Strategies For Launching a

New Product

Presented by Group 1

Tolani Institute of Management Studies

 Premium Brand!!!
A Brand becomes premium when people
believe it is “WORTH” the price.

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 Product Category

A
It is a
refreshment
Beverage
drink

Tolani Institute of Management Studies

 Our Product

Tolani Institute of Management Studies

 Types of Buttermilk

Salted Sweet

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Flavors of Anmol Buttermilk

Jeera Mint
Strawberry
Masala Masala

Mango Rose

Tolani Institute of Management Studies

 Packaging

500
ml
200
1 ltr
ml
Anmol
Buttermilk

Tolani Institute of Management Studies

Pricing Strategy

Rs.15
Rs.8

Rs.
30

Anmol Buttermilk

Tolani Institute of Management Studies

 Advertising Theme
Hoardings

Television

Print Media

Retail Parlors of Anmol

Tolani Institute of Management Studies

 Target Market
 We especially target the people who are out
for their job work.
 Those who travel a lot in these hot summers,
Scorching Sunlight.
 For them a buttermilk which refreshes them
and gives them the feeling of freshness.
 We also have kept the price by keeping in
mind that all the people get it in reasonable
price.

Tolani Institute of Management Studies