BUSINESS PLAN

GROUP 7
LEADER: CARL SUMALABE
MEMBERS: FAYE CYRELLE O. TAÑA
DOMINIQUE LAJALLAB
ELIMAR CATULINAN

INTRODUCTION
The saying “what goes around comes around” may be intended to
describe karma but it also works perfectly to explain the cycle of
fashion. Trends and styles that were once considered modern and
daring become old and ugly, only to reborn and re-worn decades
later. And that cycle seems to be turning quicker than ever. Less than
20 years later, fashion that has considered cool in the 90’s is once
cool again. Whether it’s on the catwalk, on the streets or in the stores
90’s trends are appearing everywhere.

Fashion in the 90’s brought forth a youth movement and offered

carefree styles which dabbled in rebellion. Grunge and minimalism
were the main trends of the decade with hip-hop and “sexy school
girl” styles are also trending. Music and fashion also went together as
people copied the unique styles of their musical idols.
90’s fashion are in today’s generation but the problem is brands like
FILA, FUBU, CONVERSE, VANS, GUCCI, BALENCIAGA, CHANEL etc.
are becoming a staple for 90’s fashion so we would like to start a
business that is different from these brands but also very affordable
for the price.

We would like to start a business by thrifting 90’s fashion, unlike

other brands, the designs we make are original and self- made
(painted, drawn, embroidered)

Our products is also in the 90’s phase but it’s different from the usual
brands because the designs are original plus it’s unisex.

Our target market are the teenagers from 13 to 23 of age. The designs
are unisex so it can target both sexes.

We would like to sell our products online so it would attract social

media users, mostly our target: the teenagers.