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simplicity rocks

Design principle: keep it simple


The analysts who are trying to assess the health of
CRMFreak are not interested in being dazzled.
What they want to do is to be able to make the best
decisions about CRMFreak’s data as they can.
Which of these spreadsheets do you think will do the
best job of facilitating that sort of thinking?

Here is the one that the CEO did.


This one is plain and unadorned.

The spreadsheet on the right has Both spreadsheets have the same data.
excessive formatting that gets in the way
of your ability to understand the data.
The spreadsheet on the left is very
simple, but perfectly clear.
Keeping it simple makes for better
thinking about data.

40   Chapter 2

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