CUSTOMER ACQUISITION

AND RETENTON STRATEGY

AT JEWEL HOMES

GOPIKRISHNAN N
FAYAZ HASSAN
DIVIN DAVID
GEORGE THOMAS
 INTRODUCTION

 WHAT IS CUSTOMER SATISFACTION

 Customer satisfaction indicates the fulfillment that

customers derive from doing business with a firm. In other
words, it’s how happy the customers are with their
transaction and overall experience with the company.

 Customers derive satisfaction from a product or a service

based on whether their need is met effortlessly, in a
convenient way that makes them loyal to the firm. Hence,
customer satisfaction is an important step to gain customer
loyalty.

Organizations calculate the customer satisfaction score

(CSAT), which is the average rating of a customer’s
responses, the net promoter score (NPS), which indicates
the probability that a customer refers a brand to another
person, and the customer effort score (CES), which
indicates how easy it is for a customer to do business with a
firm. The customer satisfaction metrics are then used to
estimate consumer behavior.
 WHAT ARE CUSTOMER BENEFIT SCHEMES?

 Customer benefits are reasons a product or service is

valuable to a customer. This serves as a guideline for
employees who are selling or representing the product
to the customer. As such, customer benefits are
restricted to those value propositions
that customers recognize
 Customer Savings: Rewards & Discounts to engage
your customers
 Customer Incentives: Acquisition, retention and
"surprise and delight"
 SME & Corporate programme: Bespoke and
differentiate your offering from the competition
 Membership Benefits: Bundles of attractive
membership offers
 Concierge: Global full service concierge
 Entertainment and Ticketing: Excite your customers
with your own bespoke ticket platform
 Travel Programme: Exclusive upgrades, benefits and
discounts around the world
 Loyalty Points: Reward customers for their loyalty
with turnkey and made to measure reward
programmes.
 ABOUT JEWEL HOMES

 Jewel Homes was founded in 1995 and today is one of Kerala’s

best known developers of new homes.
 The humble beginning that took off from "Jewel Plaza" a
commercial project at Kaloor, Jewel Homes has grown in leaps
and bounds.
 The 22 years that elapsed since the inception of its first project,
Jewel homes has become one of the most trusted names in home
solutions across Kerala. Pursuing a strong corporate philosophy, it
has been able to strive and steer ahead with a strong emphasis on
safety, quality and commitment. Jewel Homes is the realization of
a vision by Mr. P A Jihas, its Chairman and Managing Director.
 The vision has been the same since the beginning: to be a dynamic
and innovative company with a passionate commitment to provide
superbly designed and built homes in excellent locations in Kerala.
‘Jewel Homes’ has undoubtedly become a byword for excellence.
 Jewel Homes is a company which reeks of innovation. From the
architectural designs of the houses or condominiums to the
conceptualization of the gated communities and even the
advertising and promotions, Jewel Homes has always been an
innovator in the real estate industry in Kerala. Already famous for
its superior quality, professionalism and on-time delivery, today
Jewel Homes has gone to the next level through the creation of
world-class commercial hubs and residential projects.
JEWEL HOMES BENEFIT SCHEMES

 Good Quality: Jewel Homes provides good

quality of products.
 Timely delivery of products: Jewel Homes
promises to provide timely delivery of
products.
 Enhance Customer Value: The company
tries to enhance customer value by
providing after sale services such as
maintenance work, security and other
related services.
  WHY WE CHOSE THIS TOPIC
This topic is chosen because the without
customers company won’t make any profit or
become developed. The company has to provide
customers with benefit schemes that interests
them so as to acquire new ones and retain the
old ones for a longer period.

 SIGNIFICANCE OF THE STUDY

The company should make sure that they collect

all the necessary data from the customers so that
they can provide tailor made benefit schemes to
the customers .
 OBJECTIVES OF THE STUDY

 MAIN OBJECTIVES

 GENERAL OBJECTIVES

 To study the organization To examine the

various benefit schemes provided by the
company to its customers.
 To identify customer satisfaction towards
the benefit schemes.

 Focus on how the benefit schemes helps to
retain the customers.
 Analyze whether the customers are aware
about these schemes.
 RESEARCH DESIGN

 DATA COLLECTION METHODOLOGY

AND INSTRUMENTS

 PRIMARY METHOD
Primary data is collected by handing out
questionnaires and through personal interaction
with customers.

 SECONDARY METHOD

Secondary data has been collected from

company files and websites.

 TYPE OF SAMPLING

 Random sampling is used in this project

as every item in this study has an equal
channel of inclusion.
  Sampling size is 66 respondents.
 PRESENTATION OF DATA

The statistical tool in this study will be

presented in the form of bar graphs.