7/19/2019 Swarovski partners with Tasa Meng to launch Taoyuan Airport pop-up store | Travel Retail Business

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Swarovski partners with Tasa Meng to launch Taoyuan Airport pop-up

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store to business audience.

By Andrew Pentol | Thursday, 11 July 2019 12:28

The pop-up is designed in the shape of a bus and

of cially opened on 1 July 2019.

Swarovski Travel Retail Asia Paci c has partnered with Taiwanese Travel Retailer Tasa Meng to launch its Summer City
Buzz pop-up store at Taoyuan International Airport.

The pop-up store, designed in the shape of a bus, of cially opened on 1 July 2019. It is part of a series of seasonal pop-
ups showcasing Swarovski’s 2019 Summer Collection across Asia Paci c.

Claudia Heskier Schioenning, Vice President, Travel Retail & Global Accounts, Swarovski said: “We are thrilled to have
the opportunity to add sparkle to Taoyuan International Airport with our Summer City Buzz pop-up store and would like
to thank Tasa Meng for this fantastic opportunity.”

INAUGURAL POP-UP PARTNERSHIP

Nancy Ku, President, Tasa Meng Corporation, who was the subject of an extensive recent interview with TRBusiness
added: “This is the rst time we have partnered with Swarovski to launch a pop-up store at Taoyuan International
Airport.

“Tasa Meng is delighted to work with a brand like Swarovski whose pop-up will encourage and inspire customers.”

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7/19/2019 Swarovski partners with Tasa Meng to launch Taoyuan Airport pop-up store | Travel Retail Business

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to business audience.

Swarovski says the Summer City Buzz pop-up re ects the brand’s summer collection with pieces that channel the
Mediterranean lifestyle. The company also indicates that the pieces take inspiration from the coastal destinations of
Porto no, Capri, Mykonos and Naxos.

The design of the store, which includes ‘bold jewellery pieces and accessories’ has been crafted in the shape of a
campervan and is complemented by candy-hued pinks, blues and yellows. The space includes motifs of cocktails and
gelato to re ect the designs of the summer collection.

In addition, the store alludes to the Ocean Line, part of the 2019 Summer Collection. This features ‘light-hearted’ sea
life including bejeweled lobster, crab and seahorse designs.

Swarovski said: “The Ocean View pieces put a more sophisticated spin on the nautical theme with glamorous jewels in
gradating ocean and sunset hues. These sparkling pieces shine in the pop-up store where the new collection’s
campaign imagery, featuring a group of young women chasing an ice cream truck as they embark on their latest
adventure, is re ected.”

Finally, the Summer City Buzz pop-up store includes a photo area where customers can take sel es. Visitors are also
invited to take part in a scratch card game for the chance to win a summer-themed gift.

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7/19/2019 Swarovski partners with Tasa Meng to launch Taoyuan Airport pop-up store | Travel Retail Business

This website uses cookies and contains content relating to the tobacco and alcohol industry. Click here to view our cookie policy. By continuing to

browse this site you are agreeing to our use of cookies, are aged over 18 and permitted to see tobacco and alcohol content intended for a business

to business audience.

The Summer City Buzz pop-up re ects the brand’s summer collection with pieces that channel the Mediterranean lifestyle,
according to Swarovski.

https://www.trbusiness.com/regional-news/asia-pacific/swarovski-partners-with-tasa-meng-to-launch-summer-pop-up-at-taoyuan-airport/167934 3/3