No.

Of
No Channel Percentage (%)
Respondents

1 Advertisements 0 0%

2 Retailers 75 75%

3 Friends/others 25 25%

Total 100 100%

S. No. Of
Attributes Percentage (%)
No Respondents
1 Milk vendors 35 35%
2 Retail store 45 45%
3 Milk Dealers 20 20%
Total 100 100%

S. No. Of
Brand Percentage (%)
No Respondents
1 Vijaya 76 76%
2 Sangam 12 12%
3 Dodla 12 12%
S. No. Of
Quantity Percentage
No Respondents
1 500ml 62 62%
2 1000ml 18 18%
3 1500ml 20 20%
Total 100 100%

No. Of R

S. No. Of
Type Percentage
No Respondents 20
Both
1 Milk packets 50 50%
2 Loose milk 30 30%
30
3 Both 20 20% Loos e mi l k

Total 100 100%

Mi l k packets

0 10

No. Of R
S. No. Of
Products Percentage Las s i Ragi
No Respondents
1 Lassi 67 67% 10.00%

2 Ragi laddu 23 23%

3 Malay laddu 10 10% 23.00%
Total 100 100%
S. No. Of
Options Percentage(%)
No Respondents
1 Good 74 74%
2 Bad 0 0%
3 Moderate 26 26% 7400%
Total 100 100% 80
60
40
0%
20
0
No. Of Res pondents

No. Of

15%

S. No. Of
Things Percentage
No Respondents
1 Quality 15 15% 15

2 Quantity 10 10%
3 Distribution 75 75%
Total 100 100%
Qual i t y

S. No. Of No. Of R
Opinion Percentage
No Respondents
1 Satisfied 65 65%
2 Not satisfied 24 24% 11.00%
3 Highly satisfied 11 11%
Total 100 100% 24.00%

6
S. No. Of
Options Percentage (%) Brand Q
No Respondents
1 Brand 28 28% 900%

2 Quantity 63 63%
3 Availability 9 9% 6300%

Total 100 100%

2800%

N o . O f Re s p o n d e nt s

Yes

S. No. Of 70
Response Percentage (%) 6300%
No Respondents
60
1 Yes 63 63%
50
2 No 17 17%
40
3 Never 10 10%
30
1700%
20
1000%
10

0
No. Of Res pondents

80
S. No of
Brand Percentage
No Respondents 70

1 Heritage 75 75% 60

2 jersey 5 5% 50

3 Milk vendors 20 20% 40

Total 100 100% 30

20

10

0
No o
 No. Of Res pondents Percentage (%)

75

25

75% 25%
Percenta ge (%)
0% No. Of Res pondents
ts 0 rs rs
en ile he
ta ot
em Re s/
tis nd
ver ie
A d Fr

Mi l k vendors Reta il store Mi l k Dea l ers

20.00%

20.00% 35.00%
35.00%

45.00%

45.00%

12%
Dodl a 12

12%
Sangam 12

76%
Vi jaya 76

0 10 20 30 40 50 60 70 80
No. Of Res pondents Percentage (%)
 12%
Sangam 12

76%
Vi jaya 76

0 10 20 30 40 50 60 70 80
No. Of Res pondents Percentage (%)

No. Of Respondents
1500ml; 20.00%

1000ml; 18.00%
500ml; 62.00%

500ml 1000ml 1500ml

No. Of Res pondents Percentage

20 20%
Both

30 30%
Loos e mi l k

50 50%
Mi l k packets

0 10 20 30 40 50 60

No. Of Respondents
Las s i Ragi l addu Mal ay l addu

10.00%

23.00%

67.00%
 67.00%

Chart Title

2600%
7400% 26%
80 Moderate

60
Bad
40
0% 74% 0%
20 Good
0
No. Of Res pondents Percentage(%)

No. OfGood Bad

Res pondents Moderate
Percentage

15% 10% 75%

15 10 75

Qual i t y Q u a nti t y D i st r i b u ti o n

No. Of Respondents

11.00%
Satisfied
Not s atisfied
24.00% Hi ghl y s atisfied

65.00%
 Brand Quantity Ava i l abi li ty

900% 9%

6300% 63%

2800% 28%

N o . O f Re s p o n d e nt s Pe rc e nta ge ( % )

Yes No Never

70 6300%

60

50

40

30
1700%
20
1000%
10
63% 17% 10%
0
No. Of Res pondents Percenta ge (%)

80 80%

70 70%

60 60%

50 50%

40 40%

30 30%

20 20%

10 10%

0 0%
No of Res pondents Percenta ge