Arianna - Viewing Behavior

TV Universe Sum of the individuals composing the target of reference

N people in homes with TV sets in NUTAM
Average Minute Rating Average number of people who have seen a specific
(AMR) programme or daypart
AMR/TV Universe = AMR%
Reach (RCH) Number of individuals watching at least 1 minute of a
programme or daypart on a certain day
RCH/TV Universe = RCH%
Share (SHR) Indiv watching specific program / Total indiv watching TV
during same period

AMR of Program / AMR of TTV = SHR%

Adhesion (ADH) Weight of selected target on total viewing
ABC1 C2 DE
Affinity (AFF) Ratio between the rating of the focus target and the rating of
the reference target

Ex. AMR% DE / AMR% Total = AFF of Program towards

DE
Dayparts Which is the best performing daypart for a specific channel?
Programmes Highest rated programmes of the week
Daily programme schedule of channel
Reach and Frequency Cumulated reach (coverage) of programmes or dayparts