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Basic Concepts of Marketing 120129183532 Phpapp01 PDF
Basic Concepts of Marketing 120129183532 Phpapp01 PDF
CONCEPTS
WHAT IS MARKETING ?
PETER DRUCKER
A SIMPLE MARKETING SYSTEM
Communication
Industry Market
Money
Information/Feedback
WHAT IS MARKETING MANAGEMENT ?
Orientation Stage
COMPANY ORIENTATION FOR
MARKETING ACTIVITIES
Company
Value
Disadvantaged
VEL
Area
Perceived C
Price E B D
A Value Advantaged Area
Production Finance
CUSTOMER
Marketing Personnel
MARKETING AS THE INTEGRATIVE
FUNCTION
Production
Marketing
CUSTOMER
Personnel Finance
THREE LEVELS OF MARKETING
Responsive Marketing
Anticipative Marketing