W h a t i s M y B r a n d ?

What is My Brand? An Identity, Branding and Positioning Idea Generator

When working on branding, it’s often helpful to think about yourself, your business or
your product in a different way. Use the following questions to explore your brand in
new ways:

1. If my brand was a car, what kind of car would it be and why?

2. What kind of animal and why?

3. What color(s) is my brand?

4. What is my brand’s personality? (describe it like an actual person)

5. What’s a metaphor that aptly describes my brand?

6. What is my brand not?

Express Coaching™ Supplementary Form – BR101 © Rhema International

 W h a t i s M y B r a n d ?

7. Bill Gates is in the market for a new brand and he wants mine –
why does he like it?

8. Oprah Winfrey is in the market for a new brand and she wants mine –
why does she like it?

9. Which cartoon character best represents my brand?

10. Which superhero best represents my brand?

11. My brand is stranded on a desert island, who and what is with it?

12. What are my brand’s values?

13. What is the tone of my brand?

Express Coaching™ Supplementary Form – BR101 © Rhema International

 W h a t i s M y B r a n d ?

14. It’s ten years from now and my brand has won a Nobel prize. What is the
name of the prize and why did my brand win? (e.g. the Nobel Prize for
Innovation)

15. My brand created a new planet. This is what it’s like:

Express Coaching™ Supplementary Form – BR101 © Rhema International