Professional Documents
Culture Documents
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company
and serves as the standard against which we weigh our actions and decisions.
Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by
describing what we need to accomplish in order to continue achieving sustainable, quality
growth.
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and
satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create
mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping build and support
sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall
responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.
Our Winning Culture defines the attitudes and behaviors that will be required of us to make our
2020 Vision a reality.
Our values serve as a compass for our actions and describe how we behave in the world.
Work Smart
Be the Brand
History[edit]
In 1927, San Miguel Corporation (then known as the original San Miguel Brewery, Inc.) became
the first international bottler of Coca-Cola. In 1981, San Miguel spun off its soft drink businesses
to a new company named Coca-Cola Bottlers Philippines, Inc. (CCBPI). The company was
established as a joint-venture between San Miguel Corporation (70%) and The Coca-Cola
Company (30%).
In April 1997, CCBPI was merged into the Australia-based Coca-Cola Amatil Limited (CCA). In
effect, San Miguel exchanged its 70% interest in a Philippine-only operation (CCBPI) for a 25%
stake in CCA, which had operations in 17 countries—both in the Asia-Pacific region and in
Eastern Europe. Shortly after, CCA demerged the Eastern European operations into a UK-based
firm called Coca-Cola Beverages plc (resulting in a reduction of San Miguel's stake in CCA to
22%). Seeking to maintain its focus on the Asia-Pacific region, San Miguel sold its stake in the
new UK entity in mid-1998.
In July 2001, San Miguel joined forces with The Coca-Cola Company (TCCC) to reacquire
CCBPI, with San Miguel taking a 65% stake and TCCC the remaining 35%. As part of the deal,
San Miguel sold its CCA shares back to CCA. Later in 2001, San Miguel sold its bottled water
(Viva! and Wilkins) and juice businesses (Eight O’ Clock), amalgamated under Philippine
Beverage Partners, Inc., to CCBPI.
In February 2002, San Miguel completed the acquisition of an 83% stake in rival Cosmos
Bottling Corporation in a P 15 billion ($282 million) deal, completed through CCBPI. Cosmos
specialized in low-priced soft drinks and held the number two position in the Philippine market.
The combination of Coca-Cola Bottlers Philippines and Cosmos Bottling Corporation gave the
San Miguel group control of more than 90% of the Philippine soft-drink market.[4]
In February 2007, The Coca-Cola Company (TCCC) purchased San Miguel’s 65% shareholding
in CCBPI and subsidiaries for $590 million acquiring the full ownership.[5][6] In September 2010,
TCCC announced its plan to invest US$1 billion in its business in the Philippines over the next
five years.[7] Part of this investment is the completion of its newest and technologically advanced
Mega Plant in Misamis Oriental in January 2012.[8]
On December 14, 2012, TCCC signed a definitive agreement to sell its 51% stake in CCBPI to
Mexico-based Coca-Cola FEMSA, S.A. de C.V., the world's second largest bottler of Coca-Cola,
with operations across Central and South America.[9] The all-cash transaction became effective
January 25, 2013. The deal price represented a $1,350 million valuation of CCBPI. Coca-Cola
FEMSA will have an option to acquire the remaining 49% of CCBPI at any time during the next
7 years and will have a put option to sell its ownership back to TCCC any time during year
six.[10]
In August 17, 2018, The Coca-Cola Company announced that its Bottling Investments Group
(BIG) agreed to acquire the 51% stake in the company held by Coca-Cola FEMSA, S.A. de
C.V.[1][2][3]
In December 2018, BIG completed its acquisition of Coca-Cola FEMSA Philippines’ bottling
operations. The company was then renamed to Coca-Cola Beverages Philippines, Inc. as a
reflection of its ambition to build a total beverages company.[11]
Brands[edit]
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