COMMUNICATION VIS-à-VIS MASS

COMMUNICATION

Communication has many types but in this

lesson it only talks about two types which are
mediated interpersonal communication
and mass communication. These two types
are very much interrelated. Both of them
brings messages to a large and widely
dispersed audiences but they have different
steps or processes.

 Mediated interpersonal communication

involves technological devices and other
devices.
Technology becomes the channel by
which the message is sent or received. The
source of message is the person who sent
the message herself through devices and
the feedback would be the returned
messages or calls. However, the central
idea in Mass communication is the
involvement of the huge organizations.
The messages are carried out by networks
and the feedback would be the people who
 understand and supported the message.
There is no direct feedback from the
audience.

The importance to study both of these type of

communication is to know their similarities
and differences. It is also important to know
that both of these types can be used to reach
a wide variety of audience and influence and
persuade the audience to support the message
that you are telling them. For example, you
need to find your missing pet dog then you
can use these two types of communication.
First, through technological devices, you can
call other friends or text people and notify
them that your dog is missing and you are
looking for it. Second, is if you are rich then
you can go to a television network and ask
them to notify people during the news part
about the missing dog and if they happen to
know where the dog is then contact you
immediately.