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Project work: Business Report writing

Your team is an expert in international business and you all are working as an
international business development consultant. Choose a domestic company related
to coffee sector in Nepal, which has been involved in international business or has
the potential to go international in near future based on the strength of their
product/ services and prepare a business report for them.

PURPOSE OF REPORT
Develop international business strategy for the company based on following topics:
1) Brief description about the company, its product and current market position
in the domestic market.
2) Define the potential new market / country for your client. Make PESTEL
analysis of the market (please make the PESTEL analysis that is relevant to
the product). Make an in-depth market analysis using ITC market analysis
tools such as Trade Map, Market, Access Map, Export potential map and
Sustainability Map
3) Explain about the cultural dimension of the country state how it can be used
for developing international business strategy.
4) Explore what should be the business-level, corporate-level adopted by the
company.
5) Define what would be the internationalization strategy and mode of entry
that would best suite to enter the market
6) Explain how the company should design its organizational structure that
would correlate with the international strategy

Final project should not exceed more than 20 pages. It should be in APA
format.

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