Professional Documents
Culture Documents
Start by asking your mentee, “What is the one bottleneck that’s stopping you from
growing your business?” This will help align any goals you set with the core
business problem they’re facing, rather than with less important issues or specific
solutions that they may have jumped to prematurely.
They may come to the table with a simple answer, like “I’m not making enough
money,” but that just speaks to the broad issue, not the root cause. Help your
mentee unpack the problem to arrive at a more specific answer, like “I’m not
attracting enough customers to achieve profitability.” A focused answer like this
clearly articulates your mentee’s objectives and makes it easy to identify the
appropriate goals—in this case, attracting more customers and increasing
profitability.
Working toward a goal that can’t be accomplished will likely lead to frustration
and disengagement, so it’s important to determine whether or not your mentee’s
goal is feasible given their circumstances. Start by asking your mentee the
following questions:
Do you have the time and resources available to meet this goal?
Are you fully dedicated to achieving this goal?
Are you aware of the sacrifices this goal will require, and are you willing to
make them?
If you feel like their goal is not realistic, be honest and encourage them to direct
their time and energy toward goals they are more likely to reach or smaller
milestones along the path to achieving the long-term goal.
Once you’ve determined that your mentee’s goal is realistic, work with them to
define what success would look like. Help them identify specific indicators of
success—e.g., metrics like profit margin or number of new customers per month.
Next, take a benchmark of what those metrics have looked like up to now and
assist your mentee in setting a numerical target for each indicator that will tell
them exactly how they’re doing at a glance—e.g., increasing daily sales by 30
percent or attracting ten new customers.
Similar to when you were determining the goal’s overall feasibility, keep your
mentee’s circumstances in mind by asking the following questions:
Now that you have a target and a deadline in place, it’s time to help your mentee
define the actionable steps that will help them reach their goal.
Start by determining your overall strategy. For example, if your mentee’s goal is
to attract new customers, you could suggest that they:
Engage a PR firm to get the word out about their service offering.
Launch a search engine marketing campaign to increase the number of
potential customers visiting their website.
Develop an incentive program for referring customers.
Once you and your mentee have agreed on the overall strategy, map out
individual tasks in a calendar. Set specific “mini-goals” by day, week, or month—
e.g., “launch my company’s Facebook page by the end of next week” or “hire a
PR firm by the end of this month.” These mini-goals help keep momentum going
to ensure that your mentee can stay on track with their timeline.
Once your mentee has put their plan in place, make sure they are tracking their
progress using the benchmarks you established together. When your mentee can
see how close or far way they are from hitting a target, it can be extremely
motivating and encouraging. That will help keep them engaged and on the path
toward achieving their goals.