PROJECT PROPOSAL

ON

“ A STUDY CUSTOMER OF SATISFACTION WITH SPECIAL REFRENCE TO

DOMINO’S PIZZA”
in
Kumarswamy Layout ,Bangalore”
In partial fulfillment of the degree of
MASTER OF BUSINESS ADMINISTRATION (M.B.A)

Course Specialization in
Marketing Management

Under the guidance of

MRS. GEETHA JOSHI
Assistant Professor,
Dayananda Sagar Business School,Bangalore

Submitted by:
RAVI KIRAN G
Enorollment no: A17MB5140012

2019
Submitted to:

GITAM (Deemed to be University)

 INTRODUCTION :-
Domino's Pizza is an international fast food pizza delivery corporation. It was founded
by Tom Monaghan. There are currently about 8,500 corporate and franchised stores in 55
countries, including all 50 US states. It was the second-largest pizza chain behind Pizza
Hut in the United States. In 1967, the first Domino's Pizza franchise store opened in
Ypsilanti. Domino’s continued to grow and in 1978 opened its 200th store.
On May 13, 1983, Domino's opened its first international store, in Winnipeg,
Canada. That same year, Domino's opened its 1,000th store overall, and by 1995
Domino's had 1,000 international locations. In 1998, after 38 years of ownership,
Domino's Pizza founder Tom Monaghan announced his retirement and sold 93 percent of
the company to Bain Capital, Inc. for about $1 billion and ceased being involved in day-
to-day operations of the company. A year later, the company named David A.
Brandon Chairman and Chief Executive Officer. Involved in day-to-day operations of the
company. A year later, the company named David A. Brandon Chairman and Chief
Executive Officer.
In a simultaneous celebration in 2006, Domino's opened its 5,000th U.S. store in Huntley,
Illinois and its 3,000th international store in Panama City, making 8,000 total stores for
the system. Also that the Domino's Pizza store in Tallaght, Dublin, Ireland, became the
first in
Domino's history to hit a turnover of $3 million (€2.35 million) per year. As of
September 2006, it has 8,238 stores which totaled US$1.4 billion in gross income. In
2007, Domino's introduced its Veterans and Delivering the Dream franchising programs
and also rolled out its online and mobile ordering sites. In 2001 the company's stores
in New York City and Washington D.C. provided more than 12,000 pizzas to relief
workers following the September 11 attacks on the World Trade Center and The
Pentagon. Through a matching funds program, the corporation donated $350,000 to the
American Red Cross' disaster relief effort.
Leading industry publication Pizza Today magazine named Domino’s Pizza "Chain of
the Year" in 2003.

Title of the project- “ A STUDY OF CUSTOMER SATISFACTION WITH

SPECIAL REFRENCE TO DOMINO’S PIZZA” in Kumarswamy Layout
,Bangalore
 PROBLEM STATEMENT

The purpose of the study is to understand the level of customer satisfaction, thereby
understanding the customer base, their perception and their contentment with the service
provided by Domino’s Pizza . On the basis of this problem statement, the following
specific objectives have been crystallized.

OBJECTIVES OF THIS STUDY :-

To understand the customer satisfaction level of the customer who is visiting to

the stores

SOURCES OF DATA
The data required for the analysis will be collected as follows
( I) Primary Data:
In order to collect data a structured questionnaire is prepared. In the questionnaire,
questions are presented with exactly same wordings and exactly in the same order to all
respondents in order to elicit the right responses.
( ii) Secondary Data:-
Secondary data is collected from the website,company data and interviewing
with employees

LIMITATIONS OF STUDY
Time limit was the major constraint. Since the approached respondents were at
Senior Manager level, it was quite difficult to get response from them. The result and
analysis are based on the customer survey method and small sample size has taken
DATA ANALYSIS AND INTERPRETATION:-

Once the data is collected, the next step is to analyze and interpret the data of
marketing strategy with a view to receive meaningful information. The researcher
will analyze and interpret the data through tabulation of data collected.

BIBLIOGRAPHY:-

 BOOKS:-

 KarunaKaran Dr. K. Marketing Management, Himalaya publishing

Home Mumbai, first edition 2007.
 D.C.Kapoor, Marketing and Sales Management, S.Chand and
Company Limited Revised Edition 2007.

 WEBSITES:-

 www.google.com
 MBA PROGRAMME
PROFORMA FOR PROJECT PROPOSAL

ID. No.- A17MB5140012

Name and Address of the Learner : RAVI KIRAN G
_________________________________
______________________________________

Telephone No. : ______________________________________

E-mail ID : ______________________________________
Title of the Project :
Subject Area : MARKETING MANAGEMENT

Name, Designation and Official

Address of the Project guide : AVK INSTITUTES OF MANAGEMENT,
Chikkagollarahatti, Vishwaneedam Post, Bengaluru, Karnataka 560091
Phone: 9739824529
Experience (in years) : Teaching 13YRS , Executive -NIL
No. of students working under the
Guide for Project Report - 7

Signature of the Learner Signature of the guide:

Date: Date: