Team or Company Name: Date:

X Primary Canvas
The Business Model Canvas KEL 3/KFC MODEL CANVAS MM/DD/YY Alternative Canvas

Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
 Pepsi  Local Marketing  Homemade Chicken  Standard Personnel  Fast Food Lovers
 Coca Cola  Logistic Marketing  Secret Recipe Assistant  Mass Market
 Nestle  Catering Management  Fast Food  Self Service  Franchisers
 Trusted food  Logistic  Customized Personnel  Fried Chicken Lovers
suppliers Assistant  Children (toys)

Key Resources Channels

 Point of Sale  Restaurants
 Brand Image  By Phone
 Secret Recipe  Website
 Storage  Delivery
 Warehouse Farm  Fast service in queue
 Competitive Price  Home

Cost Structure Revenue Streams

 Storage  Food Sale
 Food Truck  Franchising
 Catering Van  Catering Service Fee

Bplan: The UC Berkeley Startup Competition