Beginning and Ending the Speech

Chapter 10
The Art of Public Speaking by Stephen Lucas

Introduction to Speech
McHenry County College – Ron Compton
 Objectives - Know & Do

• Goals of Introduction
 Methods to Achieve Goals
• Goals of Conclusion
 Methods to Achieve Goals

Beginning and Ending

the Speech
 Importance of Introduction
to Audience

• Captivates Listeners – Relates to Them

• Convinces Listeners – Worth Listening
• Conditions Listeners – Understand Speech

Beginning and Ending

the Speech
 Importance of Introduction
to Speaker

• Influence Audience – Critical Chance

• Make Good, Strong First Impression
• Build Confidence, Momentum in Speaking

Beginning and Ending

the Speech
By Bernice Kanner Beginning and Ending
Crown, 1999 the Speech
Introduction -
Your
Commercial!

Beginning and Ending

the Speech
 What Makes
a Commercial
Effective?

Beginning and Ending

the Speech
 “The Force”
Volkswagen
Super Bowl, Feb. 2, 2011
(1:02)

Volkswagen via YouTube.com Beginning and Ending

the Speech
 “Monks”
Xerox
Super Bowl, 1975
(1:00)

One of ESPN's Top 10

Super Bowl Commercials of All Time
One of Top 25 of 20th Century

Xerox via YouTube.com Beginning and Ending

Needham Harper Steers the Speech
 Jack Eagle,
Brother
Dominic –
Classic Xerox
Commercial

Beginning and Ending

the Speech
Your Favorite Commercials?

• Superbowl
• Others

Beginning and Ending

the Speech
 Introduction – Objectives
• Creatively Get Attention & Interest
• Reveal, Relate Topic, Importance - Audience
 Use Quotation, Rhetorical Question
 Startle, Surprise, Statistic
 Arouse Curiosity, Suspense
 Use Visual/Audio Aid
Beginning and Ending
the Speech
 Introduction – Objectives . . .
• Attention & Interest, Relate Topic, continued
 Tell Story
 Occasion
 Event – Historical or Recent
 Participation
 Previous Speaker
Beginning and Ending
 Humor the Speech
 Introduction – Objectives . . .

• Establish Credibility & Goodwill

 Qualification, Experience, Research
 Identify - Audience, Things in Common
 Spirit to Help, Best Interest
• Preview the Body of the Speech
 Main Points
Beginning and Ending
the Speech
 1. Awareness Test
Watching Basketball
(1:00)

Beginning and Ending

the Speech
 Tell Your Audience What
To Watch For in Your Speech!

Beginning and Ending

the Speech
 Importance of Conclusion
to Audience

• Understands that Speech is Ending

• Last Chance for Comprehension
• Last Chance for Evaluation

Beginning and Ending

the Speech
 Importance of Conclusion
to Speaker

• Influence Audience – Critical Chance

• Make Strong, Last, Memorable Impression
• Speaker’s Climax of Confidence & Impact

Beginning and Ending

the Speech
 Conclusion – Objectives

• Signal the End of the Speech

• Reinforce Central Idea
 Summary – Review Main Points
• Round Out Ending
 Link to Introduction, Tell Story, etc.
 Make Quotation, Dramatic Statement
 Crescendo or Dissolve – Powerful End
Beginning and Ending
the Speech
 Review

An effective speech has a creative, strong,

carefully planned and memorable
Introduction and Conclusion.

Based on audience analysis, the best methods

are used to achieve the critical objectives of
the Introduction and Conclusion.
Beginning and Ending
the Speech
 Introduction -
Your
Appetizer!
10-20%

Adapted from Ann Wylie Beginning and Ending

Wylie’s Writing Tips, Nov., 2007 the Speech
 Body -
Your
Entree!
70 – 85%

Adapted from Ann Wylie Beginning and Ending

Wylie’s Writing Tips, Nov., 2007 the Speech
 Conclusion -
Your
Dessert!
5-10%

Adapted from Ann Wylie Beginning and Ending

Wylie’s Writing Tips, Nov., 2007 the Speech
 Introduction – Objectives
• Creatively Get Attention & Interest
• Reveal the Topic
• Relate to Audience
• Establish Credibility & Goodwill
• Preview the Body of the Speech
Beginning and Ending
the Speech
 Conclusion – Objectives

• Signal the End of the Speech

• Reinforce the Central Idea
• Round Out the Ending

Beginning and Ending

the Speech
 Examples of Students - Videos

• Speech Classes – MCC

• “Introductions, Conclusions . . .”
Narrated by Stephen Lucas,
“The Art of Public Speaking” DVD

Beginning and Ending

the Speech