9/9/2019 Test: Social Marketing Quiz | Quizlet

NAME

7 Matching questions

1. Behavioral economics framework and nudge tactics

85%
CORRECT
A. influencing behaviors for social good
C. humans dont always behave rationally so we need to use
concrete tactics to influence decisions applies marketing principles and techniques to create,
People are irrational communicate, and deliver value in order to influnce target
Place salad in the front so people are more likely to choose it audience behaviors that benefit society as well as the target
inspring 4Ps audience

2. What are the six price tool tactics

B. A change in social structure: when behavior patterns change
CORRECT in large numbers, and this change is visible and sustained
E. For desired behavior requires individuals to act
increase monetary benefits
increase nonmonetary benefits C. humans dont always behave rationally so we need to use
decrease monetary benefits concrete tactics to influence decisions
decrease nonmontary benefits People are irrational
Place salad in the front so people are more likely to choose
For competing behavior it inspring 4Ps
Increase monetary costs
Increase nonmonetary costs D. the activity, set of institutions, and process for

3. what is price in social marketing

creating , communicating, delivering, and exchanging offers
CORRECT that have value for
G. the cost that the target market associates with adopting
the desired behavior customers, clients, partners, and society

4. Social Change E. For desired behavior

CORRECT
increase monetary benefits
increase nonmonetary benefits
B. A change in social structure: when behavior patterns
decrease monetary benefits
change in large numbers, and this change is visible and
decrease nonmontary benefits
sustained
requires individuals to act
For competing behavior
5. social marketing Increase monetary costs
Increase nonmonetary costs
CORRECT

A. influencing behaviors for social good

F. anything that can be offered to satisfy a want or need,
the core benefit of behavior
applies marketing principles and techniques to create,
goods or services you promote for adoption
communicate, and deliver value in order to influnce target
additional product elements to assist
audience behaviors that benefit society as well as the target
audience
G. the cost that the target market associates with adopting the
desired behavior

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9/9/2019 Test: Social Marketing Quiz | Quizlet

6. Marketing

CORRECT

D. the activity, set of institutions, and process for

creating , communicating, delivering, and exchanging offers

that have value for

customers, clients, partners, and society

7. What is the product in social marketing

CORRECT

F. anything that can be offered to satisfy a want or need,

the core benefit of behavior
goods or services you promote for adoption
additional product elements to assist

7 Multiple choice questions

1. 1.Bkgd, Purpose, Focus

2.Situation Analysis (prior/similar sich)
3.Target Audience
4.Objectives and Goals
5.Audience barriers, benefits, motivators, 6.competition
7.Positioning Statement
8.Develop 4Ps
9.Determine evaluation plan
10.Budget and funding
implementation plan

A. What are the four major components of promotion

B. What are the ten steps in the planning process

C. What are the six price tool tactics

D. What are the four things you study when evaluating

2. input,output,outcomes,impact

A. What are the stages of change in the stages of change model

B. Why is the target audience selected before objectives and goals

C. What are the four major components of promotion

D. What are the four things you study when evaluating

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9/9/2019 Test: Social Marketing Quiz | Quizlet

3. Message
Messanger
creative strategy
communications channel

A. What are the six price tool tactics

B. What are the stages of change in the stages of change model

C. What are the four major components of promotion

D. What are the four things you study when evaluating

4. the more we engage people in a behavior category, the greater the chances they will sustain these behaviors and take on
more, informs behavior selection and goals

A. What are some place tactics

B. Self-perception theory

C. Theory of reasoned action and Theory of planned behavior

D. Self-control theory

5. where you are relative to competition in the target's mind

A. What are some place tactics

B. Positioning statement

C. what is price in social marketing

D. What is place in social marketing

6. Be more accesible than the competition

Be where the target audience spends time
Make the location closer
Make the location more appealing

A. What are some place tactics

B. What is place in social marketing

C. What are the six price tool tactics

D. what is price in social marketing

7. where and when the target market will perform the desired behavior, acquire any relatable tangible goals, and receive any
associated services

A. What are some place tactics

B. What is place in social marketing

C. What is the product in social marketing

D. what is price in social marketing

6 True/False questions

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9/9/2019 Test: Social Marketing Quiz | Quizlet

1. behaviors that require self control drain the individual so propose sequential versus simultaneous behaviors, informs behavior
selection and goals → Self-control theory

CORRECT

True

2. sole sponsor
partners
spokespersons
midsteram audiences
mascots
endorsments → Who are possible messengers in promotion

CORRECT

True

3. they must be tailored to the target → Why is competition not identified in the situation analysis

INCORRECT

True
THE ANSWER

False
It should be → Why is the target audience selected before objectives and goals

4. people act out of self interest

but there is rarely an explicit, immediate payback for the target audience in social marketing
must offer benefits the target audience values
create value for al exchange parties → Self-control theory

CORRECT

False
It should be → Exchange theory

5. Pre contemplatin
Contemplation
Preparation
Action
Maintenance
Termination → What are the stages of change in the stages of change model

CORRECT

True

6. Best predictor is intention

Intention determined by percieved benefits, costs, social norms
"Voter mapping" when canvassing, how will you get to your polling station? → Theory of reasoned action and Theory of
planned behavior

CORRECT

True

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