INTRODUCT

ION
CEMENT MANUFACTURING INDUSTRY
The Indian cement industry,particularly cement industry in south india plays a
significant role in the country’s economic development which generates substantial revenue for
the centeral and state government through sales taxes and excise duties. Cement is one of the
key infrastructure industries. India, the recent boom in infrastructure and the housing market
has only boosted its cement industry.Add to that an increasing global demand and a flurry of
activity in infrastructure projects – highways roads, bridges,ports and houses-has sparked off a
spate of mergers and acquisitions in the sector.

THE GROWTH OF INDIAN CEMENT INDUSTRY

India is one of the fastest growing economies in the world with one of the business to business
(B2B) market position by escalating india’s share in apparent. Accounting for 11 percentage of
India’s gross total domestic product side,the cement industry is an important contribution in
this category.

It is one of the main industries that plays a pivotal role in the growth and expansion of a nation.
This industry is one of the main beneficiaries of the infrastructure boom in the country. The in
cement industry is huge .and it has great production capacity .Currently ,the total capacity of
cement industry is about 165 million tones. Which is the second largest in the world.

Cement is one of the vital constituents that is required for every construction purpose ,such as
industrial, housing, and also for construction of infrastructures. Such as roads, ports, bridges,
power plants, and so on. Thus, the cement industry is a significant contributor to the revenue
collection of the government. In India, the cement industry in the initial stages grew very slowly
and the supply struggled to meet the demands. However, the scenario changed drastically after
the liberalization period. The cement industry began to grow and since then the supply of
cement has always managed to keep pace with its demand.

Today, the cement industry in India is one of the most advanced and pioneering sectors in the
country, and the cement industry has a huge potential and attracting new investments. The
cement industry in India uses the most modern and world –class technology. Also, because
India has a high quantity and quality of limestone deposits throughout the country. The cement
industry promises huge potential for growth.
 The Government of India has a set ambitious plans to increase the production of cement in
the country, and to attain the target the government has made huge investment in the sector.
t he department of industrial policy and promotion, Which falls under the central Ministry of
commence and industry ,is the agency that is responsible for development of the cement
industry in the country. The agency is actively involved in keeping track of the performance of
cement companies in the country and provides assistance and suitable incentives which
required by the company. The department is also involved in farming and administreting the
industrial policy for foreign direct investment in the sector. Apart from formulating policies, the
department also promotes the industry to attract new foreign investments in the sector.

The department of industrial policy and promotions plays an active role in promoting foreign
investment in india in the cement industry by providing useful information to the investors
about the investment climate and opportunities in india . The department also provides advice
to prospective investors on various policies and investment procedures.

In order to promote investment in the sector,this department has greatly emphasized the
development of good transportation facilities to ensure smooth transportation of bulk cement.
It also aims to support the investors by providing them with R&D facilities and technological
assistance
 COMPANY PROFILE

Company name : Malabar Cements Ltd

Industry : Production and sales

Founded : April 11, 1978; 41 years ago in Walayar

Headquaters : Walayar,Palakkad districts, Kerala- 67824 , India

Key peoples : T.K Jose ( Chairman)

V.B Ramachandran Nair

Products : Malabar Super,

Malabar Aiswarya &

Malabar Classic Cements

Total equity : 26 crore

Owner : Government Of Kerala

Website : www.malabarcements.com

Malabar Cements Limited is a high tech manufacturing company in the public sector, situated
in Walayar, Palakkad district, Kerala Incorporated in the year 1978, the company commenced
production in 1984. The company , through its eighteen years of operation , could survive and
prosper even during the present era of liberalization and globalization.Since 1996, company
started consolidation, modernization and technical up gradation phase to improve upon
profitabity. Cutting production cost improving the efficiency to face the competitive
environment.MCL achieved ISO-9002 certification in November 1996 being the first cement
factory in the public sector in the country. The major efforts of the modernization and
upgradation fronts are realigning and compuerlized operation of the kiln system, installation of
2.5MW multi fuel diesel generator.belt bucket elevator etc.company could reduce production
cost and inefficiency due to these efforts.
The company achieved all time record performance during the year 1999-2000. MCL is the first
public sector company to receive the converted national award for energy conservation from
NCBM,New Delhi.Malabar cements contribute to the developmental activities of the state by
supplying a basic construction material. The presence of “Malabar” in the market helps to
control the cement price to some extent. MCL has the largest dealer network in Kerala for
cement sales.Oly Malabar can reach its cement factory.Fresh without any deterioration in the
original strength either due to moisture or humidity. Within 12hrs anywhere in Kerala . Company
has system to educate the consumer’s usage of cement and provide after sales service.

Malabar Cements Limited ,a fully owned Government of kerala undertaking, is the only major
integrated cement manufacturing unit in the state. The company has a paid up equity of Rs
26crores and capital outlay of Rs 68 crores. It is rated to produce 4.2 lakh tons of cement per
annum at its Walayar plant. As part of expansion program, it has commissioned a 2.0 lakh tons
clinker gridding unit at cherthala of MCL is 6.2 lakh tones. This ISO 9001:2008-2010 company
meets about 10% of total cements consumption in Kerala .The geological survey of india had
identified cement. Grade limestone deposite in the Walayar reserve forest way back in 1961-62.
The mineral exploration corporation limited confirmed its efficiency. Malabar Cements Ltd,
fully by the Government incorporated in April 1978 and commenced commercial production in
1984 with capital outlay of Rs.680 million and paid up equity capital of Rs.260 million. The
1200 TPD plant at Walayar has continuously registered profile year after year.

The company has upgraded the plant with state-of-the-art technologies through the years. After
the inception and in line with technology developments. Company has carried out lot of
modifications in the system for minimizing consumption, pollution control measures, process
modifications etc .some of the salient features of the plants are listed below:

 Limestone reserve of about 10 milion tons

 Modern 110 TPH closed circuit cement mill.
 Strict quality control system to ensure quality of the product.
 Most modern instrumentation and control system for efficient process
engineering.
 Modern dry process manufacturing technology with four-stage suspension
pre heater
 PRODUCT PROFILE

PRODUCT RANGE

Malabar Cements uses the state of the art, dry process technology for the manufacturing of super
quality cement and the quality is much above the national standards. For Various applications,
the company has three brands viz, "Malabar Super", "Malabar Aiswarya" & "Malabar Classic".

Malabar Super
A fabulous product in every sense: Super in strength, Wonderful in workability, Incredible
inaging, Implausible in durability, and Fantastic in strength gain. An AMAZING performer!
Tests carried out by Bureau of Indian Standards have established unshakeable credentials of
Malabar Super. Super strength accelerates setting time and fine finish. Malabar super is superior
in strength to ordinary '43' grade cement. It attains the 28 days' strength required as per IS in just
7days time. Not only that, the strength attained in 28days time is about 50 percent more than the
IS specification. The amazing strength of Malabar Super arises from it's unequalled particle
fineness, 33 percent more than the IS specification and consistency in composition, made so by
computerized process control system.

Product characteristics
Malabar super offers better setting characteristics prolonged initial set and short
final set timings, providing more time for concrete mixing and placing, and less
time for keeping the concrete undistributed, free from movement and vibration,
the property engineers and mansions relish to have, in the cement they work
with. Malabar super is finer when compared to normal OPC, meaning rate of
hydrogen and rate of strength gain is best
Benefits
Malabar super superiors setting properties, quick early strength gain, and higher
finished strength, gives at least 10% cement reduction in volume batching. By
designing the mix, reduction in cement requirement can go beyond 30% under
good production and placement practices. Malabar super is therefore economical

Malabar Aishwarya
It brings prosperity in many ways. It increases the life of your structures by safeguarding against
sulphate attack. Aiswarya offers high quality at reduced price. Aiswarya generates less heat of
hydration, reduces the formation of getting cracks. This product is best studied for construction
sin soil and water with excess alkali metals, sulphates, alumina, iron and acidic waters. To obtain
the best quality cement, only glassy granulated slag is used for product manufacturing. With very
low magnesium oxide content this provides shape stability for concrete structures.

Malabar Classic
Superior in its class of cements, it offers better setting properties delayed initial set and early
final set offering more working time and reduced observation time. Structures achieve excellent
dimensional stability with the heat resistant properties of MALABAR CLASSIC. It also reduces
heat generation during hydration, making it a better workable finished product absolutely
reliable. The extra fineness welded into it allows MALABAR CLASSIC better coverage and
finish in wall and roof plastering. This in turn reduces paint consumption

VISION & MISSION

VISION:
“To help in building a better habitable Kerala by providing best solutions in the field of
constructions.”

MISSION:
“To provide quality products & services to the public through effective intervention in the
market.”
 UNIQUE SELLING PRICE

A unique selling proposition or otherwise known as USP

(unique selling point), is a factor that a business has that makes it different and or

better than others out there. It makes a business stand out from the rest in a market.

The importance of having a unique selling point is obviously

to stand out from the crowd and be different, however it's not always easy to do so

when new ideas and products are coming out all the time

The main thing is to find a space in the market, make sure it's

going to be something that can stand out on its own first, and make sure its

something potential customers need. The sellers also need to try selling it to

themselves, this is so they know they are passionate about that business and

confident it can succeed. The seller needs a key point to use when trying to sell

their product or service, and coming up with it prior to selling will benefit. Having

a point of difference to stand out is a major benefit in the markets; customers will

be drawn to the business as it offers something no one else has. This is exactly

what every business should be looking into whether it is home delivery service

from the store or all organic food at the restaurant.

In markets which contain many similar products, using a USP

is one campaign method of differentiating the product from the competition.

Products or services without differentiation risk being seen as

a commodity and fungible by the consumer thus lowering price potential. That's

why having a unique selling point is essential to have a successful business that

can handle competition and possible future comers in similar markets

ORGANISATION STRUCTURE