LATIHAN SOAL – MARKETING MANAGEMENT

PART A

• 1. Why is marketing important?

• 2. What is the scope of marketing?

• 3. What are some core marketing concepts?

• 4. What are the relationships between Marketing Activities and Marketing Concept? Please
explain with example.

PART B

• 1. What is a brand, and how does branding work?

• 2. What is brand equity?

• 3. How can market leaders expand the total market and defend market share?

• 4. How should market challengers attack market leaders?

PART C

• 1. How does marketing affect customer value?

• 2. What is the role of marketing communications?

• 3.How do marketing communications work?

• 4. What are the major steps in developing effective communications?

• 5. What is an integrated marketing communications program?