Market share projection

tips for small businesses

Ability to evaluate the

current business of the
company, quantify the
business that remains and
then adopt strategic planning
initiatives that increase sales.

Determine the size

of the market

Determine the current Determine the current

business relative to the market share
potential business

Calculate the potential It is about understanding Divide the current business

consumption within the how much customers can by the total size of the
market. actually buy within a given market
year
2. Realice un resumen en inglés que contenga como mínimo dos párrafos,
de la lectura del segundo material complementario mencionado
anteriormente

The administrators have information and tools that can be applied in the
organization that will
allow them to develop marketing strategies, maintaining the corporate
culture.
The task of marketing is to create exchanges, and must rely on market
research to discover the
needs and desires of the buyer, and to know the competition. Thanks to its
good management,
the company will be able to make appropriate decisions, whose purpose is
to face new
challenges, where they must reach maximum levels of quality and
satisfaction to their
customers, to launch new products, position and consolidate existing ones
and seek to always
win greater participation. From the market
In conclusion, marketing should go hand in hand with market research
because with the result