The snacks boss with an appetite for success

By Suzanne Bearne
Business reporter
12 June 2017

Image copyrightGRAZEImage caption

Anthony expanded Graze's business model by getting its products ____ store shelves
Many of us can remember a key moment that transformed our lives, but it doesn't
usually involve tasting snack foods.

Yet that is what happened to Anthony Fletcher back in 2009, when ___ work one day he tried
some nuts, seeds and dried fruit that had been delivered in the post by a new company called
Graze.

Graze had been set ____ a year earlier by seven friends as an internet-based business that
posted healthy snacks in cardboard boxes small enough to fit through people's letter boxes.

Then aged 27 and working ____ a drinks company, Anthony says he was "blown away _____
the idea of it". So much so that he immediately found out where Graze was based, drove
across London to knock ____ its door and asked for a job.

The team at Graze were impressed enough by Anthony's get-up-and-go and enthusiasm to
give him the job of head of marketing.

Fast forward to today and Anthony is chief executive of the business that now enjoys annual
sales of more than £70m and that under his leadership has successfully expanded _______
the UK to the US.

With a masters degree in chemistry from Oxford University, and a year spent doing
pharmaceutical research at Princeton University in the US, Anthony might not immediately
seem a perfect fit for leading a snack food business.

However, while Graze's food is all natural, the company is renowned _______ its very
scientific and technological approach to how it operates.

https://www.bbc.com/news/business-40199167