Professional Documents
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Road Safety Proposal
Road Safety Proposal
On
Administering Road Safety Advocacy
(Campaign for Road Safety and Traffic Control Programme)
NTRODUCTION:
Today road disaster and harrowing demise of valuable lives in road accidents is very common in India.
Evert day one can see these type of heart-rending awful incidents by road users. Due to rapid growth of
population, industrialization, urbanization and advanced transport technology more and more vehicles come to
road to meet day to day human demands. These days almost every person essentially depends upon the
vehicles for routine works. Due to lack of adequate road structural facilities, proper skill in driving and
unawareness of traffic rules, we face so many problems and risks in relation to our lives and property.
In India, more than 150,000 people are killed each year in traffic accidents. That’s about 400 fatalities a day and
far higher than developed countries in comparison. Now, our Prime Minister Narendra Modiji is attempting to
curb the carnage on Indian roads caused by everything from speeding two-wheelers to cars not equipped with
proper safety measures. The programme tries to promulgate harsher penalties for traffic offenses and the same
has been passed in the lower house of parliament. About 75 to 80 per cent of cars will become compliant with
Indian safety norms about a year before they are mandatory. However, it was little relief to note that those killed
on the roads in India came down by 4,560 or 3% in 2017 from 1.51 lakh the previous year, the Supreme Court
Committee on Road Safety said in a report to the apex court. While Punjab, West Bengal and Gujarat have
shown a decline, Bihar, UP, Odisha and MP have reported more deaths.
Road accidents are increasing at a phenomenal rate in Orissa and every year thousands of precious lives are
lost due to fatal road mishaps in the State. Twenty one accidents occur every day and seven persons are killed.
According to State Transport Authority sources, there were only 16,800 motor vehicles in the State in 1961. But
in 2000, the figure went up 51 times to 3, 51,385, whereas the road length has increased by 7.4 per cent only
during this period. Official sources said in fact, there are several roads where the vehicular traffic has increased
by 4 to 5 times their capacity. Statistics for the last few years show that there is a large increase in the number
of accidents from year to year. In 2005, about 7,567 accidents were recorded in the State and at least 2,528
persons died and as many as 10,147 were injured. It is a matter of concern over the increase in road traffic
volume, the STA officials point out that old vehicles of more than 15 years of age and young drivers in the age-
group of 25 to 30 years are responsible for most of the road accidents in Orissa.
India is a country of villages and more than 80% of its population live in rural areas. The rural people suffer a lot
due to their ignorance of traffic rules and road safety measures. They are ignorant of precautions to be taken for
handling heavy modern vehicle safety. Children play in the streets by covering the road without any hesitation
and the country men walk on the middle of the road in company of others being unaware of the impending
disaster. Even the drivers give the traffic rules and regulations ago by unawareness of fatal next moment.
Taking intoxicants and using powerful head lights at night vehicles are driven roughly and speedly. Besides
over taking the vehicle in a competitive mood is a common phenomenon now-a-days which not only dangers
the life of the drivers but also of the life of people who use the road.
It is high time to prioritize road safety education with a focus on issues like drunk driving, driving fast, negligent
and rash driving are among the 22 main recommendations highlighted in a report submitted recently to the
ministry of road transport and highways. A working group on road safety education has made the suggestions
that assume significance in the wake of increasing fatal accidents on the city roads and highways. Keeping this
in view “Women & Child Welfare Society” is arranging “Road Safety Awareness Programme” in different places
of Odisha by availing Grant-in-aid from the Ministry of Road Transport and Highways, Govt. of India, New Delhi
& Regional Transport Authority, Cuttack.
2. Nature of the Project: Campaign for Road Safety and Traffic Control Programme.
Project Demographics: The Datas may be viewed from the Govt. of India data & State Govt. of Odisha.
It's never too early to teach your child to be street smart. All it takes is a little time—time to prepare, plan and
teach your child how to be safe on the road. However, problems are to be identified on priority:
High-risk driving
High-risk driving behaviours, like failing to yield, increase our chances of being in a crash. According to
police statistics, high-risk driving behaviours contribute to nearly half (43 per cent) of all crashes that
result in injuries or deaths.
High-risk driving includes speeding, failing to yield, ignoring traffic control devices, following too closely
and improper passing.
Failing to yield the right of way is a huge problem:
it’s one of the leading causes of crashes that result in injuries or deaths. Intersections are hot spots for failure-
to-yield crashes – they’re busy locations where a number of road users need to cross paths and share space.
Pedestrians are perhaps at the greatest risk when drivers fail to yield in intersections.
Signs and traffic signals often help determine who needs to yield to whom.
Improper passing:
Passing can be dangerous, especially when your line of sight is obscured.
Plan ahead:
Getting home safe is a shared responsibility. Take your turn being the designated driver – your friends and
family will thank you. If no one is able to be a designated driver, there are still plenty of options for you to get
home. Leave your car overnight and consider taking a taxi, transit, or calling a friend. During the winter
holidays, Operation Red Nose can also help you get home.
When you drink and drive, you not only risk your life but those of others on the road. With so many
options to get home safely, there is no excuse to drive while impaired.
Youth drivers and passengers: Youth drivers out of enthusiasm cause terrific mistakes to himself as well as
passengers too. Their education and controlling a few restraining behavior is the need of the day.
In India, more than 150,000 people are killed each year in traffic accidents. That’s about 400 fatalities a day and
far higher than developed countries in comparison. Now, our Prime Minister Narendra Modiji is attempting to
curb the carnage on Indian roads caused by everything from speeding two-wheelers to cars not equipped with
proper safety measures. The programme tries to promulgate harsher penalties for traffic offenses and the same
has been passed in the lower house of parliament. About 75 to 80 per cent of cars will become compliant with
Indian safety norms about a year before they are mandatory. However, it was little relief to note that those killed
on the roads in India came down by 4,560 or 3% in 2017 from 1.51 lakh the previous year, the Supreme Court
Committee on Road Safety said in a report to the apex court. While Punjab, West Bengal and Gujarat have
shown a decline, Bihar, UP, Odisha and MP have reported more deaths.
Road accidents are increasing at a phenomenal rate in Orissa and every year thousands of precious lives are
lost due to fatal road mishaps in the State. Twenty one accidents occur every day and seven persons are killed.
According to State Transport Authority sources, there were only 16,800 motor vehicles in the State in 1961. But
in 2000, the figure went up 51 times to 3, 51,385, whereas the road length has increased by 7.4 per cent only
during this period. Official sources said in fact, there are several roads where the vehicular traffic has increased
by 4 to 5 times their capacity. Statistics for the last few years show that there is a large increase in the number
of accidents from year to year. In 2005, about 7,567 accidents were recorded in the State and at least 2,528
persons died and as many as 10,147 were injured. It is a matter of concern over the increase in road traffic
volume, the STA officials point out that old vehicles of more than 15 years of age and young drivers in the age-
group of 25 to 30 years are responsible for most of the road accidents in Odisha.
It is high time to prioritize road safety education with a focus on issues like drunk driving, driving fast, negligent
and rash driving are among the 22 main recommendations highlighted in a report submitted recently to the
ministry of road transport and highways. A working group on road safety education has made the suggestions
that assume significance in the wake of increasing fatal accidents on the city roads and highways. Keeping this
in view “Women & Child Welfare Society” is arranging “Road Safety Awareness Programme” in different
places of Odisha by availing Grant-in-aid from the Ministry of Road Transport and Highways, Govt. of India,
New Delhi & Regional Transport Authority, Cuttack.
Here are the 5 simple ways by which road safety in India can be improved:
1. Proper construction of roads
If the roads are constructed with space for pavements, bus bays, and smoother bends, chances for road
accidents will be reduced. Ditches are a chronic problem that spoils Indian roads. They should be immediately
taken care of. This will considerably reduce the accident rates and extra expenses on road repairs.
3. Monitoring of roads
When you start monitoring the roads through CCTV cameras, certain traffic violations such as violating speed
limits, motorcyclists without helmets, people not following road safety rules, etc. can be reduced, as they have a
feeling that they are being watched.
Otherwise, you can replace obsolete systems with modern traffic solutions. Some of the benefits of using
modern technologies in traffic are as follows:
Cost effective
Save energy and manual labour
Smoother operations
Improve road safety
If the CCTV cameras are integrated with intelligent solutions, traffic officials will be able to get real-time data
and with that information, they can take immediate action at emergency situations. Road safety awareness can
also help traffic and transportation departments to smoothly overcome the adverse situations on the road.
5. Phone booths and health centres:
Though people have smart phones in their possession, they often face network issue. Poor network is a
common issue found in highways. Hence, phone booths can be of great help to people as they can quickly
contact the relevant authorities, especially, in the case of accidents.
A health centre can be constructed on highways that help to provide first aid to accident victims before admitting
them to the hospital. In addition to this, we can also arrange mobile emergency services for highways in order to
reduce the road accident rates and thereby, enhance road safety.
Implementation of technology on Indian roads can help to have a safe and smoother public transit service.
Cities and suburbs are increasing in number, and so is the number of vehicles on the road. Receiving road
safety education at the right time will also help to improve road safety. Road safety education must be made a
part of school curriculum. Also, conducting awareness programs for people will help you to achieve the road
safety goal.
6. Traffic Engineering:
We believe Transportation is about people, not just moving vehicles. We are traffic engineers and planners
with expertise in traffic operations, circulation studies, traffic signal operations, network & corridor optimization,
safety studies and safety audits, crash and conflict analysis. We also specialize in preparing and reviewing
impact studies for land developments, access management studies, traffic calming and neighborhood traffic
management, detour plans, traffic signs and pavement marking plans. We specialize in transportation planning,
design and operations.
7. Transportation engineering:
Traffic Solutions services minimize congestion, improve street and highway safety, optimize property access
and egress, accommodate pedestrians and vehicle traffic, combine mobility with aesthetics and find funding
sources for projects.
Alternate Solutions:
Charging peak-hour tolls. Governments can open all restricted lanes on major commuting roads during peak
hours. That would allow more people to travel per lane per hour than under current, heavily congested
conditions. In Bhubaneswar, some roads near hospital, Raj Bhawan etc are normally restricted which can open
valves to minimize congestion during peak hours.
Greatly expanding public transit capacity. We should expand public transit capacity enough to shift so many
people from cars to transit that there would be no more excess demand for roads during peak hours. But it has
so many adoption constraints.
Public Light Buses (PLBs), known as mini-buses, complement the standard dense bus lines, serving areas
that are hard to reach efficiently. With the carrying capacity of 16 seats, PLBs are typically faster and more
efficient with higher frequency and offer non-stop service. This mechanism is successfully deployed in cities to
reduce traffic jam.
Encouraging Cycling: The reduction in car use has already resulted in significant drop in CO2 emissions.
Additional social benefits such as the encouragement of cycling through the integrated cycling facilities to be
made. This has further contributed to cycling initiative “Greenwave”, and has reduced CO2 emissions by vast
amount annually.
Project Interzone: It suggests abandoning our traditional concept of linear time. It sounds like something out of
a science fiction novel, and the organizers, in fact, came up with the concept through developing a fictional
scenario that would eliminate in efficient old strategy but take a deeper look on real time and zone wise traffic
basis concept for alternative tests.
Vision Towards Zero - The safest roads in the world” Towards Zero is not a target to be achieved by a
certain date; it is aspirational. This vision will continue beyond RSS 2025’s timeline and highlights the desire for
the best road safety outcomes for all Canadian jurisdictions.
Strategic Objectives
The following strategic objectives form the cornerstone on safer road users, road infrastructure and
vehicles:
Raising public awareness and commitment to road safety
Improving communication, cooperation and collaboration among stakeholders
Enhancing legislation and enforcement
Improving road safety information in support of research and evaluation
Improving the safety of vehicles and road infrastructure
Leveraging technology and innovation
Ethics: human life and health are paramount and take priority over mobility and other objectives of the road
traffic system (i.e., life and health can never be exchanged for other benefits within the society)
Responsibility: providers and regulators of the road traffic system share responsibility with users
Safety: road traffic systems should take account of human fallibility and minimize both the opportunities for
errors and the harm done when they occur
Mechanisms for change: providers and regulators must do their utmost to guarantee the safety of all citizens;
they must cooperate with road users; and all three must be ready to change to achieve safety. It is recognized
that Canadian jurisdictions will implement the SSA in a manner that is Appropriate to their environment
1 The key objective for Road Safety Education is to make drivers and other road users risk-averse and
equipped with the appropriate knowledge and kills. Road users should be trained to self regulate their behaviour
based on inherent risks in the road and traffic environment.
2 Road safety education is a life-long process, but it should begin with the young in school, tailoring its message
to the audience to teach safe traffic habits from primary school to secondary school, so that safety becomes
ingrained as part of the culture and practice of our children. The aim here is to inculcate in children and parents
an understanding of the dangers within the traffic environment and how to practice safety as pedestrians and
road users.
3 A systematic development and roll out of Road Safety Education in Government schools and other similar
educational institutions should be mandatory. By the end of 2020 every primary aged child in the country
should have received a minimum of 10 lessons of road safety education at every year of primary schooling. The
training and delivery of RSE in secondary schools must commence soon.
Seen time and time again when a spectacular crash occurs and the tragedy is kept in the press for days, a
quick fix is implemented - traffic lights, better crossing facilities or whatever. Public opinion often requires, and
gets, immediate responses to immediate problems, so the engineering or enforcement response is seen as the
visible and preferred priority. Where community awareness is lacking it may be difficult to link investment in
childhood and adolescence with the ‘downstream’ social problems that prevention investment aims to reduce.
There is growing evidence that early intervention pays economic, social and health benefits in the long term, but
there are few studies in RSE that show this.
The measures used to determine the effectiveness of Road Safety Education programs are not, (and should
not be), the same as the measures for engineering or enforcement initiatives. They are not directly comparable.
The nature and application of learning means that the effect of an educational program may in some cases be
immediate and in others, long term. We need to measure learning and application of learning - and apply
educational assessment and evaluation techniques. We need to take into account that children learn in different
ways and at different rates. We also need to take into account the potential negating effect of
parents/caregivers and their behaviors and attitudes. Measures of the effectiveness of road safety education
programs need to use a combination of qualitative and quantitative measures drawn from across the fields of
education, health, enforcement and engineering.
In the case of road safety outcomes, there may be a number of concurrent engineering and enforcement
initiatives and education programs that contribute to the outcome. It is the synergy between a number of
approaches or safety initiatives that reduces the risk exposure of children and young people and keeps road
users safer. Remove one initiative, and the outcome may be quite negative. There is also the added constraint
that to be effective, each approach may require different time periods between the intervention or program and
the expected change in the population’s health and injury rates.
features (factors) related to the road and the traffic organization (among others road class, geometric
solutions and traffic layout solutions),
traffic features (among others speed, density, intensity, utilization of throughput), - road illumination, -
weather conditions and the state of the road surface, - reliability of the physical layer (in terms of
hardware and ICT), - features (factors) associated with the driver behaviour (i.e. driving speed and
failure to adapt it to the road and traffic conditions. Some of model modules are discussed:
modules: - Module 1 – “Transmission of information and instructions for drivers”,
Module 2 – “Output to control the speed and traffic lanes”,
Module 3 – “Collecting data about the vehicles”,
Module 4 – “Event detection from the available resource data”,
Module 5 – “Collecting data on the journey”,
Module 6 – “Motorway Alarm Telephony + CB”,
Module 7 – “Video data”,
Module 8 – “Transmission of how busy MSA/Car Parks are”,
Module 9 – “Obtaining information on how busy MSA/Car Parks are”,
Module 10 – “Managing road lighting”,
Module 11 – “Dosing entry (Ramp Metering)”,
Module 12 – “Traffic lights on the roads”,
Module 13 – “Collecting weather data and the road surface condition data”,
Module 14 – “Noise measurement”,
Module 15 – “Air pollution measurement”,
Module 16 – “Transmission of information for motorists about the tunnel”,
Module 17 – “Collecting traffic data from the national road network”.
- These modules will have a direct impact (e.g. by displaying information on traffic conditions, or a
dynamic introduction of speed limits - variable contents signs) or indirect impact (e.g. by
obtaining information about the weather conditions and the state of the road surface) on road
safety.
-According to the strategic objectives of the National Traffic Management System: - ITS systems
should address the needs of their users;
- requirements for the systems should take into account the real needs, rather than market trends,
or the current capabilities of suppliers;
- data exchange between the public sector significantly increases the efficiency of ITS investments;
- experiences in other countries and the technology market are rapidly changing, hence the need
for cooperation with the ITS sector, scientific community and other units of the road administration
needs to be addressed.
There is no scientific proof of how individual ITS devices influence the recipients, i.e. road users or the proper
way to deploy these devices within road infrastructure. This gives us some freedom to choose functional,
organizational, hardware and telecommunications solutions of these systems, which are characterized by a
certain dissimilarity in how the information is provided to the end users (road users).
To examine the impact of a single ITS system or service, based on the statistics of time period-based road
accidents, would require long-term studies, assuming that other technical and traffic conditions on the road
have not changed significantly. Long term studies of 2-3 years duration may give some tangible results.
Towards Zero highlights the human element of the road toll and encourages all road users to change the way
we think about road safety.
The Slow Down campaign encourages drivers to reduce thier speed, because it's difficult to know what is up
ahead.
Our Mobile Drug Testing (MDT) campaign warns drivers that NSW Police can test them for drugs anytime,
anywhere, there’s no escaping it.
Ride to Live gets to the heart of what keeps motorcyclists safe: making good decisions. The campaign gives
riders useful information about the risks they face on the road and how they can best manage them.
Don't trust your tired self focuses on drivers before they get behind the wheel, helping to reduce the number of
fatigue-related crashes.
The drink driving campaign is about making positive choices to get home safely after a night out, reinforcing the
safety message that if you are having a few drinks, driving is not an option.
No mobile phone usage during driving campaign has been extended to highlight the serious consequences of
using your mobile phone illegally while driving. Taking your eyes off the road for just two seconds could cost
you, or those you care about, everything.
Look Out Before You Step Out aims to improve pedestrian safety, particularly on higher risk urban roads.
Upgrades to pedestrian safety infrastructure include changes to traffic signal timing to protect pedestrians from
turning cars and more high pedestrian activity 40km/h speed zones.
Be Truck Aware highlights the importance of taking extra care around trucks, especially if you live, work or
travel in Sydney.
The Be Bus Aware campaign features Bus Safety Week, highlighting the importance of bus safety for all road
users. Buses are large, heavy vehicles and can’t stop quickly.
Go Together helps drivers, bicycle riders and pedestrians understand how changes to the law will help
everyone respect each other's space and stay safe.
They're counting on you encourages the correct use of child car seats and raises awareness that many seats
are not fitted correctly. It also includes our new video on driveway safety featuring TV personality Scott Cam.
Road Rules Awareness Week helps anyone whose knowledge of the road rules isn't as thorough as it used to
be. During the annual week, road users are encouraged to phone a special hotline to have their questions
answered by road safety experts.
Slow down and give us space aims to improve safety for those who work at the roadside responding to crashes
and breakdowns.
Target Groups :
Project aims to cover 100 surveyed village & town of Odisha for the Road Safety & Traffic Control
Programme to facilitate more than more 20,000 people.
Road Safety & Traffic Control Training for 40 School & 20 College students.
Training Programme for 200 Light motor vehicle drivers.
Sensitization Workshop on Safe Transportation of School Students for 200Teachers and Quiz
Competition for students on the theme of Road Safety
Methodology:
Initially, a public meeting will be held with some resource persons in a Centre Place comprising of 3 to 4
villages (preferably road side) and one town to aware general public on road safety. A awareness rally will be
organized to cover the area with leaflets, plaque cards, banner, posters & wall painting on the walls etc. The
Extert Team of 10 members including skilled volunteers on road safety programmes, 1-2 transport personnel
will direct the rally & programme. Different slogans on the road safety & traffic role will be given to effectively
accelerate this programme. Street Play & Daskathia etc., will be arranged for direct impact and also practical
demonstration for this awareness programme will be conducted.
These campaign are conducted after 1st phase to impact training programme on road safety & traffic control.
The Project Co-ordinator Volunteers will assess the training proforma sheet to enroll students/teachers of both
schools and colleges. Training programme will be of 5 days duration each.
In this 2nd phase, a district level training programme for the newly inducted drivers will be scheduled for at least
5 days. At the end a valedictory meeting will be performed on the occasion of ”30th NATIONAL ROAD SAFETY
WEEK” and facilitate trainees on road safety & traffic control programme along with the relevant guide book.
The follow up programme will be scheduled accordingly as well as plantation will be covered at least 100 k.m
on both sides of the road to save the roads from soil erosion, shade and above all for the protection of
environment.
Follow-up:
Slide projector show on road safety and traffic control in rural areas , Road Safety & Oil, Gas
Conservation & Safety Film show to display remedial precautions & measures on road safety in
different places to develop awareness and attract the general people.
Plantation is to be scheduled to cover 100 k.m on both side of the road
BUDGET: