Questionnaire on survey of Amul Products in Rural Areas

Name of the Shop: ________________________________________

Retailer Name:____________________________________________
Address:_________________________________________________
________________________________________________________
Timing:__________________________________________________

1). what are the products that you keep at the shop?
 Bakery Products
 Dairy Products
 Beverages (Carbonated/Non-Carbonated)
2). Do you stock Amul products?
 Yes
 No
3). How many Amul products do you stock?
 5-10
 10-20
 20-40
 More than 40
4). Do you stock Bakery Products?
 Yes
 No

5). Do you stock Amul Bakery products?

 Yes
  No
6). If no, why?
 Less sales
 High perishability
7). If yes, Which Bakery Products?
 Rusk
 Cookies/Biscuits
 Khari
8). Do you stock Dairy Products?
 Yes
 No
9). Do you stock Amul dairy products
 Yes
 No
10). If no, why?
 Local Approach(Raw milk preference)
 Other Reasons

11). If yes, then which?

 Milk
 Ice Cream
 Chocolates
  Buttermilk/Lassi
 Shrikhand
 Ghee
 Cheese
 Butter

12). Which Amul products are sold more from your shop?
 Bakery Products
 Dairy Products
13). How often do you get the product supply?
 Daily
 Once a week
 Twice a week
 More than twice
14). Infrastructure of the shop:
 Electricity
 Freezer
 Furniture

15). what are the consumer’s expectations from Amul Products?

 Good quality
 Packaging
 High availability
16). From where do you get Amul Products?
 Distributor
 Other Supplier
17). Are you satisfied with the Amul’s Distribution Network?
 Yes
 No
18). If no, why?
 High Price
 Late delivery
 Unlikely Terms & Conditions
19). which is the highest revenue generating product from Amul?


20). If get a chance which Amul product would you like to stock?


21). List out all the Amul products available at your shop.
