KelasUX Series 1:

Introduction to
User
Experience
Hello!
Muhammad Hadi Alathas
Product Manager at
Sophie Paris

Ilham
UI/UX Designer at
Sophie Paris

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KelasUX Course List:

◎ Introduction to User Experience

◎ Wireframing & Prototyping
◎ Usability Testing
◎ Customer Journey Map
◎ UX Research
◎ UI Design with Sketch/Adobe
◎ Google Design Sprint

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Agenda

◎ What is UX and why is it important?

◎ How UX affects the digital industry
◎ What does a UX Designer do?
◎ Make your first Persona
◎ Sketching

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What is UX and why is it important?

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What is UX and why is it important?

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A person’s
perceptions and
responses that
Result from the use
or anticipated use
of a
Product, service, or
system

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What is UX and why is it important?

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UX’s role is to align & ensure that we get
there, BALANCING the needs of the Business
& Technology with the NEEDS OF PEOPLE

What is UX and why is it important?

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What is UX and why is it important?

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What is UX and why is it important?

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What is UX and why is it important?

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The important
thing is
Make them
happy

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 Burbn

◎ Check In at particular
locations
◎ Make plans for future
check ins
◎ Earn points for hanging
out with friends
◎ Post pictures of the meet
ups

How UX affects the digital industry

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How UX affects the digital industry

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How UX affects the digital industry

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How UX affects the digital industry

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How UX affects the digital industry

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Problem

◎ User don’t remember their email

◎ Existing Member click on register again
◎ Existing Member forgot they has already
activated their account or not

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How UX affects the digital industry

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How UX affects the digital industry

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How UX affects the digital industry

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How UX affects the digital industry

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What Does A UX
Designer Do?

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 MAKE PERSONAS

What Does A UX Designer Do?

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 MAKE INFORMATION
ARCHITECTURE

What Does A UX Designer Do?

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 MAKE SKETCH

What Does A UX Designer Do?

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 MAKE
WIREFRAMES

What Does A UX Designer Do?

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 MAKE
USER FLOW

What Does A UX Designer Do?

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 MAKE
PROTOTYPES

What Does A UX Designer Do?

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 USER
TESTING

What Does A UX Designer Do?

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What Does A UX Designer Do?

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Make Your First
Persona

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 “
Persona merupakan karakter fiksi,
tetapi perilaku, interaksi dan hal lain
yang dituangkan di deskrpsi persona
merupakan hal nyata berdasarkan hasil
Penelitian Pengguna, termasuk profil
dan perlilaku pengguna.

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Make Your First Persona

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Tinder Persona?

Make Your First Persona

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Make Your First Persona

Why we make it?

◎Deliver a right product/feature to right user

◎Know your user better
◎Find a business opportunity
◎Change your business strategy

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Make Your First Persona

Demographic Info:

◎Age
◎Location
◎Marital Status
◎Occupation

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Make Your First Persona

- Set your user behaviors

- Set your user goals and need:
- What makes your customer feel bad?
- What are main difficulties and challenges your
customer encounter?
- What risk do your customers fear?
- What common mistakes do your customers make?

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What Does A UX Designer Do?

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 Digitalize with Xtensio.com
Digitalize with Xtensio

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Sketching

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 Crazy 8
Sketching

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Thanks!
Any questions?

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