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  • SMM SMO Training Course Module

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    Madhu Babu
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    This document outlines the modules covered in an SMM and SMO training course, including understanding social media and its importance/impact, using different social media channels to promote services/products, elements of social media like advertising and branding, how social media marketing differs from internet marketing, the importance of blogging and viral marketing. The course modules will teach attendees about social media optimization, key social media channels, measuring return on investment, and how to create effective viral marketing campaigns.

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    This document outlines the modules covered in an SMM and SMO training course, including understanding social media and its importance/impact, using different social media channels to promote services/products, elements of social media like advertising and branding, how social media marketing differs from internet marketing, the importance of blogging and viral marketing. The course modules will teach attendees about social media optimization, key social media channels, measuring return on investment, and how to create effective viral marketing campaigns.

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    3 views1 page

    SMM SMO Training Course Module

    Uploaded by

    Madhu Babu
    This document outlines the modules covered in an SMM and SMO training course, including understanding social media and its importance/impact, using different social media channels to promote services/products, elements of social media like advertising and branding, how social media marketing differs from internet marketing, the importance of blogging and viral marketing. The course modules will teach attendees about social media optimization, key social media channels, measuring return on investment, and how to create effective viral marketing campaigns.

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    © All Rights Reserved
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    SMM & SMO Training Course Module

    1. Understanding Social Media


    1.1 What is social media?
    1.2 What is the importance of Social Media?
    1.3 Impact of Social Media
    1.4 Social Media Optimization
    1.5 Social Media Marketing
    2. Social Media channel
    2.1 Channels of Social Media
    2.2 How channels work
    2.3 Elements of channels
    2.4 How to cross promote service/products in channels
    3. Elements of Social Media
    3.1 Advertising in social media
    3.2 Branding in social media
    3.3 ROI in social media
    4. Understanding social media marketing against internet marketing
    4.1 Understanding internet marketing over all
    4.2 How social media is differ from internet marketing
    5. Blog & importance of blog
    5.1 How to write blog
    5.2 Why blogs are important
    5.3 How does blog help in marketing online?
    6. Viral marketing
    6.1 Understanding viral marketing
    6.2 Why viral marketing is important
    6.3 How does viral marketing work

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