Name(s):______________________

______________________________
Sales Pitch Assignment
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Working with a partner you must develop a sales pitch for a product you randomly draw.
Your product must do the following:
 A name that is different and unique from what it currently is
 It must have a purpose that is totally different than what it is intended to be.
o A telephone is now the remote control for your tv
 A slogan
 An advertisement idea with a target audience
 At least 3 product features (what the product is)
o Durable, Flexible, Lightweight
 A product benefit (what the product does for you)
o Makes you stronger, faster, etc…

Product Picked : Window Glass

New Name for Product : Philips Smart Glass

Purpose of Product : Used for construction works mainly involving glass walls and glass windows of
buildings
or houses. Philips Smart Glass lets users control glass from clear to frosted with the click
of a button or instruction from your smartphone.

Target audience : This product targets users among Construction Contractor, Office Owner, Car Manufacturer
and Individual.

Slogan : “Privacy Is Now On You”

Method of advertisement : Printed Advertisemet, Product description directly through salespeople and
Advertisement on television.

List at least FIVE product features & corresponding benefits. (20 pts)
  One feature must be obvious, One feature must be hidden, One feature must be exclusive

Product Feature Product Benefit

(Need at least 5)
1 Extreme clarity and maximum performance 4 pts
when powered on and off and both are
More Privacy dimmable. Philips Smart Glass is 100%
compatible with smart home automation
systems. This amazing technology blocks
98% of UV rays and solar heat.
2 Easily control Philips Smart Glass from 4 pts
clear to frosted by clicking the button or
Easy to control instructions from your smartphone. Philips
Smart Glass can be categorized as frosted
and opaque when turned off and clear when
powered.
3 Philips Smart Glass is designed to modify 4 pts
light between transparent conditions and
opaque conditions with AC power. It is
Controls the Light available in 2 power levels. Philips Smart
Glass technology enables instant privacy of
windows on demand with flick switch or
dimmer turn and next generation in variable
privacy glass as well as window electronic
dimmable treatment.
4 Philips Smart Glass has a more durable 4 pts
glass structure that provides resistance to
Durable and Anti-Crack the resulting glass. Philips Smart Glass also
has Anti-Crack technology that protects
Philips Smart Glass from any shaking.
5 Specialized manufacturing of your 4 pts
Customize specifications provides the best turn-to-turn
turnaround solution in the industry
TOTAL 20 pts

Total Grade: ___/ 30 points