Chapter 4

PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

This Chapter presents the data gathered, the results of the statistical analysis done

and interpretation of findings. These are presented in tables following the sequence of

the specific research problem regarding The effects of Online shopping to buying

behavior of grade 12 students in Sumulong College of Arts and Sciences.

Profile of the Respondents in terms of Age, Sex, and Strand

Table 2 presents the frequency, percentage and rank distribution of the profile of the

respondents in terms of age.

Table 2

Profile of the Respondents in Terms of Age

Age Frequency Percentage Rank

16-17 years old 33 33% 2

18-19 years old 62 62% 1

20 years old and above 5 5% 3

Total 100 100

The table 2 shows that 62 out of 100 respondents belong to the age of 18-19 years

old which represents the highest percentage of the sample size (62%). Followed by 16-

17 years old having a 33% while only 5 (5%) is within the age bracket of 21 years old and
above. This implies that majority of Grade 12 students in Sumulong College of Arts and

Sciences have ages between 18-19 years old.

Table 3 presents the frequency, percentage and rank distribution of the profile of

the respondents in terms of sex.

Table 3

Profile of the Respondents in terms of Sex

Sex Frequency Percentage Rank

Male 18 18% 2

Female 82 82% 1

Total 100 100%

As shown in the table above, in terms of sex, majority of the respondents were

female with the percentage of 82% and rest consisted of male having 18%. It can be

noted that female students of Grade 12 students in Sumulong College of Arts and

Sciences are dominant than male.

Table 4 presents the frequency, percentage and rank distribution of the profile

of the respondents in terms of Strand.

 Table 4

Profile of the Respondents in Terms of Strand

Strand Frequency Percentage Rank

ABM 58 58% 1

HUMSS 10 10% 4

STEM 21 21% 2

GAS 11 11% 3

Total 100 100

The table indicated that with regard to the strand, the Accountancy Business

and Management (ABM) got the highest frequency with 50 or 58%. Followed by the

Science, Technology, Engineering and Mathematics (STEM) with the total number of 21

students (21%). While the least number of the respondents belong to the General

Academic Strand (GAS) having only 11 or 11%. This means that most of the Grade 12

Students who participate in the survey are from the Grade 12 ABM Students.

Table 5

Computed Weighted mean on the Effects of Online Shopping to buying behavior of

Grade 12 Senior High School Students as Perceived by the respondents with respect to

their Shopping Experience

 A. Shopping Experience W VI R

1. The online shops ensure that the 4.06 Agree 2

consumers personal data are

protected from any unauthorized

disclosure of information.

2. It is difficult to assess the quality of 3.67 Agree 5

the product online.

3. I am generally satisfied with the 3.88 Agree 4

service quality of the online shops I

have visited.

4. The online shops provide a wide 4.18 Agree 1

range of product choices.

5. I was provided with all the 3.91 Agree 3

necessary information during the

online experiences.

Overall W 3.94 Agree

The highest perceived items has a weighted mean of 4.06, which is

equivalent to "agree". As shown in Table (n), the majority of respondents agree with the

fourth item, which is the highest perceived item, in the shopping experience category. The

first item has a weighted mean of 4.06 and is equivalent to “Agree”, followed by the fifth

and third items, which have weighted means of 3.91 and 3.88 and can also be interpreted
as “Agree”. The second item, which is determined to be the lowest perceived item, has a

weighted mean of 3.67 and is equivalent to the verbal interpretation of “agree”.

The overall weight of the items in the shopping experience category was 3.94

with an interpretation of “agree”. This indicates that the Grade 12 students have a

moderate level of perception toward the shopping experience. Furthermore, their

responses may be interpreted as agreeing with the perceived items in the shopping

experience category.
 Table 6

Computed Weighted mean on the effects of Online Shopping to buying behavior of

Grade 12 Senior High School Students as perceived by the respondents with the

respect to the Quality of Products

B. Quality of Products W VI R

1. The item’s product description is 3.07 Moderately 5

accurate and relevant with the item I Agree

have received.

2. The product prices in online shopping 4.06 1

are affordable.

3. The quality of products conforms with 3.84 Agree 3

its price.

4. The reliability and durability of the 3.78 Agree 4

products is adequate.

5. Selection of goods and available on 4.04 Agree 2

online shop is very broad.

Overall W 3.76 Agree

As shown in the Table 6, the majority of the respondents agree with the

perceived items in terms of product quality. The highest perceived item obtained a

weighted mean of 4.06, followed by an item with a weighted mean of 4.04, both of which
are interpreted as “agree”. The third and fourth items gained “Agree”. The final item

gained a weighted mean of 3.07, which is equivalent to the verbal interpretation of

“Moderately Agree”.

Overall, the perceived items in the category “Quality of Products” received a

weighted mean of 3.76, which is equivalent to “Agree”. This indicates that the Grade 12

students have a moderate level of perception toward the quality of products from online

shops. This implies that the majority of them agree with the perceived items in terms of

the quality of products they have ordered online.

Table 7

Computed Weighted mean on the Effects of Online Shopping to buying behavior of

Grade 12 Senior High School Students as Perceived by the respondents with respect to

the shipment and Delivery

C. Delivery and Shipment W VI R

1. I am satisfied with the speed of delivery of 3.58 Agree 5

the products from online shop

2. I had received the promised product 3.69 Agree 4

without an issue

3. The cost of shipping fee is fair and 3.82 Agree 3

moderate

4. I prefer cash on delivery than payment via 4.41 Agree 1

credit card/debit card

 5. There is a transparency regarding the 4.16 Agree 2

updated about the location and shipping

status

Overall W 3.93 Agree

Findings from the table 7 revealed the effects of Online Shopping to Buying

Behavior of Grade 12 Students in Sumulong Colleges and Arts and Sciences. With a

weighted mean of 4.41 expressed as “Agree” item no. 4. “prefer cash on delivery than

payment via credit/debit card”, has the highest perceived item among the 100 responses

in the survey. Followed by the item no. 5, “There is a transparency regarding the updates

about the location and shipping status”, with a weighted mean of 4.16 that can be verbally

translated as “Agree”, while item no. 1, “ I am satisfied with the speed of delivery of the

products from online shop”, comes in last place having a weighted mean of 3.58

expressed as “agree.

The overall mean of the perceived item is 3.93 , which was discussed with a

verbal interpretation of “Agree”. This indicates that Grade 12 Students have an average

effect of Online Shopping towards Delivery and Shipment. Furthermore, the results

showed that the majority of Grade 12 students have preferred cash on delivery than

payment via credit card/debit card.