2017 SUMMER WORKSHOP ON CAMPUS JOURNALISM April 10, 2017

Topic 9

Collaborative
Desktop
Publishing

Lecturer:

Collaborative Group
The Echoes, Ang Sipol
 2017 SUMMER WORKSHOP ON CAMPUS JOURNALISM April 10, 2017

COLLABORATIVE DESKTOP PUBLISHING

Collaborative desktop publishing is a group category wherein a team composed of
seven members is tasked to create a four-page newspaper within just four hours. The
seven-member team includes a news writer, feature writer, editorial writer, sports
writer, cartoonist, photojournalist, and layout artist. The given four hours of work
comprises data gathering, article writing, drawing, editing, layout, and printing. This
category tests the flexibility and skills of each individual from the team under time
pressure. It mimics the real situation happening daily to Newspaper Publications on the
business.

CURRENT TRENDS
 Modular and Grid Designs
 Packaged Stories
 Bigger Headlines and Photos
 Skybox
 Purpose Driven
 Thematic
 Infographics

ELEMENTS OF A NEWSPAPER

MASTHEAD Details of the publisher, place of publication, editorial staff, and

information about the newspaper. A.K.A. Editorial Board

FLAG The printed title (i.e., name and logo) of a newspaper at the top of the
front page.

FOLIO Newspaper name, date and page number that appear at the top of each
page.

FOLD Name used to literally mean the line caused by where a printed
newspaper was folded over.

DATELINE The words at the beginning of a news article that tell when and where the
story was written.

WHITESPACE Areas of a page free of any type or artwork

HEADLINES Brief description of the story

BANNER A headline stretching across the top of a page.

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PHOTOGRAPHS The main illustration of the news

CUTLINES Tells the reader what is going on in the photo, A.K.A. the caption.

SUBHEAD An additional summary printed beneath the headline in smaller, but still
in large font as a way of both clarifying the headline and as a way of
leading the reader into the story.

BYLINE Lists the name of the writer or organization that prepared the story.

SIDEBARS Information related to the story that is significant on its own, pertinent to
the reader and fills out the whole news package.

JUMPLINE Used to continue a story on another page.

PULLQUOTES Interesting quotes from the story that can be understood without reading
the story, but makes the reader want to.

MUGSHOTS Tightly cropped photos of a person’s head that are used to identify the
main players in the article.

BREAKOUT BOXES Similar to sidebars but contain information from the story that calls
the reader to action.

INFOGRAPHICS is a type of picture that blends data with design, helping individuals and
organizations concisely communicate messages to their audience.

SKYBOX Teasers that run above the flag on page one.

PACKAGE A bundle of related stories and photos.

COLOR
 A single spot of color is bright and splashy and can be used to enhance a page to
enlighten readers. Line art and photos are even stronger when the 4 color process
is used: Cyan (light blue), Magenta (red plum), yellow and black. Black is a
constant color; it is present even if the other three are not.

 A newspaper is not an advertising circular, a cereal box or a comic book.

 2017 SUMMER WORKSHOP ON CAMPUS JOURNALISM April 10, 2017

 Loud, comic book color does not lend credibility to the editorial product. For this
reason, try to use full color with carefully selected screens to produce a subtle
palette of distinctive, not raucous, color.

 Different colors evoke different emotions.

o Red is active. It expands on the page. It shows excitement.

o Yellow allows the most light to the eye. It expands on the page. It
shows excitement.

o Blue is most calming. It contracts on the page. For informational

graphics, it is more respectable.

 Color is only one element in design. If a photo does not render a strong and
positive image in black in white, it will not do so in 4-color. In such a situation, it
would be better to substitute an illustration or something else in spot color or
black and white that does work.

COLOR MEANINGS: CONTEXTUALLY SPECIFIC

RED aggression, love, hot, warning, stop, radiation

PINK female, cute, soft
ORANGE warm, autumn, Halloween
BLUE cold, off, informative
YELLOW happy, caution, joy
BROWN warm, fall, dirt, earth
GREEN go on, safe, envy, lush, pastoral
PURPLE royal, sophisticated, barney

COLOR MEANINGS: CULTURALLY SPECIFIC

WESTERN
COLOR JAPANESE CHINESE ARABIC
EUROPEAN
Joy, festive,
RED Danger, aristocracy Anger, danger -
occasions
Grace, nobility, Happiness,
YELLOW Caution, cowardice Honor, royalty
childish, gaiety Prosperity
Safe, sour, Future, youth, Fertility,
GREEN -
criminality energy strength
Masculinity, sweet, Virtue, faith,
BLUE Villainy -
calm, authority truth
WHITE Purity, virtue Death, mourning Death, Mourning -
BLACK Death, Evil - - -
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MARIO GARCIA’S DESIGN THEORIES

MAKE IT EASY TO READ use typography that is clear, easy on the eyes and
very legible.

MAKE IT EASY TO FIND employ navigational tools that allow the reader to
get to the content he or she wishes to read in the
least amount of time possible.

MAKE IT VISUALLY APPEALING provide an environment in which good content will

find attractive display, thus increasing the number
of readers who will use it.

A WELL-DESIGN PAPER MUST HAVE

 Appealing front pages.

 At least three powerful stories (high on emotion, low on baggage).
 At least one wonderful photo that conveys it all in ten seconds.
 A list of what I must know I’ll find in the paper today.
 A very short list of what I should know If I have an extra five minutes.
 Something to make me feel good about me

10 TIPS FOR BETTER DESIGN AND LAYOUT

CREATE HIERARCHY Readers see at a glance what are the most important
stories on the page.
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CREATE A CVI CVI- Center of Visual Impact. More than 80% of readers
climb into the page through the lead image. Each page
must have dominant art. Almost all pages will have lead
art from the lead story or the centerpiece. CVI determines
the news value of the page.

ORGANIZE Because readers are in a hurry, information on the page

must be organized to avoid confusion. Make sure the
design helps to highlight the questions readers will have
about this information.

CONTRAST Successful pages will have vertical and horizontal

elements. There will be dominant and secondary elements.

COLOR Color should be used to inform, not as window dressing.

Best used of color is in photos and graphics. Color also
helps move the reader around a package. Designers should
have logic for use of color. Remember to use restraint.

TYPOGRAPHY The more typefaces used, the more disorganized it is to

readers. Limit it to just three kinds and use them
appropriately considering the contrast and hierarchy.

SURPRISE THE READER In every issue we should give readers a surprise in head,
photo, story, page design or graphic that is so outstanding
that they would pass it along for another person to read.
Design can enhance the surprise. THE SECRET: MAKE IT
SPECIAL.

BREAK THE RULES Guidelines are made to be broken, but only for a valid
reason. If the rules are constantly broken, consistency goes
out the window. Page designers are encouraged to take
risks with the basics. Don’t be so predictable as to be
boring.

CONSISTENCY Keep things in the same place each day so busy readers
don’t spend too much time hunting for information rather
than reading.

MAKE IT FUN Seek the opinion of other staggers and don’t have a thin
skin. Simple yet dynamic design should result. Content is
the most important part of page design. Remember the
goal with design is to get readers into the body and rest of
the contents.
2017 SUMMER WORKSHOP ON CAMPUS JOURNALISM April 10, 2017