Professional Documents
Culture Documents
Fitness Gym
Training at the Gym, Training for Life: Creating Better Versions of the Self Through Exercise
Ceren Doğan
Abstract
The present study draws on Scott’s (2011) notion of the Re-Inventive Institution and explores
how gym members make sense and give meaning to their exercise regime. Overall, it is argued
that for many participants gym exercise is more than physical training; it is also training for life.
Based on a thematic analysis of 32 semi-structured interviews it is argued that gym workout is a
means to create better versions of the self on mainly three levels. First, gym participants perceive
themselves to be efficient and productive in general. Second, gym training is believed to increase
the control they have over their lives. Third, gym members associate their gym workout with
amplified emotional resilience, believing that fitness workout makes them not only fitter in a
physical sense but also fitter and better equipped in a psychological sense. Surprisingly, a small
group of regular gym users displayed more critical sentiments and distanced themselves from the
images and values the gym stands for. The results of this study can be linked to broader political
discourses on health and fitness that make use of corporate managerial vocabularies and are
based on ideals of rationalization and efficiency.
Business
Kurt J. Miesenbock is a lecturer at the University of Economics, Vienna, Austria. The present
literature on international business falls into two main categories: the first covers multinational
corporations, their development, organisational and marketing problems, and strategies; the
second comprises the internationalisation of small and medium-sized businesses. Early
publications on this issue appeared in the early 1 960s and since then the issue has gained more
and more importance. However, the extensive literature based on empirical studies is full of
inconsistencies and a conclusive theory of small business internationalisation is far from
available. In addition to this the relevant literature is widely scattered and difficult to obtain with
the result that few analysts appear to be aware of more than a proportion of what has been
written. The aim of this paper is to compile, systematise and compare all those empirical studies
on the export behaviour of small and medium-sized firms to provide a useful basis for further
research.
Membership
Abstract
The purpose of this study was to examine motives for joining and continuing membership in a
recreation‐related voluntary association. The theoretical framework for this study was based on a
three‐category incentive typology. Data were obtained from 371 members of a voluntary
association with a mail‐back questionnaire. Results indicated that the most important reason for
joining and continuing membership in the association was to contribute to society. The least
important reason was for an incentive or material benefit. Shifts in importance in these reasons
from joining to continuing were assessed, as were the influence of gender and income level.
Abstract
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