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Chapter 4

PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA

This chapter presents the Analysis and Interpretation of the data gathered. The obtained

data were statistically analyzed, interpreted and the results were presented in tabular form

to have a clear and better understanding of each.

Table 1

Profile of Respondents in Terms of Gender

Gender of the
Frequency Percentage (%) Ranking
Respondents
Female 53 66.25% 1
Male 27 33.75% 2
Total 100 100%

Table 1 illustrates the frequency and percentage distribution of the respondents

according to their gender. Out of 80 respondents of consumers who buys secondhand

clothes from thrift stores, 66.25% or frequency of 53 are made up of female respondents.

While there are 33.75% or a frequency of 27 are male respondents, which came second in

ranking. This reveals that females are more dominant than male when buying secondhand

clothes from thrift stores.

Table 2
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Profile of Respondents in Terms of Age

Age of the
Frequency Percentage (%) Ranking
Respondents
18-22 yrs. old 57 71.25% 1
23-27 yrs. old 11 13.75% 2
28-35 yrs. old 5 6.25% 3
36-40 yrs. old 4 5% 4
40 yrs. old and above 3 3.75% 5
Total 100 100%

Table 2 presents the frequency and percentage distribution of the age of the

respondents. Out of 80 respondents, 71.25% or frequency of 57 belongs to 18-22 years old

age group, which ranked first among the five age groups. Followed by 13.75% or 11

respondents that belongs to the 23-27 years old age group which ranked in second, 6.25%

or 5 individuals from 28-35 years old which ranked in third place, 5% or 4 individuals from

36-40 years old which ranked in fourth place, and 3.75% or 3 individuals from 40 years old

and above age group ranked at the last place. This shows that majority of the respondents

with the age range of 18-22 years old are more attracted to buying secondhand clothes

from thrift shops at Novaliches Bayan, Quezon City.

Table 3

Profile of Respondents in Terms of Status

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Status of the
Frequency Percentage (%) Ranking
Respondents
Full-time student 46 57.5% 1
Working student 10 12.5% 3
Full-time Employee 18 22.5% 2
Housewife/husband 6 7.5% 4
Total 100 100%

Table 3 represents the frequency and percentage distribution of the respondents

according to their status. Out of 80 respondents, the table shows that majority of the

respondents are full-time students with 57.5% or a frequency of 46. Followed by full-time

employees with 22.5% or a frequency of 18 which ranked in second, working students with

12.5% or a frequency of 10 which ranked in third, and housewives or husbands with 7.5%

or a frequency of 6 which ranked in fourth. It appears that full-time students are the ones

who frequently purchases secondhand clothes from thrift shops.

Table 4

Profile of Respondents in Terms of Budget for buying clothes

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Budget of the
Frequency Percentage (%) Ranking
Respondents
P 500 and below 53 66.25% 1
P 501-1,000 20 25% 2
P 1,001-2,000 6 7.50% 3
P 2,000 and above 1 1.25% 4
Total 100 100%

Table 4 shows 66.25% of the respondents have the budget of P500 and below in

buying clothes in thrift shops. This means that most of them spend P500 and below in thrift

shops since the clothes are cheap there. The remaining 33.75% of the respondents have a

budget of P501-P2000 and above so half of the respondents may spend more on buying

clothes in thrift shops. This data shows that the respondents make less budget on thrift

shops where they can buy the clothes for a cheaper price.

Table 5

Effects of COVID-19

A. SA A N D SD Weighte Verbal
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5 4 3 2 1
d Mean Interpretation
Frequency
Due to pandemic, my
purchasing power decreases
that I rather choose to buy in 15 30 9 17 9 3.31 Neutral
thrift shops where products
are cheaper.
My buying preferences is
based on my budget in 25 40 9 0 6 3.98 Agree
buying clothes.
I prefer buying in physical
24 22 25 5 4 3.71 Agree
stores over online shops.
I prefer to buy clothes at thrift
shops amidst pandemic 5 26 21 17 11 2.96 Neutral
warnings.
I do not like buying
secondhand clothes because
9 23 11 23 14 2.88 Neutral
I am afraid to be in contact to
the virus.
I prefer online buying more
convenient rather than going 7 24 27 16 6 3.13 Neutral
in physical shop.
I prefer following trends
11 30 22 11 6 3.36 Neutral
promoted by social media.
My buying preferences of
clothes is based on the 22 33 15 6 4 3.79 Agree
trends in my age range.
Overall Weighted Mean 3.39 Neutral

Table 5 shows the calculated response of the consumers on their behavior in buying

secondhand clothes to thrift shops amid COVID-19 pandemic. The table above shows that

majority of the individuals who answered the survey questionnaire, generated Neutral

responses with the weighted means of (3.31), (2.96), (2.88), (3.13), and (3.36). While some

generated Agree responses with the weighted means of (3.98), (3.71), and (3.79). As the
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researchers calculated the results of the table, they have learned that most individuals

neither have positive nor negative factors that influences the consumers buying behavior.

Table 6

Consumer Buying Process Take Affect Amid COVID-19

SA A N D SD
5 4 3 2 1 Weighte Verbal
B.
d Mean Interpretation
Frequency

Because of lockdown, I got

motivated by trends 8 35 24 9 4 3.43 Agree
promoted over social media.

Pandemic leads me in
patronizing thrift shop 5 28 29 16 2 3.23 Neutral
products.
I look up information in the
web to be knowledgeable
19 39 13 4 5 3.79 Agree
about other consumer’s
opinion to safety and quality.
I became more selective
when it comes to 24 42 6 4 4 3.98 Agree
secondhand items condition.
I always make sure that the
Strongly
products I bought will be 42 29 6 2 1 4.36
Agree
washed properly.
If I had a good experience in
buying on a certain thrift
29 36 12 0 3 4.1 Agree
shop, I will become their
regular customer.
Overall Weighted Mean 3.82 Agree

Table 6 reveals that the following consumer buying process take its affect amid

COVID-19 Pandemic generated Agree responses from the respondents with weighted
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means of (3.43), (3.79), (3.98), and (4.1). At the same time, there are Neutral responses

gained with a weighted mean of (3.23) and Strongly Agree responses with (4.36).

Respectively: Because of lockdown, I got motivated by trends promoted over social media;

I look up information in the web to be knowledgeable about other consumer's opinion to

safe and quality; I became more selective when it comes to secondhand items condition; If

I had a good experience in buying on a certain thrift shop, I will become their regular

customer; Pandemic leads me in patronizing thrift shop products; and I always make sure

that the products I bought will be washed properly which has an overall weighted mean of

3.82.

Table 7

COVID-19 and Protocol to Consumer’s Buying Preference

SA A N D SD
5 4 3 2 1 Weighte Verbal
A.
d Mean Interpretation
Frequency
My decisions in buying
clothes from thrift shops
11 39 22 5 3 3.63 Agree
changed because of Covid-
19.
Due to Covid-19, I became
9 27 24 12 8 3.21 Neutral
afraid to buy in thrift shops.
I prefer to buy new clothes
rather than secondhand 10 23 27 11 9 3.18 Neutral
clothes because it is safer.
Because of series of
lockdowns, I prefer online
11 39 21 5 4 3.6 Agree
thrift store than physical
store.
Despite COVID-19, I still
prefer to buy in thrift shops 15 38 19 7 1 3.74 Agree
since it is cheaper.
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I always check if the product
is indeed clean to make sure
of my safety even though the 21 35 15 6 3 3.81 Agree
design and style is not really
what I want.
I always wait and buy for
their new arrival of clothes to
make sure that those are not
worn by many, even though it 16 33 24 4 3 3.69 Agree
costs higher than the
products that was already
there.
Overall Weighted Mean 3.55 Agree

Table 7 shows the calculated response of the consumers on their behavior in buying

secondhand clothes to thrift shops amid COVID-19 pandemic. The table above shows that

majority of the respondents answered Agree with the weighted means of (3.63), (3.6),

(3.74), (3.81), and (3.69), while Neutral has (3.21) and (3.18). When calculating the results

of the survey, the researchers noticed the sudden improvement of safety awareness of the

respondents from Novaliches, Quezon City due to the spread of COVID-19.

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