Strategic Management Plan For Made by Pearl Holy Angel University

Strategic Management Plan for Made by Pearl 1
HOLY ANGEL UNIVERSITY
Strategic Management Plan for Made by Pearl
(Cloth Pads, Cloth Diapers, Sewing Supplies, Other Handmade Items Sewn
with Love)
A Strategic Plan
Fourth Year Bachelor of Accounting Technology Students of
Holy Angel University
Submitted by:
Cunanan, Kisha S.
Flores, Jatrix E.
Perez, Myka Jerylle
Sison, Angelica Louise M.
Sison, Richard Adam G.
F433
TABLE OF CONTENTS
I. Executive Summary -------------------------------------------------------3
II. Industry Analysis ---------------------------------------------------------4
III. Business Profile ----------------------------------------------------------9
IV. Environmental Scanning ----------------------------------------------13

4.1
External Environment-----------------------------------------------14
Economic -------------------------------------------------------------14
Socio-Cultural -------------------------------------------------------14
Legal-Political -------------------------------------------------------15
Environmental -------------------------------------------------------15
Competitors ----------------------------------------------------------15
Assessment: CPM, 5 Forces of Michael Porter and EFE ------15
4.2
Internal Environment
Management/Organization ----------------------------------------22
Marketing ------------------------------------------------------------23
Financial
-------------------------------------------------------------28
Financial Ration/Financial Projection----------------------------30
Corporate Social Responsibility ----------------------------------36
Assessment: IFE
----------------------------------------------------37
V. Strategy Formulation
5.1 Grand Strategy--------------------------------------------------38
5.2 TOWS/SWOT Matrix -----------------------------------------39
5.3 The Internal-External Matrix---------------------------------45
5.4 QSPM -----------------------------------------------------------47
VI. SPATRES --------------------------------------------------------------50
VII. References -------------------------------------------------------------64

I. Executive Summary
This strategic management paper aims to develop feasible strategies for Made by
Pearl Sewing Services Company. Made by Pearl, was established in February 2015 by
Jo Anne Pearl H. Tadeo. Aside from being home-based, Made by Pearl has expanded
its horizon domestically and e-commercially. The Owner is being invited regularly by the
City of San Fernando, Pampanga Tourism Office to display and sell its merchandises in
various mall activities through bazaars in Pampanga (SM, Robinsons, and Vista Mall).
This paper provides a discussion of the critical success factors for the company. Made by
Pearl Sewing Services Company provides high quality of eco-friendly and cost-effective
products that are valuable, useful and beneficial not only for human consumption but
most importantly, those that can help mitigate our environmental issues to date.
This paper provides a discussion of the critical success factors for the company.
The company makes sure that they provide their customers the quality of products that
they deserve and attend to the needs of their customers immediately. In general they also
make sure that the products that they offer are safe and useful. However, Made by Pearl
needs to improve in terms of having their own physical store.
Finally, this paper concludes that the best strategy for Made by Pearl Sewing
Services is market development and market penetration. Market development by
upgrading or expanding its existing eco-friendly products to a wider range of market to

increased sales. Market penetration by producing more products to be successfully sold in
the market. Made by Pearl Sewing Services can use this strategy to improve their target
market that they will cater for the company’s growth and profitability.
II. Industry Analysis
There is a growing trend right now towards environmental awareness. The
impacts of practices that are not good and environmentally-sound are now being felt after
many years, leading to the popularity of eco-friendly materials and processes. Eco-
friendly products reduces carbon footprint in the atmosphere thus eliminating the effects
to global warming which better for our environment. Most eco-friendly products are
made with recycled waste which reduces the consumption of resources.
Everyone wants to give their family the best; whether that means the best food or
the highest quality healthcare, every parent or guardian is looking to provide their
children with the best of the best. When looking into products for families, it is important
to consider all of the effects of the products used. Many of these products are sneaky, and
may use harsh or even toxic chemicals to make their product in the cheapest way
possible, completely disregarding the safety and health of consumers.
Some buyers have done their research and have opted out of dangerous products
and have chosen to use eco-friendly products, which benefit both the Earth and their
families. Not knowing what goes into a product that a family uses regularly can be
worrisome for many families, especially those with children. Many are currently stressing
only buying eco-friendly products, but what are these products, and why are they the
better option?
Eco-friendly means product that is not harmful to the environment. However, it
can get more complicated than that, as there are many factors of something that might be
“harmful to the environment.” So many different things can negatively influence the
environment, such as not using proper procedures when disposing of products. However,
there are many benefits to using eco-friendly products that are not simply centered on the
health and well-being of the Earth, but also the health and wellbeing of your family.
Although many companies and their products promise to be eco-friendly, they can
misconstrue their information, leaving consumers confused and often blindly buying their
products. When shopping for eco-friendly products, look for lower cost and healthier
lifestyle. Eco-friendly products may seem to be more expensive, but long-term they are
actually more cost efficient. Eco-friendly products tend to last much longer. These
products are typically made from recycled materials and are sturdy, withstanding most
drops, kicks, and dishwashers. Eco-friendly products may have a larger sticker price, but
since they last longer, it is an investment that will pay off. Along with the eco-friendly
benefits, there are also personal benefits that coincide with using all-natural products.
Plastics, for example, are known to have BPA, lead, and other harmful chemicals that can
cause many different illnesses and diseases in both children and adults. For adults, the
risks include diabetes, heart disease, autoimmune diseases, and reproductive system
abnormalities. For children, it can cause premature puberty, diabetes, stunted growth, and
autoimmune disorders. Eco-friendly, all natural products ensure safety from all dangerous
chemicals, and allows families to avoid risky additives that can cause any of these issues.
Using eco-friendly products improves quality of life in terms of mortality, age, diseases,
and illnesses. They ensure the safety of families and the planet.
Overall, these products are cutting edge, modern, and will often save you money
and allow you to avoid wastefulness, but they are more than just good for you. In today’s
world, the planet needs our help. Our abuse and misuse of resources has put the planet in
a difficult predicament, and we are the only ones that can stop the detriment. While it can
be difficult to make a huge difference as one person, conserving resources and using eco-
friendly products is a great way for each person to participate in the preservation of our
planet and ecosystem.
By using eco-friendly products, each person is contributing to the safety and
preservation of the resources provided from the planet, such as metals, plastics, and even
water. If more people use eco-friendly products, the cost of other products will go down,
and it would benefit all inhabitants, human and animal.
There are now companies producing these eco-friendly products that helps to
conserve the beauty, resources, and inhabitability of the planet, which is important to our
everyday decisions which positively affect the planet. They are both good for families
and for the planet, and companies producing eco-friendly products provide consumers
with the option to choose responsibility over frivolity. These eco-friendly products sold
by different companies are both good for the environment and safer for consumers, they
are the smart choice for families everywhere. These are some of the companies producing
these high quality eco-friendly and cost-effective products that are valuable, useful and
beneficial for people.
Gudrun business idea is to make colorful clothes and home textiles in natural
materials with an emphasis on Scandinavian design. The fashion is designed to be
functional and versatile so it can be mixed and matched in both the short and long term in
looks to suit women of all ages, shapes and sizes.
Conscious Clothing is the cumulative vision of Rose and Doug Phillips, a
husband and wife team of creative minds with backgrounds in furniture, wood working,
guitar building, art and design. Our company creates sustainable handmade clothing,
using eco-friendly and low impact materials. We source locally whenever possible
because we believe in the transparency of our process from the plant to the garment. Not
only do we feel strongly about using sustainable, biodegradable, or organically grown
fibers, we feel it is just as important to know who made your clothes and to support Made
in America manufacturing.
Our design studio is located in Rockford, Michigan. It was built in 2015 with
partly salvaged and reclaimed materials. Here, a team of talented individuals cut, sew,
wash and dye, tag, iron and ship our unique pieces. We built the studio to fit exactly, what
our company needed: a screen printing lab, a dye room, and unique shelves and tables for
every tool to fit and function just the way it’s supposed to. From our hands to your
doorstep, we are re-envisioning the way clothing is made and the value behind it.
Through the years, Assessment helps reduce the impact on the environment and
preserves natural resources. In short this company is eco-friendly in our nature. Being
eco-friendly means the product does not harm the environment, both in the production of
the item and in use of the product. Not only are these products healthier for the
environment, but they can also be healthier for you! A lot of products contain harmful
chemicals that put us at the risk of developing illness and diseases. Eco-friendly products
eliminate all of these risks by using natural products and avoiding additives we are
unaware of industry-leading cloth diaper brands including GroVia and Sloomb to a wide
variety of cloth diapering accessories, we have everything you need to ensure you are
giving your baby the best in natural parenting. Whether you are looking for a newborn all
in one, a hybrid shell or a toddler trainer, our stock of modern cloth diaper products
proves that you don’t have to sacrifice fun and fashion to be earth-friendly and functional.
GladRags are possibly the best-promoted brand of reusable menstrual pads on the
market. They’re handmade in the USA from soft, breathable cotton. It can be mind
blowing for women who, up until discovering this product, believed that chafing and
irritation from plastic products were just had to put up with. Unlike some other reusable
menstrual pads. GladRags don’t have a plastic backing, which means less irritation. And
they’re designed to last at least five years if taken care of properly.
Charlie Banana is a witty eco-friendly brand that design and manufactures
everything with reducing waste in mind. We live in a world full of chemicals and cheap
items that do not deliver what they promise. There is a global lack of eco-friendly modern
design and such a waste of resources. Many of us do not realize the full extent of the
chemicals we apply on ourselves and on our children – from food, cosmetics, clothing,
personal hygiene and cleaning products.
III. Business Profile
a.) History
Made by Pearl Sewing Services or most popularly known as Made by Pearl, was
established in February 2015. The name of the company Made by Pearl was named after
the owner. Jo Anne Pearl H. Tadeo is the owner whose primary purpose of promoting the
use of various eco-friendly products instead of the disposable ones, while helping saving
our Mother Earth at the same time. These products are made-to-order and washables and
include:
 Cloth Diapers
 Cloth Wipes
 Drool Pads for Baby Carrier
 Back Towels (made of Bamboo Terry/Fleece)
 Washable Breast Pads
 Nursing Cover and Nursing Shirt
 Cloth Menstrual Pads and Panty Liners
 Cotton Facial Rounds (alternate for bulak)
 Produce Bags for dry goods (alternate for plastic ‘labo’)
 Eco Bags
 Unpaper Kitchen Towels
 Kid’s Dress
 Pouches (good for make-up, essential oils, and as coin purse)
 Hair Accessories (Scrunchies, Hair Clips, Head Bands)
 Yoga Bags
 Terno Doll Dress and Cloth Diaper (Baby Alive and other Dolls)
 Essential Oil Bracelets
 And other customized items per request
Most of the items mentioned above can be personalized by choosing the fabric the
customer desires based on the available stocks and by adding embroidery designs. All of
these are being sewn by the Owner with the help of family members. Cloth and other
sewing supplies are bought from Taytay, Rizal market and from various online sellers
also.
Aside from being home-based, Made by Pearl has expanded its horizon
domestically and e-commercially. The Owner is being invited regularly by the City of
San Fernando, Pampanga Tourism Office to display and sell its merchandises in various
mall activities through bazaars in Pampanga (SM, Robinsons, Vista Mall) like the Great
Cloth Diaper Change, Breastfeeding, and Baby-Wearing events as well as to activities
sponsored and trade fairs by the Department of Trade and Industry (DTI) in the region
and other areas. Made by Pearl also utilizes e-commerce by means of Social Media like
Facebook, Instagram and the now known and sought-after marketing platform Shopee.
Various re-sellers of the items are spread nationwide. Mode of payments are cash, cash-
on-delivery (COD), bank deposits and transfer through BDO and BPI, and other money
transfer facilities like LBC, Palawan Express and Cebuana Lhuillier. Through the years,
Made by Pearl has continuously discovering other eco-friendly and cost-effective
most importantly, those that can help alleviate our environmental issues to date.
b.) Vision and Mission
Vision
The Made by Pearl Company has no vision thus the researchers formulated
proposed vision, “To be one of the well- known company that produce unique eco-
friendly products that can eliminate environmental issues.”
Vision Analysis
Criteria Yes or No Evaluation
Focused Yes “To be one of the well-known company that

concept produce unique eco-friendly products...”
Sense of noble Yes Made by Pearl have a noble purpose and they
purpose are socially responsible that they always consider
the benefit of the community.
Plausible Yes “…that can eliminate environmental issues.”

chance of
success
Mission
The company Made by Pearl has no mission thus the researchers formulated
proposed mission, “To continuously discover other eco-friendly and cost-effective
most importantly, those that can help alleviate our environmental issues to date.”
Mission Analysis
Criteria Yes or No Evaluation
Customers/Clien Yes “...continuously discovering other eco-friendly and

ts cost-effective products that are valuable, useful and
beneficial.”
Products or Yes “...other eco-friendly and cost-effective products

services that are valuable, useful and beneficial.”
Markets Yes “… cost-effective products that are valuable.”
Self-concept Yes “...discovering other eco-friendly and cost-effective

(distinctive products that are valuable, useful and beneficial not
competence) only for human consumption but most importantly,
those that can help alleviate our environmental
issues to date.”
Public image Yes “…discovering other eco-friendly and cost-effective

products.”
Employees Yes “…beneficial not only for human consumption.”
Goal
To provide the highest level of quality and service, above and beyond
competitors.
Objectives
Promote environmentally sustainable products, processes and concepts for
individuals, institutions and organizations by interfacing between manufacturers, vendors
and customers.
 Compatible with the concept of a recycling society and with business
sustainability
 Reducing impacts on the global environment
 Ensuring the safety of users and the protection of the environment
 Improving functions and performance of products and reducing their
environmental impacts
IV. Environmental Scanning
4.1 External Environment
An external environment is composed of all the outside factors or influences that
impact the operation of business. The business must act or react to keep up its flow of
operations. The external environment can be broken down into two types: the micro
environment and the macro environment. The micro environment consists of the factors
that directly impact the operation of a company. The macro environment consists of
general factors that a business typically has no control over. The success of the company
depends on its ability to adapt Made by Pearl.
Economic Forces
Economics is a social science concerned with the production, distribution and
consumption of goods and services. It studies how individuals, businesses, governments
and nations make choices on allocating resources to satisfy their wants and needs, and
tries to determine how these groups should organize and coordinate efforts to achieve
maximum output. Made by Pearl items can be personalized by choosing the fabric the
customer desires based on the available stocks and by adding embroidery designs. All of
these are being sewn by the owner with the help of family members. Cloth and other
sewing supplies are bought from Taytay, Rizal market and from various online sellers
also.
Socio - Cultural Forces
It is a human population viewed in its ecological context and as one of the many
subsystems of a larger ecological system. Made by Pearl has continuously discovering
other eco-friendly and cost-effective products that are valuable, useful and beneficial not
only for human consumption but most importantly, those that can help alleviate our
environmental issues to date.

Legal - Political Forces
Government actions which affects the operations of a company or business. These
actions may be on local, regional national or international level. Business owners and
managers pay close attention to the political environmental to gauge how government
actions will affect their company.
Environmental Forces
Environmental means relating to the natural world and the impact of human
activity on its condition. Made by Pearl primary purpose is promoting the use of various
eco-friendly products instead of the disposables ones, while helping saving our Mother
Earth at the same time.
Competitors
The competitors of Made by Pearl are the following: Cloth diaper which is a one-
stop-shop for everything cloth diaper-related. And Mommy Chinay: Your Bagets Nanay
which is a store that sells cloth diaper and baby clothing online and blogs that give tips
about babies that can be a method to attract new customers.
The External Factor Evaluation Matrix
External Factor Evaluation (EFE) matrix method is a strategic-management tool
often used for assessment of current business conditions. The EFE matrix is a good tool
to visualize and prioritize the opportunities and threats that a business is facing. External
factors assessed in the EFE matrix are the ones that are subjected to the will of social,
economic, political, legal, and other external forces.
The scores for an EFE Matrix can range from a low of 1.0 to a high of 4.0. The
closer the score is to the upper range the better the company is internally. With the total
weighted average of 2.63, Made by Pearl exactly average internally. This signifies that
the program is adapting to the changes in the environment that gives impact to the course.
The program is doing well in optimizing the use of opportunities and reducing the
possibility of threats, also have a significant amount for the company to improve
internally.
External Factor Evaluation Matrix for Made by Pearl:
Key External Factors Weight Rating Weighted

Score
Opportunities
1. Unavailability of fixed store location will

help them widen their popularity in a
community where they are temporarily
located. 0.13 4 0.52
2. There is a continue market development by

upgrading or expanding its existing eco-
friendly products. 0.12 4 0.48
3. There is no required large amount of startup

capital. 0.10 4 0.40
4. Use of a digital strategy to transform

customer experience. 0.08 3 0.24
5. Availability of Clothing Materials is

sufficient in the market. 0.07 3 0.21
Threats
1. Advancement of the Technology could

affect the Competitive advantage of the
Company. 0.11 1 0.11
2. Changes that alter the way customers

access your business because of change of
store location. 0.11 1 0.11
3. Inflation in the price of Clothing Materials

needed for the product fulfillment that could
threaten the company. 0.11 2 0.22
4. Growing competitive pressure from other

sellers or competitors. 0.07 2 0.14
5. Almost the same level of benefits offered

by other company could affect the company
when it comes to competitive advantage. 0.10 2 0.20
Total 1.00 2.63
NOTE: The factor weight ranges from 0.0 (not important) to 1.0 (all-important).
While the ratings are as follows: 4= major opportunity, 3= minor opportunity, 2=
minor threat, 1= major threat
Competitive Profile Matrix of Made By Pearl
Mommy
Chinay: Your Made By Pearl Cloths Diaper
Bagets Nanay
Critical Success Ratin
Weight Rating Score Rating Score Score
Factors g
1) Product
0.25 4 1.00 3 0.75 1 0.25
Range
2) Product
0.20 4 0.80 4 0.80 4 0.80
Quality
3) Customer
0.20 3 0.60 3 0.60 2 0.40
Service
4) Geographical
0.15 2 0.30 2 0.30 1 0.15
coverage
5) Market Share 0.20 1 0..20 2 0.40 1 0.20
TOTAL 1.00 3.90 2.85 1.80
Note: The ratings values are as follow: 1 = major weakness, 2 = minor weakness, 3 =
minor strength, 4 = major strength
Competitive Profile Matrix has five critical factors which are the key attributes
that determine success within the industry. These five critical factors are the Product
Range, Product Quality, Customer Service, Geographical Coverage and Market Share.
Critical success factors will differ from industry to industry and be made up of both
internal and external factors. Critical success factor can be assigned a weighting from 0.1
to 1.0, having a lower weight means that the factor is not particularly important in
determining the success of a business, and a higher rating means that the factor is
critically important in determining the success of a business. The weight of the factor
Product Range is 0.25, then Product Quality with 0.20 weight, Customer Service with a
weight of 0.20, the Geographical Coverage has 0.15 weight and lastly the Market Share
with a weight of 0.20. In every company that are chosen it will be given a rating based on
the opinion of the companies’ consumers. The Made by Pearl having a rating of 3 in
Product Range, which means that the range of the company's product is broad but there
are still other products that other companies offer that the Made by Pearl does not. In
terms of the quality of the product by Made by Pearl has a rating of 4, because the
feedbacks that are given by the consumers show that the company has a good product
quality. The Customer Service has a rate of 3, they are good at answering the question of
the customer the only setback is that in Mommy Chinay and Cloths Diaper they respond
to customer inquiries quicker than the Made by Pearl which take hours or a day before
they answer. The Made by Pearl Geographical Coverage has a rate of 2 mainly because it
is mostly known in Pampanga, and not like in other places. Lastly, is the Market Share of
Made by Pearl having a rate of 2 because their market focuses mostly on baby products
and some things for women. Base on the Competitive Profile Matrix the biggest
competitor of Made by Pearl is the Mommy Chinay who also sells cloth diapers and other
baby products, the advantage of Mommy Chinay over Made by Pearl is the way Mommy
Chinay advertises its products through vlogging and giving some tips about babies for the
parents.
The Michael Porter’s Five Forces Model
Developing strategies for a specific organization is a helpful tool to know the
threats and opportunities that would give an impact to a company. The Porter's Five-
Forces Model enables a firm to know the intensity of the competition in the market.
Through this information, an organization can make decisions that will not harm its
products and services. Instead, it will be an advantage to change strategies and act
immediately to the threats made by other competing firms. The following are the analysis
of Porter’s Five-Forces Model with regards to Made by Pearl:

1. Rivalry among Competing Firms - High
Rivalry is one of the main factors in surviving the company. If you know your
competitor it is an advantage because there is a big possibility for your firm to know how
to target their weaknesses and build your own strategy by identifying opponents
weaknesses. Based on the current situation of Made by Pearl, the rivalry among its
competitors is too high because in the baby, children, and women’s clothing company
there is always someone who is greater than the company itself.
2. Potential Entry of New Competitors - High
Unending growth of business may lead to more competitors and we cannot avoid
that situation but we can lessen their market value and increase or maintain ours thru
catering the demands of our customers properly and giving them a great satisfaction.
3. Potential Development of Substitute Products - High
There will always be a substitute product from another industry that offers similar
benefits to the consumer as the product produced by the firms within the industry.
4. Bargaining Power of Suppliers - High
In this industry, suppliers play a vital role because they are the one who provide
materials that are essential to the development of the products sold by the company. A
permanent supplier relieves the clothing company from possible shortage of materials.
5. Bargaining Power of Consumers - High
Consumers prefer less cost. Less cost would mean less profit to a clothing
company. It will surely affect the industry because consumers are the one who purchase
the products sold by the company
Potential Development of
Substitute Products
HIGH
Bargaining Power of Bargaining Power

Suppliers Rivalry Among of Consumers
HIGH Competing Firms HIGH
HIGH
Potential Entry of New

Competitors
HIGH
Porter’s Five Forces Model of Made by Pearl
4.2. Internal Environment
A.) Management/Organization
The owner of the entity which is also the founder of the entity is Jo Anne Pearl
Hilario. Through her knowledge, skills and hard work she established an entity that offers
a variety eco-friendly products with reasonable contract prices. Made by Pearl company
does not have its own physical store that’s why the entity only have few employees. The
figure below shows the organizational chart of the entity that creates a great team and
organization.
Organizational Chart of Made by Pearl
Jo Anne Pearl Hilario
Owner
Angeline Castro Julia Pineda
Volunteer (1) Volunteer (2)
Jo Anne Pearl is the owner of the company Made by Pearl whose primary purpose
of promoting the use of various eco-friendly products instead of the disposable ones,
while helping saving our Mother Earth at the same time. The two volunteer members
indicated in the organization chart are the family members of Pearl the ones who help her
in her business.
Compensation Table of Made by Pearl

No Position Rate per Month

1 Volunteer Allowance
2 Volunteer Allowance
B.) Target Market
Made by Pearl focuses on promoting the use of various eco-friendly products instead
of disposable ones to people who want to make a change and help our mother earth by
simply supporting the products. Not only are these products healthier for the
environment, but they can also be healthier for the consumer. A lot of products contain
harmful chemicals that put us at the risk of developing illnesses and diseases. Thus, the
company assures that its products are risk free by using natural products and avoiding
additives we are unaware of.
C.) Marketing Mix
Made by Pearl has its set of marketing strategy to pursue its objectives. The strategy
has four broad levels of marketing decision, specifically, the product, the price, the place,
and the promotion.
C.1. Products
The company offers a wide range of eco-friendly products that can be used by a
lot of people.
The following are the products they offer:
 Cloth Diapers
 Cloth Wipes
 Drool Pads for Baby Carrier
 Back Towels (made of Bamboo Terry/Fleece)
 Washable Breast Pads
 Nursing Cover and Nursing Shirt
 Cloth Menstrual Pads and Panty Liners
 Cotton Facial Rounds (alternate for bulak)
 Produce Bags for dry goods (alternate for plastic ‘labo’)
 Eco Bags
 Unpaper Kitchen Towels
 Kid’s Dress
 Pouches (good for make-up, essential oils, and as coin purse)
 Hair Accessories (Scrunchies, Hair Clips, Head Bands)
 Yoga Bags
 Terno Doll Dress and Cloth Diaper (Baby Alive and other Dolls)
 Essential Oi Bracelets
 And other customized items per request

C.2. Price
While at face value, the products that are considered “eco-friendly” may be more
expensive in comparison to the name brand products that we are used to, the company
assure that the products can actually be money-saving in the long run. This is because
they typically last longer since they are made from recycled materials that tend to be
more Cloth Diapers P850 durable
and better Cloth Wipes P50 quality.

Drool Pads P220-300
Nursing Shirt P350
Cotton Facial Rounds P350
Produce Bags P250
Eco Bags P80
Kid's Dress P250-350
Pouches P350
Hair Accessories P50
Essential Oil Bracelets P300
C.3 Place or Location
Aside from being home-based, Made by Pearl has expanded its horizon
domestically and e-commercially. The Owner is being invited regularly by the City of
San Fernando, Pampanga Tourism Office to display and sell its merchandises in various
mall activities through bazaars in Pampanga (SM, Robinsons, Vista Mall) like the Great
Cloth Diaper Change, Breastfeeding, and Baby-Wearing events as well as to activities
sponsored and trade fairs by the Department of Trade and Industry (DTI) in the region
and other areas. The place of their production is on Subd., Sto Nino, SCFP, 2000.
C.4 Promotion
Made by Pearl also utilizes e-commerce by means of Social Media like Facebook,
Instagram and the now known and sought-after marketing platform Shopee. Various re-
sellers of the items are spread nationwide. Mode of payments are cash, cash-on-delivery
(COD), bank deposits and transfer through BDO and BPI, and other money transfer
facilities like LBC, Palawan Express and Cebuana Lhuillier.
D. Financial Aspect
Finance is the most important aspect of entrepreneurship, because a business
would not survive without it. The company has an accountant who is responsible for
making the financial statements that can determine the credibility and profitability of the
business. This financial statement shows the summary of the assets, liabilities and the
equity of the business. Overall, having a financial statement can help the business in the
decision making
The table below shows the financial record of the business for the past 3 years.
Made By Pearl
Statement of Financial Position

Made By Pearl
Statement of Cash Flow
Made By Pearl
Statement of Comprehensive Income

Financial Audit
The financial condition of Made by Pearl is one of the best methods in measuring
the competitive position and attractiveness to its possible investors in the future. It is
important to determine the strengths and weaknesses of an organization in formulating
effective strategies. Financial statements for the years 2015, 2016 and 2017 of Made by
Pearl will can be used to project the company’s’ standards.
I. Liquidity Ratios
It is a measurement to determine the ability of a company to pay off its current
liabilities and also their long-term liabilities as they are due. It shows the cash levels of a
company and the ability to turn others assets into cash easily. It is done by comparing the
company’s most liquid assets with its short-term liabilities or obligations.

a. Current Ratio
It measures the company’s ability to pay its short-term obligations with its current
assets. As for the Made by Pearl, it has a 2.35 current ratio for the year 2015 that signifies
that the company is can cover its short-term obligations and will not face a problem
regarding the settlement of any obligations. In the year 2016, its current ratio increased to
3.40 that show a great sign for the company to improve its products and improve its
quality products. In the year 2017, it yield a 4.49 ratio that showed that the company can
still cover its short-term debts and able to operate throughout the years. In the past three
years of the operation its current ratio shows that the company is able to settle its
obligations through its assets without having a problem of being insolvent, it also shows
that every year its current ratio is increasing. In this, market development strategy can be
used by always maintaining the current assets properly and secure that it is always greater
than the liabilities to ensure that the company can cover its short-term obligations that can
increase to the credibility to the consumers and possible investors.
Current Ratio
2015 2016 2017

2.35 3.40 4.49
II. Leverage Ratios
It measure how leveraged a company is and a company’s degree of leverage is
often measure of risk. It indicates the level of debt incurred by a company

a. Debt-to-Total-Assets Ratio (Debt Ratio)
It shows a percentage of total assets that were financed by creditors, liabilities and
debt rather than equity. It is used to determine the financial risk of a business. A ratio of
greater than 1 indicates that a proportion of the assets are being funded by debts, while a
low ratio indicates that most of the assets funding are coming from the equity. A ratio that
is greater than 1 also indicates that the company may be putting itself at risk of being able
not to settle its liabilities or debts.
Shown on the table below is the Made by Pearl debt ratio. In the year 2015 it has
a percentage of 43%, in 2016 it has a percentage of 29% and in the year 2017 it has a
percentage of 22%. In the 3 years of operation, Made by Pearl has a ratio that is lower
than 1 that indicates the most of the assets funding came from the equity and also shows
that the company itself can able to cover its liabilities, debts and creditors. Market
development strategy can be used with these ratios that can also add up to the credibility
to the company that can attract possible investors.
Debt to Total Assets Ratio
DEBT TO TOTAL ASSETS RATIO

2015 2016 2017
43% 29% 22%
III. Activity Ratios
Is a financial analysis tools used to measure the ability of a business to convert
various asset, liability and capital accounts into cash or sales. The faster the company is
able to convert its assets into cash, the more efficient it runs.
IV. Profitability Ratios
Is a measure of profitability, which is a way to determine a company’s
performance. It is used to evaluate the company’s ability to generate earnings compared
to its expenses and other relevant costs incurred during a specific period of time.
Profitability ratios focus on the company’s return on investments.
a. Gross Profit Margin
Is a tool that indicates the company’s overall financial condition. It discloses the
percentage of funds left for the company for its operation, debt settlement and other
expenses and able to yield profits. It is calculated by comparing the sales less cost of
goods sold with the total sales. A higher percentage of gross profit margin indicates that
the company have sufficient fund for its operation and settling its obligations. As shown
below, the gross profit margin of the company is very high. It indicates that the company
has a large amount of funds to cover its operating expenses. The strategy that can be used
by the company is the market development. Through the results of gross profit margin, it
can attract more consumers because consumers know that the company is credible
enough to be trusted
Gross Profit Margin
GROSS PROFIT MARGIN

2015 2016 2017
77% 77% 78%
b. Net Profit Margin

It is computed by dividing the net income by the total sales. It reveals the total
profit that is generated. A higher net profit margin shows more efficiency of the company
at converting its revenue into actual profit. As shown below, the Made by Pearl’s net
profit margin is not too high but it indicates that even though it has a low percentage it
can still manage to have profits. With this, the company can use the product development
strategy, wherein the company can introduce new products by improving its product
range so it can able to offer a wide variety of products that is eco-friendly, new and in
demand to its market.
Net Profit Margin
NET PROFIT MARGIN

2015 2016 2017
14% 15% 15%
Financial Projections
Financial projections are important they give an estimated financial statement for
the next year of operation. Therefore, these are one of the important factors to determine
the strategies that will be used. Significant variance may provide early warnings signs for
problems that may arise in the operation and with these signs can be used to improve the
past strategies.
Based on the previous financial statements of the company, the statement of
comprehensive income and statement of financial positions were able to project. In the
2018 operation, the company’s projected sale will become P102,240. While the projected
cost of sales for 2018 is P23,150 which is higher than the cost of sales acquired in the
year 2017. Overall, the projected net income for 2018 is P15,089.76 which is higher than
the net income acquired from 2017. It signifies that the company is financially stable and
also capable of settling its obligations. It also signifies that the company still needs to
develop its market to gain higher income. With this, Made by Pearl can use the market
development strategy wherein they will introduce its existing products to a wider range of
target market that can increase the market share of the company and also to be well
known in the market. The company can also use the product development strategy
wherein the company will improve its products.
The projected income statement of Made by Pearl, its projected statement of
financial position also reflects a positive impact in the company. The projected statement
of financial positions shows that at some point is higher than the previous year. But it also
shows that the company can cover or settle its liabilities with its existing assets and still
can able to gain a higher income. With these, it can also add up to the credibility of the
company.
Corporate Social Responsibility
According to UNIDO, Corporate Social Responsibility is a concept that is adapted
by the company that integrates social and environmental factors to their business and also
in interacting with the clients. It is a way to balance its social, environmental and
economic factors that impacts the management of the business. Made by Pearl is an entity
with few workers, in this way the company helps the people to have their job and also it
helps us to be environmental friendly. They help us to reduce pollution. Using Organic
and eco-friendly product are much better to our environment.
IFE Matrix means Internal Factor Evaluation Matrix it is a strategic management
tool used to audit and evaluate firm’s internal environment and to reveal its strengths and
also weaknesses. It also provides a basis for identifying and evaluating relationships
among those areas. As shown in the table below, the IFE Matrix comprises factors
(strengths and weaknesses) that affect the organization. For each factor, a weight is
assigned that ranges from 1 (not important) to 4 (all-important).
The strengths are the strong areas which are used to overcome weakness and
capitalize to take advantage of the external opportunities available in the industry. It
indicates advantages that are capable to enhanced and modified to transform into
beneficial output. Weaknesses cover the weak spot that needs to be reduced. We need to
be prioritizing to minimize its impact because competitors are always searching for the
loop holes in your company and put their best effort to capitalize on the identified
weaknesses.
As the IFE matrix contains many factors, the total weighted score range is from
the lowest 1 to the top 4, the average score being 2.5. Total weighted score significantly
lower than the 2.5 of enterprise & apos signals that the internal situation is weak, while
the score much higher than 2.5 of the enterprise & apos;s internal situation is strong. The
closer the score is to the upper range the better the company is internally. With the total
weighted average of 2.51, Made by Pearl exactly average internally. This indicates that
entity is not a weak company internally but that they also have a significant amount for
the company to improve internally.
Internal Factor Evaluation Matrix for Made by Pearl
Key Internal Factors Weight Rating Weighted

Score
Strengths
1. The company is offering eco-friendly products. 0.11 4 0.44
2. The products are offered can be personalized. 0.09 3 0.27
3. The company’s workers are competent and

hardworking.
0.10 4 0.40
4. The company done lots of CSR related activities

that could help the company to be known. 0.10 4 0.40
5. The company’s financial aspect is increasing 0.10 3 0.30
Weaknesses
1. The company does not have its own physical

store. 0.11 2 0.22
2. High cost of products. 0.09 2 0.18
3. Target Market of the company is mainly in

manufacturing sector. 0.13 1 0.13
4. Few workers 0.08 1 0.08
5. Products can be imitated by other competitors. 0.09 1 0.09
Total 1.00 2.51

NOTE: The factor weight ranges from 0.0 (not important) to 1.0 (all-important). While
the ratings are as follows: 4= major strength, 3= minor strength, 2= minor weakness
and 1= major weakness.
V. Strategy Formulation
5.1 Grand Strategy
It has four strategy quadrants. The first quadrant represents strategies for
maintaining rapid growth when you have a strong competitive position. The second offers
rapid-growth strategies when you have a weak competitive position. The third provides
strategies that relate to a weak competitive position and slow growth. The final quadrant
lists strategies appropriate to strong competitive attributes with slow market growth.
Made by Pearl is in Quadrant II because it has to maintain its competitive edge
and continue to create rapid growth. The company has developed its own eco-friendly
product to cater the needs of consumer and to make sure that the shortage of necessary
materials will be avoided. This Eco friendly product helps mother nature also it increases
the product that the company has to offer. Its products could satisfy and cater the needs of
the clients, and expensive contract price would not be a problem because the company
offers products with good quality products and reasonable prices. It should concentrate on
the development of its market to be more competitive towards others (market
development) and continue selling products toward others (market penetration) and
improve its product that can meet all the demands of the clients (product development).
Quadrant II Quadrant I
1. Market Development (S1) 1. Market Development
2. Market P enetration (S2) 2. Market Penetration
3. Product Development (S3) 3. Product Development
4. Horizontal Integration 4. Horizontal Integration
5. Divestiture 5. Divestiture
6. Liquidation 6. Liquidation
Quadrant III Quadrant III

1. Retrenchment 1. Retrenchment
2. Related Diversification 2. Related Diversification
3. Unrelated Diversification 3. Unrelated Diversification
4. Divestiture 4. Divestiture
5. Liquidation 5. Liquidation
5.2 TOWS/SWOT Matrix
TOWS analysis will involve the identification of an organization's strengths,
weaknesses, opportunities and threats. A TOWS analysis enables an organization to
match its internal strengths, and external opportunities (SO) to develop ‘maxi-maxi’
strategies – those with the greatest potential for success. For example, strengths such as
high brand recognition or customer loyalty could be combined with the opportunity to
launch a new product or service.
Strength-Opportunities Strategy
Made by Pearl can take advantages in its own strengths to create a new
opportunities that can widen its market advantage over other sellers or companies. It must
produce a new product with higher long lasting uses that can withstands wear and tear but
that still an organic product. Made by Pearl can also use its products to make product
promo for the Made by Pearl customers. The Made by Pearl must reserve or maintain its
organic/clothing materials that will be available to use so that there will be no shortage of
materials and to make sure that the materials are high quality.
Weakness-Opportunities Strategy (WO)
Made by Pearl weakness can also be of use to make its own opportunities that can
be utilized for its market advantages. Use its current situation, having no fixed locations,
to widen its popularity over other sellers and use mobile technologies to advertise its own
products. Made by Pearl can also make shipping to its customer especially because they
usually moves from one location to another, so that other consumer from their previous
location can still buy their merchandise.
Strength-Threats Strategy (ST)
The threats of Made by Pearl can be minimized using its strengths. The Made by
Pearl should highlight its quality of its products offered; availability of the products such
as using mobile technologies for the consumers can contact the Made by Pearl. The
company also can think of some way to minimize its product cost without lowering the
quality of its products, for it could be more affordable to those other consumer with low
budget.
Weaknesses-Threats Strategy (WT)

Strategies can be formulated to address the organization’s weaknesses and threats.
The company could think of products that cannot be easily imitated by other company for
them to have a higher competitive advantage over other sellers. The Made by Pearl
should also invest first to a fixed store location for them to easily locate. The company
can also enlarge its target market by not only considering the baby diapers and women's
belongings but also make products that can also be used for babies and mothers so that it
can add up to the credibility and the market share of the company and also increase its
competitiveness in the market. The company should also branch out to other places so
that consumers who does not want to buy through online can also go to a physical store,
by branching out the company should also hire some new capable employees.
The TOWS Matrix
STRENGTHS WEAKNESSES
S1. The company is W1. The company does not
offering eco-friendly have its own physical store.
products.
S2. The products offered W2. High cost of products.
can be personalized.
S3. The company’s W3. Target Market of the
workers are competent and company is mainly in
hardworking. manufacturing sector.
S4. The company done W4. Few workers
lots of CSR related
activities that could help
the company to be known.
S5. The company’s W5. Products can be
financial aspect is imitated by other
increasing. competitors.
OPPORTUNITIES SO STRATEGIES WO STRATEGIES

O1. For having no fixed Offer new product with No fixed locations, to widen
store location, they will be higher long lasting uses its popularity over other
able to widen their that can withstands wear sellers and use mobile
popularity in a community and tear but that still an technologies to advertise its
where they are temporarily organic products(S2:O2) own products.
located. S1: Market Development (W1:O1)
O2 There is a continue S2: Product S1: Market Development
market development that Development Made by Pearl can also make
identifies and develops Use its products to make direct order to its customer
new market segments for product promo for the especially because they
current products Made by Pearl customers. usually moves from one
O3. Not required large (S3,S4:O3) location to another, so that
amounts of startup capital. S1: Market Development other consumer from their
O4. Use of a digital Reserve or maintain its previous location can still
strategy to transform organic/clothing materials buy their merchandise.
customer experience. that will be available to (W1:O1)
O5. Availability of use so that there will be no S1: Market Development
Clothing Materials is shortage of materials and S3: Market Penetration
sufficient in the market. to make sure that the Widen its target market by
materials are high quality. not only considering the baby
(S1:O5) diapers and women's
S2: Product belongings but also make a
Development products that can also be
used for babies and mothers
(W3:O2)
S3: Market Penetration

THREATS ST STRATEGIES WT STRATEGIES

T1. Advancement of the Have an advanced The company could think of
Technology could affect technology to improve the products that cannot be easily
the Competitive advantage products offered to the imitated by other company
of the Company public's (S3:T1) for them to have a higher
T2. Changes that alter the S2: Product competitive advantage over
way customers access your Development other sellers. (W5:T3)
business because of Be more competitive by S1: Market Development
change of store location. improving the products S2: Product Development
T3. Inflation in the price offered; increase the The company can also
of Clothing Materials availability of materials enlarge its target market by
needed for the product and without increasing the not only considering the baby
fulfilment that could prices of the products. diapers and women's
threaten the company. (S1,S2:T3) belongings but also make a
T4. Inflation in the price S1: Market Development products that can also be
of rents for the S2: Product used for babies and mothers
commercial space. Development (W3:T2)
T5. Almost the same level Adjust the CSR related to O1: Market Penetration
of benefits offered by cope up with the S1: Product Development
other company could environment and culture

affect the company when it with its consumers
comes to competitive and surroundings (S4:T4)
advantage. O1:Market Penetration
5.3 The Internal-External Matrix
Internal-External Matrix is another strategic management tool used to analyze
working conditions and strategic position of a business. The Internal External Matrix or
short IE matrix is based on an analysis of internal and external business factors which are
combined into one suggestive model.
The IE matrix works in a way that you plot the total weighted score from the EFE
matrix on the y axis and draw a horizontal line across the plane. Then you take the score
calculated in the IFE matrix, plot it on the x axis, and draw a vertical line across the
plane. The point where your horizontal line meets your vertical line is the determinant of
your strategy. This point shows the strategy that your company should follow.
On the x axis of the IE Matrix, an IFE total weighted score of 1.0 to 1.99
represents a weak internal position. A score of 2.0 to 2.99 is considered average. A score
of 3.0 to 4.0 is strong. On the y axis, an EFE total weighted score of 1.0 to 1.99 is
considered low. A score of 2.0 to 2.99 is medium. A score of 3.0 to 4.0 is high.
According to table, the IFE total weighted score is 2.51 (x-component), while the
EFE total weighted score is 2.63 (y-component). In the figure shown below, the
company falls to cell V under region 2, which signifies that the company must hold and
maintain its position. This implies that the company should pursue the strategies that are
focused on market penetration and product development. The focus of market penetration
is to sell its existing products to gain a higher market share. While the focus of product
development is to improve and satisfy the demand of the consumers.
Strong Average Weak

(3.00-4.00) (2.00-2.99) (1.00-1.99)
2.51
High
I II III
(3.00-4.00)
Medium
IV V VI
2.63
(2.00-2.99)
Low
VII VIII VIII
(1.00-1.99)
5.4 The Quantitative Strategic Planning Matrix
The Quantitative Strategic Planning Matrix (QSPM) is a high-level strategic
management approach for evaluating possible strategies. It provides an analytical method
for comparing feasible alternative actions. It indicates which alternative strategies are
best. The QSPM uses inputs from analyses like the EFE Matrix, IFE Matrix, CPM
Matrix, coupled with TOWS Matrix, IE Matrix, and Grand Strategy Matrix. The QSPM
requires assigning of ratings, which are called Attractiveness Scores (AS). The
ratings/scores that can be given to a factor ranges from 1 to 4, 1 = not attractive, 2 =

somewhat attractive, 3 = reasonably attractive, 4 = highly attractive. The rating/score
given is based on how a company’s strategy enables it to either capitalize on the strength,
improve on the weakness, exploit the opportunity, or avoid the threat.
The strategies in the QSPM were drawn from the Grand Strategy Matrix. Among
the seven strategies given in Quadrant I, two of them were chosen namely: Market
Development and Product Development. The strategy that is given a rating/score of 4
means that particular strategy is deemed more attractive for a given factor, as compared
to other strategies.
Overall, the results of the QSPM for Made by Pearl reveal that it should give
more attention to developing its market. The “Market Penetration” strategy got the
highest sum total attractiveness score of 4.16, followed by “Market Development” which
has a total of 3.95, and “Product Development” which has a sum total attractiveness score
of 3.75. In conclusion, the firm should focus more on developing its product.
Market Market Product

Penetration Development Development
Key Factors Weight AS TAS AS TAS AS TAS
Opportunities
1. Unavailability of
fixed store location will 0.13 2 0.26 4 0.52 2 0.26
help them widen their
popularity in a
community where they
are temporarily located.
2 There is a continue
market development by
upgrading or expanding 0.12 3 0.36 3 0.36 3 0.36
its existing eco-friendly
products.
3. There is no required 0.10 2 0.20 2 0.20 1 0.10

large amount of startup
capital.
4. Use of a digital 0.08 2 0.16 2 0.16 4 0.32

strategy to transform
customer experience.
5. Availability of 0.07 3 0.21 2 0.14 3 0.21

Clothing Materials is
sufficient in the market.
Threats
1. Advancement of the 0.12 3 0.36 3 0.36 4 0.48
Technology could affect
the Competitive
advantage of the
Company
2. Changes that alter the

way customers access 0.11 1 0.11 1 0.11 2 0.22
your business because of
change of store location.
3. Inflation in the price 0.11 2 0.22 2 0.22 2 0.33

of Clothing Materials
needed for the product
fulfilment that could
threaten the company.
4. Growing competitive 0.07 1 0.07 1 0.07 1 0.07

pressure from other
sellers or competitors.
5. Almost the same level

of benefits offered by
other company could
affect the company 0.09 2 0.18 2 0.18 1 0.19
when it comes to
competitive advantage.
Total 1.00 2.21 2.32 2.44
Strengths
1. The company is 0.11 4 0.44 2 0.22 2 0.22

offering eco-friendly
products
2. The products are

offered can be 0.10 3 0.30 2 0.20 2 0.20
personalized.
3. The company’s
workers are competent 0.10 2 0.20 2 0.20 2 0.20
and hardworking.
4. The company done

lots of CSR related
activities that could help 0.10 2 0.20 2 0.20 2 0.20
the company to be
known.
5. The company’s 0.09 2 0.18 2 0.18 1 0.09

financial aspect is
increasing
Weaknesses
1. The company does 0.11 1 0.11 1 0.11 1 0.11
not have its own
physical store.
2. High cost of products. 0.09 1 0.09 1 0.09 1 0.09
3. Target Market of the

company is mainly in 0.13 2 0.26 2 0.26 1 0.13
manufacturing sector.
4 Few workers 0.08 1 0.08 1 0.08 1 0.08
5. Products can be
imitated by other 0.09 1 0.09 1 0.09 1 0.09
competitors.
Total 1.00 1.95 1.63 1.31
Sum Total
Attractiveness Scores 4.16 3.95 3.75
VI. Strategies, Programs, Activities and Tasks, and Resource Requirements

Objective 1: To expand the existing eco-friendly products
The following strategies can be pursued by Made by Pearl in order to expand its
market share:
Strategy 1: Develop ways to create competitive new product
An effective strategy for the business marketing plan will help Made by Pearl to
grow its business by advertising its new creative yet eco-friendly product. The company
should develop a strategy that advertises its new product that shows all the features of the
new product and to increase the company's competitive advantage over others. Market
conditions vary in its new product across the manufacturing industry, with different rates
of growth in public that the company can increase its market share, making it important
to identify the place where it can increase more of its competitive advantage. Made by
Pearl’s strategy should take account of opportunities for making a new product.
Strategy 2: Find a reliable supplier and build and maintain a good long-term working
relationship.
One of the important in a business is to acquire a reliable supplier. To do that, the
company must develop and nurture great relationships with the existing supplier. Having
a strong relationship with the supplier allows us to build better structures. For one, a
trusting, mutually beneficial relationship with suppliers creates a good connection. Of
course, the company wants quality materials because it will show in the quality of the
products so that the product can function the way it’s supposed to. Made by Pearl aims
for quality material because the products that will be manufactured will also be the
company's name. Made by Pearl have a reputation to uphold and therefore, they need to
do great work with the availability of the material and also the quality to create a good
quality product.
Made by Pearl best consumers’ top priority is the finished outcome of their
products. The company should create an atmosphere of trustworthiness. This will result
in an equal relationship between Made by Pearl and the suppliers.
Strategy 3: Introduce new ideas about eco-friendly products based on trends
Made by Pearl needs to keep an eye on all trends. These will help Made by Pearl
to avoid struggling place, while also pinpointing industry segments on to rise in its
competitive position over others. Knowing these shifts of the trends, Made by Pearl can
focus on gaining revenues from new products that can trail the trends in the market.
Additionally, Made by Pearl can stay ahead of the game by predicting which product
types will gain prominence in the coming years.

Program and Person in Time Resources
Objective Strategies
Activities charge Frame / Budget
As
HOLY ANGEL
1. Monitor the UNIVERSITY
Owners No
frequent
work progress of and additional
as
the product volunteers cost
possible
2. Create As
Owners No
detailed product frequent
and additional
Strategy 1: feature that sets as
volunteers cost
Develop expectations possible
ways to
As
create
3. Updating Owners No
frequent
competitive
results of and additional
as
new
finished products volunteers cost
possible
product
1. Find a
No
supplier who Owner / Continuou
additional
could supply Manager s
cost
materials on time
2. Negotiate with
No
suppliers about Owner / Continuou
additional
the cost of Manager s
cost
materials
Strategy 2: 3. Make the
No
Find a suppliers as Owner / Continuou
additional
reliable construction Manager s
cost
supplier materials partner
4. Choose a
and build
supplier which No
and Owner / Continuou
offers materials additional
maintain a Manager s
Objective 2: To reduce environmental pollutants.
Not all of us are aware of what exactly environmental pollution means, or rather,
most of us misunderstand. Environmental pollution includes only those types of
pollutions that bring about a change that is against the laws of nature. It is a change that
affects, in a harmful manner, the elements of water, air and land. The environmental
pollution facts demand that quick action must be taken, before our environment changes
beyond recognition. Simple ways to reduce environmental pollutants is simply doing the
3 R’s (Reuse, Reduce, and Recycle)
Strategy 1: Conserve energy at home, at work, everywhere
There are so many different ways to conserve energy, both at home and at work.
Energy conservation is the decision and practice of using less energy. Turning off the
light when you leave the room, unplugging appliances when they’re not in use and
walking instead of driving are all examples of energy conservation. The two main reasons
people conserve energy are to gain more control over their energy bill and reduce the
demand on the earth’s natural resources.
Strategy 2: Choose environmentally friendly cleaners.
Did you know that the use of environmental cleaning products can reduce pollution
in our environment? When you choose to use green cleaning products, you are making a
vote to protect the environment so to speak. Most ideal green cleaning products are made
using sustainable manufacturing practices and naturally derived, safe, non-toxic, and
biodegradable ingredients that don't negatively impact the environment.
Strategy 3: Become a Green Role Model
Once you start using eco-friendly and green cleaning products and tools others will
most likely follow suit. Don’t be shy about green cleaning at home or the office. As more
join in, it means a healthier planet for us all to enjoy! Setting an example for children
guarantees a brighter future for our planet as well. Be a mentor to youth who need
guidance on how to live a healthier, greener lifestyle.
Program and Person in Time Resources

Objective Strategies
Activities charge Frame / Budget
Strategy 1: Look for
Owner / Continuo Research
Conserve environmental
Objective Manager us Cost
energy at information
2: To Decide on the best
home, at
reduce research methods Owner / Continuo Research
work,
environme for gathering this Manager us Cost
everywhere
ntal information
Analyze gathered Owner / Continuo Research
pollutants.
information Manager us Cost
Find a supplier No
Owner / Continuo
who could supply additional
Manager us
materials on time Cost
Negotiate with No
Owner / Continuo
suppliers about the additional
Manager us
Strategy 2: cost of materials Cost
Choose
Choose a supplier As
environment
which offers Owner / frequent
ally friendly No
materials with Manager as
cleaners. additional
reasonable price possible
Cost
Conduct a seminar
Owner / Once a Presentatio
about use of eco-
Strategy 3:
Manager year nal Cost
friendly product
Become a
As
Promote the use of
Green Role
Owner / frequent Advertisin
eco-friendly
Model
Manager as g Cost
products
possible
Objective 3: To improve the company's profitability by promoting the products
Promoting a new product for the business products. Offer customers an exclusive
preview of the company's new product. This can take form of by the word of mouth and
also online preview or a special invitation to test out your latest product. These exclusive
offers to loyal customers will make them feel good and keep them coming back. Social
media contests are a fun, easy way of connecting with customers and bringing in more
consumers for your new product. With billions of active users in some social media, such
as Facebook is a window to a huge market.
One of the best ways to promote a new product is to let your customers speak for
the company is by sharing their reviews about the company's products. Ask the
company's consumer to review the new product online or to provide a testimonial for the
company to share. People will be more likely to sign up or try it out if there’s a glowing
review from another customer.
Strategy 1: Maximize the use of mobile technology to promote
More people is accessing websites via their mobile phones as to check or search
about things they want to purchase by the use of the feedback of other consumers about
that products as to know if it is good. This means that mobile optimized websites are
more important now more than ever before because people can see others opinion for
them to know the quality or goodness of a product being sold.
Strategy 2: The use of promo or discounts to introduce the new products
Having a good product is only halfway to success. The other half leads you
through the minefields and quicksand of marketing. To help you feel more comfortable
with sales promotion, we’ll break it down into smaller pieces. You'll learn how to
customize promotion tools to create an exceptional customer experience no matter your

business scale. With our sales promotion library, you can start testing promotion ideas
and build your own strategy in no time.
Strategy 3: Build and maintain a good long-term working relationship with consumer
One of the biggest goals is to acquire repeat business from a consumer. To do that,
the company must develop and nurture great relationships with the consumer. By offering
their quality products and to work hard to develop an impression with every consumer.
Having a strong relationship with our consumers allows us to build better structures. For
one, a trusting, mutually beneficial relationship with a consumer creates a good
connection. Of course, the consumer wants quality product because they are paying for it
and they need it to function the way it’s supposed to. Made by Pearl aims for quality
product because the name is on the product. The company has a reputation to uphold and
therefore, they need to do great work with their products.
Made by Pearl best consumers’ top priority is the finished outcome of their
products. The company should create an atmosphere of trustworthiness. This will result
in an equal relationship between Made by Pearl and the consumers. Quality product takes
effort from both the general owner and the employees. It’s a two-way street. All of this
crates a sense of teamwork and collaboration which results in the best product possible.
VII. REFERENCES
https://charliebanana.com/pages/about-us
https://www.consciousclothing.net/about
https://www.ecoproducts.com/mission-vision.
https://gladrags.com/about.html
https://gsw.gudrunsjoden.com/eu/gudruns-world/gudruns-ide
https://www.kao.com/global/en/sustainability/environment/statement-policy/eco-
friendly-products/designing/
http://www.maxi-pedia.com/internal+external+IE+matrix
https://www.readyratios.com/reference/analysis/most_important_financial_ratios.ht
ml
https://www.slideshare.net/swarupasahu/qspm-matrix
https://sloomb.myshopify.com/collections/grovia
https://www.thespruce.com/reasons-to-start-green-cleaning-today-1706950
https://thrivehive.com/9-ways-to-promote-a-new-product-or-service/
http://www.vasudha-foundation.org/our-mission-and-objectives/
https://www.voucherify.io/blog/sales-promotion-examples
A Company's Gross Profit Margin Reveals its Financial Health. (2018). The Balance.
Retrieved 11 January 2018, from https://www.thebalance.com/what-is-the-gross-profit-
margin-393201
Accounting for Management. (2018). Accounting for Management. Retrieved 11 January
2018, from https://www.accountingformanagement.org/debt-to-equity-ratio/
Averkamp, H. (n.d.). What is the debt to total assets ratio? Retrieved January 11, 2018,
from https://www.accountingcoach.com/blog/ebt-to-total-assets-ratio
Bragg, S. (2018). Debt to equity ratio. AccountingTools. Retrieved 11 January 2018, from
https://www.accountingtools.com/articles/2017/5/15/debt-to-equity-ratio Debt to equity
ratio - explanation, formula, example and interpretation |
Bragg, S. (2018). Fixed asset turnover ratio. AccountingTools. Retrieved 11 January
2018, from https://www.accountingtools.com/articles/2017/5/5/fixed-asset-turnover-ratio
Debt to assets ratio. (2017, July 28). Retrieved January 11, 2018, from
https://www.accountingtools.com/articles/2017/5/5/debt-to-assets-ratio Competitive
Expert Remo, Internal-External (IE) Matrix. (2017). Maxi-pedia.com. Retrieved 20
December 2017, from http://www.maxi-pedia.com/internal+external+ie+matrix
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Retrieved November 15, 2017
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more:http://business.inquirer.net/222578/aggresive-infra-plan-sustain-ph-construction-
boom. Retrieved November 11, 2017

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Strategic Management Plan for Made by Pearl 1

HOLY ANGEL UNIVERSITY

Strategic Management Plan for Made by Pearl

Fourth Year Bachelor of Accounting Technology Students of

Holy Angel University

Perez, Myka Jerylle

Sison, Angelica Louise M.

Sison, Richard Adam G.

I. Executive Summary -------------------------------------------------------3

II. Industry Analysis ---------------------------------------------------------4

III. Business Profile ----------------------------------------------------------9

IV. Environmental Scanning ----------------------------------------------13

VI. SPATRES --------------------------------------------------------------50

VII. References -------------------------------------------------------------64

needs to improve in terms of having their own physical store.

Services is market development and market penetration. Market development by

upgrading or expanding its existing eco-friendly products to a wider range of market to

increased sales. Market penetration by producing more products to be successfully sold in

II. Industry Analysis

There is a growing trend right now towards environmental awareness. The

made with recycled waste which reduces the consumption of resources.

possible, completely disregarding the safety and health of consumers.

Eco-friendly means product that is not harmful to the environment. However, it

planet and ecosystem.

By using eco-friendly products, each person is contributing to the safety and

and it would benefit all inhabitants, human and animal.

beneficial for people.

materials with an emphasis on Scandinavian design. The fashion is designed to be

looks to suit women of all ages, shapes and sizes.

Conscious Clothing is the cumulative vision of Rose and Doug Phillips, a

only do we feel strongly about using sustainable, biodegradable, or organically grown

they’re designed to last at least five years if taken care of properly.

Charlie Banana is a witty eco-friendly brand that design and manufactures

personal hygiene and cleaning products.

III. Business Profile

 Drool Pads for Baby Carrier

 Back Towels (made of Bamboo Terry/Fleece)

 Washable Breast Pads

 Nursing Cover and Nursing Shirt

 Cloth Menstrual Pads and Panty Liners

 Cotton Facial Rounds (alternate for bulak)

 Produce Bags for dry goods (alternate for plastic ‘labo’)

 Unpaper Kitchen Towels

 Pouches (good for make-up, essential oils, and as coin purse)

 Hair Accessories (Scrunchies, Hair Clips, Head Bands)

 Essential Oil Bracelets

 And other customized items per request

Cloth Diaper Change, Breastfeeding, and Baby-Wearing events as well as to activities

Made by Pearl has continuously discovering other eco-friendly and cost-effective

b.) Vision and Mission

friendly products that can eliminate environmental issues.”

Criteria Yes or No Evaluation

Focused Yes “To be one of the well-known company that

Plausible Yes “…that can eliminate environmental issues.”

proposed mission, “To continuously discover other eco-friendly and cost-effective

Criteria Yes or No Evaluation

Customers/Clien Yes “...continuously discovering other eco-friendly and

Products or Yes “...other eco-friendly and cost-effective products

Markets Yes “… cost-effective products that are valuable.”

Self-concept Yes “...discovering other eco-friendly and cost-effective

Public image Yes “…discovering other eco-friendly and cost-effective

Employees Yes “…beneficial not only for human consumption.”

Promote environmentally sustainable products, processes and concepts for