MASTERMINDS STUDY GROUP

UNIVERSITY OF GHANA BUSINESS SCHOOL

COPORATE SOCIAL RESPONSIBILITY QUIZ
COMPILED BY: S.K. OFORI

CHAPTER 1: INTRODUCTION TO CSR

1. The GAIA Principle states that all life is interdependent on each other.
A. True
B. False

2. The concept of CSR is that modern businesses do not have responsibilities to society that
extend beyond their obligations to the shareholders or investors in the firm.
A. True
B. False

3. A more comprehensive definition of CSR is that it encompasses only the economic, legal,
ethical, and not discretionary or philanthropic expectations that society has of
organisations at a given point in time.
A. True
B. False

4. CSR is a distinct management discipline, a concept that has been so tagged, since the
1920s.
A. True
B. False

5. Andrew Carnegie, the founder of the US Steel Corporation, is of the view that businesses
have four responsibilities: economic, legal, ethical, and discretionary.
A. True
B. False

6. Firms that assume social responsibilities stand to gain only short-term benefits, though
they may face some damaging costs in the long-term.
S.K. OFORI

A. True
B. False

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 7. The three principles that justify the need for firms to engage with CSR are Sustainability,
Accountability and Transparency.
A. True
B. False

8. McWilliams and Siegel (2001) describe CSR as "actions that appear to further some
social good beyond the interest of the firm and which are required by law".
A. True
B. False

9. The first official blueprint of CSR was set out at the 1992 UN Conference on
Environment and Development (The Earth Summit) in Rio de Janeiro.
A. True
B. False

10. Transparency, in the context of CSR, means that all acts are obvious or communicated to
all concerned.
A. True
B. False

ESSAY
1. Discuss the three (3) dominant views used to explain the responsibilities of business and
indicate any shortcomings, in your opinion, each may have.
2. Over the years there have been many arguments for the continuity of CSR and many criticisms
of it. Outline and explain four (4) arguments in favour of CSR and four (4) criticisms against
CSR.
3. State and explain the ten (10) key drivers of CSR engagements.

CHAPTER 3: CORPORATE CAUSE PROMOTIONS

1. In Cause Promotion, a firm provides funds, in-kind contributions, or other corporate
resources to increase awareness and concern about a social cause of to support fund-
raising, participation, or volunteer recruitment for a cause.
A. True
B. False
S.K. OFORI

2. Successful campaigns do not utilise effective communication principles, develop

motivating messages, create persuasive execution elements, and select efficient and
effective media channels.
A. True

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B. False

3. Identifying the target audience includes examining the estimated size, demographic,
geographical location, psychographic, and behavioural variables.
A. True
B. False

4. Opening is a statement of what the company wants the target audience to know (facts,
information), believe (feel) and perhaps, do (e.g., donate or volunteer for a cause), based
on exposure to their communications.
A. True
B. False

5. Success hinges on a clear understanding of the nature and profile of target audiences an
organisation seeks to appeal to before implementing cause promotion programmes.
A. True
B. False

6. Campaign plans should be developed together with the target audience, up front, as they
will include critical decisions on target audiences, key messages, campaign elements and
key media channels.
A. True
B. False

7. Corporations most often partner with non-profit organisations whose mission is related to
the cause, as well as media partners, professional associations, and special interest
groups.
A. True
B. False

8. Cause promotion campaigns do not require employee involvement, messages on product

labelling and utilisation of retail shelf space.
A. True
B. False

9. Campaign plans are based on clear definitions of target audiences, communication

objectives and goals, support for promised benefits, opportune communication channels
and desired positioning.
S.K. OFORI

A. True
B. False

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 10. Strengthened brand positioning and brand preference, increased traffic and customer
loyalty, new partnerships and strengthened corporate image are some of the benefits of
cause promotion.
A. True
B. False

ESSAY
1. Define persuasive communication and its role in cause promotion.
2. Discuss five benefits of cause promotions to service firms.
3. Identify a cause that your company can leverage on and comprehensively develop a campaign
plan to address it.
4. When is it appropriate for a cause promotion initiative to be well thought out?

CHAPTER 4: CAUSE RELATED MARKETING

1. With cause-related marketing campaigns, a firm commits to making a contribution or
donating a percentage of its revenues to a specific cause based on product sales.
A. True
B. False

2. Cause-related Marketing is a commercial activity by which businesses and charities (or

causes) form a partnership to market an image, product or service for mutual benefit.
A. True
B. False

3. The estimated cost of a campaign must be calculated but is inconsequential to the smooth
implementation of the programme.
A. True
B. False

4. Cause-related Marketing tools are used to help address the social issues of the day,
through providing resources and funding, while at the same time addressing important
business objectives.
S.K. OFORI

A. True
B. False

5. Events can help to establish the message of a campaign but may also distract focus from
it.

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 A. True
B. False

6. Cause-related marketing efforts mirror those of traditional marketing plans.

A. True
B. False

7. Cause related marketing is doomed to fail without partnerships with other organisations
in order to realise a mutual goal in respect of the cause in question.
A. True
B. False

8. Cause related marketing is not a creative way of raising funds for a cause that a firm has
decided to sponsor.
A. True
B. False

9. In matching the 4Ps against the 4Cs, product is mapped onto cost, promotion onto
communication, price onto convenience, and place onto customer.
A. True
B. False

10. Consumers expect honesty and are quickly fatigued by disingenuous companies and
hollow claims.
A. True
B. False

ESSAY
1. Cause-related marketing is different from other corporate social initiatives. Discuss.
2. Discuss five (5) instances when cause-related marketing initiatives can be considered.
3. Make a presentation detailing five (5) cogent reasons to your CEO on why planning is a
prerequisite to success in any cause-related marketing initiative.
S.K. OFORI

CHAPTER FIVE: CORPORATE SOCIAL MARKETING

1. Corporate social marketing differs from other corporate social initiatives as it focuses on
behavioural change.
A. True

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B. False

2. Nancy R. Lee identified ten key principles for a successful CSM campaign.
A. True
B. False

3. "Describe the Plan Background, Purpose, and Focus" is the fourth step in developing a
social marketing plan.
A. True
B. False

4. The concept of a marketing mix was originally proposed by Neil Borden.

A. True
B. False

5. SESDED stands for Superior Exchange; Socially Desirable; Easily Done.

A. True
B. False

6. In social marketing, price relates to the costs that the target audience have to pay and the
barriers they have to overcome to adopt the desired behaviour, and these costs can be
psychological.
A. True
B. False

7. Age, gender and race are all classified under competition in a social marketing plan.
A. True
B. False

8. The desired behaviour is not beneficial to all, is one principle of corporate social
marketing.
A. True
B. False

9. Health issues, injury prevention issues and environmental issues are all areas where
social marketing campaigns can be effective.
A. True
B. False
S.K. OFORI

10. Crafting a desired positioning in a social marketing campaign is not critical for the
campaign's success and can therefore be ignored.
A. True
B. False

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ESSAY
1. Define what Corporate Social Marketing is and briefly explain how it differs from other forms
of corporate social responsibilities.
2. Outline and describe the steps involved in preparing a social marketing plan.
3. State and explain all the 'Ps' needed in the social marketing mix. 4. Identify the five (5) key
principles in the implementation of a Social Marketing Campaign.

CHAPTER SIX: CORPORATE PHILANTHROPY

1. There is no difference between employee volunteerism and corporate philanthropy.
A. True
B. False

2. The strategic marketing objective underpins a company's decision on whether to engage

with corporate philanthropy.
A. True
B. False

3. A confused corporate philanthropy strategy affects corporate reputation.

A. True
B. False

4. Companies that give are seen as caring and usually go unrewarded by their customers.
A. True
B. False

5. Managers do not struggle for direction and agreement on what to donate, which areas to
focus on and where to make donations.
A. True
B. False

6. Some families use philanthropic platforms to develop leadership and management

capabilities before the next generation take on leadership roles in the business.
S.K. OFORI

A. True
B. False

7. Philanthropy plays no role in public relations or advertising, promoting a company's

image or brand through cause-related marketing or other high-profile sponsorships.

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 A. True
B. False

8. Philanthropy can often be the most cost-effective way, and sometimes the only way to
improve competitiveness.
A. True
B. False

9. Understanding the ways in which philanthropy creates value highlights how corporations
can achieve the greatest social and economic impact through their contributions.
A. True
B. False

10. If corporate philanthropy is tied to business strategy, a company can create even greater
social value in improving grantee performance than other donors.
A. True
B. False

ESSAY
1. Make a five-point presentation to your CEO outlining ways in which your company can
engage in corporate philanthropy.

2. Critique Milton Friedman's perspective of corporate philanthropy.

3. Philanthropic initiatives can either be successful or be failures. Discuss the success

factors.

4. Write a short presentation on the philanthropic activities of two Ghanaian corporations of

your choice.

CHAPTER SEVEN: COMMUNITY VOLUNTEERING

1. Community volunteerism programmes have been identified as a unique corporate social
initiative for building a strong relationship with the communities where businesses
operate.
S.K. OFORI

A. True
B. False

2. There is no difference between community volunteerism and other forms of initiatives.

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A. True
B. False

3. Volunteerism in the community is not a new corporate initiative.

A. True
B. False

4. Volunteerism is any activity in which time is given out freely to benefit any person,
group or cause.
A. True
B. False

5. Education plays no significant role when it comes to shaping human attributes and
behaviour.
A. True
B. False

6. For community volunteerism to be successful, potential concerns such as assessment of

cost and a focus on specific programmes that ensure a strategic fit with an organisation's
values need to be examined by the firm.
A. True
B. False

7. Community volunteerism can help change the way people feel about their local
community.
A. True
B. False

8. In poorer communities, the issue of health is such that it cannot be left in the hands of
only state institutions, especially where there is an outbreak of disease.
A. True
B. False

9. Volunteers decide spontaneously to render free services since it requires no thought-out

decision.
A. True
B. False
S.K. OFORI

10. The motives that encourage people to engage in volunteer activities can be derived from
their parents.
A. True
B. False

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ESSAY
1. Volunteerism in the community is not a new corporate initiative. However, in recent times the
concept has grown in importance. Discuss.
2. Discuss the factors motivating volunteerism.
3. Describe five instances where community volunteerism might be considered.
4. Community volunteerism can create both employee and organisational benefits. Discuss.
5. Outline and explain the process involved in developing a community volunteer programme.

CHAPTER 13: ESTABLISHING A COMPANY’S ETHICAL CULTURE

1. In an organisation, the ultimate decision of whether to adhere to ethical principles rests
with the CEO.
A. True
B. False

2. The personal characteristics of employees and the immediate environment within which
they work have an impact on their ethical decisions.
A. True
B. False

3. Managers and organisations do not affect ethical choices in anyway.

A. True
B. False

4. Kohlberg's six stages of moral development can be more generally grouped into two
levels of three stages each.
A. True
B. False

5. Immoral managers are motivated by selfishness-for their own or their company's gain.
S.K. OFORI

A. True
B. False

6. A company's code of conduct should never go beyond what it has to do to stay within the
law, and never spell out what employees should do to live the company's core values.

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 A. True
B. False

7. Bad-mouthing the competition, even though impolite, is sometimes necessary in order to

maintain an advantage.
A. True
B. False

8. Companies that aggressively pursue greening their businesses will likely have a
competitive advantage over those that take a wait-and-see approach.
A. True
B. False

9. A company's stakeholders-shareholders, employees, clients, competitors, and the

community-do not have valid interests in how the company operates.
A. True
B. False

10. The post-conventional level is also known as the principled level and consists of stages
five and six of Kohlberg's scale of moral development.
A. True
B. False

ESSAY
1. "The level of the moral stage of development of a manager also has an influence on the
manager's ethical choice. Using Kohlberg's six stages of moral development, show how
the above statement is true.

2. As an expert in social responsibility and ethics, you have been called upon to give a talk
to the Association of Ghanaian Industries on the obstacles to maintaining ethical
behaviour in the workplace and how to overcome them. Write a speech detailing the ten
common obstacles to ethical business and offer solutions on how to overcome them.

3. Outline and explain ten ways in which managers can keep their companies ethical.
S.K. OFORI

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