Close

Closing and Setting Next Steps

4 ways to close
Ways to close How could you phrase this?

1. Calendar close. Use a meaningful “If you’d like your online marketing
event on the prospect’s calendar running before the holiday
to create urgency. sale, we’ll want to loop in the
creative team by next Monday.”

2. Alternate choice close. Present a “We can start with focusing on

choice between two equal options driving in-store traffic or focus
that both move you forward. on brand awareness. Which
would you prefer?”

3. Ask for the business. Be direct, but “This seems like a great plan
frame the question as open-ended. to achieve your objectives.
How do we get started?”

4. Assumptive close. Assume that “What day do you want your

the prospect has agreed to buy. campaign to launch? We’ll need
to nail down that date so we
can start planning for it.”