Republic of the Philippines

Department of Education
Region II
ISABELA SPORTS SENIOR HIGH SCHOOL
ENTEPRENEURSHIP

FOURTH QUARTERLY EXAMINATION

Name: Score:

Track/Grade Level/Section: Date:

A.MULTIPLE-CHOICE TEST. Read carefully. Write the letter of the best answer on the
space provided before the item.

__________1. Which of the following is true about marketing?

a. It is the movement of the product from you as an entrepreneur to your consumers.

b. You must have a strategic marketing plan.
c. It is winning people’s heart.
d. All of the above

__________2. How can one make a profitable business?

a. Find out what the need is.

b. Find out the people who wish to have that particular need.
c. a and b
d. None of the above

__________3. If an entrepreneur makes an effort to genuinely like, respect, and

appreciate other people, what quality does he possess?

a. Self-discipline c. Integrity
b. Strong work ethics d. People skills
__________4. Which of the following shows that you are targeting your market?

a. Knowing the strengths and weaknesses of your competitors.

b. Focus on a particular geographical area.
c. Knowing the customers who may want your products.
d. All of the above

__________5. The following are examples of Sales Promotion, EXCEPT?

a. Free Samples c. Print Ads

b. Trade Shows d. Games and Contests

__________6. How can an entrepreneur promote his business?

a. Advertising c. Publicity
b. Sales Promotion d. a, b and c
__________7. This means moving goods from the producers to the final customers.

a. Distributing c. Marketing
b. Moving d. None

__________8. In the process of moving the product from the manufacturer to the consumer,
the product goes through other individuals or businesses. These individuals or businesses
through which your product will pass on their way to the end users are called
______________________.

a. Entrepreneurs c. Market
b. Channels of Distribution d. a and b only

__________9. Which of the following statement is true about packaging?

a. Packaging is the science, art, and technology of enclosing or protecting products

for distribution, storage, sale, and use.
b. Packaging refers to the process of design, evaluation, and production of packages.
c. Packaging can be described as a coordinated system of preparing goods for
transport, warehousing, logistics, sale, and end use.
d. All of the above

__________10. What is true for permeation as protection in packaging?

a. It is a critical factor in design.
b. Some packages contain desiccants or Oxygen absorbers to help extend shelf life.
c. It is true for barrier protection.
d. All of the above

__________11. How can packaging encourage potential buyers?

a. The packaging and labels can be used by marketers to encourage potential buyers
to purchase the product.
b. Package graphic design and physical design have been important and constantly
evolving phenomenon for several decades.
c. Marketing communications and graphic design are applied to the surface of the
package and (in many cases) the point of sale display.
d. All of the above

__________12. The first step in preparing the marketing plan is to know your market and
what they ____________.
a. Think c. earn
b. Want d. believe

__________13. Cost plus mark-up equals the __________.

a. profit margin c. selling price
b. return of investment d. a, b and c

__________14. The things you do to get the customers interested and eventually buy your
products is _____________________.
a. demonstrating c. promoting
b. advertising d. selling
__________15. Transferring or moving of goods from the manufacturers to the consumers
refers to __________________.
a. promoting c. distributing
b. sharing d. dividing

__________16. Which of the following is NOT true about preparing a marketing plan?
a. Forget your competitors
b. Price the product or service
c. Know your market and find out what they want
d. Plan as to how your promote and advertise your products/services

__________17. Which of the following should be answered in your financial plan?

a. How much money you need?
b. When you will need the money?
c. When you will pay it back?
d. All of the above

__________18. It is an integral part of your overall business management concept. All

decisions and assumptions you make will be reflected in the financial projections.
a. Financial plan c. Market plan
b. Advertising Plan d. a, b and c

__________19. Which of the following is the first step in financial planning?

a. Design a plan c. Execute the plan
b. Assess your situation d. Identify your goals

__________20. It is the detailed description on how the business is implemented.

a. evaluation plan c. management plan
b. operational plan d. organizational plan

__________21. It is the process of setting goals for a particular business undertaking done
through a step-by-step process.
a. Business planning c. Feasibility planning
b. Marketing plan d. Production plan

__________22. It gives the information on financial concerns and stability of the plan.
a. Financial Plan c. Marketing Plan
b. Organizational Plan d. Production Plan

__________23. Business production and services are varied based on____________.

a. innovation c. lifestyle of the people
b. needs and wants d. science and technology

__________24. This is the center of interest in a given garment.

a. Balance c. emphasis
b. Harmony d. proportion

__________25. Which of the following is considered as guidelines for visual presentations?

a. Communicate effectively c. Reinforce by visualization
 b. Be precise and concise d. a, b and c

__________26. It is part of a business plan which can be both within or beyond the
control of the entrepreneur.
a. mission c. objectives
b. risk d. vision

__________27. This plan is a course of action for obtaining and using the money that is
needed to implement the goals of the business organization.
a. Financial c. Marketing
b. Organizational d. Production

__________28. It is the place where we can buy different goods from one or a number of
vendors.
a. church c. market
b. pack d. school

__________29. The 4 P’s of a good marketing plan are.

a. Package, Place, Plan, Price
b. Plan, Place, Product, Price
c. Place, Price, Product, Promotion
d. Price, Place, Promotion, Purchase

__________30. It is an outline of your business.

a. Business Plan Proper c. Executive Summary
b. Overview of the Business d. Personal Details

__________31. It refers to a group of persons who use and patronize the products/services
that specifically fits their needs/wants.
a. Addendum c. Market Trends
b. Target Market d. Sustainability

__________32. Description of the target market is formed in the_________ part of the

business plan.
a.Marketing Plan c. Operating Strategies
b.Marketing Strategies d. Production Strategies

___________33.Is the detailed description of products or services found? In what part of the
business plan?
a. Marketing plan c. Operation plan
b. Production and technical plan d. Organization and management

____________34.Which part of the business plan describes how the business has solved the
problems?
a. Statement of vision c. The problem need
b. The marketing plan d. Production technical plan

____________35.What part of the business plan can present a clear statement of values
critical to culture, integrity and activities of the business?
 c. Marketing plan c. Operational plan
d. Production plan d. Statement of vision, mission and values
e.

B .MATCHING TYPE: Match Column A with Column B

A B
_____36. product/service business a. employment
_____37. Ownership b. T.v commercial
_____38. Capital c. affordable
_____39. source of funds d. manufacturing process
_____40. target market e. Dance fitness gym
_____41. product/service benefit f. provides quality product
_____42. Objective g. cooperative
_____43. Marketing h. restaurants
_____44. Operation i. school canteen
_____45 social benefits j. fitness gym membership fee
k. 50,000

C.Compute your projected cash flow for the first quarter of the year. After you have
completed the table, make a brief explanation and analysis of your projected income.

January February March

Cash Balance- 47,000 47,000 (51)
Beginning
Cash Inflows 25,000 (49) 34,000
Net Income (46) 77,000 (52)
Fixed Cost 15,000 (50) 15,000
Variable Cost 10,000 12,000 (53)
Cash Outflow (47) 27,000 29,000
Cash Balance Ending (48) 50,000 51,000

(54-55)
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

Prepared by:
Checked by:
BENJIELYNE E. PAGULAYAN CORAZON G. DAUIGOY

Subject Teacher Principal I