensive review of employer practices across nine broad topics. Several validation sessions
are held where evidence of these practices is provided, and an independent audit of the findings is also carried out.
43
R & R Updates
Guangdong Wens Foodstuffs Group (China):Ookla: KPN has the best IT Shades
mobile network in the Netherlands Engage & Enable
R&R Description
KPN's mobile network has been recognized by Ookla® as the 'Best Mobile Network' in the Netherlands. This is evident from an independent test of
half a million users of the various Dutch mobile networks over the third and fourth quarter of 2020. KPN emerged as the winner with the fastest
download and upload speeds and the best mobile coverage of all Dutch operators. Ookla analyzed more than half a million tests of users of the various
Dutch mobile networks from approximately 177,000 unique devices. Then Ookla reported who showed the highest mobile network speeds and how the
mobile coverage is doing. KPN came out on top and is the fastest network in the Netherlands in terms of download and upload speed. KPN's average
download and upload speed was 92.5 Mbps and 19.8 Mbps respectively, making it the highest in the market. Ookla also compared the quality of the
mobile coverage of the users on the various mobile networks and with a coverage score of 833 points, KPN scored the best in the Netherlands. At the
end of 2020, 5G from KPN was already named the fastest 5G network in the Netherlands by Ookla . Umlaut Connect also concluded that KPN had
gotten off the grid with 5G, and gave KPN the 5G Innovation Award for this. Umlaut also rated KPN's mobile data network as the best in the
Netherlands. In mid-January 2021, Ookla also concluded that the iPhone 12 in Amsterdam on KPN's 5G network delivers the best performance . KPN
is investing heavily in its infrastructure. In addition to the renewal of the mobile network , KPN rolls out fiber optics on a large scale so that in the long
term more than 80% of the Netherlands will have access to a connection at the speed of light via KPN and can benefit from the hyper-connected society.
44
R & R Updates
Hormel Foods (USA) Latest Campaign Awards Grand Prize Winner Funds for VIP
IT Shades
Hand Model Treatment and Two Additional Fans A Year’s Supply of Guacamole Engage & Enable
R&R Description
While millions of football fans begin gearing up to watch the biggest game in football, the makers of WHOLLY® GUACAMOLE, America’s #1 selling
refrigerated guacamole brand made with hand-scooped Hass avocados, are preparing for an equally busy season: helping fans prevent pre-game injuries
related to their favorite Sunday football snack. With the annual sporting event representing one of the biggest days for avocado consumption
nationwide—when spectators consume roughly 162M pounds of avocados1—it also means the highest potential for “Avocado Hand” or avocado-related
knife injuries. In an effort to help prevent ER visits, the company wants to alert fans that its products are a foolproof way to avoid the perils and pitfalls
associated with slicing avocados and the perfect solution to the finicky fruit. Because 85 percent of respondents for the same survey believe the way their
hands look is important and 62 percent say a hand injury would affect their daily productivity, for the second consecutive year, the company is bringing back
its “Avocado Hand Insurance” in order to protect fans’ precious hands at a time when safety matters most. In the run up to a dangerous day for hand injuries,
the brand is turning to those who take care of their hands best – hand models – to promote the ease of use of WHOLLY® GUACAMOLE products. To
underscore its positioning, the makers of WHOLLY® GUACAMOLE will award one grand prize winner $4,000 to use for a luxurious, VIP pampering
session typically reserved for hand models, or whatever they choose, as well as a chance to become the next WHOLLY® GUACAMOLE hand model.
Additionally, fans will enjoy an opportunity to enter for one of two chances to win free “Avocado Hand Insurance3“—in the form of a year’s supply of its
convenient, ready-to-serve WHOLLY® GUACAMOLE products.
45
R & R Updates
KT&G (South Korea) Wins Best Institutional Award in Private Enterprise IT Shades
Sector for Internal Audit Engage & Enable
R&R Description
KT&G was awarded the 'Best Organization Award in the Private Enterprise Sector for Internal Audit' at the '2020 Audit Awards' hosted by the Institute of
Internal Auditors Korea. The awards ceremony was held to encourage organizations that have contributed to social development through excellent internal
audit and compliance monitoring during the year of 2020. KT&G was highly evaluated for its reinforcement of transparency in management through internal
audit consistent with global standards. Previously, CEO Bok-in Park, who took office in October 2015, emphasized ethical management as a top priority and
made the bold decision to reorganize in February 2016, upgrading the Ethics Management Office to the Ethical Management Audit Group. The in-house audit
organization's expertise and independence were reinforced, such as by switching to a system directly under the Audit Committee. Since then, KT&G's Ethical
Management Audit Group has established an audit portal system, enabling the selection of key audit items by business field and monitoring them at all times.
In particular, the company has been striving to create a watertight environment for audit work, such as updating internal audit regulations and audit work
manuals on a regular basis. In particular, since 2019, the company has been operating an audit expert training course to foster excellent audit talent. Through
this training course, audit experts are provided not only with the necessary practical abilities such as audit planning, implementation and follow-up
management, but are also instilled with qualities such as sense of mission, fairness, and analytical thinking. This training program was selected as an example
of excellent training at a forum hosted by the Korean Human Resource Development Association last year.
46
R & R Updates
Nike (USA): Converse Recognizes Basketball’s 130 Years of Barrier-Breaking IT Shades
Engage & Enable
R&R Description
Born in Springfield, Massachusetts, basketball’s 130-year history is defined by a spirit of progress, generating iconic moments, legends and trailblazers — just like the
rubber shoe company that would be Converse. After all, if basketball teaches us anything, it's that the spirit of progression and a celebration of the past can exist together.
In 2021, Converse resurfaces some of basketball’s most important moments of progress, then and now, with a series of capsule collections that are about breaking barriers
on and off the court. It all started in Massachusetts. The All Star BB Evo and Chuck 70 collaboration with Boston-based Concepts comes in a green and rose-orange color
scheme inspired by the peach baskets that were used as basketball's first makeshift rims. Converse’s second Breaking Down Barriers collection honors the momentous
occasion of the 1954-55 Crispus Attucks High School basketball team winning the state of Indiana’s basketball championship, led by a young Oscar Robertson and
marking the first time an all-Black team won Indiana’s state title. Their story is all the more remarkable as the young men faced profound prejudice at home and across
the state. In fact, the reason for the team’s existence was due primarily to segregation; it wasn’t until 1942 that they were even granted opportunity to compete in the state
tournament. In honor of the trailblazing 1955 Crispus Attucks High School team, Converse features the champions’ team colors, as well as materials representative of
their varsity letterman’s jacket on the original basketball sneaker, the Chuck 70, and the classic Converse Pro Leather. These two years tell a story of growth and
transition: 1971, when Converse's original canvas basketball shoe left the court and became a cultural icon; and 2019, when Converse stepped back into the game. The
capsule applies the retro canvas upper to the All Star Pro BB and the modern quad axial material to the Chuck 70, bringing together the last performance version of the
Chuck Taylor All Star that was made with the shoe that ushered Converse back into performance basketball.
47
R & R Updates
Olam International (Singapore ):Top Employers Institute recognises Olam IT Shades
International for excellence in HR Engage & Enable
R&R Description
Olam International, the global food and agri-business, has been recognised by the Top Employers Institute for the first time in 2021 for its excellence in HR
practices for the Africa region. The Company’s operations in Cote d’Ívoire, Ghana, Nigeria, South Africa, as well as the Netherlands, have also separately
been awarded for their HR best practices. The auditing survey from the Top Employers Institute highlighted Olam as excelling in each of the assessment
categories, which included people strategy, organisation and change, career, digital HR, work environment, employer branding, talent acquisition and
onboarding, performance management, learning, wellbeing, rewards and recognition, diversity and inclusion, and sustainability. Over the past three decades,
Olam has grown to become one of the largest employers in Africa with a strong emphasis on best-in-class talent practices to engage a strong and diverse talent
pool to support its business operations. These certifications demonstrate Olam’s ongoing commitment to identify, attract, develop and retain skilled talent at
scale using innovative approaches tailored to each country’s specific needs. This year, the awards were presented at a virtual ceremony and brought together
HR leaders and their peers to connect, inspire, and celebrate a better world of work. 221 organisations spanning 32 African countries have been named Top
Employers 2021 in Africa for their outstanding HR strategies and people practices. Top Employers Institute is the global authority on recognising excellence
in people practices. To be eligible, the company must have at least 250 local or 2,500 employees globally as well as advanced HR practices .A certification
programme that enables organisations to assess and improve the workplace environment.
48
R & R Updates
P&G’s (USA) Microban 24 and Laurent Duvernay-Tardif Join Forces to Recognize
IT Shades
Sanitation Workers as the “Most Valuable Protector” Ahead of NFL Super Bowl LV Engage & Enable
R&R Description
Microban 24 Launches “Most Valuable Protector” Program to Honor Frontline Workers Providing 24-Hour Protection, throughout the COVID-19
pandemic, a group of frontline workers have been hard at work, 24/7, to keep our schools, offices, stores, hospitals and more safe, while risking
their own safety: cleaning and sanitation workers. As a brand that can keep killing bacteria for 24 hours1 and recognizes the value of
around-the-clock protection, P&G’s Microban 24 is excited to announce their “Most Valuable Protector” (MVP) program that will recognize these
unsung heroes and bring them from the frontline to the center stage. Microban 24 is partnering with Super Bowl LIV Champion Laurent
Duvernay-Tardif to give these MVPs a one-of-a-kind NFL experience. The Kansas City Chiefs guard opted out of the 2020 NFL season to serve
on the front lines of the coronavirus pandemic. As the first active NFL player to receive an MD, Duvernay-Tardif put his doctorate in medicine to
use to care for patients. The program kicks off this week with Laurent Duvernay-Tardif to honor a member of the sanitation staff who worked at
Arrowhead Stadium this past season, where the Kansas City Chiefs hosted a very limited number of fans at select home games. Additional MVPs
will be honored in other cities around the country following Super Bowl LV. Microban 24 will also be used by sanitation workers at the stadium
prior to Super Bowl LV to keep killing bacteria* for 24 hours on key high-touch areas at the stadium including player locker rooms, the officials’
locker room, the media dark room, and the sideline benches for both teams.
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R & R Updates
PMI’s (USA) Charles Bendotti Recognized by INvolve and Yahoo Finance on OUTstanding
IT Shades
50 Ally Executives List 2020; Nikki Symmons named on LGBT+ Future Leader List 2020 Engage & Enable
R&R Description
Philip Morris International Inc. Has been recognized for his unwavering support for LGBTQ+ inclusion in the workplace, included on INvolve
and Yahoo Finance’s OUTstanding 50 Ally Executives List 2020. The designation places Bendotti among a select group of business leaders and
allies of LGBTQ+ inclusion recognized for driving cultural change within the workplace to create more inclusive environments across the world.
Nikki Symmons, Content Planner, Global Communications at PMI, has also been named on the OUTstanding LGBT+ Future Leader List 2020 in
recognition of her achievements in furthering LGBTQ+ inclusion both within PMI and beyond. Bendotti’s recognition stems from his efforts in
championing inclusion and diversity (I&D) within PMI and beyond. He was instrumental in championing the appointment of the company’s first
Chief Diversity Officer, Silke Muenster, in March 2020; a role that reports directly to the CEO. Additionally, he is actively involved in advancing
LGBTQ+ inclusion within the organization as executive sponsor of PMI’s global employee resource group, STRIPES, which aims to create a safe
space for learning, sharing, allyship, and support to members and allies of the LGBTQ+ community. For inclusion on the OUTstanding 50 Ally
Executives List 2020, nominees’ seniority and influence were taken into consideration and their impact on LGBTQ+ inclusion inside and outside
the workplace, as well as business achievements. They must be a vocal ally, actively working to create an environment where LGBTQ+ people
can comfortably bring their best professional selves to work.

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R & R Updates
Shoprite Holdings (South Africa): Checkers Sixty60 named one of Memeburn’s
IT Shades
best apps of 2020 Engage & Enable
R&R Description
Checkers Sixty60 was recently recognised as one of Memeburn’s best apps of 2020 - the apps were those who helped to manage the stress and
chaos of lockdowns and social distancing. While 2020’s unexpected turn of events presented many challenges, Sixty60 provided customers with
an innovative and safe solution to have their groceries delivered at the touch of a button at the same value for money for which Checkers is
renowned. Customer response has been exceptional due to the service’s lightning fast service and ease of use, and order volumes skyrocketed
during lockdown necessitating Checkers to rapidly expand Sixty60 throughout the country. The recognition from Memeburn comes after Sixty60,
the first one hour grocery delivery service from a South African supermarket chain, won six prestigious awards late last year within its first year
of operation including:
• the People’s Choice Award and the Best Enterprise Solution at the 2020 MTN Business App of the Year Awards
• the 2020 BCX Digital Innovation Awards

• a gold award in the Service Design category at the 2020 Loerie Awards
• and gold awards for Tech Innovation and Business Unusual at the Mobile Marketing Association (MMA) South Africa SMARTIES Awards
2020.
51
R & R Updates
Seven SM (Philippines) companies recognized as among top-performing in IT Shades
ASEAN region; receive 10 awards on Corporate Governance Engage & Enable
R&R Description
SM Investments Corporation and its subsidiaries clinched 10 awards for scoring high in the recently concluded 2019 ASEAN
Corporate Governance Scorecard assessments. For the 2019 ACGS Assessment, three award categories were recognized: Top
20 ASEAN Publicly Listed Companies, ASEAN Asset Class Award and Top 3 Publicly Listed Companies per Country. Under
the ASEAN Asset Class Award, cited were SMIC, SM Prime Holdings, Inc. (SM Prime), 2GO Group, Inc., BDO Unibank,
Inc., Belle Corporation, China Banking Corporation and Premium Leisure Corp. China Bank and SM Prime were named
under Top 20 ASEAN Publicly Listed Companies. China Bank was recognized among the Top 3 Publicly Listed Companies
per Country. The ASEAN Capital Markets Forum (ACMF) in partnership with the Asian Development Bank have jointly
developed the ACGS, an assessment based on publicly-available information and benchmarked against international best
practices on corporate governance. Through the years, the ACGS has been a driving force in underpinning good corporate
governance practices among publicly listed companies.

52
R & R Updates
SM (Philippines), BDO receive highest honors for sustainability IT Shades
Engage & Enable
R&R Description
SM Investments Corporation () and BDO Unibank, Inc. were recognized by Hong Kong-based multi-media company
Asset Publishing and Research Ltd. for their performance in sustainability amid a year that put to the test companies’
commitment to Environmental, Social and Corporate Governance (ESG). Both companies received Platinum Awards,
the highest honors under The Asset ESG Corporate Awards 2020 for the 12th consecutive year for SMIC and the 11th
straight year for BDO. The Asset ESG Corporate Awards are the longest running ESG awards in Asia given annually
by research house, Asset Benchmark Research. With regard to the assessment process, companies were evaluated on a
range of factors including financial performance, management, corporate governance, social and environmental
responsibility and investor relations.
53
R & R Updates
The Estée (USA) Lauder Companies to Recognize 75 Years in Business IT Shades
Engage & Enable
R&R Description
The Estée Lauder Companies and its heritage brand, Estée Lauder, are proud to announce plans for a company-wide recognition of its 75 years in business.
Throughout 2021 the milestone will be lauded with numerous initiatives and events, including a special celebration on July 1 to honor Mrs. Estée Lauder’s
birthday. Since its founding in 1946 by Estée and Joseph Lauder, the company has grown into one of the world’s leading manufacturers and marketers of
quality skin care, makeup, fragrance and hair care products, sold under more than 25 brands, with over $14 billion in sales, across 150 countries and
territories. The initial product offering consisted of four products developed by Mrs. Estée at her home in Queens, New York. The Lauder’s business was
based on the simple premise that every woman can be beautiful. Armed with that philosophy, plus perseverance, creativity and passion, it changed the face
of the beauty industry as it is known. In 1960, the company began its global expansion with its first accounts in the United Kingdom. By 1989, it had reached
$1 billion in sales. In 1995, ELC went public on the New York Stock Exchange. As of January 2021, the company was valued at over $80 billion in market
capitalization. ELC has remained successful by staying agile and transforming to respond to the new norms of change and disruption – all while staying true
to its core values of respect for the individual and the planet, and a focus on high-quality products, creativity and innovation, and High-Touch services and
experiences. To commemorate the anniversary, the company will roll out a number of exciting initiatives during the calendar year, celebrating the theme, “A
Bold Legacy, Inspiring Our Future.” The campaign will reflect ELC’s longstanding commitment to product innovation, leadership development, citizenship
and sustainability, and inclusion and diversity.
54
R & R Updates
The Estée (USA) Lauder Companies Scores 100 on 2021 Corporate IT Shades
Equality Index Engage & Enable
R&R Description
The Estée Lauder Companies has been recognized as a “Best Place to Work for LGBTQ Equality” with a 100 on the Human Rights Campaign’s (HRC) 2021
Corporate Equality Index (CEI). This is the twelfth year that the company has received a perfect score on this prestigious recognition. The HRC Corporate
Equality Index (CEI) is the nation’s foremost benchmarking survey and report measuring corporate policies and practices related to LGBTQ workplace
equality. The CEI rates companies on detailed criteria falling under four central pillars, including: non-discrimination policies across business entities;
equitable benefits for LGBTQ workers and their families; supporting an inclusive culture; and corporate social responsibility. ELC is a longtime advocate of
the LGBTQ+ community. Since 1994, ELC and M•A•C Cosmetics have raised over $500 million for the global fight against HIV/AIDS. In 2019 the
company signed onto The Business Coalition for the Equality Act, a group of over 160 businesses that support the Human Rights Campaign (HRC) in its
efforts to drive legislation in Congress. In 2020, as COVID-19 swept across the globe, the M•A•C Cosmetics VIVA Glam Fund allocated $10 million to 250
local organizations across the world that are providing essentials and services to high-risk individuals. Later in 2020, the company joined in celebrating the
U.S. Supreme Court’s monumental decision to prohibit workplace discrimination based on sexual orientation and gender identity, having signed an amicus
brief supporting the employees in these cases. Most recently, in early 2021, ELC and M•A•C Cosmetics joined the inaugural group of companies to sign the
#WorkingPostivitely Pledge and committed to becoming a visible role model supporting HIV-positive employees. The #WorkingPositively Pledge asks
companies to commit to creating safe, supportive and inclusive spaces for people living with HIV and other chronic illnesses.
55
R & R Updates
Tyson Foods (USA) Again Tops FORTUNE’s World’s Most Admired IT Shades
Companies List for Food Production Engage & Enable
R&R Description
For The Fifth Consecutive Year,Tyson Foods, Inc. One Of The World’s Largest Food Companies And A Recognized Leader In Protein, Ranks No. 1 On
Fortune Magazine’s List Of The World’s Most Admired Companies In The Food Production Category. The Annual Survey, Conducted By Fortune And
Korn Ferry, Is Given To Top Executives, Directors And Financial Analysts To Identify The Companies That Have The Strongest Reputations Within
Their Industries And Across All Industries. Tyson Foods’ Top Priority Is The Health And Safety Of Its Workers. The Company Has Spent More Than
Half A Billion Dollars To Transform Its U.S. Facilities With Protective Measures, From Walk-Through Temperature Scanners And Workstation
Dividers To Social Distance Monitors And Always-On Testing, As Well As Provide Additional Team Member Pay And Benefits. The Company Has
Hired A Chief Medical Officer And An Additional 200 Nurses And Administrative Staff In The Past Year, And Plans To Pilot Seven Health Clinics For
Team Members And Their Families This Year. In January, The Company Announced A Partnership With Matrix Medical Network, A Leading Clinical
Services Company, To Ensure The Company’s U.S. Team Members Are Educated About And Have Access To The Covid-19 Vaccines, When They
Become Available. To compile the rankings, corporate reputation and performance are measured against nine key attributes: innovation, people
management, use of corporate assets, social responsibility, quality of management, financial soundness, long-term investment, quality of products and
services and global competitiveness. Tyson Foods ranks No. 1 in the Food Production category in all nine of these.
56
R & R Updates
X5 Retail Group (Russia) honoured at East Capital Awards for Best IT Shades
Corporate Governance Engage & Enable
R&R Description
X5 Retail Group, a leading Russian food retailer operating the Pyaterochka, Perekrestok, and Karusel chains, has taken
home the 2020 East Capital Award for the Best Corporate Governance. The East Capital Awards trace their history back
to 2004. East Capital, the asset manager that gives out the awards, is one of the largest international portfolio investors
in Russia and a minority shareholder of X5 Retail Group. Apart from Best Corporate Governance, awards are given for
nominations including Best Growth, Best IPO, and Discovery of the Year.
57
IT Shades
Engage & Enable
Customer Success Updates


Safeguarding NFL Fans and Staf f at Super Bowl LV With P&G’s (USA)
IT Shades
Safeguard Brand Engage & Enable
Description
Safeguard Hand Sanitizer Available to Super Bowl Fans and Game Staff to Help Prevent the Spread of Germs, With approximately 22,000 fans expected to attend Super Bowl LV in
Tampa, Fla. this weekend, the National Football League (NFL) has joined forces with P&G’s Safeguard, one of the most recognizable hand soap and sanitizer brands, tohelp
employees, staff and spectators prevent the spread of germs. As part of the health and safety efforts, P&G Professional provided 35,000 2oz bottles of Safeguard Hand Sanitizer to be
included in personal protective equipment (PPE) bags for Super Bowl LV staff, helping to ensure they have quick and easy access to hand sanitizer when they need it. In addition, fans
who attend the Super Bowl Experience presented by Lowe’s - the NFL’s interactive football theme park - will find nearly 1,000 Safeguard sanitization stations around the grounds,
filled with the professional 1.2 liter size of the sanitizer product. Supplied by P&G Professional, the away-from-home division of Procter & Gamble, Safeguard Hand Sanitizer Gel
offers an effective way for football fans to keep their hands clean and sanitized when handwashing with soap is not available. With a fresh clean scent, the recognizable sanitizer brand
has an alcohol antiseptic 69.9% topical solution that decreases bacteria on skin and is dermatologically endorsed by the Skin Health Alliance. Everyday consumers can find Safeguard
hand soap and sanitizer in the hand soap aisle at most major retailers. In addition to providing guests and employees with Safeguard, stadium cleaning staff will disinfect some
high-touch areas in the team locker rooms, such as door handles, with Microban 24 Sanitizing Spray and Microban 24 Multipurpose Spray. EPA approved as effective at killing the
virus that causes COVID-19 in 60 seconds, Microban 24 also kills 99.9% of bacteria and viruses and provides a protective shield that keeps killing bacteria for up to 24 hours, even
after multiple touches, when used as directed.1P&G Professional has helped countless restaurants and hotels achieve and maintain the highest levels of cleanliness with several
EPA-Approved Products on List N for use against SARS-CoV-2. These multi-purpose products - with trusted brand names, like Microban 24, Spic and Span, and Comet - are simple
and effective to use, and clean and disinfect to kill germs so owners and operators can be confident that their business is clean for employees, customers, residents, and guests.
58
Kroger (USA) and Ocado Announce Location of High-Tech Customer Fulfillment
IT Shades
Center in Phoenix, Arizona Engage & Enable
Description
The Kroger Co. America's largest grocery retailer, and Ocado, a world leader in technology for grocery ecommerce,
announced Phoenix, Arizona, as the latest location for a Customer Fulfillment Center. The location confirms a previous
announcement stating Kroger and Ocado would construct a CFC in the Southwest Region. Kroger has partnered with
Ocado to accelerate its ability to provide customers with anything, anytime, anywhere. The CFC model – an automated
warehouse facility with digital and robotic capabilities – will be used to serve customers across the region. Kroger is
designing a flexible distribution network, combining disaggregated demand and the proximity of its stores and
facilities that vary in design and size. This new 200,000-square-foot CFC will accelerate Kroger's ability to expand its
products to a larger footprint. The CFC is expected to become operational 24 months after the site breaks ground and
will support customers across Arizona.
59
Tyson Foods (USA) to Launch New Career Development Program for Frontline
IT Shades
Workers Engage & Enable
Description
Tyson Foods, Inc. is launching Upward Pathways, an in-plant career development program that provides frontline team members with job
skills training and workforce certifications at no cost. The program will be piloted at ten of the company’s plant locations and is a
partnership between Tyson, adult education providers and community colleges to establish a standardized promotional pathway for team
members. Classes are currently available to workers at the company’s Council Bluffs, Iowa, case-ready beef and pork facility and will be
implemented at the remaining nine locations throughout 2021. Completion of Upward Pathways curriculum will culminate in a
Tyson-branded credential that recognizes the skills gained by team members and signals readiness for advancement within the company.
Industry recognized workforce certifications focusing on safety training and other core curriculum will also be offered. Additional areas
of focus include digital fluency and soft skills training, such as time management and leadership skills. Upward Pathways complements
the company’s Upward Academy program, which focuses on supporting and helping stabilize the lives of team members through the
development of general life-skills such as English as a Second Language, citizenship, high school completion, digital and financial
literacy. Upward Academy is currently in use located across 59 Tyson plant sites and continues to grow.
60
Х5 Retail Group (USA): 5Post and partners delivered 20 million orders in 2020
IT Shades
Engage & Enable
Description
5Post, an Х5 Retail Group subsidiary created to develop new parcel delivery services, achieved significant growth in 2020, delivered a total of seven million
orders, an 18-fold increase y-o-y. With daily orders peaking at 55,000, 5Post and its partners delivered a total of 20 million parcels for pick-up at X5 stores
in 2020. In December, when delivery volumes traditionally peak, 5Post fulfilled 1.4 million orders, with that number reaching 2.4 million when partner
deliveries are included. In 2020, 5Post managed to significantly increase the speed of service, reducing delivery times to 2.8 days on average across all
regions where it operates. At the same time, the average order purchase rate rose to 98.1%.In 2020, 5Post successfully implemented a programme to expand
its network of parcel lockers, which has grown to include 4,500 lockers. At the beginning of 2020, pick-up points and parcel lockers numbered 7,400, by the
year-end there were 11,740 5Post pick-up points in 2,415 cities and towns. With eight new sorting centres opened in 2020, 5Post now owns 20 such facilities
located at Pyaterochka distribution centres. 5Post's footprint across Russia helped its e-commerce partners to deliver orders even to the most remote areas of
the country – about 20% of all orders in 2020 were shipped to localities of less than 50,000 people. Major metropolitan areas came out on top in terms of
traffic. Moscow and the Moscow region together with St Petersburg and the Leningrad region accounted for the bulk of all deliveries: 38% and 14%
respectively. In 2020, 5Post developed and approved a pick-up point concept, which helped support a multi-service delivery model for its partners and clients.
In Q4 2020, 5Post opened 40 pick-up points staffed by its own personnel, with about 100,000 parcels received at these facilities in 2020.
61
IT Shades
Engage & Enable
Partner Ecosystem Updates


Bunge Announces New Agreements to Use Renewable Energy at its Production IT Shades
Plants in the United States Engage & Enable
Description
Bunge announced a 10-year agreement with Direct Energy Renewable Services to use renewable energy at its Fort Worth, Texas oils packaging
facility. This initiative will offset 100% of Bunge’s power usage in that location with an equivalent amount of Renewable Energy Credits (RECs)
that are derived from Texas wind power. Beginning in August of 2021, Bunge’s Fort Worth plant energy will be sourced from a local wind farm.
Reducing greenhouse gas emissions through the use of wind, solar and other sources of renewable energy is one of the many ways Bunge is
working to build and implement innovative activities and solutions that advance its global goals of reducing water, waste, emissions and energy in
target amounts by 2026. The Company recently made additional strides in its sustainable energy journey by achieving 100% renewable electricity
powered by wind at its corn mill in Atchison, Kansas and its soybean processing plant in Emporia, Kansas. In 2019, Bunge signed a long-term
contract with Evergy for 8% of their total wind farm in Nemaha County, Kansas. The wind farm became fully operational in November of 2020
and will help to transition about 60 million kilowatt hours of electricity from coal and natural gas to wind each year across the two plants in Kansas.
Besides these locations in Kansas, Bunge’s soybean processing plant in Council Bluffs, Iowa, gets over 60% of its electricity from wind power.
When looking to the future, Bunge will continue to invest in and expand the use of wind and solar energy, as well as other sustainable alternatives
across its supply chains.
62
H&M (USA) Collaborate With Héctor Bellerín On Men’s Collection That IT Shades
Pushes Sustainability And Style Engage & Enable
Description
H&M is proud to announce Edition by Héctor Bellerín, a collection made in close collaboration with one of the world’s most inspiring footballers. Bellerín is as famous
for his style as for his commitment to the environment, and Edition by Héctor Bellerín will be entirely made from sustainably sourced materials. Bellerín has been
involved in every stage of the design process, from the choice of sustainable fabrics to the directional take on spring style. It’s the latest Edition collection for men at
H&M, the concept which encapsulates each season’s key looks. Edition by Héctor Bellerín will be available on hm.com and in selected stores from February 18. Edition
by Héctor Bellerín is a collection that has sustainability and style at its core. The collection is entirely made from more sustainable materials, in line with both Bellerín’s
environmental values and H&M’s own transparent commitment to change. In the collection, cotton is organic, or recycled from textile production waste; nylons and
polyesters are recycled, while viscose fibres are from sustainable sources. Where possible, Bellerín was keen for pieces to be made from single materials, to make them
easier to recycle. Alongside sustainability, Bellerín has been deeply involved in the design process at every stage. His signature is felt throughout the collection, from the
authenticity of oversized streetwear and utilitarian pieces to the sharp new update of timeless men’s staples. The muted earth tones reflect the effortlessness of Bellerín’s
own personal style, while playful graphics show how Bellerín can communicate serious issues with positivity. With each piece, Edition by Héctor Bellerín proves the
season’s key pieces can be made with sustainability. A lightweight grey field parka is cut oversize with drop shoulders, a concealed hood, tab fastening at the collar and
drawstrings at the waist and hem. A boxy-cut beige blazer is entirely unstructured, matched with wide cropped pants. A cotton poplin striped shirt has a roomy cut and
exaggerated functional pockets, while zip-off cargo pants can be quickly transformed from pants to shorts.
63
Constellation Brands (USA): Corona Premier Expands Partnership With IT Shades
Echelon Fitness Engage & Enable
Description
Corona Premier is proud to expand their partnership with connected fitness leader, Echelon Fitness, to support consumers of every fitness level on their personal fitness
and wellness journey and motivate them to “Earn Their Crown.” Corona Premier joined forces with Echelon to amplify their wellness offerings to their consumers,
helping them stay motivated at the start of the new year. Echelon’s award-winning connected bikes, rowers, treadmills and reflect mirrors enable people to experience
studio-quality workouts from home and build community simultaneously. Corona Premier and Echelon are hosting a six-week wellness content series, providing
consumers with the tools and community they need to re-invigorate their fitness journeys. The series includes custom workout videos, weekly giveaways, and weekly
virtual happy hours to celebrate milestones and keep consumers motivated. By scanning a QR code at participating retailers to go directly to coronanewyear2021.com to
participate, consumers will have daily chances to instantly win an Echelon FitPass annual membership and gift cards to Cratejoy and House Plant Box, and enter for a
chance to win the Echelon Smart Home Gym Grand Prize. Consumers can access the Corona Premier content over the course of six weeks (Jan. 17 – Feb. 28) on the
POPSUGAR website, and do not have to be an active Echelon member to participate. Echelon is also offering a complimentary, 30-day trial of their FitPass membership
to all first-time users. Corona Premier debuted in 2018 and has quickly become a fast-growing innovation. Corona Premier is a lower-calorie, lower carbohydrate beer
option compared to Corona Extra for those who live an active lifestyle and enjoy being mindful of their wellness goals. With only 2.6 grams of carbs and 90 calories**,
Corona Premier is available in 12-ounce bottles and cans, as well as 24-ounce single-serve cans. In 2019, Corona Premier introduced draft into bars nationwide, as well
as a new 18-pack of bottles.
64
Kao and Kyoto University Begin Verification Testing of a Used Disposable IT Shades
Diaper Carbonization Recycling System in Saijo City, Ehime Prefecture, Japan Engage & Enable
Description
Kao Corporation and Kyoto University are starting verification testing for a Used Disposable Diaper Carbonization Recycling System in collaboration with Saijo City, Ehime Prefecture, Japan, where
Kao Sanitary Products Ehime*1 is located. Through this field testing, Kao and Kyoto University will be contributing towards easing the burden on the environment by reducing CO2 emissions through
the conversion of used disposable diapers into carbon material. In the future, besides working to promote industrial applications for carbon material made from disposable diapers, Kao and Kyoto
University will continue to undertake research and technology development aimed at improving the global environment through air purification, purification of aquatic environments, enhancement of
plant cultivation techniques, etc. Social implementation of the new recycling system is expected to begin in or after 2025. Currently, over 2 million tons of used diapers are disposed of as waste every
year, mostly by incineration; it has been estimated that they account for around 4–6% of all incinerated waste in Japan. Due to the fact that diapers absorb moisture, in some cases the disposal of used
diapers by incineration may lead to a deterioration in processing efficiency at incinerator plants. It is anticipated that, in the future, the aging of the population will lead to increased adult diaper usage,
which in turn will result in an increase in the amount of waste generated, thereby having a negative impact on the environment. There is thus a clear need for the development of effective diaper
recycling technologies, but there are various issues that make the development of such technologies a challenging task. The main problems affecting the recycling of used diapers include: (1) As used
diapers contain excreta, their weight increases to 2–4 times the original weight, resulting in extra bulk when storing, collecting or transporting them, and there are also sanitary issues such as bad odor,
etc.; this necessitates frequent collection. (2) To recycle products, the constitute components need to be separated out. However, because disposable diapers consist of paper pulp and various types of
plastic, separating the different materials poses technical problems. In concrete terms, this project involves the development of carbonization equipment that carbonizes used disposable diapers prior
to collection. The key points that are being emphasized when developing the equipment include the need for rapid, efficient carbonization that requires only relatively low energy inputs (i.e., use of
low-temperature reaction technology), so that the weight and volume of the used diapers can be reduced while also implementing sterilization and deodorization. In addition to resolving the sanitary
issues, reducing the weight and volume of the used diapers will also reduce the frequency with which collection needs to be performed. When used disposable diapers are incinerated, they generate
CO2 emissions.
65
LF Logistics and YUXINOU reach strategic cooperation to develop a multimodal IT Shades
transport system for the China-Europe freight railway Engage & Enable
Description
LF Logistics, a Li & Fung company and a leading logistics services provider offering both in-country logistics services across Asia and freight
management services globally and YUXINOU Logistics Co., LTD. a key provider of international container forwarding services for the
Chongqing-Xinjiang-Europe international railway transport platform, signed a strategic agreement to form a long-term partnership to further the
development of a multimodal transport system for the China-Europe freight railway. The YuXinOu Railway is a vital part of the growing railway
network linking China and Europe along the New Silk Road by connecting Chongqing in China’s southwest with the inland port city of Duisburg
in Germany. The volume of foreign trade in China’s inland provinces and cities has increased year by year, under the Belt and Road Initiative and
the recent conclusion of the Comprehensive Agreement on Investment (CAI) between China and the EU will bring significant trade and investment
benefits for both markets, further stimulating demand for crossborder transportation and logistics services. The strategic agreement between LF
Logistics and YUXINOU will provide stronger, more comprehensive end-to-end logistics services for leading international and Chinese brands. It
allows both companies to leverage the strengths of LF Logistics strong customer base and DC and transport management skills with YUXINOU’s
container forwarding expertise and capture the opportunities arising from the Belt and Road Initiative, laying a solid foundation for deeper
collaboration.
66
Murphy USA and Core-Mark Renew Strategic Supply Agreement IT Shades
Engage & Enable
Description
Murphy USA Inc. and Core-Mark Holding Company, Inc. announced that they have entered into a new five year supply agreement whereby
Core-Mark will continue to serve as the primary wholesale distributor to Murphy USA, delivering over 75% of the merchandise sold in their stores,
Murphy USA is a leading retailer of gasoline and convenience merchandise with more than 1,500 stations located primarily in the Southwest,
Southeast, and Midwest United States. The company and its team of nearly 10,000 employees serve an estimated 1.7 million customers each day
through its network of retail gasoline stations in 25 states. The majority of Murphy USA's sites are located in close proximity to Walmart stores.
The company also markets gasoline and other products at standalone stores under the Murphy Express brand. Murphy USA ranks 262 among
Fortune 500 companies. Core-Mark is one of the largest marketers of fresh, food and broad-line supply solutions to the convenience retail industry
in North America. Founded in 1888, Core-Mark offers a full range of products, marketing programs, and technology solutions to approximately
41,000 customer locations in the U.S. and Canada through 32 distribution centers (excluding two distribution facilities the Company operates as a
third-party logistics provider). Core-Mark services traditional convenience retailers, grocers, drug stores, liquor and specialty stores, and other
stores that carry convenience products. For more information, please visit www.core-mark.com.
67
Dollarama (Canada) Join forces! Hon Hai Technology Group and Geely Holdings form a joint venture company
IT Shades
to create a new global electric vehicle OEM model to provide one-stop industrial ecological chain services Engage & Enable
Description
Hon Hai Technology Group announced that its subsidiary Foxconn Technology Group and Zhejiang Geely Holding Group Co., Ltd. Have signed
a strategic cooperation agreement. The two parties will establish a joint venture company to provide a new one-stop service for the global
automotive and travel industries, including complete vehicles, components, smart control systems, automotive ecosystems, and the entire industry
chain process of electric vehicles. The joint venture company will introduce the division of labor model of the information and communication
industry, surpass the existing auto industry model, and accelerate the transformation to an innovative and efficient manufacturing supply chain
system and business model. It will help the car’s electrification, intelligence, connectivity, and sharing process, from design To production, provide
one-stop service, create value, and achieve a win-win situation. The founder of Hon Hai Technology Group Guo Taiming and the chairman of
Geely Holding Group Li Shufu attended and witnessed the signing ceremony. Liu Yangwei, Chairman of Hon Hai Technology Group, President
of Geely Holding Group, and An Conghui, CEO and President of Geely Automobile Group, signed the contract on behalf of both parties.
According to the agreement, both parties of the joint venture will hold 50% of the shares. The board of directors of the joint venture company
consists of five directors. Among them, Foxconn appointed three directors, Geely Holdings appointed two directors, and the chairman was
appointed by Foxconn.
68
General Mills (USA) Nature Valley collaborates with Daveed Diggs to remake “I’m Gonna
IT Shades
Be (500 Miles)” to celebrate restoring access to 10,000 miles of national park trails Engage & Enable
Description
Nature Valley and the National Park Foundation announced the completion of a three-year project to restore access to 10,000 miles of national park
trails. To celebrate the occasion, Nature Valley has remade the undeniably infectious 80’s hit song, “I’m Gonna Be (500 Miles)” by The
Proclaimers and partnered with Grammy and Tony Award-winning music talent Daveed Diggs to perform the anthem. The 2021 remake of “I’m
Gonna Be (500 Miles)” pays homage to Nature Valley’s impact by rewriting the lyrics to proudly exclaim: But we restored 10,000 miles, and we’ll
restore 10,000 more. Nature Valley made these trails accessible so go explore. The remake is meant to encourage people to get outdoors and
explore while also serving as Nature Valley’s rallying call to restore access to more miles. Nature Valley believes that nature brings out the best in
all of us and everyone should be able to access and enjoy the rejuvenating benefits of nature, which is why the brand is extending its partnership
with the National Park Foundation for an additional three years. With the first chapter complete, Nature Valley has committed an additional $3
million to restore access to 10,000 more miles of trails and to support outdoor exploration grants. Over the last several years, Nature Valley and
the NPF have together supported service corps crews that are removing invasive species, clearing corridors, repairing structures, building
boardwalks, and managing other repair projects to make these iconic and beloved places more accessible to visitors. To date, this partnership has
helped restore trails in 19 parks across 16 states.
69
Lee X H&M (USA): A Kids Collection For The Next Generation Of More IT Shades
Sustainable Denim Engage & Enable
Description
H&M is happy to announce a kids collection as part of its collaboration with American denim legends Lee, pushing for the next generation of
sustainable denim. It’s a holistic collaboration with advances at every stage of design and production, with every single material made more sustainable.
For the first time, H&M will also share Life Cycle Assessment (LCA) data on hm.com indicating the water, C02 & energy impact of each denim
garment from raw materials to end of use. It’s a collection drawing on Lee’s esteemed heritage to create a fresh take on kids denim today. Lee x H&M’s
collection for kids will be available on hm.com. Lee x H&M is an ambitious collaboration that has sustainability central to its design. The brands took
a holistic approach, looking at every stage of denim production. Fabric is crucial, with denim in the kids collection that includes both post-consumer
recycled cotton as well as organic cotton. There’s also water-saving dyeing proceses and low impact denim washes that are 3rd party verified for their
water, chemical, and energy consumption. Everything in Lee x H&M is more sustainable, from the trims used to construct the jeans, to the recycled
materials used in the jersey pieces and accessories that complete the collection. There’s a 80s and 90s throwback feel to the Lee x H&M kids collection,
with relaxed cut jeans, as well as a workwear influence in dungarees, dungaree dresses and jeans with cargo pockets. There’s also a kids take Lee’s
classic Rider jacket, cut with a slightly cocooning shape. Jersey pieces play with the heritage of Lee’s world famous logo with pieces like relaxed Tees
and hoodies with pops of purple and cobalt blue. Finish the look with knit beanies as well as a mini sports bag.
70
Sainsburys (UK): Nectar and Avios partner allowing members to convert IT Shades
points into amazing travel experiences Engage & Enable
Description
Nectar and British Airways have announced a new partnership, giving customers the opportunity to convert Nectar points into Avios and plan for some truly
incredible travel memories. It means that for the first time ever, customers who collect Nectar points will be able to convert their points balance to Avios through
the British Airways Executive Club, which can be put towards flights with British Airways, as well as upgrades, hotel stays, car hire and more. The partnership
will turn everyday spending into special travel experiences and help travellers as they think ahead for future trips. The conversion works both ways and customers
who wish to receive more Nectar points can convert 250 Avios into 400 Nectar points. Average customers get over 3 times more points with the latest offers on the
Nectar app*. Customers can convert Nectar points into Avios, and vice versa, from 25 January 2021. To convert points, customers can link their Nectar and British
Airways Executive Club accounts. Customers who are not existing British Airways Executive Club or Nectar members can join either club for free. Customers can
link their accounts by visiting either the Nectar website or British Airways Executive Club website. Every 400 Nectar points collected can be converted into 250
Avios – and vice versa - and with just 4,000 Avios needed to get a flight to Amsterdam**, it’s another great way that Nectar customers can be rewarded when they
shop. What’s more, to celebrate the launch, customers who convert a minimum of 1,600 Nectar points by 14 February will be rewarded with a bonus 500 Avios.
Customers will also be rewarded with 2x Nectar points at Sainsbury’s until 19 April 2021. Avios offers exceptional flexibility – they don’t expire as long as
members collect, use or purchase at least one Avios every 36 months, and if members change their mind about a flight, they won’t lose their Avios as changes or
cancellations can be made up to 24 hours before a flight for a small fee.

71
Kao (Japan) and Lion Begin Collaboration on Smart Logistics Initiative IT Shades
Engage & Enable
Description
Kao Corporation and Lion Corporation are taking part in the Smart Logistics Service project being carried out as part of the Strategic Innovation Promotion Program
(SIP), which is led by Japan's Cabinet Office. In line with the project's aim of establishing new logistics platforms, the two companies have begun two-way transportation
between their respective operating sites aimed at optimizing their overall supply chains. Under this initiative, the Distribution Economics Institute of Japan, a leading
research institution, proposed possible combinations of the companies' separate one-way transportation operations into two-way systems based on transportation data
provided by participating household consumer product manufacturers, including Kao and Lion. Based on this report, Kao and Lion have combined Kao's transportation
operations connecting its Kawasaki Plant (Kanagawa Prefecture) and Sakaide Logistics Center (Kagawa Prefecture) with Lion's transportation operations connecting the
Lion Chemical Sakaide Factory and Lion's logistics centers in Kazo (Saitama Prefecture), Kashiwa (Chiba prefecture) and Sagamihara (Kanagawa Prefecture) to realize
two-way transportation. By doing so, They aim to increase trucking productivity and reduce CO2 emissions. Kao and Lion started regular operations on October 27, 2020
after studying transportation and loading volumes, transportation routes and frequency and other factors, shared information and coordinated with transportation
contractors, and conducted tests. Compared with the previous transportation methods, the initiative has resulted in shorter empty running distances for the trucks used,
and They estimate combined reductions of 45% in CO2 emissions and 23% in transportation expenses. In addition, Kao and Lion are collaborating on the recycling of
film packaging toward the realization of plastic packaging resource circulation in society. This initiative, too, is aimed at helping to solve environmental problems and
proactively working together to reduce the environmental burden across product life cycles.
72
Keurig (USA) Dr Pepper Joins Leading Collaboratives Focused on Building a IT Shades
Circular Economy for Plastics Engage & Enable
Description
Keurig Dr Pepper announced that it has become a signatory in two regional initiatives of the Ellen MacArthur Foundation's global Plastics Pact network – the U.S. Plastic Pact
and the Canada Plastics Pact. Both Pacts bring together key players from across the local plastic value chain behind a common vision and clear, actionable targets to create a
path forward toward a circular economy for plastics. In addition, the Company also recently joined Ocean Conservancy's Trash Free Seas Alliance®, which brings together
thought leaders from the private sector, conservation and academia actively working toward solutions that will mitigate plastic waste entering the ocean. The U.S. Plastics Pact
is a collaboration led by The Recycling Partnership, World Wildlife Fund (WWF), and Ellen MacArthur Foundation supporting upstream innovation and a coordinated national
strategy to rethink the way plastic is designed, used and reused. Announced, the Canada Plastics Pact is committed to tackling plastic waste and pollution by bringing together
businesses, government, non-governmental organizations and other key actors under the vision of creating a circular economy in Canada in which plastic waste is kept out of
the environment. Founded in 2012 by leading U.S.-based environmental non-profit Ocean Conservancy, the Trash Free Seas Alliance is the oldest collaborative forum focused
on innovative and pragmatic solutions to the ocean plastic pollution crisis. Trash Free Seas Alliance members are working toward demonstrably reducing the amount of plastic
waste entering the ocean annually by 50% by 2025. These memberships build upon Keurig Dr Pepper's current sustainable packaging commitments and will aid in ensuring
new levels of accountability and transparency when reporting annual progress against its goals. Under its Drink Well. Do Good. corporate responsibility program, the Company
recently achieved one of its longstanding commitments to make all K-Cup® pods in the U.S. recyclable at the end of 2020, following achieving that important milestone in
Canada at the end of 2018. The Company has committed to converting 100% of packaging to be recyclable or compostable by 2025, as well as to use 30% post-consumer
recycled (PCR) content across its packaging portfolio by 2025.
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Truss CBD USA, a Molson Coors and HEXO Corp Joint Venture, Launches IT Shades
Veryvell™ Sparkling CBD Water in Colorado Engage & Enable
Description
Truss CBD USA, a joint venture majority owned by Molson Coors Beverage Company and operated in partnership with HEXO Corp , announces the U.S. launch of Veryvell
™, a new line of non-alcoholic, sparkling CBD beverages, exclusively available in Colorado. Veryvell™ is a hemp-derived, adaptogenic, sparkling CBD water infused with a
crisp taste, zero calories and zero sugar. Veryvell™ is now available to Colorado-based consumers both online and at select retailers in Colorado in three flavors: Focus
(Grapefruit Tarragon), Mind & Body (Strawberry Hibiscus) and Unwind (Blueberry Lavender). Veryvell™ marks Truss CBD USA’s first entry in the American CBD market
and is another example of Molson Coors’ moves to cultivate the company’s beverage offerings. The diversification of the Molson Coors portfolio includes an exclusive
agreement with The Coca Cola Company to manufacture, market, and distribute Topo Chico Hard Seltzer in the U.S. as well as an expanding roster of non-alcoholic
innovations. This includes an investment in ZENWTR, created by noted beverage entrepreneur Lance Collins, a distribution agreement with La Colombe for their RTD line of
canned coffees, and a recently announced North American distribution partnership with ZOA, a new energy drink being launched by a multi-faceted team of fitness, health and
beverage industry changemakers including Dwayne “The Rock” Johnson. Veryvell™ is now available for purchase by Colorado-based consumers at www.trusscbdusa.com and
on shelves at select Colorado retail stores in a variety of SKUs including individual 12 oz cans, four-packs as well as online-exclusive eight-packs and 12-pack variety packs.
Suggested retail price for a 12 oz can of Veryvell™ is $3.99 and $14.99 for a four-pack. Veryvell™ is produced and distributed within Colorado state lines following the state’s
established regulatory framework for hemp-derived CBD in food and beverages and is exclusively distributed by Coors Distributing Company. Truss CBD USA is distinct from
Truss Beverages, Molson Coors and HEXO’s joint venture in Canada that focuses on non-alcoholic, cannabis-infused beverages.
74
Nike Partners with the NFL to Grow Girls Flag Football in the U.S. IT Shades
Engage & Enable
Description
Collaborating to inspire the next generation of female athletes, Nike announces a new grant initiative with the NFL that commits a total of $5
million in product to growing flag football within high school athletics. This multi-year initiative will provide a one-time donation of up to
$100,000 in product to state athletic associations that offer girls flag football as a high school sport or demonstrate progress by way of a pilot
program beginning in 2021. First to receive the grant will be the state of Florida, which has promoted girls flag football for more than ten years
and is the home state of the Tampa Bay Buccaneers. Product will include flag football uniforms, socks and accessories such as sports bras, all
of which will be distributed to each participating state’s governing interscholastic or athletic association at their discretion. At present, only
six states sanction high school flag football for girls (Alaska, Arizona, Florida, Georgia, Nevada and New York), but financial support may
help remove operational barriers so more states can introduce girls flag football programs. In addition to the grant initiative, Nike is evolving
its 11-Online football training series to include a learning track specifically for flag football athletes. It will feature how-to drills with
comprehensive training instruction, including team-building and leadership development. In addition, Nike’s Stronger Than One Series will
launch a film focused on highlighting women and young girls who are blazing paths forward in football.
75
Nike (USA): Converse and Rick Owens Announce DRKSHDW Collaboration IT Shades
Engage & Enable
Description
Converse’s collaboration with one of fashion's essential iconoclasts, Rick Owens, debuted during the Rick Owens Fall 2021
show on the Lido, Venice, with the appearance of the partnership's first design, the TURBODRK Chuck 70. Converse’s black
and white canvas footwear and Owen’s stark universe of modernist minimalism and contemporary luxury have existed
independently while being distinctly connected through the years. It’s a connection that led Owens to introduce the
DRKSHDW SS14 RAMONES, a subversive interpretation of Converse’s first basketball silhouette and a classic signifier of
culture — the Chuck Taylor All Star. The TURBODARK Chuck 70 follows Owens' practice of confident contortion of
cultural signifiers. His choices bend and reshape the shoe — extending the tongue and squaring-off the toe, the first time the
famed Converse has presented in this execution in its century of existence. With a shared willingness to continually evolve
form and function, the Converse x Rick Owens DRKSHDW collaboration will reimagine and re-articulate classic Converse
sneakers throughout 2021.

76
NIKE (USA), Inc. Announces Economic Empowerment Partnership with IT Shades
Black Girl Ventures Engage & Enable
Description
Expanding the NIKE, Inc. Black Community Commitment to support organizations focused on social justice, education and economic opportunity for Black
Americans, Nike announces a new partner focused on economic empowerment, Black Girl Ventures. The $500,000 investment from NIKE, Inc. will support Black
Girl Ventures in its efforts to provide Black and Brown women-identifying founders with access to community, capital and capacity-building to support
entrepreneurship. This contribution builds on the commitments to Black Girls CODE, NAACP Empowerment Programs and the NAACP Legal Defense and
Educational Fund, Inc. (LDF) announced in July 2020. NIKE, Inc. will expand its focus to local investments in 2021 that drive action and impact in partnership
with the Black community. Starting this year, the Black Community Commitment will support a series of grants that will total $1.75 million to organizations
working on behalf of Black communities in seven U.S. cities: Boston, Memphis, St. Louis, Portland, Chicago, Los Angeles and New York City. In addition to
partnerships with Black Girls CODE, NAACP Empowerment Programs and LDF, NIKE, Inc. will continue to support long-time community partners, such as the
Jackie Robinson Foundation, PeacePlayers and the National Civil Rights Museum (Memphis, Tenn.). In 2020, Converse committed $100,000 to both the Equal
Justice Initiative and LDF. The Until We All Win community grant program, created in 2019, will continue to provide a total of $4 million each year to nonprofits
working to level the playing field for the eight communities represented by our NikeUNITED Networks. Jordan Brand and Michael Jordan pledged an additional
$100 million over 10 years, with a focus on social justice, economic justice, and education and awareness. In the coming weeks, we will share more on the actions
we’re taking to eliminate opportunity gaps for Black Americans.

77
Pepsico (USA) The Leading Culinary App Connecting People with Black-owned Restaurants
IT Shades
Collaborates with Pepsi Dig In Platform and Receives Multi-Year Investment Engage & Enable
Description
To kick off Black History Month, EatOkra announced a five-year partnership with Pepsi Dig In. The preeminent,
user-friendly app connecting people nationwide to Black-owned culinary creators and restaurants will partner with the
new multi-faceted Dig In platform to help people discover and celebrate Black-owned restaurants. Together, EatOkra and
Pepsi are addressing the digital challenges that can hinder success for many Black, independently-owned restaurants –
namely exposure. Dig In is making strategic investments to propel growth for restaurants by closing the digital divide.
Pepsi’s partnership and significant multi-year investment will help EatOkra scale its app and expand its central database
to include even more restaurants. The collaboration comes at a pivotal time as the app’s success has been met with a high
demand from consumers wanting to support Black-owned restaurants and eateries waiting to be featured. Pepsi Dig In
aims to generate at least $100 million in sales for Black-owned restaurants over the next five years. With Pepsi’s support,
EatOkra anticipates adding 2 million users to its database over the course of the five-year partnership.
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PepsiCo (USA) and Beyond Meat® Establish The PLANeT Partnership, LLC, a IT Shades
Joint Venture to Introduce New Plant-Based Protein Offerings Engage & Enable
Description
PepsiCo, Inc. and Beyond Meat, Inc. announced they will form The PLANeT Partnership, LLC (TPP), a joint venture to develop, produce and market innovative
snack and beverage products made from plant-based protein. The joint venture will leverage Beyond Meat's leading technology in plant-based protein development
and PepsiCo's world-class marketing and commercial capabilities to create and scale new snack and beverage options. Financial terms of the partnership were not
disclosed. Joint venture operations will be managed through the newly created entity The PLANeT Partnership, LLC (TPP). he new joint venture follows
longstanding efforts by PepsiCo to help build a more sustainable food system. Among the key pillars of that effort are using positive ingredients; expanding the
company's portfolio of products that have been grown and made sustainably, through tools and techniques like regenerative agriculture and net water- and
carbon-neutral production plants; and making it easier for consumers focused on health and wellness to consume products on the go through innovations such as
LAY'S oven baked chips, Sabra Snack Cups, Alvalle ready-to-drink gazpacho, Quaker Breakfast flats, and Gatorade Juiced. In addition to organic innovation, the
company has also made strategic acquisitions in this space, including companies such as Bare Snacks (maker of baked fruit and veggie chips), BFY Brands (maker
of PopCorners snacks), and SodaStream, the world's leading sparkling water brand. Beyond Meat shares PepsiCo's passion for creating products that are good for
both people and the planet, using simple, plant-based ingredients with no GMOs or bioengineered ingredients. The company believes there is a better way to feed
our future and that the positive choices we all make, no matter how small, can have a great impact on our personal health and the health of our environment.
79
PMI Partners with U.S. Department of Homeland Security on Combatting IT Shades
Illicit Trade Engage & Enable
Description
Philip Morris International Inc. signed a memorandum of understanding with the National Intellectual Property Rights Coordination Center
(IPR Center) at the U.S. Department of Homeland Security (DHS) to assist and support Homeland Security Investigations’ (HSI) illicit
tobacco trade operations and other intellectual property rights investigations. The MOU is focused on comprehensive strategies and
coordinating efforts to disrupt and combat all forms of illicit tobacco trade, as well as to address vital areas of intellectual property, brand
protection, and anti-counterfeiting strategies. The agreement will also facilitate knowledge transfer between the center and PMI to share
mutually beneficial information and research to combat the illicit tobacco trade and assist in other intellectual property rights investigations.
Following an unprecedented year—when criminal and terrorist organizations swiftly adapted and migrated their operations to suit the new
environment—this partnership illustrates how public- and private-sector cooperation can make full use of existing expertise and information
sharing to foster innovative solutions and evolving technologies. In 2020, PMI recognized the urgent need to convene a myriad group of
government, diplomatic, public, and private institutions to advance solutions to strengthen national security by upping the fight against illicit
products—from illicit tobacco-containing products to faulty personal protective equipment (PPE).
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Disney Mickey Mouse X Keith Haring Collection By Swatch (Switzerland) IT Shades
Engage & Enable
Description
The latest Swatch collaboration with Disney & the Keith Haring Studio celebrates the iconic 1980’s New York social activist and pop-artist, renowned for his
revolutionary and provocative graffiti-esque pictograms, lines and symbols. The result is a Swatch collection featuring Disney’s Mickey Mouse reimagined by late
Haring’s signature aesthetic, vibrant energy and colors. Big on making art accessible to all, Swatch mastered collaborations long ago as the first watchmaker in the
industry to partner with artists, including Kiki Picasso, Alfred Hofkunst and David LaChapelle x Amanda Lepore. Keith Haring believed in creating truly public
art. His design language was used to great effect across the New York City streets and subway stations and famously helped fund children’s literacy projects and
AIDS awareness initiatives. Legend has it that the street art pioneer always wanted to work for Disney, and somewhere along the way, he decided to take matters
into his own hands with Mickey Mouse featuring as a recurring figure in his work. The latest Swatch drop marks the brand’s second release with Keith Haring.
The first being in 1986 when the artist designed four watches before opening his infamous Pop Shop on Lafayette Street in downtown New York. The designs were
then sold in his store in a limited edition and remain some of the most collectible Swatch watches. Swatch watches transform Keith Haring’s work and Mickey
Mouse into wearable art. Haring’s depiction of Mickey is not always the typical Disney version. While the designs are recognizable as Mickey Mouse from afar,
they all feature the unmistakable Haring twist upon closer inspection, such as the nose on the dial of MICKEY BLANC SUR NOIR. Right now, brighter is
infinitely better, and MOUSE MARINIÈRE makes a color confident statement with a solid and striped red strap, taking inspiration from Mickey’s iconic shorts.
Haring’s illustration of Disney’s most famous character is etched on the glass watch case that sits atop a red and white striped dial for added depth and movement.
81
Target (USA) and Levi Strauss & Co. Expand Partnership, Announce IT Shades
Limited-Edition Collection Engage & Enable
Description
Target Corporation announced a limited-edition collection with Levi Strauss & Co. featuring an assortment of home and lifestyle items and marking Levi’s® first Home
partnership. Reinventing what a retailer’s relationship with a national brand can represent, the Levi’s® for Target limited-edition Home collection builds on the decade-long
partnership between the two iconic companies, which began with the introduction of the DENIZEN® from Levi’s® value denim brand, and expanded in 2019 with the
introduction of Levi’s® Red Tab brand at Target. As part of the Red Tab expansion, Target is rolling out curated in-store displays to be set in 500 stores by Fall 2021. The new
Levi’s® for Target limited-edition collection launches Feb. 28, 2021. Available at Target.com and in most Target stores, the collection features thoughtfully-designed, durable
pieces meant to inspire a more sustainable home and life. Target and Levi’s® worked hand-in-hand to create a collection of durably-made items for the entire family across
home, pets, and apparel and accessories. As Levi’s® first Home partnership, the assortment features items like tableware, quilts, pillows and more, allowing guests to feel
comfortable during a time when they are spending more time at home than ever before. In addition to home, the collection includes the iconic Levi’s® trucker jacket and
sleepwear, along with pet apparel and accessories. Given Target and Levi’s® commitments to sustainability and timeless design, the individual materials that make up each item
focus on durability and offer more sustainable certifications and claims than any past Target limited-time-only design collaboration. For example, items within the collection
feature recycled glass, Fair Trade USA, GOODWEAVE and FSC Wood certifications. Levi’s® for Target includes more than 100 items and ranges in price from $3-$150, with
most items under $25. Apparel in the collection ranges in size from XXS-3X for women, S-4X for men, XS-XL for kids, 0-3M-3T for babies and toddlers and XS-XL for pets.
The collection will be available at most Target stores and Target.com beginning Sunday, Feb. 28, while supplies last. In addition, the collection will be available via Target’s
contactless same-day services, including Drive Up and Order Pickup.
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New Program Assesses, Verifies Effectiveness of Tyson Foods’ (USA) Covid-19 IT Shades
Risk Mitigation Efforts Engage & Enable
Description
Tyson Foods, Inc. is piloting a new MATRIX MEDICAL NETWORK® (Matrix) program that assesses, addresses,
verifies and monitors the effectiveness of the company’s efforts to protect workers from COVID-19. More than a dozen
Tyson Foods plant locations, including some of the company’s largest facilities, are participating. Six have already
received safety verification and seven more are in the process of being assessed. The MATRIX CERTIFICATION
PROGRAM was developed in collaboration with CLEVELAND CLINIC, one of the nation’s largest health systems, and
is designed to help verify and monitor that businesses are taking appropriate measures to minimize the risk of COVID-19
transmission. Certification assesses people, processes and structure. It also involves analysis of workplace policies and
procedures, as well as areas where people gather, including density, traffic flow, ventilation and physical proximity. A
safety verification seal indicating alignment to certification standards, once granted, is issued for a year and includes
another on-site assessment after six months to ensure continued compliance with current guidelines.
83
X5 Retail Group (Russia): McDonald’s and Pyaterochka set up the first in-store IT Shades
fast food restaurant Engage & Enable
Description
X5 Retail Group, a leading Russian food retailer, and McDonald's announce an update on their pilot project to open fast food outlets in the
Group's stores and the launch of the first McDonald's in a Pyaterochka store in Moscow at 9 Volotskoy Lane. The restaurant can be accessed
both from the street and from inside the store. It also has a drive-thru option for customers in motor vehicles and offers a delivery service. The
new McDonald's facility of more than 220 sqm is equipped with a standard kitchen featuring a Made-for-You system to prepare food only
after it has been ordered for delivery, takeaway or eat-in. In addition, visitors can order drinks and desserts at the McCafé or the drive-thru.
The restaurant employs over 70 people. Both X5 and McDonald's implement the highest standards of safety and quality: all employees wear
masks and gloves and have their temperature checked every four hours, all surfaces are regularly disinfected, and the kitchen itself is equipped
with 24-hour UV disinfection lighting. This is the third in-store McDonald's launched in cooperation with X5 Retail Group after two openings
in Perekrestok supermarkets in Khimki and Domodedovo last year. The development of new formats enables McDonald's and X5 to assess
potential synergies that could boost traffic, foster loyalty to both brands and facilitate the study of new consumer habits for further
cooperation. In 2021, the partners plan to open several more fast food outlets in Pyaterochka stores.
84
IT Shades
Engage & Enable
Environment & Social Updates


CP (Thailand) Foods supplies "food from heart" to field hospitals for IT Shades
COVID-19 Engage & Enable
Description
Charoen Pokphand Foods Public Company Limited (CP Foods) supplies 3,000 packs of ready-to-eat meals and a total of 600 kilograms of
curry meal packs to field hospitals in Samut Sakhon as a part of “CPF Food from the Heart against COVID-19” project.The covid-19 relief
effort aims at boosting the morale of patients and medical staffs working in the frontline in line with CP Group’s policy to help Thailand tackle
COVID-19 pandemic.Aside food supplies, CP Freshmart, a retail arm of CP Foods, provided refrigerators for stocking the ready-to-eat meals
to Samut Sakhon Hospital, Krathum Baen Hospital and three field hospitals in the area. Previously, “CPF Food from the Heart against
COVID-19” project donated 61,200 packs of ready-to-eat meals to medical staff working on the frontline in 15 hospitals in six provinces,
including Samut Sakhon, Samut Songkhram, Nakhon Pathom, Ratchaburi, Suphanburi and Kanchanaburi. The project also supplied 16,600
packs of meals to prior to this event. CP Foods has made a multiple relief effort under “CPF Food from the Heart against COVID-19” during
thee new wave of outbreak. This includes supporting foods supplies for frontline medical staffs and volunteers, donated ready-to-eat meals
and eggs to support Migrant workers in Mahachai shrimp market via Labor Protection Network (LPN) as well as gave away “CP masks” to
supports migrant workers and expats through the embassies of Myanmar, Vietnam, Cambodia, and Laos.
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CP (Thailand) Freshmart and partners joined forces to promote safety of IT Shades
local fresh markets nationwide Engage & Enable
Description
CP Freshmart, the retail arm of Charoen Pokphnad Foods PCL (CP Foods), joined forces with True Corp and community volunteers,
hosted a “Big Cleaning Day” event to prevent the spread of the COVID-19, ensuring food and customer safety at local fresh markets
nationwide. CP Freshmart volunteers joined forces with True and Bangsue’s community cleaned up Tao Poon market, Bangkok. Also,
the volunteer group donated disinfectants, cleaning tools and alcohol gels to Tao Poon martket’s sellers. The efforts aim at boosting
customer’s confidence in visiting the fresh market and, in turn, making sure that sellers, including CP Foods’ partners, are working
in a safe environment. In addition to Tao Pon market, CP Freshmart has supported safety measures in multiple fresh markets in
Bangkok and nearby areas such as Saeng Charoen Market in Samut Prakan Province, Bang Yai market in Nonthaburi province, Inter
Mart market in Pathumthani and Yingcharoen Market in Bangkok.CP Freshmart has continuously maintained safety measures to
prevent the spread of COVID-19 at it own branches nationwide, along with hosting “Big Cleaning” activities in cooperation with
surrounding communities and fresh markets throughout the country to build consumer confidence in products and services that are
fresh, clean, and safe, helping its partners overcome the COVID-19 crisis.
86
CP (Thailand) Foods and partners jointly supply hearty foods for Myanmar IT Shades
migrant workers Engage & Enable
Description
Charoen Pokphand Foods PCL (CP Foods) in collaboration with True Corporation and Osotspa have provided delicious food supplies, and other
necessities to 1,200 families of Myanmar migrant workers under quarantine in Samut Sakhon province through the Myanmar Embassy in Bangkok
as a part of “CPF Food from the Heart Against COVID-19” project. To ensure their well-being, CP Foods supplied hearty and high quality products
including 36,000 fresh eggs, “Royal Umbrella” rice brand 1,200 bags, vegetable oil 1,200 bottles, CP Veg It Up soup 3,600 cups and drinking water
14,400 bottles to the migrant worker group via the embassy. As a result, Osotspa provided two of its flagship energy drinks, 5,000 bottles of M150
and 5,000 more of Lipo. In addition, the company gave 3,600 bottles of C-Vitt, a healthy Vitamin C drink to strengthen the immune system to help
them prevent further infection of COVID-19. Since March 2020, “CPF Food from the Heart against COVID-19” has delivered foods to 200 public
hospitals nationwide and further delivered foods to 20,000 families of doctors and nurses. Also, the company supports 5 hospitals in remote areas
of Tak Province to prevent outbreaks at the Thai-Myanmar border. In response to the new wave of COVID-19, CP Foods in collaboration with the
government agencies and other partners are currently providing food supplies to migrant workers and underprivileged people. For example, it has
partnered with Labor Protection Network (LPN) to provide over 30,000 packs of CP Foods’ products and 10,000 fresh eggs to help migrant
workers in the Mahachai shrimp market.
87
Coca-Cola (USA) European Partners joins The Climate Group’s EV100 initiative, IT Shades
committing to transition its company cars and vans to electric vehicles by 2030 Engage & Enable
Description
Coca-Cola European Partners has joined EV100, a global initiative that brings together companies committed to accelerating the transition
to electric vehicles (EVs) and making electric transport the new normal by 2030. CCEP has committed to switch all of its cars and vans to
electric vehicles, or ultra-low emission vehicles where EVs are not viable by 2030. This follows the launch of CCEP’s new climate strategy
including its ambition to reach net zero emissions by 2040 and a new science-based target to reduce GHG emissions across its value chain by
30% by 2030 (versus 2019). GHG emissions from CCEP’s car fleet and vans makes up approximately 17% of its total Scope 1 emissions,
making it a key driver to help the business achieve its Net Zero ambition. Currently, only 5% of CCEP’s cars and vans are electric vehicles or
plug-in-hybrid vehicles. Through EV100, CCEP will work to transition all of the approximately 8,000 cars and vans in CCEP’s light vehicle
fleet (under 3.5T); as well as half of the approximately 700 heavy goods vehicles (3.5T-7.5T) that are used in Belgium and Germany. This will
accelerate the work that has already been undertaken across a number of CCEP’s markets, for example the transition of over 50% of its sales
fleet in Norway, Sweden and Germany to EV or Plug-in-Hybrid vehicles. CCEP will also support employees by offering workplace vehicle
charging, and make it easy for employees to charge electric vehicles at home, at work and on-the-go.
88
Hormel Foods (USA): Company’s new environmental goals are part of its 20 By IT Shades
30 Challenge – its quest to achieve 20 corporate responsibility goals by 2030 Engage & Enable
Description
Hormel Foods Corporation a global branded food company, announced its new set of leading environmental sustainability goals, which are part of the
company’s 20 By 30 Challenge. In continuing with its corporate responsibility leadership, the company will strive to achieve 20 corporate responsibility
goals by 2030 and will report its progress annually. The company’s new goals follow its previous set of sustainability goals in which the company achieved
significant reductions in its packaging, nonrenewable energy use, greenhouse gas emissions, water use and solid waste sent to landfills.
The company’s new environmental sustainability goals include:
Matching 100 percent of its global energy use with renewable sourcing.
• Establishing important science based greenhouse gas emissions reduction targets by 2023.
• Taking action across its supply chain to improve water quality, including the support of regenerative agriculture initiatives.
Hormel Foods continues to receive recognition for its corporate responsibility efforts and performance, including being named one of the 100 Best Corporate
Citizens for 12 years in a row by 3BL Media and one of America’s Most Responsible Companies by Newsweek magazine for two consecutive years, in
addition to many others. Hormel Foods will release additional goals that are part of its 20 By 30 Challenge in future announcements, which will include goals
surrounding education, community support and food security
89
The Kroger (USA) Co. Foundation Announces Racial Equity Fund Build It IT Shades
Together Partners Engage & Enable
Description
The Kroger Co. Foundation announced the recipients of its Racial Equity Fund Build It Together grant challenge, an initiative awarding $3 million in grants and forging
partnerships with innovative organizations to help build more equitable, inclusive communities. This initiative reflects a focus area of Kroger's Framework for Action: Diversity,
Equity & Inclusion plan, a 10-point commitment announced in October 2020 to accelerate and promote greater change in the workplace and in the communities the company
serves. The Foundation invited 14 organizations to apply for up to $1 million in funding through the Build It Together grant challenge, which welcomed organizations to submit
proposals aimed at positively uplifting, supporting and impacting communities of color. A panel of judges, including Kroger associates and leaders, external partners, and local
community foundations, evaluated the proposals and selected four finalists that collectively will receive $3 million to accelerate their visions. Founded in 2016 by serial
entrepreneur and computer scientist Shelly Bell, Black Girl Ventures' (BGV) mission is to provide Black and Brown women founders with access to community, capital, and
capacity building to meet business milestones that lead to economic advancement through entrepreneurship. BGV scales tech-enabled, revenue-generating businesses under $1
million to create racial and gender equity and an inclusive free market. BGV operates five chapters (Birmingham, AL; Durham, NC; Houston, TX; Miami, FL; and Philadelphia,
PA) and has funded over 130 Black and Brown women, held over 30 BGV pitch programs across 12 cities, leveraging over $600,000 in funding, and served more than 600
participants. BGV will use its $500,000 Build It Together grant to launch two Change Agent Fellowship cohorts, respectively in Cincinnati, OH and Detroit, MI, to achieve the
mutual goal of increasing racial equity. The program expands the capacity of Black and Brown women founders, connecting them with sponsors, mentors and peers and
providing training through entrepreneurship workshops and access to BGV's network of investors and partners.
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General Mills (USA) Cascadian Farm commits $750,000 to The Nature Conservancy to rebuild
IT Shades
wildlife habitat and restore groundwater on farmland in the Sacramento Valley Engage & Enable
Description
Cascadian Farm, a pioneering brand in the organic movement, announced its commitment of $750,000 to The Nature Conservancy to help rebuild
farmland in California’s Sacramento Valley. The two-year investment will focus on partnering with farmers to rebuild wildlife habitat and regenerate
groundwater on more than 25 million square feet, equal to 600 acres of farmland, in this key sourcing region for the brand. Between 2017 and 2019, the
Hartman Group found that consumers’ reason for sustainable purchases shifted from ‘me and my family’ to ‘earth and the environment’*. Consumers
expect a lot from companies – 84% place the burden of responsibility on them – and Cascadian Farm seeks to embrace this responsibility with positivity
and hope. The investment will fund The Nature Conservancy programs including agricultural wildlife and groundwater regeneration projects in
partnership with farmers in the Sacramento Valley. This is a key growing region for Cascadian Farm, for ingredients like almonds and rice. The program
incents farmers to create designated areas on their farmland that foster migratory bird habitat and that recharge groundwater aquifers. As a result, the
aim is to demonstrate that farmers can improve their economic resilience by having a buffer against climate events like drought and reducing expensive
inputs. Shoppers can expect to see on-pack storytelling and information about the program on all Cascadian Farm products including best-selling Dark
Chocolate Chip Chewy Bar, Cinnamon Crunch Cereal and Oats & Honey Granola in 2021 and 2022. Cascadian Farm products are available at most
retail locations nationwide or online. Purchase of these products does not equate to a direct contribution to The Nature Conservancy.
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Inditex (Spain ) joins MIT Climate and Sustainability Consortium IT Shades
Engage & Enable
Description
Inditex, parent company of Zara, will be one of the founding members of the new MIT Climate and Sustainability Consortium (MCSC),
launched with the goal of vastly accelerating large-scale, real-world implementation of solutions to address the threat of climate change.
The MCSC brings together leaders from a broad range of industries to work together, and with MIT, to build a process, market and
ambitious implementation strategy for environmental innovation. Inditex will work alongside other global companies to cooperate in
trying to find a solution to the climate crisis. Through leadership from MIT’s School of Engineering and in collaboration with students,
faculty and researchers from across MIT, the MCSC aims to:
• Drive down costs and lower barriers to adoption of best available technology and processes.
• Speed retirement of carbon intensive power generating and materials-producing equipment.
• Direct investment where it will be most effective.
• Rapidly translate best practices from one industry to the next in an effort to deploy social and technological solutions at a pace more
rapid than the planet’s intensifying crises.

92
Sainsbury’s (UK) announces ambitious science-based targets for Scope 1, 2 IT Shades
and 3 as part of journey to net zero Engage & Enable
Description
Sainsbury’s has announced plans to significantly reduce Greenhouse Gas (GHG) emissions with approved science-based targets in its operations and across the supply chain.
As part of this, the retailer will work with a number of suppliers on developing and meeting their own Scope 1 and 2 targets, including through supplier engagement programmes
with CDP and the Higg Index. The Science Based Targets initiative (SBTi) has approved Sainsbury’s science-based target for Scopes 1, 2 and 3. For Scope 1 and 2, these,
include the reduction of GHG emissions from Sainsbury’s own operations by 2040 in a bid to limit global warming to 1.5°C. Sainsbury’s worked with the Carbon Trust to define
an ambitious Scope 3 target which requires the reduction of absolute GHG emissions by 30% by 2030, to align to a well below 2°C scenario. This includes reducing emissions
from purchased goods and services sold, upstream transport and distribution and the direct use of sold products. Sainsbury’s recognises that it cannot achieve these targets alone
and will work collaboratively with its suppliers to deliver against their own Scope 1 and 2 targets to drive lasting change. By delivering against its Scope 3 targets by 2030,
through innovation and collaboration, Sainsbury’s will endeavor to help customers make more sustainable product choices, helping them live well now and into the future. This
builds on the retailer’s wider goals, announced in January 2020 to achieve net zero by 2040 in its own operations. As part of this, the supermarket also outlined key pillars of
focus in addition to carbon reduction targets. These include, increasing healthy and sustainable diets, recycling, driving towards water neutral, reducing food waste and plastic
packaging and working to be net positive for biodiversity. The strategies outlined to reduce Scope 1 and 2 emissions will see Sainsbury’s implement new initiatives within the
refrigeration and lighting space such as LED technology, along with improving overall efficiency. The retailer’s Scope 3 efforts will focus on working with its suppliers to set
their own carbon reduction targets and identify opportunities across product lifecycles.
93
Kering (Japan) and Conservation International launch Regenerative Fund for IT Shades
Nature Engage & Enable
Description
Kering and Conservation International launched the “Regenerative Fund for Nature” to transform 1 million hectares of farms and landscapes producing raw
materials in fashion’s supply chains to regenerative agriculture over the next five years. As an important step in achieving Kering’s commitment to have a net
positive impact on biodiversity by 2025, the 1 million hectares under the new Fund is on top of Kering’s goal to protect an additional 1 million hectares of critical,
‘irreplaceable’ habitat outside of its direct supply chain, equalling the transformation of 2 million hectares in total. The Regenerative Fund for Nature will provide
grants to farmers, NGOs and key stakeholders who are on the frontlines of developing and scaling agricultural change on the ground. The first round of funding is
open to grant applications as of today. In launching the Regenerative Fund for Nature, Kering and Conservation International aim to help finance farmers transition
from current agricultural practices, which have high impacts on climate and nature, towards more regenerative practices that restore nature and mitigate climate
change. The Fund will directly support farmers in adopting regenerative agricultural practices, building awareness of the need for improved farm-level practices,
and ensuring the right market mechanisms are in place to scale regenerative agricultural production. Eligible projects will take place in one (or more) of the 17
countries that have been identified through a rigorous analysis by Conservation International, and will focus on one (or more) of the core raw materials for Luxury
- leather, cotton, wool and cashmere. To support a proof of concept for regenerative raw materials in fashion’s supply chain, the Fund has been set up using
pioneering science-based tools and methodologies to prioritize projects that will maximize positive impact. The projects’ progress will be monitored to ensure they
deliver measurable outcomes for nature, climate and livelihoods.

94
389 KT&G (South Korea) Scholarship Foundation Provides Scholarships to IT Shades
College Students with Unemploye Engage & Enable
Description
The KT&G Scholarship Foundation provides scholarships to college students who are struggling with financial difficulties due to their parents being unemployed.
To this end, the Foundation donated KRW 200 million to the Blue Lighthouse Scholarship Project operated by the Korea Scholarship Foundation. This program
was newly launched this year by the KT&G Scholarship Foundation to help the families struggling with unemployment due to the ongoing COVID-19 pandemic
and to fulfill its corporate social responsibility in solving the national crisis. The Korea Scholarship Foundation conducts the entire process of recruiting and
selecting beneficiaries, and applications can be made via the Korea Scholarship Foundation's website between January 22nd and February 5th. Sponsorship is
intended for college students with parents who have lost their jobs since the second stage of social distancing in the metropolitan area due to COVID-19 pandemic
(August 19, 2021), and there are plans to select 100 people and pay KRW 2 million won per person. Last year, the KT&G Scholarship Foundation provided
sponsorship for children totaling KRW 170 million last year to help small business owners who were struggling with financial difficulties due to the COVID-19
pandemic. In addition, KRW 3.4 billion was provided for middle, high school, and university scholarship students, including students of arts and sports, and
scholarships worth KRW 100 million won were provided for Russian and Turkish university students. The KT&G Scholarship Foundation is a public interest
corporation established in 2008 in order to practice the management philosophy of “a company that works with the people” by KT&G. The foundation has been
steadily conducting scholarship programs to support excellent students and prevent them from giving up their studies for social and economic reasons. So far, a
total of 5,431 students have received sponsorship in the cumulative amount of KRW 33.2 billion.
95
PepsiCo (USA) Doubles Down on Climate Goal and Pledges Net-Zero IT Shades
Emissions by 2040 Engage & Enable
Description
PepsiCo, Inc. announced plans to more than double its science-based climate goal, targeting a reduction of absolute greenhouse gas (GHG)
emissions across its value chain by more than 40% by 2030. In addition, the company has pledged to achieve net-zero emissions by 2040, one
decade earlier than called for in the Paris Agreement. Specifically, PepsiCo plans to reduce absolute GHG emissions across its direct operations
(Scope 1 and 2) by 75% and its indirect value chain (Scope 3) by 40% by 2030 (2015 baseline). This action is expected to result in the reduction
of more than 26 million metric tons of GHG emissions or the equivalent of taking more than five million cars off the road for a full year. PepsiCo's
sustainability strategy, informed by leading science-based measures and cost-benefit analysis, focuses on the areas where it can have the most
impact, while creating scalable models and partnerships for accelerated progress across the full value chain. The company's emissions target aligns
to the Business Ambition for 1.5°C pledge and has been approved by the Science Based Targets initiative as the most ambitious designation
available through their process. PepsiCo's action plan is centered around both mitigation, reducing GHG emissions to decarbonize its operations
and supply chain, and resilience, reducing vulnerabilities to the impacts of climate change by continuing to incorporate climate risk into business
continuity plans. With operations in more than 200 countries and territories around the world and approximately 260,000 employees, the
company's emissions reduction plan will be comprehensive across priority areas such as agriculture, packaging, distribution and operations.
96
Procter & Gamble (USA): Always® and Walmart Are Teaming Up With Olympic Gold Medal Gymnast
IT Shades
Laurie Hernandez to Support Girls in Sports, Because Sports Help Shape Who She’ll Become Engage & Enable
Description
Always and Walmart are teaming up with Olympic gold medal gymnast Laurie Hernandez to encourage everyone to help girls stay in sports. Millions of girls quit sports at
puberty, in part because many don’t realize the long-term value of their participation, and therefore, don’t encourage them to keep playing. But the reality is, sports help her
develop the confidence and skills she needs to do whatever she’s passionate about in life. That’s why Always and Walmart have donated $250,000 to the Women’s Sports
Foundation (WSF) to help girls stay in sports, and you can help double the impact. For every view of the #KeepHerPlaying video on Walmart.com/always from December 28,
2020 to January 31, 2021, Always and Walmart will donate an additional $1, up to a potential total donation of half a million dollars. An engaged support system plays a critical
role in ensuring girls feel encouraged to stay in sports1. It helps girls realize that sports are important in building life skills and helps them stay motivated, even when the going
gets tough. That’s why Always and Walmart have enlisted Olympic Gold Medalist, Laurie Hernandez, to rally everyone to help keep girls in sports. To help, they have developed
tip sheets on Walmart.com/always that share practical advice on ways parents and coaches can support girls to keep playing, along with some special tips straight from Laurie
to girls themselves. Research has shown that girls benefit heavily from sports2, with leadership, confidence and teamwork as three of the top benefits reported. This is especially
important now, with more than 1 in 3 young people feeling less confident as a result of missing out on after school activities, like sports, since the COVID-19 pandemic3 began.
Always and Walmart are on a mission to help girls feel supported and confident to keep playing. Always and Walmart are making a donation to the Women’s Sports Foundation
to help girls all over the country stay in the sports that keep them confident. The Foundation’s mission is to enable girls and women to reach their potential in sport and life.
Through its grants, fellowships, research, advocacy and curricula, WSF has positively shaped the lives of millions of girls through sports. Always’ contribution will help to
increase their impact even more.
97
Tesco (UK) reaffirms support for Marcus Rashford’s Food Poverty Taskforce IT Shades
Engage & Enable
Description
Tesco has reaffirmed its commitment to Marcus Rashford's Food Poverty Taskforce and will continue to support his campaign for free school meals for every child
that needs them, at any time. In addition to its work alongside Marcus and the other members of the Taskforce, Tesco will continue its wider work to help families,
who are facing hardship due to the pandemic, to put healthy, nutritious food on their tables. For families facing hardship there are a number of schemes and
organisations that can provide help. These include:
• The Tesco Healthy Start Coupon that provides an additional £1 coupon for extra fruit and vegetables for Healthy Start customers
• Free School Meal vouchers which are accepted in all Tesco stores. Free School Meal vouchers are provided during school holidays to the families of children
who normally qualify for free school meals during term time
• Healthy Start vouchers which are accepted in all Tesco stores. Healthy Start is a government scheme to improve the health of low-income pregnant women and
families on benefits and tax credits. Under the scheme, eligible families are provided with vouchers every week to spend on milk, fresh, frozen, and tinned fruit
and vegetables, fresh, dried, and tinned pulses, and infant formula milk
• The Trussell Trust which runs a network of foodbanks providing food and support to families and individuals who need it.
• Tesco Bags of Help scheme will continue to support thousands of families and charity groups in communities across the UK with funding needed to provide
food and resources

98
The Walmart.org (USA) Center for Racial Equity Awards Over $14 Million in IT Shades
First Round of Grants Engage & Enable
Description
Walmart and the Walmart Foundation pledged to contribute $100 million over five years through a Center for Racial Equity to help address racial disparities in the
U.S. in June 2020. Walmart announced that Walmart and the Walmart Foundation are distributing the first $14.3 million of that commitment in grants to 16
different nonprofit organizations. The mission of the center is to complement and extend the societal impact of Walmart business initiatives to advance racial equity
in the nation’s financial, health, criminal justice and education systems. The first grant distributions will be awarded to the following organizations, which focus
on one or more of these areas: American Heart Association Impact Fund ($5 million from the Walmart Foundation) – AHA’s Bernard Impact Fund is an initiative
to improve health equity by supporting community-driven entrepreneurial solutions addressing social determinants of health. The Walmart Foundation’s
investment will provide resources to the Fund to make approximately 40 loans and grants to community-based organizations and entrepreneurs in Atlanta and
Chicago who are working to increase access to affordable and healthy food in communities of color.U.S. Vaccine Adoption Grants ($2.75 million from the Walmart
Foundation) – The Walmart Foundation is honored to support organizations that are working on interventions in and with diverse communities around the United
States to increase education, outreach and awareness of COVID-19 vaccines. The Walmart Foundation has provided grants to the following organizations that are
positioned to help address education needs around COVID-19 vaccine uptake: NAACP Empowerment Programs, Inc., UnidosUS, Center for American Indian
Health, Association of Asian-Pacific Community Health Organizations, the National Council of Asian Pacific Islander Physicians, Asian & Pacific Islander
American Health Forum, Interfaith Youth Core and The Conference of National Black Churches.
99
Wm Morrison Supermarkets (USA): Morrisons to Provide Two Million Meals IT Shades
to Families in Need from Food-making Operations Engage & Enable
Description
Morrisons is extending its work with leading food redistribution charity The Bread and Butter Thing , to provide great quality food for thousands of families in the
UK, while at the same time significantly reducing food waste in its food making operations and supply chain around the UK. Food factories are the second highest
source of food waste after households, according to the food waste charity WRAP*. This typically happens because of overproduction, imperfections,
mis-labelling or because the food runs out of shelf life. During 2021, Morrisons plans to redistribute surplus food to 30,000 families in need through TBBT.
Morrisons partnership with TBBT was set up in 2016 and has so far provided 2m meals to its members. The food – amounting to another 800 tonnes or 2 million
meals a year** – will come from a range of Morrisons food-making sites, distribution centres, and UK suppliers. The range of products donated will include fruit
and vegetables, meat and fish, prepared food and bread. TBBT will redistribute it to families in need of healthy and nutritious meals. Its research found 80 per cent
of adults who received food from TBBT are skipping meals themselves to feed their families1. So far, the partnership has enabled TBBT to double its reach from
its Greater Manchester origins. A second TBBT warehouse opened in County Durham in November 2020, new vans will take the fleet to 10, and over 50 hubs are
expected to be operational across the North of England by mid 2021. Morrisons support will enable the charity to expand nationally to 100 locations by the start
of 2022. Morrisons has pledged to reduce operational food waste by 50% by 2030. To date the supermarket has launched the biggest Wonky fruit and veg range,
has donated surplus food from every store, and offers boxes of veg, bakery and deli items for just £3.09 via the Too Good to Go App. Since 2015 Morrisons stores
have also given surplus food to local good causes - totalling 3.5 tonnes last year.
100

X5 Retail Group (Russia): 267 tonnes of food collected and donated to people IT Shades
in need through Basket of Kindness scheme in 2020 Engage & Enable
Description
X5 Retail Group, a leading Russian food retailer, and Foodbank Rus announce the 2020 results of the Basket of Kindness project. The food drive
initiatives in X5 stores and at корзинадоброты.рф raised over 267 tonnes of food products, an increase of almost 100 tonnes from 2019. 146.5
tonnes were collected in the Company's retail stores, 45.3 tonnes were purchased with donations received through the initiative's website, 75.9
tonnes were provided to health workers by X5. In 2020, Baskets of Kindness were handed over to 142,092 people, including children, elderly
living alone, disadvantaged and vulnerable residents, and medical practitioners. Over the year, the project received donations from 66,500
customers in over 1,300 Pyaterochka, Perekrestok and Karusel stores in 70 cities and six settlements across Russia. More than 2,000 volunteers
from Foodbank Rus and 200 retail chains' employees took part in organising the charitable campaigns and marathons. The pandemic and
lockdowns in Russian cities called for tweaks to the project's implementation – in spring, an ad hoc campaign was launched on the initiative's
website to buy food for people aged over 60, who were advised to self-isolate. On top of that, X5 Retail Group stepped in to deliver food to
hospitals for the medical personnel working with COVID-19 patients. 79 hospitals in 17 regions and a total of over 70,000 doctors received 75.9
tonnes of food. In 2020, the Basket of Kindness project helped support animal shelters: 21 tonnes of pet food were sent to around 3,500 dogs and
cats in ten shelters of Moscow and the Moscow Region, Rostov-on-Don, Kazan, Samara, and other regions.
101

X5 Retail Group (Russia): Х5 programme helps 991 people return home in IT Shades
2020 Engage & Enable
Description
X5 Retail Group N.V. a leading Russian food retailer .Announces the 2020 results of "Safety Zone", a joint project of the Centre to Search for
Missing People and the Liza Alert search and rescue team that is being implemented at Pyaterochka and Perekrestok stores. In 2020, store
employees and rescue volunteers helped 991 lost people, including 76 children, return home. Forty-three more people received assistance during
the first ten days of 2021. Safety Zones were piloted in spring 2019 at over 2,600 Pyaterochka stores in Moscow and the Moscow region. In the
fall of the same year, the project was rolled out to all stores across the 65 regions where the chain operates. Perekrestok joined the project in
November 2020. Safety Zones are special areas in the stores marked by an orange geolocation sign that serve as a landmark for lost people. A
person who is lost can either ask an employee for help or wait for assistance in the designated area at a Pyaterochka or Perekrestok store. In 2020,
help was most often sought in Moscow and the Moscow region (153 people), St Petersburg and the Leningrad region (80 people), Tatarstan (76
people), and the Sverdlovsk and Samara regions (65 and 61 people respectively). The Company also supports volunteers by providing them with
food through Pyaterochka cards, which they can use to pay in stores to buy goods in 27 regions, including Moscow, St Petersburg, the Moscow,
Leningrad, Saratov and Omsk regions, the Krasnodar Territory, the Republic of Bashkortostan and others.
102

IT Shades
Engage & Enable
Miscellaneous Updates

Dollarama (Canada): Hon Hai and UL International Certification Company cooperate to promote the zero waste park to
IT Shades
strengthen the environmental sustainability management of the customer supply chain and set new ESG goals Engage & Enable
Description
As the world’s largest high-tech service company, Hon Hai Technology Group announced the signing of a memorandum of cooperation with UL International
Certification Company . The two parties will work together to promote Hon Hai’s Shenzhen Longhua in mainland China The park has become a
demonstration base for a "zero waste park", which will strengthen cooperation with customers in supply chain environmental management. In the future,
combined with UL's management and certification system, the waste management of Longhua Park will be digitized in the cloud, which can instantly grasp
the output and conversion rate of various wastes, and track and improve them. Hon Hai plans to incorporate solid waste into its environmental management
practices. Based on the UL2799 zero waste landfill standard, the UL system has been introduced in the park to allow the entire Longhua Park to be abandoned
within 2.3 square kilometers (equivalent to the area of ten Daan Forest Parks). Informatization of property management, implement the basis for reduction
through a quantitative system, and set an industry benchmark. UL will assist Hon Hai to gradually implement the system coverage of the whole group, help
realize the informationization of waste management, and finally realize the goal of "Zero Waste Park".Hon Hai has always adhered to high standards of
corporate social responsibility (CSR), in view of the recent "factory waste reduction, recycling and harmlessization" has become an important issue in the
electronics industry supply chain. In order to strengthen the environmental protection and waste reduction management of the entire industry chain, Hon Hai
proactively implements a series of related measures for sustainable development, is committed to the implementation and optimization of ESG, and gradually
builds the thinking of "EPS+ESG = sustainable operation".
103

Generalmills (USA): Betty Crocker seasonal baking kits to surprise and delight IT Shades
bakers Engage & Enable
Description
Betty Crocker is releasing its line-up of new seasonal products to meet demand for whimsical, easy and delicious treats. Highlights include Dunkaroos
Frosting, Cupcake and Giant Cookie Kits and can be found at grocery retailers across the U.S. beginning in February.
Betty Crocker products launching early this year include:
• Dunkaroos Frosting: Fans of the beloved brand now have another treat to indulge in, 16 whole ounces of epic Vanilla Frosting with Rainbow Sprinkles.
SRP $1.99.
• Reese’s Pieces Surprise Cupcake Kit: Betty has teamed up with Reese’s on a spring-themed cupcake that’s sure to delight. The kit includes a chocolate
cupcake mix, green frosting, orange Reese’s Pieces in a carrot pouch to fill the cupcake centers, and cupcake liners. These will disappear fast! SRP $4.98.
• Hershey’s Kisses Blossom Cookie Kit: Betty has teamed with another consumer favorite, Hershey’s Kisses. A twist on the classic peanut butter blossoms,
this family-friendly kit includes sugar cookies, pastel sprinkles, and iconic Hershey’s Kisses. SRP $4.98.
• Giant Cookie Kit: One cookie is rarely enough for the whole family, but Betty Crocker found a way with its Giant Cookie Kit. The seasonal kit includes
sugar cookie mix, vanilla frosting, chicks, ducks and bunny shaped spring sprinkles, and even parchment paper with a giant egg drawing to help bakers of
all ages get the perfect egg shape. SRP $4.98.
• Lemon Cookie Mix: A limited edition cookie mix that’s a perfect balance of lemon and sweetness to usher in springtime. SRP $2.00.
104

KT&G (South Korea) Welfare Foundation Operates 'Stay with Stay', Support IT Shades
Program for Single-Parent Engage & Enable
Description
The KT&G Welfare Foundation will be operating the 'Stay with Stay' support program until the end of December to improve the cultural welfare of low-income
single-parent families living in Busan. The ‘Stay with Stay' program was newly introduced this year by the KT&G Welfare Foundation, and is available completely
free of charge at 'KT&G Sangsang Madang Busan', which was created to provide culture and arts entrepreneurial opportunities for youth. A room for 4 and
breakfast and dinner are provided to enable a comfortable stay for families, and beverage purchase vouchers from the coffee shop 'Sapoon Sapoon' operated by
KGC Ginseng Corporation are also provided for free. It is a detailed program including a MBTI/DISC personality type test to help families think about their career
paths, and there is also an opportunity to enjoy a special art experience in which participants can create their own shoes in collaboration with local artists. All
exhibitions and performances held at KT&G Sangsang Madang Busan are also available for free. All events are conducted in strict compliance with the
government's social distancing guidelines to prevent the spread of Covid-19, and personality type tests are also scheduled to be conducted in non-face-to-face ways
such as online. The KT&G Welfare Foundation plans to sign an agreement with the Busan City Health and Family Support Center and the Busan Jin-gu Office to
select single-parent families to participate in this program, and will recommend 500 households to provide support to. The KT&G Welfare Foundation is a public
interest corporation established by KT&G in 2003 to communicate with local communities and actively fulfill corporate social responsibilities, and provides
community-based welfare services through eight welfare centers nationwide. Recently, the Foundation has provided food materials worth KRW 1 billion to 20,000
vulnerable households nationwide, and has been continuing to conduct social contribution activities, such as 'Sharing Kimchi of Love' for 17 years.
105

Procter & Gamble (USA): Olay Supports STEM Education Across The Country IT Shades
With Science Kits Created For Blended and Virtual Learning Engage & Enable
Description
Nominate A Teacher or Parent for a Chance to Win A Science Lesson Kit from Olay, In September, Olay announced a 10-year commitment to double the number of women and
triple the number of women of color in Science, Technology, Engineering and Math (STEM) careers by 2030. Women hold only 24% of these roles, a figure that represents the
STEM gap. the brand takes a step toward closing the STEM gap by helping schools intervene at a critical moment when girls’ STEM interests need to be fed in order to avoid
what is known in tech as the “middle school cliff” -- where girls, who were previously neck-in-neck with boys in academic performance in science, begin to lose interest at a
rapid rate. Olay solicited feedback from teachers to understand what hurdles they are currently facing as STEM educators, as about half of the country’s students are learning
remotely. Science education has been particularly affected by lack of access to labs and the equipment in them. In response, Olay scientists have created
science-lessons-in-a-box that will help teachers keep science alive in their classrooms (both physical and virtual) through demonstrations, experiments, lab equipment designed
for virtual learning, and messages of encouragement from real women who work in STEM fields. Those same Olay scientists penned notes to students that are included in the
science kits, and include encouraging quotes like the one below from Tori Moore, a Cosmetic Chemist at P&G. From now until January 15, anyone can nominate a teacher,
home-schooling parent or themselves for a chance to win one of these kits in Olay’s #FaceTheSTEMGap sweepstakes, with nearly half of the kits arriving as a special drone
delivery in select cities across the country. Students, parents, friends, family and fellow teachers can visit www.olay.com/nominate to nominate a teacher who will benefit from
receiving one of Olay’s science kits. Any US resident over the age of 18 who is a teacher (or parent teaching kids at home) is eligible to receive a kit. Nominations for the
sweepstakes are open now through January 15. 275 deliveries will arrive the week of February 8, marking International Day of Women and Girls in Science on February 11.
Based on demand, a second run may be considered in 2021.

106

Sojitz (Japan) East Africa Limited Established IT Shades
Engage & Enable
Description
Sojitz Corporation (“Sojitz”) has established Sojitz East Africa Limited in Nairobi, the capital of the Republic of Kenya
in East Africa. The East Africa region continues to demonstrate high economic growth with a real GDP growth rate of
5 to 6%. The East Africa region is projected to continue its growth trajectory, and by establishing an office in East
Africa Sojitz aims to capture the growth in this region through information collection and business expansion. With the
establishment of Sojitz East Africa Limited, there will be a total of eight Sojitz branches in Africa with 7 Japanese
employees on assignment to these offices. Sojitz will position Sojitz East Africa Limited as a central base in the East
Africa region. Capitalizing on the expertise and networks it has developed to date, Sojitz will promote consumer and
infrastructure-related industries to address the rise in private consumption and changes in consumption habits brought
about by economic development in the region. In doing so, Sojitz will contribute to sustainable economic development
in the region.
107

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I-Bytes IT Shades

Engage & Enable

Retail & Consumer Goods

Who We are Aim of this IByte Reasons to talk to us

For any queries, Please write to marketing@itshades.com

Sponsoring Companies for this Edition

LOGO 1 LOGO 2 LOGO 3

Feel free to contact us at marketing@itshades.com for any queries

1. Financial, M & A Updates...................................................................................................................................1

3. Rewards and Recognition Updates..................................................................................................................41

4. Customer Success Updates...............................................................................................................................58

5. Partnership Ecosystem Updates......................................................................................................................62

6. Environment & Social Updates.......................................................................................................................85

For any queries, Please write to marketing@itshades.com

Financial, M & A Updates

For any queries, Please write to marketing@itshades.com

Key Financial Highlights Executive Commentary

ended December 31, 2019.

• Common shares outstanding plus shares underlying stock-based awards totaled

Description Executive Commentary

at an average price of approximately $20.77. The Company also share repurchases

fundamentals of our business, building on recent growth in our key

destination categories to deliver strong and sustainable, long-term

Key Financial Highlights Executive Commentary

Key Financial Highlights Executive Commentary

Description Executive Commentary

as a result of new information, future events or otherwise.

Key Financial Highlights Executive Commentary

Description Executive Commentary

independently assessed by Sustainalytics.

Description Executive Commentary

Foods’ operations have a total annual impact of nearly $3 billion in Texas.

For any queries, Please write to marketing@itshades.com

Group's mainland China park.

well-being and sustainable value for customers and consumers.

well as heavyweight jersey pieces to complete the more sustainable collection.

conditions during use to protect against overloading, over-discharging and overheating.

working and less time sitting on the charger.

consumer availability planned for later this year.

Rewards & Recognition Updates

For any queries, Please write to marketing@itshades.com

can comfortably bring their best professional selves to work.

• the 2020 BCX Digital Innovation Awards

governance practices among publicly listed companies.

responsibility and investor relations.

Customer Success Updates

For any queries, Please write to marketing@itshades.com

will support customers across Arizona.

Partner Ecosystem Updates

For any queries, Please write to marketing@itshades.com

as a new 18-pack of bottles.

cancellations can be made up to 24 hours before a flight for a small fee.

recycled (PCR) content across its packaging portfolio by 2025.

sneakers throughout 2021.

we’re taking to eliminate opportunity gaps for Black Americans.

products—from illicit tobacco-containing products to faulty personal protective equipment (PPE).

contactless same-day services, including Drive Up and Order Pickup.

Environment & Social Updates

For any queries, Please write to marketing@itshades.com

The company’s new environmental sustainability goals include:

surrounding education, community support and food security

• Speed retirement of carbon intensive power generating and materials-producing equipment.

• Direct investment where it will be most effective.

rapid than the planet’s intensifying crises.

I-Bytes Retail & Consumer Goods February Edition 2021

I-Bytes Retail & Consumer Goods February Edition 2021