Title:

Copywriting Basics - Answer The Questions You'd Want Answered

Word Count:
662

Summary:
Anyone can write effective Internet copy. You just have to know a few copywriting
basics known to journalists and writers as the 5 W's. Throw one "H" in there and
all your copywriting basics are covered.

Who? Tell the reader who your product will help. This should be your target market.

What? Tell your reader what your product or service will do to improve their lives.
In other words, tell them the benifits they will receive, what's in it for them.

When? When is t...

Keywords:
copywriting, copywriting basics, Web copywriting, Web copy, online copywriting,
Internet copywriting

Article Body:
Anyone can write effective Internet copy. You just have to know a few copywriting
basics known to journalists and writers as the 5 W's. Throw one "H" in there and
all your copywriting basics are covered.

Who? Tell the reader who your product will help. This should be your target market.

What? Tell your reader what your product or service will do to improve their lives.
In other words, tell them the benifits they will receive, what's in it for them.

When? When is the offer good for? If there is a special offer, when does it expire?
When will the product or service help them, immediately or over time?

Where? Where can you order the product or service? Where will it work?

Why? Tell your reader why he or she needs your product or service. Why will it
benefit them? Why should they sign up or order today? Why is the quantity or offer
limited?

How? How do they register or order? How much will it cost? How much return will
they see for their investment? How does it work?

Sounds pretty simple, doesn't it? There is no trick - it really is as easy as that.
Put yourself in the shoes of the reader and answer the questions you would likely
ask or want answered about your product or service. Answer those questions clearly
and thoroughly and your Web copy is complete.

These copywriting tips and copywriting techniques will work not just for Web
copywriting but also for direct market copywriting, other online copywriting, and
offline copywriting as well.

Below are a few other copywriting basics that will help you write your web site
copy:

1. Keep it simple. No one wants to drudge through a long, drawn out confusing
explanation. If you can't say it simply, that's fine. But by all means, simplify
when you can.

2. Make sure your copy urges a call to action either in the body copy, or text of
the article, or in the headline. Words like "Act Now," "Limited Time Offer," or
"Limited Supply" will urge your readers to contact you sooner rather than later.

3. Keep it honest. Don't make wild claims just to get business. Build a good
reputation by being up front and honest with your potential customers. In addition
to appreciating your honesty, they will recommend you to others as a business owner
who is true to your word and claims.

4. If you make an offer, make it one that is hard to pass up. Don't waste your
readers' time with small, worthless offers. Think about the coupons you see in
magazines and newspapers. Do you take time to clip them? If so, it's because the
offer is of value to you.

5. How long should your copy be? As long as it takes to adequately answer the above
questions for your product or service.

An unanswered question is considered an objection in your potential customer's

mind. So, be sure to answer all their objections.

Keep these Internet copywriting basics in mind as you prepare the articles or sales
letters that will appear on your Web site. Don't be intimidated because you don't
have any professional writing experience. Most people want to do business with an
honest person who knows the product or service well that he or she is trying to
sell.

You don't have to be a professional writer to do that. The only requirement is that
you truely believe in the product or service which you are trying to sell. If you
do, your enthusiasm will shine through your writing. If you do not believe in your
product or service, your lack of enthusiasm will shine through also.

So, in summary, answer the above questions as clearly and simply as you can, be
honest, avoid hype, make an irresistable offer, and be sure to include a call to
action.

If you do all these things you will master the copywriting basics and should have
no trouble converting your Website visitors into customers.