Professional Documents
Culture Documents
3,000+ visitors to the lab per year including brands such as Dior,
Mulberry, Hermes, Nike, Facebook…
58% 14%
Of French beauty buyers have taken a
French, 60% of Italian, 53% of Spanish, 39%
personality quiz to identify their beauty needs
German haven't done but would like to have
their skin/hair analysed to identify their beauty
needs
Mintel, 2018, base: internet users aged 16+, users or buyers of beauty or grooming products
The different methods of customisation
Real = formula
• Pros: Offer the most in-depth level of customisation
• Cons: Trained, qualified or even expert staff, educative
communication
= ultimate customisation
Customisation in : Fragrance
Answer four questions. Mix together two or three of your favourite ‘Osmologue’ machine
Let the algorithm choose a fragrance from Layers fragrances from the collection to Start with eight fragrances
create your unique scent.
the collection that suits you. Add your twist
Endless combinations
Or Picked by perfumers.
Customisation in : Beauty
Blend your own serum at ‘the make it bar’ Skin analyzing massager device and app. Pick your base
with an expert mixologist. Reads hydration levels to deliver a fully Insert your cartridge specific to your
Choose from a custom blend of oils. personalized cleansing program. concern
Personalised label 15 combinations
Customisation in : Fashion
Data collection - how many steps and Custom made wireless earphones. Performance basketball shoe, a system that
flights of stairs you've climbed. Fits unique shape of your ear perfectly. combines an advanced self power-lacing
Generates personalized fitness plans. Data system and an app to create a custom fit
combined with medical records to deliver a and a fit that changes with the athletes
more complete health care profile to movements.
physicians in the USA.
The challenges to mass customisation
Data Protection
• GDPR and consent
• Increased data protection will spur more regulation
• The future of bespoke services relies on data collection
www.layers.experimentalperfumeclub.com