I.

Background of the Seminar

i. Title of the Seminar

“Juan Big Idea: Ang Paglipad ng Marketistang Pilipino”

ii. Date and Venue:

October 22, 2017 at Hernandez Building Gymnasium, Lemery
Colleges, Batangas

iii. Host Institution:

Philippine Junior Marketing Association (PJMA)

iv. Objectives:
“The Philippine Junior Marketing Association (PJMA) aims to provide
opportunities for all marketing students to hone and develop their
marketing and leadership skills to make them a better equipped to
become the next marketing leaders of our country” PJMA the purpose
is to reach out and empower the members of the organization to
becoming promising young business leaders of the country in the field
of marketing.

v. General Participants:
Marketing Student in South Luzon

vi. BatStateU Participants:

Brizha Micole C. Laranga
II. Program and Highlights of Activities:

1. Background / Brief Overview of the Seminar, Profile of the Speakers and

their discussion:

The event was started by Vice President for chapters, Mr. Michael Abad
with his opening remarks, starting the objectives of the PJMA, and to all active
members of organizations the marketing students. Followed by Cultural Dance
Performance by 3rd Year Marketing Stars of Lemery Colleges. The Highlights
of the event were the speakers they share about marketing intelligence and
skills the first speaker was Ms. Wence Wen Ceslao the former Group head of
Rising Tide Inc. and now she is Vice President for Digital Marketing of Sm
Investments Corporation and she tells about digital marketing, she explain how
people lived in digital world and her example is that the digital marketing
measurable than the usual tarpaulins or newspaper and nowadays all customer
their making like commercial and other advertisement if they saw or watch that
the customer they talked about it therefore if you see the brand you need to
know if the brand and their materials is affordable to you.
After sharing of her expertise the event was followed by a fun activity
which was “Who’s the Juan” they pick or selected students to present their
skills “super hero skills to save the day” it was fun to see my classmate Glenn
Fernandez I saw him and he was a “super hero” it was fun to see and he said
“petmalu hero”, I’m proud of him he finally share or show-off a little bit talent or
skills and other students colleges was enjoying to see other students colleges
share different names of hero.
The next speaker is Mr. Blasgil Tnaquilut, Founder of the shift and
project Geekid Products, Cloud sales specialist of Microsoft in Singapore,
Senior Manager of ACCLIVIS in Singapore and CEO, he shares about his
experiences focuses on how he conquers all the obstacles and challenges he
faces. He helps the students to recognize and to see what their dreams of their
life’s and to pursue want they want to do for their life’s. He ended his sharing
with an inspirational speech while the students are closed their eyes and
everyone is silent, listening to him and then end his speech.
After Mr. Blasgil the next was a group activity with representatives of
universities and colleges. The activity was entitled “Juan Role” and I watch it I
saw my classmate Racquel De Jesus she was acting eating lomi it was so
funny like Glenn Fernandez, Racquel De Jesus and Alain Peralta acting for
advertising a much known food in Batangas “The lomi” and also Im happy for
them because they share talent.
 2. Participants Level of Participation:

I just listening to all speakers and I watch to all participants share all their talents
like acting, dancing. I watch my friends to share their talent.

III. Implication to Professional Development

3. Contribution to Attendees Professional Development in Relation to field

of specialization

The seminar that we attended was a blast I can’t imagine how and why
they pass all the challenges to become a successful person. I gain a lot of
learning in this seminar they encourage me to pursue my dreams and never
give up until you didn’t reach it and this seminar help me to learn the strategy
and techniques with regards in marketing like them I will make sure that I will
share the learning and lesson like what they do.

4. Plan of Action for Cascading of competencies acquired

Of course, my plan is to apply it in the field of marketing and I want to

share also those learning most specially to the next generation who are
interested to it.
IV. Photos of the Seminar

Mr. Michael Abad, Vice President for chapters, opening remarks.

The 1st speaker Ms. Wence Wenceslao, Vice President for Digital Marketing of Sm
Investments Corporation
Show-off their Super hero skills to save the day

Pamantasan ng Cabuyao for the winning Super hero

Mr. Blasgil Tanquilut, the sales Manager of Acclivis Technologies and
Solutions, the Founder of the Shift and CEO of Getup

Representatives from different Universities and Colleges for Juan Role

And the last speaker, Ms. Liza Lorenzo, the Social Mangement Director and
Head of Nestle Social