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The Haircolor Beauty Treatment

by the world’s greatest hairstylists


the
thefirst
firsthaircolor
haircolor that treatsthe
that treats thehair
hair
from the core to the surface for long-lasting,
from the core to the surface for long-lasting,
radiant
radiant color withbrilliant
color with brilliantshine.
shine.
the haircolor beauty
the haircolor treatment
beauty treatment
the first haircolor that treats the hair
from the core to the surface for long-lasting,
radiant color with brilliant shine.
absolute color
absolute
absolute
• P•ermanent crème color color the first haircolor that treats the hair
color
fordeep
rich, deep results
Permanent crème
• Permanent •crème
• Optimum color
color
coverage
Optimum
for rich,
for rich,ofdeep
coverage of up from the core to the surface for long-lasting,
to
results
uptoresults
100%
100% white white
• Optimum• coverage
••190shade
shade
of
families
families
up to 100%
for unlimited
for unlimited
white
9 shade families for unlimited
radiant color with brilliant shine.
creativity
creativity creativity
t
te
or green
green
blue
blue violet
violet
cool
cool
natural
natural
warm
warm
gold
gold
copper
copper
red
red
sults cool warm
white
ute
tivity absolute cool warm

absolute
confidence
lor confidence
• Predictable, precise results
• Smooth, creamy texture for easy mix and application
results • Predictable, precise results
• Fresh fragrance zone A - surface
% white
• Smooth, creamy texture for easy mix and application
• Fresh fragrance zone A - surface
eativity
green
green blue
blue violet
violet cool
cool mocha natural
natural warm gold
warm gold copper
copper red
red

cool warm

te green absolute
blue violet cool natural warm gold copper red
care
ce absolute absolute confidence
• Ionène G and Incell®complex strengthen
zone B zone A zone C

sults cool care


& reinforce hair from the inside out
• Long-lasting, radiant color with superior zone B
®
incell complex zone C - cortex zone B - cuticle warm
zone ionène
A G
zone C
ute
ation
ance
• Ionène G and Incell®complex
• Predictable, precise results
& reinforce hair from the
• Brilliant
strengthen
resistance
inside
shine
to fading
zone A - surface
and out
condition ®
ionène G
nce • Fresh fragrance
• Smooth, creamy texture for easy mix and application
• Long-lasting, radiant color with superior incell complex zone C - cortex zone B - cuticle
resistance to fading
results • Brilliant shine and condition
lication
grance zone A - surface

te
re zone B zone A zone C
then
ute
e out
incell complex
®
zone C - cortex zone B - cuticle ionène G
are
erior
ading zone B zone A zone C
ngthen
dition
de out ®

uperior incell complex zone C - cortex zone B - cuticle ionène G


fading
ndition

absolute care
• Ionène G and Incell® complex strengthen & reinforce hair from the inside out
• Long-lasting, radiant color with superior resistance to fading
• Brilliant shine and condition
The Haircolor Beauty Treatment

The Haircolor Beauty Treatment


L’Oréal Professionnel advises caution
consult with your client and before coloring your client’s hair, ask:
• Have you ever colored your hair?
• Do you have any allergies?
• Have you ever had a reaction to haircolor?
Knowing answers to these questions will help you properly determine if your client is sensitive to certain
hair products and will assist you with your product choice.
• Does your client have a tattoo? If your client has a tattoo, the risk of an allergic reaction may be increased.­­­

always examine your client’s scalp


• Examine your client’s scalp for abrasions or irritations. If your client has scalp irritation, we advise you
not to color your client’s hair that day. Advise your client to consult a physician for treatment.

use gloves when


L’Oréal Professionnel advises all haircolorists­­­­­­­­ to wear gloves when:
• Preparing and mixing haircolor
• Performing a patch test
• Applying haircolor
• Rinsing haircolor

test for allergies


Perform a skin allergy test 48 hours before each use, as allergies can develop suddenly, even though your
client has previously used a haircolor product from this brand or another.
• Clean an area the size of a quarter in the bend of your client’s elbow with soap and water. Pat dry.
• Using a plastic utensil, mix a small amount of your final formula developer in a plastic or glass container.
Tightly recap the hair-colorant and developer. Do not use metal utensils.
• Apply mixture to the test area with a cotton swab or ball.
• Let test spot dry. Instruct client not to wash, cover or disturb for 48 hours.
• Instruct client to examine test area periodically over the next 48 hours.
• If he/she experiences any reactions - such as redness, burning, itching, swelling, skin abrasions, eruptions
or irritation in or around the test area, DO NOT COLOR YOUR CLIENT’S HAIR UNTIL HE OR SHE HAS
CONSULTED A DOCTOR.
• If no reaction has occurred, you are ready to color.

i­­nstructions
• Follow manufacturer’s guidelines and instructions.
• All product packaging includes manufacturer’s instructions.
•A  lways read and follow recommended guidelines. L’Oréal Professionnel’s dedication to research and development en-
sures
that all products have been tested to achieve optimum results when following recommended guidelines.

open and mix product away from client


• For the health and safety of you and your client, always mix product in a well ventilated room, such as
a haircolor dispensary.
• Wear a protective mask when mixing a reactive productive such as a powder lightener.

now you’re good to go!


green blue violet ­­­­­­cool
.77 .07 .1 .01 .22 .13/.15 .21/.23

10.01 10.21
10NB 10VB

9.1 9.01 9.22 9.13


9B 9NB 9VV 9BG

8.07 8.1 8.01 8.13


8NGr 8B 8NB 8BG

7.1 7.01 7.13


7B 7NB 7BG

6.07 6.1 6.01


6NGr 6B 6NB

5.77 5.07 5.1


5GrGr 5NGr 5B

4.15
4BRv
mocha natural warm
.8 .0 .31/.32 .35 .45 .5

10
10N

9 9.31
9N 9GB

NEW
8.8 8.0* 8
8M 8NN 8N

NEW 7.0* 7 7.31


7.8 7.35
7NN 7N 7GB 7GRv
7M

NEW 6.0* 6 6.32 6.35 6.45


6.8 6NN 6N 6GV 6GRv 6CRv
6M

NEW 5.0* 5 5.32 5.35


5.8 5NN 5N 5GV 5GRv 5.5
5M 5Rv

NEW 4.0*
4.8 4 4.35 4.45
4NN 4N 4GRv 4CRv
4M

3
3N

1
1N

When using 4.8 and 5.8:


•F
 or up to 100% coverage of white hair, apply target
shade without mixing.

When using 6.8, 7.8 and 8.8:


• For up to 100% natural coverage of white hair, apply target shade.
• For 100% opaque coverage of white hair, apply ½ target shade + ½ natural shade on the same level.
* Extra Coverage Shades
­­­­­­­­gold copper
.03 .3 .33 .30 .34­­ .43 .4 .40

10.03
10NG

9.3
9G

8.03 8.3 8.33 8.30 8.34 8.43


8NG 8G 8GG 8GGG 8GC 8CG

7.03 7.3 7.43 7.4 7.40


7NG 7G 7CG 7C 7CCC
Rubilane

6.03 6.3 6.34


7NG 6G 6GC

5.3
5G 5.4
5C

4.3
4G
copper red
.46 .55 .56 .62 ­­­­­.64 .65 .6 .60

7.64
7RC
Lumax

6.62 6.64 6.65 6.6 6.60


6.46 6RV 6RC 6RRv 6R 6RRR
6CR Rubilane Lumax

5.55 5.56 5.64 5.6 5.60


5RvR 5.62 5R
5RvRv Rubilane 5RV 5RC 5RRR
Lumax

4.65
4RRv
®

The Haircolor Beauty Treatment

ultra light blonding and toning in one step for levels 5 - 9

911 921 901 901S 913 902


BB VB NB NB BG NV
Lightest True Ash Lightest Pearl Lightest Natural Super Light Natural Lightest Beige Lightest Natural
Blonde Ash Blonde Ash Blonde Ash Blonde Blonde Pearl Blonde

900 900S 903S


NN NN NG
Lightest Natural Super Light Super Light Natural
Blonde Blonde Golden Blonde

Ultra light blonding and toning for dark natural bases ultra lightening and toning for levels 1 - 4

607 601 600S 600S


NGr NB NN NN
Lightest Natural Lightest Natural Super High Lift
Ultra light blonding and toning for dark natural bases Super High Lift
Coolest Brown Cool Brown Lightening Crème on Lightening Crème on
Level 2 Level 4

Ultra light blonding and toning in one step. Hi.Lift Haircolor

The Haircolor Beauty Treatment

cool mix shades warm mix shades­


blue violet green yellow copper copper-red red
mix mix mix mix mix mix mix
green blue violet ­­­­­­cool mocha natural warm ­­­­­­­­gold copper copper red
.77 .07 .1 .01 .22 .13/.15 .21/.23 .8 .0 .31/.32 .35 .45 .5 .03 .3 .33 .30 .34­­ .43 .4 .40 .46 .55 .56 .62 ­­­­­.64 .65 .6 .60

10.01 10.21 10 10.03


10NB 10VB 10N 10NG

9.1 9.01 9.22 9.13 9.31 9.3


9B 9VV 9BG 9 9GB
9NB 9N 9G

8.07 8.1 8.01 8.13 NEW 8.03 8.3 8.33 8.30 8.34 8.43
8NGr 8B 8NB 8BG 8.8 8.0* 8 8NG 8G 8GG 8GGG 8GC 8CG
8M 8NN 8N

7.1 7.01 7.13 7.23 NEW 7.31 7.03 7.3 7.43 7.4 7.40 7.64
7B 7NB 7BG 7VG 7.0* 7 7.35 7NG 7G 7CCC 7RC
7.8 7NN 7N 7GB 7GRv 7CG 7C
7M Rubilane Lumax

6.07 6.1 6.01 6.23 NEW 6.0* 6 6.32 6.35 6.45 6.62 6.64 6.65 6.6 6.60
6NGr 6B 6NB 6VG 6.8 6NN 6N 6GV 6GRv 6CRv 6.03 6.3 6.34 6.46 6R
7NG 6G 6GC 6RV 6RC 6RRv 6RRR
6M 6CR Rubilane Lumax

5.77 5.07 5.1 NEW 5.0* 5 5.32 5.35 5.3 5.56 5.6
5GrGr 5NGr 5B 5.8 5NN 5N 5GV 5GRv 5.5 5G 5.4 5.55 5RvR 5.62 5.64 5.60
5M 5C 5RvRv 5RV 5RC 5R 5RRR
5Rv Rubilane Lumax

4.15 NEW 4.0* 4.3 4.65


4.8 4 4.35 4.45
4BRv 4NN 4N 4GRv 4CRv 4G 4RRv
4M

3
3N

1
1N

Ultra light blonding and toning for dark natural bases

When using 4.8 and 5.8:


Ultra light blonding and toning for dark natural bases • For up to 100% coverage of white hair, apply target shade without mixing.

When using 6.8, 7.8 and 8.8:


• For up to 100% natural coverage of white hair, apply target shade.
• For 100% opaque coverage of white hair, apply ½ target shade + ½ natural shade on the same level.
* Extra Coverage Shades
Ultra light blonding and toning in one step. Hi.Lift Haircolor

majirel mix usage guide


®

The Haircolor Beauty Treatment

­­­­­­majirel usage guide majilift usage guide


TM
pure tone shades to intensify, neutralize or create special effects­
ultra light blonding and toning in one step for levels 5 - 9
maximum fading (2 - 3 levels)
911 921 901 901S 913 902 levels of lightening • Apply target shade to re-growth.
BB VB NB NB BG NV
Up to 2-3 levels
Lightest True Ash Lightest Pearl Lightest Natural Super Light Natural Lightest Beige Lightest Natural • Apply a small amount of warm water to mixture. mixing rinsing
Blonde Ash Blonde Ash Blonde Ash Blonde Blonde Pearl Blonde
coverage of white • Add a 3 inch ribbon of a color match shade ideal base application ¼ tube of Majirel Mix shade + 1 tube When development time is complete, add a little warm
(see color matching guide) to the remaining mixture. Levels 1 – 4 virgin application
Up to 100% of Majirel or Majirouge shade + 2.6 oz water to the hair and gently emulsify. Thoroughly rinse
• Apply to mid-lengths/ends immediately after levels of lightening •A pply mixture 1/2 inch away from scalp to Majicrème 20- or 30-volume developer. color from the hair and shampoo twice with L’Oréal
developer re-growth application. Up to 4 the mid-lengths/ends. Professionnel Post-Color Shampoo.

35
20- or 30-volume Majicrème • Process for full development time. coverage of white • Develop for 15 - 20 minutes.
* A color match shade is a Majirel shade that is warmer For special effect uses, mix 1/2 tube of

35
Up to 30% •A pply mixture to the new growth and re-apply
mixing
900 900S 903S 1 tube + 2.6oz. Majicrème developer
than your target shade.
developer to mid-lengths/ends. min
Majirel Mix shade with 1.3 oz Majicrème 20-
or 30- volume developer
NN
Lightest Natural
NN
Super Light
NG
Super Light Natural development time color matching guide min
20- or 30-volume Majicrème • Process for full development time.
Blonde Blonde Golden Blonde mixing note
color level majirel 1 tube + 3.4oz. Majicrème developer re-growth application
• Apply to dry, unwashed new growth. When using Majirel Mix shades for
35 level 9 8.30/8GGG development time • Process for full development time. special effects, pre-lighten hair to appropriate
min level 8 8.30/8GGG, 8.34/8GC •P ull through 5 - 10 minutes before the end of the 30
underlying pigment and color with the target 50 MOCHA

min min
30 50
level 7 7.43/7CG, 7.40/7CCC* development time, depending on the color of the Majirel Mix shade. This is not recommended .8/M
level 6 6.46/6CR, 6.60/6RRR*, 6.64/6RC* mid-lengths/ends. for global application.
level 1-5 5.64/5RC, 6.64/6RC*, 6.46/6CR min min .8
LEVELS
4, 5, & 6 .8

rinsing development time BLUE LEVELS


7&8

30 50
* these shades can only be mixed with double tone red & copper shades .1/B
When development time is complete, add a little warm 35 minutes
ultra lightening and toning for levels 1 - 4 water to the hair and gently emulsify. Thoroughly rinse
Ultra light blonding and toning for dark natural bases
min min color from the hair and shampoo twice with L’Oréal
application
15 35
VIOLET GREEN
607 601 600S 600S Professionnel Post-Color Shampoo.
NGr NB NN NN virgin application majirel guidelines for superb .2/V .7/Gr
Lightest Natural Lightest
Ultra light blondingNatural Super
and toning for dark natural High Lift
bases Super High Lift
• Apply mixture to the mid-lengths/ends ½ inch
coverage of white min min
15 35
Coolest Brown Cool Brown Lightening Crème on Lightening Crème on RED-
Level 2 Level 4 VIOLET Natural
from the scalp. .5/Rv N
• Develop for 15 minutes.
more than 50% white min min
15 35
• Apply mixture to the re-growth and re-apply to RED GOLD
Ultra light blonding and toning in one step. Hi.Lift Haircolor if the client’s desired majirel shade is warm­­­:
mid-lengths/ends. .6/R .3/G
½ tube of the desired shade
min
• Process for full development time. min + ½ tube of the correspond-
warm shades have a
.3/G gold, .4/C copper,
®

The Haircolor Beauty Treatment


re-growth application
• Apply to dry, unwashed re-growth.
ing level Gold shade. .5/Rv red-violet or .6/R
red tone majiblond ultra usage guide law of color dual coding system COPPER
.4/C

• Process for full development time. gold shade: Opposite colors on the color wheel
4.3/4G, 5.3/5G, 6.3/6G, will counteract or neutralize each other. level tone
cool mix shades warm mix shades­ re-growth application on mid-lengths/ends 7.3/7G, 8.3/8G, 9.3/9G,
10 N

blue violet green yellow copper copper-red red


minimum fading
• Apply target shade to re-growth if the client’s desired majirel shade is cool:
ideal base application Opposite colors on the color wheel
are also complementary.
very lt.
blonde
natural

mix mix mix mix mix mix mix Levels 5 – 9 virgin application
• Process for full development time ½ tube of the desired shade 9 B
+ ½ tube of the corresponding level Natural shade levels of lightening •A pply mixture 1/2 inch away from scalp to light blue
•Add a small amount of warm water Up to 4 the mid-lengths/ends.
blonde .1
MOCHA
to the remaining mixture • Process for 15 - 20 minutes. 8 V
• Emulsify mixture through the mid-lengths natural shade: coverage of white .8/M blonde violet

35
1/1N, 3/3N, 4/4N, 5/5N, Up to 30% •A pply mixture to the new growth and re-apply .2
and ends at the shampoo basin. to mid-lengths/ends.
moderate fading (1 level + tone) 6/6N, 7/7N, 8/8N, 9/9N, developer .8 7 G example:
• Apply target shade to re-growth 10/10N cool shades have a
.1/B blue, .2/V violet,
min 30- or 40-volume Majicrème
• Develop for full development time. LEVELS
4, 5, & 6
BLUE
.8
LEVELS
7&8
dark
blonde
gold
.3 6GV
• Add a small amount of warm water to .5/Rv red-violet or .7/ mixing .1/B 6 C 6.32
remaining mixture. under 50% white Gr green tone 1 tube + 3.4oz. Majicrème developer re-growth application light copper
brown
Choose the client’s desired • Apply to dry, unwashed new growth. .4
• Apply mixture through mid-lengths/ends for the last development time
Majirel shade. • Process for full development time. 5 Rv
15 - 20 minutes of development time. VIOLET GREEN brown red-violet
6.03*, 7.03* and 8.03* •P ull through 5 - 10 minutes before the end of the
* For cool and natural shades, perform a 10 minute .2/V .7/Gr .5
level of color

30 50
*complete coverage without mixing development time, depending on the color of the
strand test to determine processing time 4 R
mid-lengths/ends.
on mid-lengths/ends. RED- dark red

min min VIOLET


.5/Rv
Natural
N
brown .6
primary tone of color

rinsing rinsing 3
darkest
brown
Gr
green
.7 secondary tone of color
When development time is complete, add a little warm When development time is complete, add a little warm
RED GOLD
water to the hair and gently emulsify. Thoroughly rinse water to the hair and gently emulsify. Thoroughly rinse .6/R
2 M
.3/G brownish mocha
color from the hair and shampoo twice with L’Oréal color from the hair and shampoo twice with L’Oréal black .8
Professionnel Post-Color Shampoo. Professionnel Post-Color Shampoo.
COPPER 1
black

15 35
.4/C

min min
level tone
majilift usage guide
TM

ideal base application


Levels 1 – 4 virgin application
levels of lightening • Apply mixture 1/2 inch away from scalp to
Up to 4 the mid-lengths/ends.
coverage of white • Develop for 15 - 20 minutes.

35
Up to 30% • Apply mixture to the new growth and re-apply
developer to mid-lengths/ends.
min
20- or 30-volume Majicrème • Process for full development time.
mixing
1 tube + 3.4oz. Majicrème developer re-growth application
• Apply to dry, unwashed new growth.
development time • Process for full development time.
• Pull through 5 - 10 minutes before the end of the

30 50
development time, depending on the color of the
mid-lengths/ends.

min min
rinsing
When development time is complete, add a little warm
water to the hair and gently emulsify. Thoroughly rinse
color from the hair and shampoo twice with L’Oréal
Professionnel Post-Color Shampoo.

15 35
min min

majiblond ultra usage guide

ideal base application


Levels 5 – 9 virgin application
levels of lightening • Apply mixture 1/2 inch away from scalp to
Up to 4 the mid-lengths/ends.
coverage of white • Process for 15 - 20 minutes.

35 Up to 30% • Apply mixture to the new growth and re-apply


to mid-lengths/ends.
developer
min 30- or 40-volume Majicrème
• Develop for full development time.

mixing
1 tube + 3.4oz. Majicrème developer re-growth application
• Apply to dry, unwashed new growth.
development time • Process for full development time.
• Pull through 5 - 10 minutes before the end of the

30 50
development time, depending on the color of the
mid-lengths/ends.
min min
rinsing
When development time is complete, add a little warm
water to the hair and gently emulsify. Thoroughly rinse
color from the hair and shampoo twice with L’Oréal
Professionnel Post-Color Shampoo.

15 35
min min
majirel mix usage guide
pure tone shades to intensify, neutralize or create special effects­

mixing rinsing
¼ tube of Majirel Mix shade + 1 tube When development time is complete, add a little warm
of Majirel or Majirouge shade + 2.6 oz water to the hair and gently emulsify. Thoroughly rinse
Majicrème 20- or 30-volume developer. color from the hair and shampoo twice with L’Oréal
Professionnel Post-Color Shampoo.

35
For special effect uses, mix 1/2 tube of
min
Majirel Mix shade with 1.3 oz Majicrème 20-
or 30- volume developer

note
When using Majirel Mix shades for
special effects, pre-lighten hair to appropriate
30
underlying pigment and color with the target 50 MOCHA

min
Majirel Mix shade. This is not recommended
for global application.
min .8/M

.8
LEVELS
4, 5, & 6 .8
development time BLUE LEVELS
7&8
.1/B
35 minutes

15 35
VIOLET GREEN
.2/V .7/Gr

min min RED-


VIOLET Natural
.5/Rv N

RED GOLD
.6/R .3/G

law of color dual coding system COPPER


.4/C

Opposite colors on the color wheel


will counteract or neutralize each other. level tone
10 N
Opposite colors on the color wheel very lt.
blonde
natural
are also complementary.
9 B
light blue
blonde .1
MOCHA
.8/M 8 V
blonde violet
.2

.8 7 G example:
LEVELS dark gold
4, 5, & 6
BLUE
.8
LEVELS
blonde .3 6GV
7&8
.1/B 6 C 6.32
light copper
brown .4

5 Rv
VIOLET GREEN brown red-violet
.5
.2/V .7/Gr level of color
4 R
dark red
RED-
VIOLET Natural brown .6
primary tone of color
.5/Rv N 3 Gr
darkest green
brown .7 secondary tone of color
RED GOLD
2 M
.6/R .3/G brownish mocha
black .8

COPPER 1
black
.4/C
www.lorealprofessionnel-us.com
08-13 For more information contact L’Oréal Professionnel’s ­­­­Hotline at 1.800.345.5012 U1137600

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