CORPORATE SOCIAL

RESPONSIBILITY - DLF
Executive Summary

Udit Khanijow
MBA Tech (Computer Science)
Roll No.: 314
 CORPORATE SOCIAL RESPONSIBILITY – DLF
While DLF continues to create world-class infrastructure throughout India, it has not lost sight of its responsibilities as a
change agent for accelerating the pace of social and economic transformation across various segments to complement the
efforts of the government.

SWAPANA SARTHAK INFORMAL SCHOOL

DLF's first social responsibility interventions date back to the time that DLF was setting up the DLF township in Gurgaon
when instead of turning a blind eye to the local problems, DLF decided to undertake internal development work in the
villages of Nathupur, Chakarpur and Wazirabad by contributing through construction of internal village roads, additional
rooms in the schools and internal village electrification. At around the same time, DLF initiated its first education
initiative by setting up the Swapana Sarthak informal school for children of the construction workers. This school manned
by trained volunteers conducts classes for children who are ill equipped to join regular school or those who cannot afford
to do so. All children enrolled are provided with free uniforms, mid day meals and learning material. Starting from merely
10 students, the school today has on roll 220 students.

DLF LABOUR HUTMENT

While all the big developers focus only on providing world-class facilities to their buyers DLF carried its social
responsibility initiatives to the construction work sites in Gurgaon once it started construction of the DLF Township. At
DLF it was felt that even though there had been tremendous improvement in construction technology and quality it was
distressing to note that the people who actually make all the glitzy buildings were a neglected lot and often required to do
so in inhuman conditions. At DLF it was their constant endeavor to improve the living conditions of their construction
workers by providing them all the basic necessities at the site itself by efficient and effective space management. DLF
seized the initiative in this respect and became a pioneer in providing all necessary facilities to its construction workers on
site when it tied up with Laing O Rourke for construction projects. It was decided that before commencement of the
construction a suitable location be identified on site for construction of hutments to house the workforce for the entire
duration of the project. All the residential accommodation at the DLF labour hutment site is provided with electricity,
water, fans, beds and linen and separate areas have been provided for toilets and washing. In order to take care of the
children of the workers mobile crèches have been made available on site through a strategic tie up with an NGO named
Mobile Creches.

RURAL PRIMARY HEALTH CENTRES

In March 2007, DLF decided to focus on another hitherto neglected but vital area – rural healthcare. It was decided to set
up Rural Primary Health Centres in villages to provide free medical consultancy, health checkups and subsidized
medicines to the villagers. The first Primary Health Centre was set up at Village Shikohpur in August 2007 in association
with an NGO Deepalaya. It is proposed to set up six such centres in the present financial year.

HELPING THE RURAL CRAFTSMEN

While at one level DLF focused at initiatives for infrastructure augmentation, education and health at the same time it was
felt that as a infrastructure creator DLF must also provide a forum for rural craftsmen to display their wares by bringing
them closer to the urban consumers thereby increase their avenues of income. As part of this initiative in the retail malls
set up in Gurgaon, wherein DLF was the pioneer in providing international standard shopping experience, DLF awarded
free space to a few NGO's like Khushboo Welfare Society, India Vision Foundation and the Rashtriya Blind School and
others to enable them to exhibit their products for awareness and to create awareness for the cause they espouse.

VOCATIONAL TRAINING CENTRES

As part of its strategy to train and empower people with permanent skills thereby enabling them to earn their livelihood
for times to come DLF has set up job linked vocational training centres in Hospitality, Customer Relations and Salels and
IT enabled services. These training centres have been equipped with all necessary training infrastructures from computer
labs to headphones and LCD projectors.

ENVIRONMENT PROGRAMS
Haryana Urban Development Authority (HUDA) has consistently over the last seven years awarded DLF with
"Excellence in Horticulture Preservation". A total of 47 awards have been received under various categories. DLF has
installed one of its kind gas-based power generation system at the Infinity Tower. Co-generation is also a part of this
installation as we are utilising the waste heat for air-conditioning and are in effect saving about 25 per cent of power.

DLF is in the process of switching its street lighting system to 36 watts CFL with electronic choke thereby saving 15-20
watts per street light.

CHALLENGES FACED WHILE INITIATING CSR INITIATIVES

 Designing, developing and executing standard uniform facilities and guidelines at all construction sites
 Identification of credible NGOs to run the various CSR programs
 Securing active partnerships with the Panchayats in the Rural CSR initiatives account of strong internal politics
and affiliations

EMPLOYEES VOLUNTEERING PROGRAMME

DLF is initiating a donation programme wherein the employees will contribute and donate old clothes and other
household articles for the construction workers and their families employed at DLF construction sites.
Blood Donation camps are also being organised for blood donation by the employees in association with Lions Blood
Bank.