Tamil Nadu Industrial Development Corporation

Titan Industries
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Titan Industries

Type Joint venture

Industry Watches
Founded 1987
Headquarters Bangalore[1], India
4 continent and 40 countries. India and other
Area served countries esp. Middle east, Asia Pacific and
Africa
Key people Xerxes Desai, Founder
Watches, Jewellery, Eyewear & Precision
Products
Engineering
Employees 3,000
Parent Tata Group
Website www.titanworld.com

Titan Industries is the world's sixth largest wrist watch manufacturer and India's leading
producer of watches under the Titan, Fastrack, Sonata, Nebula, RAGA, Regalia, Octane & Xylys
brand names. It is a joint venture between one of India most respected business organizations,
the Tata Group, and the Tamil Nadu Industrial Development Corporation (TIDCO) Its product
portfolio includes watches, accessories and jewellery, in both contemporary and traditional
designs. It exports watches to about 32 countries around the world with manufacturing facilities
in hosur, Dehradun,Goa, and manufactures precious jewellery under the Tanishq brand name,
making itIndia's only national jewellery brand. It is a subsidiary of the Tata Group.

Contents
 1 Watch division
 2 Precision Engineering Division
Tamil Nadu Industrial Development Corporation

 3 Jewellery division
 4 Face of Titan
 5 References
 6 External links

Watch division
Titan watch division was started in 1987. At launch it was the third watch company in India after
Ist was HMT and Allwyn. Titan formed a Joint venture with Timex, which lasted until 1998, and
setup a strong distribution network across India. As of 2010, Titan watches account for a 60%
share of the total Indian market and are also sold in about 40 countries through marketing
subsidiaries based in London ,Aden ,Dubai and Singapore. Titan watches are sold in India
through retail chains controlled by Titan Industries.

Titan Industries has claimed to have manufactured the world's slimmest wrist watch – Titan
Edge. Produced indigenously after four years of research and development, the Titan Edge has a
total slimness of just 3.5 mm and a wafer thin movement of 1.15 mm. Apart from the Titan Edge,
Titan also offers Steel, Regalia, Raga, Fastrack, Technology, Nebula, Bandhan, Sonata, Octane,
special RHosur, Tamil Nadu.

Fastrack is a popular brand among youth in India. Fastrack watches come in a variety of styles,
shapes and colours.

On 4 March, 2010,Titan Industries Announced the launch of its very first Titan flagship store is
located at Opposite Shoppers Stop, Bandra Linking Road, Mumbai, India. Store is spread over a
spacious 2,500 sq ft (230 m2) and houses more than 1500 watches on display from Titan like
Purple, Automatics, Orion, Raga, Edge, Nebula, and many more.

[edit] Precision Engineering Division

Precision Engineering Division of Titan was started in 2002. It has become one of the leading
manufacturers of Precision Parts for Automotive and Aerospace Industries.

The various Product range includes pointers, dashboard clusters like Fuel Gauge, Temperature
Gauge, Gear Shift Indicators, Clocks for Automobiles and any kind of Injection molded Plastic
parts, Electromechanical Assemblies for automobiles, all kinds of pressed and turned parts for
automobiles. The Tooling Sector of Precision Engineering Division manufactures all kinds of
Press Tool, Molds, Jigs, Fixtures for various industries.

Titan Automation Solution, a part of Precision Engineering Division is a leading Automation

Solution Provider for all kind of industries.

[edit] Jewellery division

Tamil Nadu Industrial Development Corporation

Tanishq is currently the most prominent jewellery brand of India, and it pioneered the concept
of branded jewellery and ornaments in India. The name Tanishq has been formed by combining
"Ta" (the first two letters of Tata) and "Nishk or Nishkh" (meaning gold coin or necklace in
Sanskrit). [5]

Tanishq is India's largest jewellery brand with a wide range of jewellery in 22Kt pure gold
studded with diamonds or coloured gems. It is the fastest growing jewellery brand in India.[citation
needed]
Tanishq, established in 1995, challenged the established family jeweller and introduced new
rules in precious jewellery; a category as old as civilization. Tanishq challenged the age-old
jeweller's word with Tata's guaranteed purity. Tanishq's initial foray into the jewellery business
was a failure though. Tanishq at first introduced 18 Kt gold jewellery advertising 18 Kt as the
'international standard.' This less pure gold was completely rejected by the market dominated by
(purported) 22 Kt gold. Later on, it exploded the market with facts about rampant impurity
across India. It introduced technology-backed challenge in a category completely governed by
blind individual trust. Tanishq introduced innovations like Karatmeter, the only non destructive
means to check the purity of gold; machine made jewellery, which offers superior finish and
value to the customer and handcrafted jewellery which is influenced by various jewellery
traditions of India.

Tanishq has set up production and sourcing bases with thorough research of the jewellery crafts
of India. The 135,000 sq ft (12,500 m2). factory is equipped with the latest and most modern
machinery and equipment. The factory complies with all labour and environmental standards,
located at Hosur, Tamil Nadu. The brand brings together the work of karigars, who specialize in
different styles of making jewellery. Karigars, who continue to be an exploited lot with other
jewellers, are paid fair remuneration and work under good working conditions in Tanishq.

Prescription Eyewear Division (PEW)

The PEW business is Titan's latest retailing venture. The company now has 48 stores under the
"Titan Eye+" brand across the country. Over the next few years the company plans to expand to
250 stores.

[edit] Face of Titan

The Company also runs a one of a kind contest in the retail industry called the Face Of Titan
(FOT) contest to identify the most talented Sales person, Manager & Service personnel
Technician & Cashier.[citation needed] The contest recognizes the best based on a set of parameters
that give a measure of the overall development of the individual in each of the categories
mentioned above and is not solely on sales.

This program was conceived as an assessment centre for frontline staff - by Aparna Ponnappa,
inspired at that time by staff who expressed their desire to 'perform' and 'be recognised' for what
they do. This program enabled the retail wing of Titan to empower staff to take charge of their
own skill development and provided them with a healthy and fun environment to compete and
showcase their own talent.
Tamil Nadu Industrial Development Corporation

The contest leapfrogged into the digital era from the year 2006-07 with the introduction of IT in
the capturing of survey data across all of its 200+ stores,that year also saw the introduction of the
data gathered at the store level being used to profile the staff at various levels using a custom
built web based software developed by I.GEN Labs TITAN company has good reputation in
Indian stock market(NSE).Each share cost 3198 rupees .titan is a Lombard company in India.one
of the finest watch manufacturing company.