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STEPHANIE AARONSON THE WALL STREET JOURNAL

Chick-fil-A’s Lean Menu Helps Chain Bulk Up

Sales tripled over past decade at fast-food company focused on chicken; new markets could test expansion

By Micah Maidenberg
May 8, 2019 7 00 a.m. ET

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As the biggest fast-food chains have expanded menus to attract new customers, Chick-fil-A Inc. has
gained ground with a different strategy: its focus on chicken sandwiches.

Since its founding in Atlanta in 1967 by entrepreneur Truett Cathy, Chick-fil-A’s signature item has
been its breaded chicken-breast sandwich served with pickles on a buttered toasted bun. The
company sells breakfast and salads, too, but its relatively simple menu stands out, compared with its
fast-food rivals.

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