Age

options no. of respondents Percentage

16-25 65 32.5
25-35 70 35
35-45 50 25
45-60 15 7.5
Total 200 100
Age of the respondents

TABLE NO: - 1

Object 3

Source: - Questionnaire

Interpretation: -

It can be seen from the Table no.1 that, respondents aged

between 16-25 years comprise 32.5% of the customers shopping in Big Bazaar.
It can be further known that respondents aged between 26-35 years form 35% of
the customers. In total 67.5% of the customers of the departmental store are
youngsters. Middle aged people i.e. respondents aged between 36-45 years
make up for 25% of the customers. Old aged people form only 7.5% of the
customers which may be due to their age restraints.
Gender of the respondents
 Gender

Options no. of respondents percentage

Male 74 37

Female 126 63

Total 200 100

TABLE: - 2

Object 5

SOURCE: Questionnaire

INTERPRETATION:

We can observe from the above table no.2 that, women clearly
outweigh men by forming 63% of the total no of respondents. Men on the other
hand form only 37% of the total no of respondents

Educational qualification of the respondents

Table no: - 3

Educational qualification
options no. of respondents percentage
10th qualified 17 8.5
12th qualified 39 19.5
Graduate 111 55.5
Post Graduate 33 16.5
Total 200 100

Object 7

Source: - questionnaire

Interpretation: -

It can be observed from the Table no.3 that 28% of the respondents
are qualified up to a minimum level of Metric Pass (8.5%) and Higher
Secondary Pass (19.5%) respectively. Graduates comprise 55% of the total
respondents. Even more highly educated Post Graduates form 16.5% of the total
no of respondents

Annual income of the respondent

Table no; - 4
 Annual income of the respondents
options no. of respondents Percentage
< 1,00,000 65 32.5
1L-3L 71 35.5
3L-5L 38 19
>5,00,000 26 13
total 200 100

Object 9

Source: - Questionnaire

Interpretation: -

It can be seen from the table no.4 showing the annual income of
the various respondents that 32.5% of the respondents earn below INR 100000.
35.5% of the respondents earn between INR 100000-300000. 68% of the
respondents lie in the category low income group. 19% of the respondents
belong to the lower middle class category and only 13% of the respondents
belong to the upper middle class.

Profession of the respondents

Table: -5
 Profession of the respondent
options no. of respondents percentage
self employee 34 17
employee 73 36.5
student 55 27.5
others 38 19
total 200 100

Object 11

Source: - Questionnaire

Interpretation: -

It can be seen from Table no.5 showing the professions in which

various respondents are engaged that 36.5% of the respondents are employees in
various firm or organizations. 27.5% of the respondents are students who earn
through various sources. 17% of the respondents are self employee and the rest
19% earn through other sources.

Family size of the respondent

Table: - 6
 Family size of the respondent
options no. of respondents Percentage
1 7 3.5
2 32 16
4 119 59.5
>4 42 21
Total 200 100

Object 13

Source: - Questionnaire

Interpretation: -

It can be known from the Table no 6 showing the family sizes of

the respondents that 59.5% of the respondents belong to nuclear families.16%
of the respondents live as couples and 3.5% of the respondents live individually
away from their families. Only 21% of the respondents belong to joint families.

Which mall do you prefer other than the Big Bazaar?

Table no: - 7
 which mall do you prefer to visit other than Big Bazaar
options no. of respondents percentage
D-mart 57 28.5
Spencer’s 71 35.5
More 53 26.5
None 19 9.5
total 200 100

Object 15

Source: - Questionnaire

Interpretation: -

Table no.7 shows the various competitors to Big Bazaar. 9.5% of the
respondents fall in the loyal group of customers. Spencer’s is preferred by
35.5% of the respondents. D-mart is liked 28.5% of the respondents. D-mart and
Spencer’s prove to be tough competition to Big Bazaar Not much behind is
More departments which is preferred by 26.5% of the respondents.

How do you know about Big Bazaar (abides store)

Table: - 8
 How do you know about Big Bazaar(abides store)
options no. of respondents Percentage
advertisement 39 19.5
colleague reference 63 31.5
relative reference 50 25
any other 48 24
total 200 100

Object 17

Source: - Questionnaire

Interpretation: -

We can know from the Table no.8 that most of the respondents
came to know about Big Bazaar (Abids Store) through colleague reference and
relative reference with 31.5% and 25% respectively. This form of promotion
from mouth to mouth is a very good indicator of the fact that customers are
satisfied with their shopping experience at Big Bazaar. Only 19.5% of the
respondents came to know about Big Bazaar through various advertisements by
mass media and paper media which means that they need to improve their
advertising strategies. The rest 24% of the respondents came to know about Big
Bazaar through other sources

How frequently do you visit Big Bazaar store?

Table: - 9
 How frequently do you visit Big Bazaar store?
options no. of respondents percentage
once in week 27 13.5
once in 15 days 58 29
once in month 89 44.5
once in 3 months 26 13
Total 200 100

Object 20

Source: - Questionnaire

Interpretation: -

Table no.9 shows us that 44.5% of the respondents visit Big

Bazaar at least once in a month and big reason behind this is the Big Bazaar
Profit Club membership.29% of the respondents visit the departmental store
once in fifteen days and 13.5%of the respondents visit once in a week,. The
remaining 13% shop at Big Bazaar once in 3 months.

What is the purpose of visiting the Big Bazaar?

Table no: -10

 What is the purpose of visiting Big Bazaar store?
options no. of respondents percentage
Shopping 45 22.5
buying staples 63 31.5
buying vegetables 59 29.5
electronics 33 16.5
total 200 100

Object 23

Source: - Questionnaire

Interpretation: -

Table no.10 shows that 31.5% of the respondents visits Big

Bazaar to buy staples 29.5% of the respondents buy vegetables. This implies
that 61% of the respondents shop in Fast Moving Consumer Goods (FMCG)
22.5% of the respondents are shoppers and the remaining 16.5% of the
respondents purchases electronic appliances from the departmental store

What is the main purpose of purchasing in Big Bazaar?

Table no: -11

 What is the main purpose of purchasing in Big Bazaar?
options no. of respondents Percentage
personal use 95 47.5
business use 31 15.5
to gift some one 37 18.5
any other 37 18.5
Total 200 100

Object 25

Source: - Questionnaire

Interpretation: -

Table no.11 shows us the main purpose of purchasing at Big

Bazaar 47.5% of the respondents purchase at Big Bazaar to meet their personal
needs while 18.5% of the respondents purchase at Big Bazaar to gift their
purchase to someone else. 18.5% of the respondents purchase at Big Bazaar for
any other reason while 15.5% of the respondents purchase at Big Bazaar for
business use because of its assured quality and reasonable prices.

How much do you spend monthly in Big Bazaar?

Table no: -12

 How much do you spend monthly in Big Bazaar?
options no. of respondents Percentage
<2000 76 38
2000-4000 70 35
4000-6000 33 16.5
>6000 21 10.5
total 200 100

Object 27

Source: - Questionnaire

Interpretation: -

Table no.12 explains that 38% of the respondents spend less

than INR 2000 at Big Bazaar for a month 35% of the respondents spend around
INR 2000-4000 per month at the store while 27% of the respondents spend
around INR 4000-6000 and above per month. Based on this 73% of the
responds are spends below the 4000 INR

How much time do you spend in Big Bazaar?

Table no: -13

 How much time do you spend in Big Bazaar?
options no. of respondents Percentage
half an hour 34 17
one hour 87 43.5
two hours 64 32
>2 hours 15 7.5
Total 200 100

Object 30

Source: - Questionnaire

Interpretation: -

Table no.13 explains that 39.5% of the respondents are spends 2 and
more two hours to shop in the Big Bazaar it represents that store maintain good
ambiance to maintain their customers. The 43.5% of the respondents are
complete their shopping within one hour and the rest of the 17% of respondents
are shopping as quick as possible.

Which time do you prefer to visit Big Bazaar?

Table no: - 14
 Which time do you prefer to visit Big Bazaar?
options no. of respondents Percentage
10-1 pm 25 12.5
1-3 pm 51 25.5
3-6 pm 86 43
6-10 pm 38 19
total 200 100

Object 32

Source: - Questionnaire

Interpretation: -

From the above table no.14 that we can observe that majority of the
respondents 43% are like to visit the Big Bazaar at 3-6pm and 38% of the
respondents are like to visit the Big Bazaar store in between 10-3 and rest of the
respondents 19% are like visit the Big Bazaar store in the evenings based on
57% of the respondents are like to visit the Big Bazaar store in the evenings

Do you prefer to come to Big Bazaar in the weekends?

Table no: - 15
 Do you prefer to come to Big Bazaar in the weekends?

options no. of respondents Percentage

yes 103 51.5

no 97 48.5

total 200 100

Object 34

Source: - Questionnaire

Interpretation: -

From the Table no.15 that we can seen is 51.5% of the respondents
are like to visit the Big Bazaar store in the weekends and the 48.5% of the
respondents are not willing to visit the store in the weekend time. Based on this
table there is minute differs between the respondents who wants to visit the
store in weekend and who don’t want to visit

What is the mode of payment will you prefer to use?

Table no: -16

 What is the mode of payment will you prefer to use?
options no. of respondents Percentage
Cash 69 34.5
Credit card 31 15.5
Debit card 73 36.5
Future pay card 27 13.5
total 200 100

Object 36

Source: - Questionnaire

Interpretation: -

From the table no.16 we can observe that,52% of the respondents who
purchase in Big Bazaar are like to use debit and credit card as well and the
34.5% of the respondents are like use their cash to pay for their purchases and
the rest of the 13.5% of the respondents are like to use future pay which gives
cash back for their purchase.

In which department do you spend more time?

Table no: - 17
 In which department do you spend more time?
options no. of respondents Percentage
food and processing zone 53 26.5
fashion zone 75 37.5
home ware 40 20
kitchen ware 32 16
total 200 100

Object 38

Source: - Questionnaire

Interpretation: -

Table no.17 shows that, 37.5% of the respondents are like to spend
their time in the fashion zone rather than any other zone and the 26.5 of the
respondents are like stay in food and processing zone and the 20% of the
respondents are likely to spend their time in the home ware and the least 16% of
the respondents are like to spend their time in kitchen department. Based on this
most of the respondents are like to spend their time in fashion zone

Among these offers which one do you prefer?

Table no: - 18
 Among these offers which one do you prefer?
options no. of respondents Percentage
1+1 offer 51 25.5
lowest price 84 42
discounted price 43 21.5
cash back 22 11
total 200 100

Object 40

Source: - Questionnaire

Interpretation: -

table no.18 explains that , 25.5% of the respondents are preferring

one + one offer, 42% of the respondents are preferring minimum lowest price
offer, 21.5% of the respondents are preferring discounted priced offer, 11% of
the respondents are preferring cash back offer. From the study, it is known that
maximum numbers of the respondents prefer lowest price offered by the Big
Bazaar.

How do you rate these in Big Bazaar?

Security behaviour

Table no:-19(a)
 Security behaviour
options no. of respondents Percentage
Excellent 84 42
Good 70 35
Average 34 17
Poor 12 6
Total 200 100

Object 42

Source: - Questionnaire

Interpretation:-

Table no.19 (a) explain that, 77% of the respondents are says
security behaviour with the customers are good and excellent and they 17% of
the respondents are given average rating to the security behaviour and the rest
of the 6% respondents given least rating to the security behaviour in Big Bazaar.
Based on that security behaviour is good in Big Bazaar store

Sales person’s behaviour

Table no: - 19(b)

Sales person’s behaviour

 options no. of respondents Percentage
excellent 19 9.5
good 103 51.5
average 56 28
poor 22 11
total 200 100

Object 44

Source: - Questionnaire

Interpretation:

Table no.19 (b) explain that, 51.5% of the respondents

are says sales person behaviour with the customers are good but only 9.5% of
respondents are give excellent rating and 28% of the respondents are given
average rating to the security behaviour and the rest of the 11% respondents
given least rating to the security behaviour in Big Bazaar. Based on that sales
person behaviour is good but not excellent

Air conditioning

Table no: - 19(C)

Air conditioning
 options no. of respondents Percentage
Excellent 8 4
Good 33 16.5
Average 68 34
Poor 91 45.5
Total 200 100

Object 46

Source: - Questionnaire

Interpretation:

Table no.19 (c) explain that, 45.5% of the respondents

are not satisfied with the Air Condition maintained by the Big Bazaar and the
34% of the respondents are given average rating for the air condition that
maintained by the Big Bazaar and the 16.5% of the respondents are given good
rating and the last & least 4% of the respondents are satisfied with the air
condition that maintained by the Big Bazaar. Based on that most of the
respondents are dissatisfied for the air condition maintain by the Big Bazaar

Lift facility

Table no: - 19(d)

Lift facility
 Options no. of respondents Percentage
excellent 9 4.5
Good 68 34
Average 69 34.5
Poor 54 27
Total 200 100

Object 48

Source: - Questionnaire

Interpretation:

Table no.19 (d) explain that 34% of the respondents are give
good rating to lift facility but the 61.5% of the respondents given average and
poor rating to lift facility and the 4.5% of the people given excellent rating to
the lift facility that maintained by the Big Bazaar. Based on this report majority
of the respondents are not satisfied with the lift facility maintained by the Big
Bazaar

Moving through the floor

Table no: -19(E)

Moving through the floor

 options no. of respondents Percentage
Excellent 23 11.5
Good 57 28.5
Average 62 31
Poor 58 29
Total 200 100

Object 50

Source: - Questionnaire

Interpretation:

From the Table no.19 (e) we observed that, 40% of the respondent are
given good and excellent rating for that space that maintained by the Big Bazaar
but the 60% of the respondents says that there is consisted place to move from
one side to other side. Based on this report Big Bazaar has to adjust things that
customers can move one place to other place easily.

How much time are you spending while billing?

Table no: -20

How much time are spending time while billing?

options no. of respondents Percentage
 5 min 44 22
10 min 71 35.5
15 min 68 34
>15 min 17 8.5
total 200 100

Object 52

Source: - Questionnaire

Interpretation:

From the above table no.20 we observe that 22% of the respondents
are spending 5 mints in billing, 35% of the respondents are spending 10mins in
billing, 34% of the respondents are spending 15 mints in billing, and 8.5 % of
the respondents are spending 15 mints and above in billing. From the study, it is
stated that maximum number of respondents are spending their time in billing is
10 mints.

Do you prefer visit Big Bazaar again?

Table no: -21

Would you like to visit Big Bazaar again?

 options no. of respondents Percentage
Yes 168 84
No 32 16
Total 200 100

Object 54

Source: - Questionnaire

Interpretation:-

From the table no.21 we can identify that 84% of the respondents are
like to visit the Big Bazaar again but the 16% of the respondents not willing to
visit the Big Bazaar based on this most of the respondents who are visit Big
Bazaar are satisfied with the everything provided by the Big Bazaar.