SAMPLE CLIENT VIDEO BRIEF

Organisation: Contact Name:

Project title: Email:

Date: Phone:
Tell us a little bit about your
business and role

Why do you need video?

What do you want us to

produce?

What results would signify

success?

What KPIs could be used to

measure this success?

Who is the target audience?

How will the target audience

discover and watch the video?
What are the key messages
that need to be
communicated?

Why are these key messages

important to your target
audience?

Think Feel Do

When watching your video,

what would you like the
audience to...

Tell us about your brand and

how you’d like to be perceived

Please provide a link to your

brand guidelines (or if you
don’t have any please provide
a link to your brand’s look and
feel.

Reference materials (other

videos that reflect your
desired visual style)

What is your budget?

What are the deadlines &

milestones for this project?
Final Deliverables (all outputs
and variations). E.g. Social
media versions, subtitled
versions etc.