Bollywood Alerts

For Vodafone Subscribers

One97 Communications Ltd.

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Confidentiality Clause
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means, electronic, mechanical, recording, photocopying or otherwise outside of One97 Communications Ltd. (here-
in-after referred to as One97) without the prior permission of One97.

The contents of this document are provided in confidence solely for the purpose of launching Bollywood Alerts by
One97.

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About One97
Thriving on innovation, One97 delivers Mobile Content, Advertising and Commerce services to millions of mobile
consumers. Headquartered in New Delhi, and backed by marquee investors like Intel Capital, SAIF Partners, Silicon
Valley Bank and SAP Ventures, One97 have products and services on Revenue Share which involves MINIMAL
CAPEX for the operator.

Our Key Offerings are as follows:

 Branded content services for mobile consumers

 Mobile Advertising – pay per click and pay per insert mobile advertising on 2.5G and mobile internet
properties
 Paytm, a mobile commerce platform- offers mobile recharge and deals for consumers

One97 has the widest and largest deployment of telecom application cloud platform in India and have myriad of
VAS services that help operators augment their revenue even in the complex markets of India, Nigeria, Tanzania
and many more.

Our Value Proposition

One97 offers you a partner that you can count on for a wide variety of services. One97 has a vast expertise and the
bandwidth to offer large spectrum of VAS services as needs develop for your Organization. We would like to
highlight some key points, which differentiate our service offerings:

 Offers single-point-of-accountability, drawing upon the extensive capabilities in consulting, Applications,

Content and Operations.
 Innovative deal structures enabling to minimize risk and gain maximum business value and impact.

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  Leverage deep industry expertise to craft integrated, industry-specific solutions to meet current and long-
term needs.
 Consultative approach with a proven track record of establishing and sustaining competitive advantage.

Introduction
Bollywood is the nickname for the Indian film industry. Indians are mad and in love with movies, even though most
films follow a similar format called masala (the word for a collection of spices). Movies are three to four hours long
(and include an intermission), include dozens of songs and dances (featuring 100 or so choreographed dancers),
top stars, the story between the songs of boy meets girl (without any kissing or sexual contact), lots of action
(though no bloodshed), and always - a happy ending.

Bollywood is the land where film stars are revered as the demigods and sports stars are followed everywhere.
Everybody is so curious to listen to the bollywood gossip, Movies Reviews/ Previews and latest happening which is
going on in to the life of our stars and celebrity. Anything and everything related to superstars are consumed
heavily and to satisfy the appetite of fans we bring to you a special service named as “Bollywood Alerts”

Bollywood Alert
“Bollywood Alert” is a mobile voice based service that addresses the craze and craving of star-struck people –
people who love movies, actors, songs or anything belonging to the glamorous and glittering world of Bollywood. It
is a simple and yet engaging service that provides various options to the user, enjoy movie and music previews &
reviews, star conversation and, gossips, news and even enjoy Bollywood alerts in the voices of the stars themselves.
Thus ‘Bollywood Alert let’s common people take a peek inside the life of a celebrity from the comfort of his own

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time and place. Thus it is one sure shot channel to make a ‘connect’ between people and the sought-after stars.
There can be no better and easier way to know about one’s loved celebrity of your own choice by this service.

Features and Benefits:

• There would be no registration change. Registration is free of cost. Customer would be asked to register free
i.e. @ re. zero

• Daily Bollywood Alerts directly from the Bollywood Industry would be pushed to the customer informing him
what all is happening inside the bollywood industry. The best part is that customer is not aware what all is
going inside the life of their favorite character so this service will help, force and engage the customer to
listen to the Content.

• Customer will be getting a OBD Alert like Latest Music Review and Preview, Latest Movies and there Releases,
Love Affair, Celebrity Gossip, & Bollywood News etc.

• High Quality, quick Response and Uninterrupted Service on the Mobile Phone.

• Relevant Bollywood Alert will be pushed to the Customer via OBD

• Product is highly interactive and calls for Repeated Calling.

• Multi-Lingual Access: to the portal

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Key Attributes:
 Increase actual “usage” on voice subscriptions.

 “Non-Intrusive” – content delivery as per the schedule.

Business Proposition:

 As a multi-model charging model, it will appeal to a larger base of users, rural and urban, prepaid and
postpaid customers.

 Sticky Packaging and presentation will ensure repeat-customers.

 Ad-space and sponsored content is also a huge possibility.

 Capability of attracting large customer base.

 Daily fresh/different content.

 A way to get closer to your favorite celebrity

 Flaunt your knowledge of latest happening since you will get to know it before anybody else.

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Charging Model:

 Registration: Registration service can be done via OBD.

 Model of Registration: Customer would be registered in the system for 0 for 999 days validity.

 Content delivery – via OBD at customer would be charged @ Rs.3/day for 10 second alert.

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One97 Communications Limited