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Web Design Creative Brief

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to fill out the attached brief, you can download it for free here. 825 East 1180 South
American Fork, Utah, 84003
Phone: 1-800-210-7650
www.logoworks.com

Company Name: Vitromex USA - ceramic tile manufacturer

Tell us a little about your industry (your competitors, what do you do better than they do, etc.)

There are hundreds of ceramic tile manufacturers and brands out there - product has very little brand recognition. Italian
manufacturers are known for their desired looks but high price, USA are known form good product and logistics in serving
market, Chinese are known for great value products, Mexico is known for good price ok look tile, Turkey is know for a good
value-design ratio... Most all manufacturers sell via distributors and Big Box stores... Distributors decide what products they
Tell
bringusto at least
their three
market. Tilewords thatbydescribe
are bought consumer your company:
as an "emotional buy" - customer shops for what makes her feel that she likes
the floor/wall tile. Therefore it is important that our website is a visual
(examples: traditional, fun, creative, formal, relaxed, high-tech, medical, one - with
etc) quick photo references - Some competitors
(Mannington, Florim USA - do a great job in connecting w consumer emotions by showing products without having to go
1)Traditional
through manybut wants
clicks). Into be more
regards creative - we are positioned as a middle level company bringing good products and at a
of competitors
2) Go getter
good type
price and of attitude
offering good service. Our strength is to offer an excellent value in ceramic tile (sold as Vitromex brand) and
3) Can bea fun
offering good porcelain line (sold as Artemis brand). We do ship tile from TX and we act like a domestic manufacturer
(although our product is made in Mexico).
Please tell us a little about your target customer:
(who are they, what are their interests, why do they buy from you?)

Distributors of flooring (carpet, wood, ceramic tile, stone) - they buy our red body ceramic tile for floor and wall, and white body
porcelain tile - they also buy accent pieces (such as mosaics, glass and stone mosaics, bullnose trim)

Do you have a company logo? (Recommended for website design)

Logoworks has designed or is currently designing my logo

Yes I can provide the logo in a vector (.eps) format

Yes, but I need the logo converted to a vector (.eps) file ($100)

No, I’m interested in learning more about your logo packages

No, please just type my name in place of a logo – not recommended

(Please provide the color scheme, title, and font that you prefer for the website)

Color Scheme brown and gold

Title (if any)

Font (if any)

List at least two existing website designs that you like, and why you like them.
(If you need ideas, see http://staging.logoworks.com)

1. Mannington Mills - (see porcelain tile area) clean look, easy look of products (then you can search in details), lots of easy technical-insta

2. Florim USa - nice clean intro, easy product guide, search by installation or color type, on green environment, media etc...very consumer

3. Dal tile - menu divided by homeowners, dealers-builders, and architects or Florida tile - pretty much same division
How many pages will your website contain? as needed 20+

Please list your website's navigation names * (Ex. Home, About Us, Services, Contact Us, etc...)

home, company info, products, useful info, design tools, locate-contact us, sustainable (green), reserved area

Would you like the sub pages to have a different layout than the home page? ($250 per custom sub page)
No (all subpages will have the same design as the Home page)
Yes

If yes, how many unique sub page designs? no sure

Will your site include any e-commerce? ($600+)

No Yes

If yes, how many products will you be selling?

Will you be providing the copy (text) for the website? (If no, $80/hr copywriting fee)
No Yes

Would you like to include photography in the design of your website to

make it visually interesting? (Recommended)
Yes, I will provide the photos (we will need the photos before we begin the design).
Yes, please help me find stock photos ($150).

Do you have a preference about the subject matter (beach ball,

skyline) or concept (teamwork, loyalty) for the photos?

No

Would you like any animations on your website? (select all that apply)
Yes, I need a flash introduction ($750+)
Yes, I need a flash logo ($400+)
Yes, I need a flash header or flash area ($400+)
No

Please list any other items/functionality you will want in your website design.
(additional costs will apply for selected items)
Photo Gallery Music Player
Calendar (Admin editable only) RSS Reader/Feeder
Calendar (Scheduling) Search
Chat Video Player
Blog Client Login Area
Forum
CMS (allows you to edit website content, $200 setup fee, plus monthly fee)
Other
Tell us anything else that will help us create/design your website:

The site has to have two functions:

1) consumer friendly - consumer can quickly see overall products and then search in detail, she can find out quickly
characteristics about tile, also find distributors by zip code...
2) a working website for Distributor inventory control, downloading of merchandising tools, placing merchandising tools,
downloading product pictures...

What is your domain name? www.vitromex.com

I do not currently have a domain name

If you do have an existing website, what do you like/dislike about it?

Color scheme - dated look - no search for distributor by zip code, no room scenes in first screens

What is your current hosting company? Alveni

What is your username?

What is your password?

I do not currently have a hosting company yet. (Please visit our trusted hosting partner at http://www.bluehost.com/track/hp/)

Please select any other Logoworks design projects that you may be interested in:
Brochure
Business Cards
Direct Mail (postcard)
Advertisement
PowerPoint
Presentation Folder
Letterhead

** Please send this form back to the email address you received it from and you will be notified when
your quote is ready **

* The names of the buttons/tabs on your website. Navigation is usually across the top or down the left side of the page.