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    Harshit Mishra
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    The group project requires students to work in teams to design a discontinuous innovation marketing program. They must develop a new product and apply the 4 P's of marketing - product, price, place, promotion - to bring the innovation to market. The project write-up should be no more than 10 pages and must analyze integrated marketing communication concepts, applying ideas from the course such as advertising appeals, media selection, publicity, and sales or event promotion. Students must submit their written report before presenting their marketing program to the class.

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    The group project requires students to work in teams to design a discontinuous innovation marketing program. They must develop a new product and apply the 4 P's of marketing - product, price, place, promotion - to bring the innovation to market. The project write-up should be no more than 10 pages and must analyze integrated marketing communication concepts, applying ideas from the course such as advertising appeals, media selection, publicity, and sales or event promotion. Students must submit their written report before presenting their marketing program to the class.

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    3 views2 pages

    Group Project

    Uploaded by

    Harshit Mishra
    The group project requires students to work in teams to design a discontinuous innovation marketing program. They must develop a new product and apply the 4 P's of marketing - product, price, place, promotion - to bring the innovation to market. The project write-up should be no more than 10 pages and must analyze integrated marketing communication concepts, applying ideas from the course such as advertising appeals, media selection, publicity, and sales or event promotion. Students must submit their written report before presenting their marketing program to the class.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Group Project: Marketing Program Design

    The group project will consist of team members in the group. The group will come out with a
    discontinuous innovation for which all the 4 P’s of marketing will be used to bring the innovation
    in the market place. Your understanding of integrated marketing communication in general and
    with special focus on any element of promotional design and planning (for example: IMC,
    Advertising appeal, media selection, publicity, sales promotion, event promotion etc.); your
    analysis should use the concepts developed during the course where appropriate.
    The write-up should not exceed 10 pages excluding appendices. Before making presentation, you
    should submit your project report.

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